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Visual Design Catalog, circa 2002 - 2012
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Los Angeles C
ounty boastsmore than 250,000 m
illionaires,but is also home to 1.6 m
illionpoor people.• It features world-class universitiesand research institutions, yethas the m
ost undereducatedworkforce in the U
.S.• It is the entertainment andinternational trade capital ofthe nation, but the vast m
ajorityof workers toil in low
-wage jobsthat do not provide for basicliving costs.• It includes a rich diversity ofraces, languages, and cultures,but racial econom
ic and achievementgaps persist.• Los A
ngeles has been a “majoritym
inority”county since 1990when racial and ethnic m
inoritiesoutnumbered w
hites, and thistrend is projected to continue inthe future. Latinos are expectedto be the majority w
ithin the nextdecade, and 73% of residentsw
ill be non-white by 2020.• W
hile 41% of baby boom
erstoday in Los Angeles C
ountyare white and 56%
have atleast some college education,nearly 80%
of Angelenos underage 18 are non-w
hite andthe majority score w
ell belowC
alifornia’s academic achievem
entstandards• Improvem
ents in most of theeducational achievem
ent andinfrastructure indicators—particularlyEarly R
eading Level, TeacherCredentials, English Exit Exam
andCom
munity C
ollege Transfer Rate—
led to increases in the EducationIndex from 2000 to 2005.• D
espite these improvem
ents,there remain large challengesin the educational system
, asonly 6 in 10 of 9th graders inthe county are likely to graduatefrom high school, and less thanhalf of those w
ho do graduateare prepared for college. Asiansand W
hites tend to do muchbetter than Latinos and A
frican-Am
ericans and students in schooldistricts in more affluent areasare m
ore likely to succeed
thanthose in poor urban districtsEconomic Status• Indicators of Econom
ic Statusshow that residents of LosA
ngeles County are strugglingto get by financially as housingand transportation consum
emore and m
ore of householdbudgets while w
ages remainrelatively stagnant.• The Econom
ic Status Indexdeclined from 2002 to 2004,before rising slightly in 2005—
thanks largely to an improvingeconom
y and low unem
ploymentrate. H
owever, young, grow
inggroups of the population, suchas Latinos and imm
igrants,continue to exhibit lower levelsof econom
ic status.• Lack of access to affordablehealth care and high incidenceof several chronic diseases leaveLos Angeles C
ounty well below
benchmark values.• H
ealth indicators contributedto the drop in the overall Indexfrom 2000 to 2001, particularlynegative trends in substanceabuse, asthm
a, obesity anddiabetes. Health outcom
esare particularly troubling forlow-incom
e Latino and African-A
merican residents.P
ublic Safety• After drastic im
provements duringthe econom
ic boom of the late1990s, public safety has continuedto progress during the early 2000s,though m
ore modestly.• D
eclines in violent crimerates, child abuse cases andjuvenile arrest rates pushedthe P
ublic Safety Index upsteadily from 2001 to 2005,despite fluctuating trendsin other indicators such ashom
icides, property crimes,and gang violence.• Early reading level is anim
portant indicator of lateracademic achievem
ent andthere have been improvem
entsin reading scores in Los AngelesC
ounty. Yet, less than a third of3rd graders scored at or abovethe national average in Readingin the C
alifornia Achievem
entTest (CAT/6) in 2005. A
t the
statelevel, only 36% of 3rd gradersw
ere above the national averagein Reading in 2004-5.• 3rd grade reading scores arelow
er than the county averagein districts such as Com
pton(14%), Lynw
ood (17%) and LosA
ngeles Unified (24%
), whilethey are m
uch higher in districtssuch as Manhattan B
each andHerm
osa Beach (81%
).• Algebra is increasingly im
portantfor graduating from high schooland successfully entering collegeand the w
orkforce; yet only 12%of 9th graders in Los A
ngelesCounty scored proficient oradvanced on the 2004-5 C
aliforniaStandards Test, well below
thestatewide figure of 19%
