Visual Rhetoric Presentation By: Elliott Shipley

This picture conveys the blending of cultures that is presently occurring in the world today.

The simple subjects present a larger and more controversial topic of whether the integration of the cultures has a positive or negative aspect.

The audience really pertains to anyone because integration is occurring everywhere and has already occurred in most places.

Think about how noodles have become such a staple in so many dishes in several cultures.

Think about the statement this makes in a truly Asian culture versus a westernized culture?

The focus is the fork and knife, they are black which contrasts heavily with the white.

They are also very large and the angle make them become the emphasis because they are not being used in the way they are typically used. Instead they are being used like chopsticks used in some Asian cultures.

Foreground-the focus and all the subject of the picture is in the foreground, the hand holding the fork and knife has the main significance so it’s in the front and is also the biggest.

Background-the background is bland white which make the colors and subjects of the drawing pop, because the font is so small with the word integration it seems as if it is in the background. Omission-the picture is omitting what the person looks like, it omits what is being eaten besides the few strands of what seems to be pasta

The irony of this picture is that the fork and knife are being used as chopsticks. The person using them could just as easily use them to eat the noodles that are shown but they instead modify how to use the utensils.

This drawing symbolizes the “mixing” and intertwining that is occurring in the world today between cultures.

The fork and knife look very westernized and look like a type you would use with fast food.

They are being used like chopsticks however showing the mix of the east and west, even the noodles can be a source of integration because so many cultures use them in different ways.

Color- color is very important because it helps put emphasis on certain objects and helps symbolize as well.

The hands are a blue color so that they are generic and don’t represent a certain race.

The black on the utensils draw the audience to the fork and knife and the noodles are yellow to add a little color and to also represent a typical plain noodle.

The white in the background provides for a good backdrop to help contrast the large objects and purpose of the picture

Emphasis- the emphasis is placed on the fork and knife because of the size and shape, they are extremely dark with the black and are at an angle that catches your eye

Font size- the font size is important because it doesn’t take away from the picture by it being small however it is big enough and by itself so that the point gets across and so it’s easier to read

Line- the lines of the picture are important because they make the hand more realistic and help create a contrast between the smooth lines of the hands to the sharp lines of the fork and knife.

Logic- This applies to our logic because it concerns the changes in cultures today.

Emotions- This picture touches our emotions by giving us a feeling of either positive or negative emotions towards the mixing of cultures.

Ethic- The picture can be related to our ethic because it portrays the different backgrounds and aspects of cultures.

WHY DO YOU THINK THE PERSON DECIDED TO HAVE THE HAND BLUE?

WHAT ARE YOU VIEWS ON INTEGRATION OF CULTURES?

WHAT ARE SOME ASPECTS OF CULTURES THAT WE SEE BLENDED BESIDES FOOD?

DO YOU THINK THE WORLD WILL EVER GET A POINT WHERE THERE IS ONE CULTURE?

-http://www.swissdesignnetwork.org/HKB+-+Visual+Rhetoric/

Head of the Institute for Design Research (IRD – institute de recherche en design)

HEAD – Haute école d’art et de design – Genève Bd James-Fazy 15 1201 Genève lysianne.lechot-hirt(at)hesge.ch-Research Field Design and Rhetoric Project lead Christian Jaquet / Arne Scheuermann Project team Annina Schneller / Simon Küffer / Hélène Marguet Research Partners Verlag Hermann Schmidt Mainz / Prof. Dr. Gesche Joost, TU Berlin / Prof. Dr. Wibke Weber, Hochschule der Medien, Stuttgart / Prof. Dr. Michael Burmester, Hochschule der Medien, Stuttgart Calender 04/2007 - 06/2009