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Kansas City Art Institute 2013, Graphic design gastalt principles explained.
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ORDERVISUAL
content
figure/ground
similarity
proximity
closure
continuance
translation
rotation
reflection
glide/reflection
dilation
symmetric balance
asymmetric balance
ambiguous balance
neutral balance
figure/ground The relationship between an object and the background.
similarityObjects or things in a group that
have the same characteristics.
proximityThe space between objects including
or excluding into groups.
closureNatural tendances to see
forms inclosed in space.
continuancePerspective in shapes, letters, and
objects directing the eye.
translationA repetition of a form horizontally or
vertically across a surface.
rotationA form on acentral axis in which
our mind follows in a circular motion.
reflectionThe mirroring of a form from one side
to the other horizontaly or vertically.
glide/reflectionA form that is mirrored and moved diagonally up or down.
dilationThe change of size in objects by a percentage.
symmetric balanceA even balance of forms to imply perfect harmony.
asymmetric balanceForms that are visually unbalanced when given a central axis.
ambiguous balancean unclear relation between figures.
neutral balanceRandomness in figures missing contrast.
® Patrick Stone, 2013
completed as a requirement for visual communication course in the
graphic design program at the kansas city art institute.
michael kidwell, assistant professor.