.• Only 5%
of African-A
mericanand 7%
of Latino 9th graders areproficient or advanced in Algebra I.SAT Sitting R
ate [no movem
ent]39% of high school seniorstake the SAT• A
bout 4 in 10 Los AngelesC
ounty high school seniorstook the Scholastic Assessm
entTest (SAT), a figure that hasbeen relatively flat since 2000.• At 65%
, Asians are the m
ostlikely group to take the SAT,compared to a third of w
hitesand African-A
mericans anda quarter of Latinos.H
igh School EnglishExit Exam [getting better]61%
of high school exit examtakers passed the English test• The C
alifornia High SchoolExit Exam
was authorizedto “ensure that pupils w
hograduate from public highschools can dem
onstrate gradelevel competency in reading,w
riting, and mathem
atics.”• The 61% of students w
hopassed the English section in2005 is up from 55%
in 2001,but down from
70% in 2004.• A
frican-Am
erican (52%), Latino(54%
), and economically disadvantagedstudents (53%
) are leastlikely to pass the English test.Graduation R
ate [no movem
ent]61% of students entering highschool graduate in 4
years• A high school diplom
a isa bare minim
um requirem
entfor participating in the 21stcentury economy, yet studentsentering high school in LosA
ngeles County have onlya 60%
probability of gettingtheir diploma w
ithin four years,compared to rates of 72%
inCalifornia and 90%
nationally.• A recent study estim
ated thatefforts to reduce dropoutsproduce an economic benefitof $127,000 per new
highschool graduate, given highertax revenues and lowergovernm
ental spending onhealth, crime and w
elfare.• Graduation rates for A
sians andWhites are above 75%
, whilethose of A
frican-Am
ericans andLatinos are closer to 50%.C
ollege Readiness [getting better]40%
of high school graduatescomplete college prep curriculum
• The A-G
college prepcurriculum is the sequenceof courses needed to enterinto the U
niversity of Californiaor C
alifornia State Universitysystem
s and represents thebasic knowledge and skillsnecessary for young peopleto be prepared for the 21stcentury econom
y.• Currently, only 4 in 10 highschool graduates com
plete theA-G
curriculum. That figure dropsto 3 in 10 for A
frican-Am
ericans,Latinos and Am
erican Indians.Female graduates (44%
) aremuch m
ore likely to completethe curriculum
than males (36%
).Com
munity C
ollegeTransfer Rate [getting better]4.5%
of comm
unity collegestudents transfer to a 4-yearpublic college or university• While not all students attendcom
munity colleges w
ith thepurpose of transferring toa 4-year college, this is clearlya primary goal for the system
if it is to adequately preparestudents for today’s economy.• O
nly 4.5% of the 380,000com
munity college studentsin Los A
ngeles County in 2005transferred to a
4-year school,up slightly from 3.6%
in 2000,but well below
Ventura County’sfigure of 6.4%
. African-A
mericans(2.7%
) and Latinos (3.5%) havethe low
est transfer rates.Teacher Credential [getting better]89%
of teachers have fullteaching credentials• Having prepared teachers in theclassroom
is one of the mostim
portant factors to improvingacadem
ic achievement, and theC
ounty has been making stridesin this area recently.• A
lmost 90%
of teachers arefully credentialed, up from 75%
in 2000, but still under the statelevel (95%).School O
vercrowding[getting better]23%
of students are in schoolswith year-round schedules• Year round, m
ulti-track schoolsare indicators of school overcrowding,w
hich hampersconsistent student learning.In 2005, 23%
of students werein schools w
ith year-roundcalendars, down from
26%at the beginning of the decade,but still nearly double that ofthe state. O
f the approximately300,000 students attending yearroundschools, 80%
are Latino.• These improvem
ents arelikely due to a boom in schoolconstruction over recent years,w
hich has provided new facilitiesin m
any comm
unities.Student-CounselorR
atio [no movem
ent]823 students for everyschool counselor• School counselors play importantroles in providing inform
ationon academic options for studentsto increase their opportunitiesand aspirations in school and life.• In Los A
