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Presenter Introduction
• Mentor
• BI Solution Architect
• Teacher
• Author
• Started as a TV news photographer
• Medical claims software development house
• Independent consultant
• Microsoft certified consultant & trainer
Principles of Effective Design
Form
Function Fit
Visual
Design
Skills
Functional
Business Skills
Technical
Development Skills
Examples The “Australian Sparkline”
Scorecard with integrated map
Business Intelligence
• Self-Service Reporting
● SharePoint
● Excel & Excel Services
● Performance Point
● PowerPivot
● BISM Tabular Models
● Report Builder 3.0
● Power View
BID-304-S | Visual Report
Design
How Important is Color Solection?
Stephen Few
• Use color in context
• Color should be meaningful
• Don’t clutter, keep design simple
perceptualedge.com
COLOURLovers.com
Demonstrations
Color scales
Dashboard design
Map reports
Power View
Don’t Go To Extremes
Can an executive business user
consume this information in 5
seconds?
Does “dashboard” really mean
that it has to look like the
CEO’s Jaguar?
Are 3-D charts
really THAT cool?
Keep Balance
• Know Your Audience
• Executive analytical reports: 5 second consumption
• Operational analytic reports: enable deep exploration
• Maintain Balance
• Consider Trade-Offs: super reports & simple reports
• Don’t take visuals too far
• Use POCs & throw them away
• Get a second opinion
• Accept feedback & be willing to learn
Principles of Effective Design
Resources
• Paul’s blog: SQLServerBiBlog.com
• Articles: SolidQ.com/Journal
• Contact: [email protected]
• Dynamic color palette code: https://sqlserverbiblog.wordpress.com/2011/05/22/lets-get-visual-the-art-of-report-design/
• Presentation video: https://sqlserverbiblog.wordpress.com/2011/09/23/presentation-visual-report-design/
• Report Recipes book code samples (free): http://www.wrox.com/WileyCDA/WroxTitle/Microsoft-SQL-Server-Reporting-Services-Recipes-for-Designing-Expert-
Reports.productCd-0470563117,descCd-DOWNLOAD.html
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