Social Media Storytelling for Non-Profits

Lee-Sean Huang / [email protected] / @leesean

The ABC’s & 123's of Social Media Storytelling

Foundation Center New York, November 2015 Lee-Sean Huang - [email protected]

FOOSSA @foossa_com / @leesean

mailto:[email protected]

WWHW

@leesean FOOSSA @foossa_com / @leesean


What? Why? How? Who?

Lee-Sean Huang / [email protected] / @leesean @leesean FOOSSA @foossa_com / @leesean

Tell us about your awesome project! (What? Why?)

How will you use the money?

Tell us a little about yourself (Who?)

WWHW

AwesomeFoundation.org

http://awesomefoundation.org

ICEE


@leesean FOOSSA

Inspire Connect Entertain Educate

via Tony Hsieh of Zappos

@foossa_com / @leesean

ABC + Impact



ContentFramework

Action - Benefits - Champions



Your mission in action



Who benefits from your mission?



Who makes your work happen?


+ Impact

Call to Action: how can we help?

Provide a full capoeira uniform for a student on scholarship

$50

Sponsor capoeira classes for a month for a student on scholarship

$100

Sponsor capoeira classes for a semester for a student on scholarship

$500

Provide capoeira classes for a school year for a student on scholarship

$1,000

Enable 2 teaching artists to provide 1 semester of classes at a school

$10,000

Underwrite 2 teaching artists to provide 1 year of classes at a school

$25,000

Use Visuals Use Metaphors


‘If a picture is worth a thousand words, then a metaphor is worth a thousand pictures’

- Daniel Pink

Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean

Lee-Sean Huang / [email protected] / @leesean FOOSSA @foossa_com / @leesean

NYC produces 12,000 tons of trash every day

NYC produces enough trash to fill the Empire

State Building every day