ngeles County publicschools, there is a counselorfor approxim
ately 823 students(846 in the state), a ratio thathas been basically flat for thepast 5 years.• A steady decline of them
anufacturing sector inLos Angeles, w
hich providedstable, well-paying jobs,alongside rapid grow
th in thelow-w
age service
economy.Today, 8 out of 10 occupationsw
ith the most openings payless than $12 an hour (e.g.cashiers and salespeople).• A
n influx of low-skill w
orkerswith low
levels of education.Over half of w
orkers in LosAngeles have low
levels ofliteracy, limiting their abilityto advance in the econom
y.• A transition from
an economyof large corporate firm
s to oneof small businesses, w
hichprovide economic opportunityfor m
any, but are also less likelyto provide benefits and careeradvancement opportunities.• The continual rise in thecost of living w
hile wagesrem
ain relatively stagnant.With vast increases in hom
eprices over the past severalyears, less than 15% ofhouseholds in Los A
ngelesCounty can afford them
edian price home.The Los A
ngeles region wasbuilt on the prom
ise of havingaccess to decent-paying jobsthat helped anyone enterthe middle class. H
owever,a recent national report foundthat Los A
ngeles saw thesteepest decline in the m
iddleclass neighborhoods amongany m
ajor U.S. city over thepast three decades.• H
omeow
nership is a majorsource of w
ealth and a signof financial stability for familiesand neighborhoods. Yet LosA
ngeles has one of the lowestrates of hom
eownership am
ongmetropolitan areas in the U
.S.• A steady decline of them
anufacturing sector inLos Angeles, w
hich providedstable, well-paying jobs,alongside rapid grow
th in thelow-w
age service economy.Today, 8 out of 10 occupationsw
ith the most openings payless than $12 an hour (e.g.cashiers and salespeople).• A
n influx of low-skill w
orkerswith low
levels of education.Over half of w
orkers in LosAngeles have low
levels ofliteracy, limiting their abilityto advance in the econom
y.• A
transition from an econom
yof large corporate firms to oneof sm
all businesses, whichprovide econom
ic opportunityfor many, but are also less likelyto provide benefits and careeradvancem
ent opportunities.• The continual rise in thecost of living while w
agesremain relatively stagnant.W
ith vast increases in homeprices over the past severalyears, less than 15%
ofhouseholds in Los AngelesC
ounty can afford themedian price hom
e.The Los Angeles region w
asbuilt on the promise of havingaccess to decent-paying jobsthat helped anyone enterthe m
iddle class. How
ever,a recent national report foundthat Los Angeles saw
thesteepest decline in the middleclass neighborhoods am
ongany major U
.S. city over thepast three decades.• Just under half of householdsin the county live in units theyown. Los A
ngeles County’s levelof hom
eownership lags w
ellbehind that of California (58%
)and the nation (67%).• It takes an incom
e of over$100,000 to afford the medianprice hom
e in Los Angeles C
ounty.Rent B
urden [getting worse]53%
of renters pay more than30%
of income on rent• Federal governm
ent guidelinessuggest that housing costsshould not exceed more thana third of household incom
e, yetover half of households in LosAngeles C
ounty pay more than30%
of their income tow
ard rent.• The rent burdens in the state(47%) and the U
.S. (41%) arem
uch lower than in Los A
ngeles,one of the most expensivehousing m
arkets in the nation.Transportation Cost [getting w
orse]17% of average incom
e is spenton transportation• Los Angeles consistentlyranks as the m
ost congestedmetropolitan area in the nation,and transportation costs takeup an increasing proportionof
household budgets.• Transportation costs in 2005accounted for 17% of the averageincom
e before taxes, comparedto 14%
across the nation.Unem
ployment [no m
ovement]5.3%
of persons in the laborforce are unemployed• The unem
ployment rate in LosA
ngeles County in 2005 w
as atits lowest level in over 10 years,after a slight increase during arecession in the earlier part ofthis decade. Yet it rem
