v i s u a l

or_der.

content figure/ground

similarity

proximity

closure

continuance

translation

rotation

reflection

glide/reflection

dilation

symmetric balance

asymmetric balance

ambiguous balance

neutral balance

figure/ground Figure stands on ground to be noticed/

Ground lays behind figure to help it be noticed/

.

similarityObjects that have the same size/

Objects that have the same color/

Objects that have the same shape/

Objects that have the same direction/

proximityThe farness between objects/

The closeness between objects/

closurea quality of objects that a viewer understands as complete,

encapsulating or finished despite their true physical state/

a quality of object groups that a viewer understands as

complete, encapsulating or finished despite their true physical

state/

continuanceWhen an object communicates a distance, direction or shape

beyond itself to a viewer/

translationWhen an object is replicated next to the original.

This may continue in a straight line.

rotationWhen a replicated object shares a single point with it’s original.

reflectionWhen an object is rotated off the the visible plain,

back to the visible plain aparently backwards.

glide/reflectionWhen an object is reflected accross an axis and translated

accross the other.

dilationWhen an object expands evenly from a central point.

symmetric balanceWhen the visual weight of a piece is the same in placement and

value on both sides of an axis.

asymmetric balanceWhen the value of the visual wieght, but not the placement of the

weight, is the same on both sides of a sentral axis.

ambiguous balanceWhen there may or may not be ballance.

nuetral balancewhen weight value and weight position are spread evenly through

out the composition.

® Eos Chu, 2013z

completed as a requirement for visual communication course in the

graphic design program at the kansas city art institute.

michael kidwell, assistant professor.