ains highfor certain population groupsand comm
unities (e.g. above8% in cities such as C
omptonand Lynw
ood).Formal Econom
yEmploym
ent [getting worse]61%
of working age adults arein the form
al employm
ent sector• While unem
ployment is relativelylow
, there remain concernsabout the types of jobs available,especially for low
-wage w
orkers.Jobs in the formal econom
y tendto provide better pay, benefits andsecurity than those in the informal,or “off-the-books” econom
y.• The number of jobs in theform
al economy, relative tothe size of the w
orking-agepopulation, has been steadilydecreasing over the past fewyears, from
66% in 2000to 61%
in 2005 (comparedto 70%
statewide).P
overty [no movem
ent]28% of people livein poor households• B
ecause of limitations ofthe federal poverty line as anaccurate m
easure of povertyin Los Angeles, w
e considerpersons in households livingat 150% of the poverty lineto be poor (e.g. about $30,000for a fam
ily of four).• More than 1 in 4 personsin Los A
ngeles live in apoor household, comparedto 1 in 5 across the nation(23%
in California).• A
bout 40% of fem
aleheadedhouseholds in LosAngeles C
ounty are poor,compared to just 25%
ofmale-headed households.A
lmost 5 out of 10 peopleliving in Lynw
ood are poor,compared
to less than 1 outof 10 in Redondo B
each.ChildhoodP
overty [no movem
ent]23% of children live below
the federal poverty line• Alm
ost 1 in 4 children in LosAngeles C
ounty live below thepoverty line, a rate that has beenfairly stable over the past severalyears. Latino and A
frican-Am
erican children are four timesas likely as W
hite children tolive in poverty.• The childhood poverty ratein Los Angeles C
ounty is wellabove that in C
alifornia andthe U.S. (both 19%
in 2005).Students in Free/ReducedM
eal Program
[no movem
ent]63% of children in public schoolsare enrolled in the Free orR
educed Price M
eal Program
s• Around 6 out of 10 students inLos A
ngeles County schools areenrolled in the Free or R
educedPrice M
eal Program
, meaningthat the m
ajority of public schoolstudents live in economicallydisadvantaged fam
ilies—a figurethat has been consistent overthe past 5 years.• A
bout 75% of students in LosA
ngeles Unified School D
istrictand 95% of those in C
omptonU
nified School District are in theFree or R
educed Price M
ealProgram
. No students in B
everlyHills U
nified, La Cañada U
nified,Param
ount Unified, and SanM
arino Unified districts are inthe program
.Median Fam
ilyIncome [no m
ovement]$53,431 is the m
edian incomeof fam
ilies• Half of fam
ilies in the countymake less than $53,431, about$10,000 below
what a fam
ilyof two w
orking parents withtw
o children need to pay forbasic costs of housing, food,transportation, health care,and child care.4 Latino ($38,819)and African-A
merican ($45,381)fam
ilies have much low
er medianincom
es than White fam
ilies($82,260).The California m
edianfamily incom
e is $61,476.• When accounting for inflation,m
edian
family incom
e in LosAngeles C
ounty has actuallydeclined slightly from 2000to 2005.• O
n average, workers in LosA
ngeles County earn $46,332,a figure that has not increasedsignificantly over recent years.• The average w
orker earns just86% of w
hat a single parentwith tw
o children needs to payfor basic costs such as housing,food, child care, transportation,and health care.5• Thanks to programs such asH
ealthy Families and H
ealthyKids, the percentage of youthin Los A
ngeles County w
ithhealth insurance has increasedsubstantially, from 88%
in 2001to 94% in 2005.• 90%
of Latino children havehealth insurance, rising from82%
in 2001.• Adults are less likely to havehealth insurance than children,as current public program
ssuch as Healthy Fam
ilies donot extend to adults.• Approxim
ately 8 in 10 adults inthe county have health insurance,a rate that has been stable overthe past several years.• The level of health insurancecoverage varies for differentgroups and in differentcomm
unities. Only 63%
ofpoor adults, 77% of w
orkingageadults, and 66% of Latinoadults have health insurance.A
dult Obesity [getting w
orse]21% of adults are obese• O
besity is a rising concern,especially with its associationw
ith a number of chronicdiseases, such as diabetesand heart disease.6• 21%
of adults in the countyare considered obese, a ratethat has risen substantially from14%
in 1997, but has been relativelyflat for the last five years.Latinos have seen the greatestincrease in obesity rates from17%
in 1997 to 29% in 2005.• The level of obesity in LosA
ngeles County is over a thirdhigher than the benchm
ark valueof 15% set by the federal H
ealthyPeople 2010 O
bjectives.7Youth
Los Angeles C
ounty boastsmore than 250,000 m
illionaires,but is also home to 1.6 m
illionpoor people.• It features world-class universitiesand research institutions, yethas the m
ost undereducatedworkforce in the U
.S.• It is the entertainment andinternational trade capital ofthe nation, but the vast m
ajorityof workers toil in low
-wage jobsthat do not provide for basicliving costs.• It includes a rich diversity ofraces, languages, and cultures,but racial econom
ic and achievementgaps persist.• Los A
ngeles has been a “majoritym
inority”county since 1990when racial and ethnic m
inoritiesoutnumbered w
hites, and thistrend is projected to continue inthe future. Latinos are expectedto be the majority w
ithin the nextdecade, and 73% of residentsw
ill be non-white by 2020.• W
hile 41% of baby boom
erstoday in Los Angeles C
ountyare white and 56%
have atleast some college education,nearly 80%
of Angelenos underage 18 are non-w
hite andthe majority score w
ell belowC
alifornia’s academic achievem
entstandards• Improvem
ents in most of theeducational achievem
ent andinfrastructure indicators—particularlyEarly R
eading Level, TeacherCredentials, English Exit Exam
andCom
munity C
ollege Transfer Rate—
led to increases in the EducationIndex from 2000 to 2005.• D
espite these improvem
ents,there remain large challengesin the educational system
, asonly 6 in 10 of 9th graders inthe county are likely to graduatefrom high school, and less thanhalf of those w
ho do graduateare prepared for college. Asiansand W
hites tend to do muchbetter than Latinos and A
frican-Am
ericans and students in schooldistricts in more affluent areasare m
ore likely to succeed
thanthose in poor urban districtsEconomic Status• Indicators of Econom
ic Statusshow that residents of LosA
ngeles County are strugglingto get by financially as housingand transportation consum
emore and m
ore of householdbudgets while w
ages remainrelatively stagnant.• The Econom
ic Status Indexdeclined from 2002 to 2004,before rising slightly in 2005—
thanks largely to an improvingeconom
y and low unem
ploymentrate. H
owever, young, grow
inggroups of the population, suchas Latinos and imm
igrants,continue to exhibit lower levelsof econom
ic status.• Lack of access to affordablehealth care and high incidenceof several chronic diseases leaveLos Angeles C
ounty well below
benchmark values.• H
ealth indicators contributedto the drop in the overall Indexfrom 2000 to 2001, particularlynegative trends in substanceabuse, asthm
a, obesity anddiabetes. Health outcom
esare particularly troubling forlow-incom
e Latino and African-A
merican residents.P
ublic Safety• After drastic im
provements duringthe econom
ic boom of the late1990s, public safety has continuedto progress during the early 2000s,though m
ore modestly.• D
eclines in violent crimerates, child abuse cases andjuvenile arrest rates pushedthe P
ublic Safety Index upsteadily from 2001 to 2005,despite fluctuating trendsin other indicators such ashom
icides, property crimes,and gang violence.• Early reading level is anim
portant indicator of lateracademic achievem
ent andthere have been improvem
entsin reading scores in Los AngelesC
ounty. Yet, less than a third of3rd graders scored at or abovethe national average in Readingin the C
alifornia Achievem
entTest (CAT/6) in 2005. A
t the
years• A high school diplom
a isa bare minim
um requirem
entfor participating in the 21stcentury economy, yet studentsentering high school in LosA
ngeles County have onlya 60%
probability of gettingtheir diploma w
ithin four years,compared to rates of 72%
inCalifornia and 90%
nationally.• A recent study estim
ated thatefforts to reduce dropoutsproduce an economic benefitof $127,000 per new
highschool graduate, given highertax revenues and lowergovernm
ental spending onhealth, crime and w
elfare.• Graduation rates for A
sians andWhites are above 75%
, whilethose of A
frican-Am
ericans andLatinos are closer to 50%.C
ollege Readiness [getting better]40%
of high school graduatescomplete college prep curriculum
• The A-G
college prepcurriculum is the sequenceof courses needed to enterinto the U
niversity of Californiaor C
alifornia State Universitysystem
s and represents thebasic knowledge and skillsnecessary for young peopleto be prepared for the 21stcentury econom
y.• Currently, only 4 in 10 highschool graduates com
plete theA-G
curriculum. That figure dropsto 3 in 10 for A
frican-Am
ericans,Latinos and Am
erican Indians.Female graduates (44%
) aremuch m
ore likely to completethe curriculum
than males (36%
).Com
munity C
ollegeTransfer Rate [getting better]4.5%
of comm
unity collegestudents transfer to a 4-yearpublic college or university• While not all
students attendcomm
unity colleges with thepurpose of transferring toa 4-year college, this is clearlya prim
ary goal for the systemif it is to adequately preparestudents for today’s econom
y.• Only 4.5%
of the 380,000comm
unity college studentsin Los Angeles C
ounty in 2005transferred to a 4-year school,up slightly from 3.6%
in 2000,but well below
Ventura County’sfigure of 6.4%
. African-A
mericans(2.7%
) and Latinos (3.5%) havethe low
est transfer rates.Teacher Credential [getting better]89%
of teachers have fullteaching credentials• Having prepared teachers in theclassroom
is one of the mostim
portant factors to improvingacadem
ic achievement, and theC
ounty has been making stridesin this area recently.• A
lmost 90%
of teachers arefully credentialed, up from 75%
in 2000, but still under the statelevel (95%).School O
vercrowding[getting better]23%
of students are in schoolswith year-round schedules• Year round, m
ulti-track schoolsare indicators of school overcrowding,w
hich hampersconsistent student learning.In 2005, 23%
of students werein schools w
ith year-roundcalendars, down from
26%at the beginning of the decade,but still nearly double that ofthe state. O
f the approximately300,000 students attending yearroundschools, 80%
are Latino.• These improvem
ents arelikely due to a boom in schoolconstruction over recent years,w
hich has provided new facilitiesin m
any
comm
unities.Student-CounselorR
atio [no movem
ent]823 students for everyschool counselor• School counselors play importantroles in providing inform
ationon academic options for studentsto increase their opportunitiesand aspirations in school and life.• In Los A
ngeles County publicschools, there is a counselorfor approxim
ately 823 students(846 in the state), a ratio thathas been basically flat for thepast 5 years.• A steady decline of them
anufacturing sector inLos Angeles, w
hich providedstable, well-paying jobs,alongside rapid grow
th in thelow-w
age service economy.Today, 8 out of 10 occupationsw
ith the most openings payless than $12 an hour (e.g.cashiers and salespeople).• A
n influx of low-skill w
orkerswith low
levels of education.Over half of w
orkers in LosAngeles have low
levels ofliteracy, limiting their abilityto advance in the econom
y.• A transition from
an economyof large corporate firm
s to oneof small businesses, w
hichprovide economic opportunityfor m
any, but are also less likelyto provide benefits and careeradvancement opportunities.• The continual rise in thecost of living w
hile wagesrem
ain relatively stagnant.With vast increases in hom
eprices over the past severalyears, less than 15% ofhouseholds in Los A
ngelesCounty can afford them
edian price home.The Los A
ngeles region wasbuilt on the prom
ise of havingaccess to decent-paying jobsthat helped
resourcesubstatce resourcesubstance[culture]Urban XEcologies \ Alamaeda_Los Angeles_California \ Research Trajectorie + HUMAN CULTURE
All
wor
ks in
clud
ing
imag
es, p
hoto
s, a
nd il
lust
ratio
ns a
re p
rodu
ced
by D
imitr
i Kim
+ x
mA
nif
olD
A.D
.R.l
. unl
ess
note
d ot
herw
ise
| All
rig
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(re)sOurcesubstance
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mercutiO prOmO
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\ Int
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DistractionsDistractions
H Y P N O T I S M O F T H E I S L A N DH Y P N O T I S M O F T H E I S L A N D
When you turn on the television, radio, or flip open a newspaper,
it is unlikely that any information that you perceive will have any
relevance to your daily life. In other words, from what you see,
read or hear, from the media, most likely that information will not
change the course of the rest of your day. You may also notice that
most of this information that travels through the medium is
advertisement. Advertisement to push a product, promote a
political candidate, or to spread propaganda. The rest are
sensational media: garden variety, reality TV, trash talk, celebrity
obsessed, mind numbing, static noise to keep you preoccupied
from thinking anything remotely relevant. Yet there are many
important things that happen around the world, life altering,
policy-making, relevant event that could really affect what you do,
but are these information being sent out to us ? Or are they lost
amongst the advertisement and entertainment that constantly
distracts us from what’s truly important and critical ?
When you turn on the television, radio, or flip open a newspaper,
it is unlikely that any information that you perceive will have any
relevance to your daily life. In other words, from what you see,
read or hear, from the media, most likely that information will not
change the course of the rest of your day. You may also notice that
most of this information that travels through the medium is
advertisement. Advertisement to push a product, promote a
political candidate, or to spread propaganda. The rest are
sensational media: garden variety, reality TV, trash talk, celebrity
obsessed, mind numbing, static noise to keep you preoccupied
from thinking anything remotely relevant. Yet there are many
important things that happen around the world, life altering,
policy-making, relevant event that could really affect what you do,
but are these information being sent out to us ? Or are they lost
amongst the advertisement and entertainment that constantly
distracts us from what’s truly important and critical ?
Hawaii is gifted with having one of the most beautiful natural
surroundings. It is a remote tropical island in the middle of the
Pacific Ocean, filled with exotic pasture and equally exotic mix of
people from all over the world. However, it is isolated
geographically from rest of the 50 state by sea, Hawaii is detached
from both natural and human resource of other state and therefore,
suffers severe economic disadvantage. Yet, people in the island are
unaware of the economic troubles, or are unwilling to deviate from
the poor economic-status-quo. Hypnotized by the beauty of the
island, immersed in life of leisure, people are unable to relinquish
themselves from their poor, economic status quo, frozen in passivity.
Hawaii is gifted with having one of the most beautiful natural
surroundings. It is a remote tropical island in the middle of the
Pacific Ocean, filled with exotic pasture and equally exotic mix of
people from all over the world. However, it is isolated
geographically from rest of the 50 state by sea, Hawaii is detached
from both natural and human resource of other state and therefore,
suffers severe economic disadvantage. Yet, people in the island are
unaware of the economic troubles, or are unwilling to deviate from
the poor economic-status-quo. Hypnotized by the beauty of the
island, immersed in life of leisure, people are unable to relinquish
themselves from their poor, economic status quo, frozen in passivity.
*Orw
ell feared
that the truth w
ould b
e concealed
from us, **H
uxley fea
red the truth w
ould b
e drow
ned in the sea
of irrelevance. N
EIL POSTM
AN
, Am
using Ourselves to D
eath
*Author of Animal Farm. **Author of Brave New World
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Public disservice msg
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firetide
iden
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des
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Col
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Edito
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Web
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ACADEMY FOR CREATIVE MEDIA
acm identity
iden
tity
des
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Col
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Edito
rial
Web
Pre
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n \ I
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smart xchange
iden
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des
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faircatch
iden
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Col
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Edito
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Web
Pre
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VISUAL TRADEMARK: Cross with curvilinear serif
CONNOTATION: Connonical, accumenical, medieval, divinity, cross of lazzarus
DETAILS: Positioned inside the last letter ‘O’
1
1
2
2
TYPE: ‘Friz Quadrata’
FONT CLASSIFICATION:Transitional Serif
DETAILS: Rectilinear form with curvilinear serifM†
ƒ
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mercutiO brand
iden
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Col
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mOd(e) brand
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pathways in mOtiOn
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pacific new media cataLOg
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\ Int
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C
M
Y
CM
MY
CY
CMY
K
C
M
Y
CM
MY
CY
CMY
K
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venture issue 11
Iden
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\ Int
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fight cLub prOmO
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\ Int
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epitOme district bOOk
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\ Int
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SHAPE \ * MERGEFORMAT Exodus, or the Voluntary Prisoners of Architecture (1972)
‘The function of the Baths is to create and recycle private and public fantasies, to invent, test and possibly
introduce new forms of behavior. The building is a social condenser. It brings hidden motivations, desires, and impulses to the surface to be refined for recognition,
provocation, and development’. (from Exodus)For this class students will develop a fictional narrative of their current studio projects. Using the theater design as the source of a
storytelling content, each group will develop a sequence of images and a script that will navigate all stages: from conceptual to tectonic, from disciplinary to abstract, from the real to the fantastical.
Architecture has the capacity to engage multiple discourses at once, it can re-invent itself constantly. Design processes are not fixed
scenarios; they are dynamic scaffoldings that aid the designer in the search and discovery of form, space and ideas. No single method can suffice the complex labyrinth of ideas, but indeed a methodical approach is necessary as means of creating a consistent scenario that can be clearly presented, dissected and re-use in future projects. All students will intent to unveil the hidden narratives that are
latent within their current projects.
Visual Tectonics
Strategies of Representation III | FALL 2008 _SOUTHERN CALIFORNIA INSTITUTE OF ARCHITECTURE + Instructor_Florencia Pita
Jennifer Alrutz Alina AmiriElizabeth DetersiFayez AhdabRoss Ferrari Austin BakerEdward GonzalezBrandon Broadstone Francisco HermoMatthew DainesNicholas KotsatosKaren FilippeChanna LevyChih-Lin HsuYanyang (Helen) Li
Benjamin BuckalewChiawa LuHsio-yin ChenElizabeth NeigertKristen GeorgeJeongsun OhMatthew HarmonNick PardowskiAnthony IpJoseph SaccomannoAlan KwanShohei SakuraiJester LeighJordan SuRina Lim
Benjamin BuckalewChiawa LuHsio-yin ChenElizabeth NeigertKristen GeorgeJeongsun OhMatthew HarmonNick PardowskiAnthony IpJoseph SaccomannoAlan KwanShohei SakuraiJester LeighJordan SuRina Lim
Darin VieiraEugene ParkYuan YuanMichelle Paul
2ga visual studies
Monica McKayOliver LiaoOwen MerrickErin MarshelNaureen MeyerRichard MolinaPatrick MooreRobin NanneyLeung (Alice) YingEvan RobertsonMelissa DiraclesNardine Abraham Adam GroveMatthew AuMira Lee
Jennifer Alrutz Alina AmiriElizabeth DetersiFayez AhdabRoss Ferrari Austin BakerEdward GonzalezBrandon Broadstone Francisco HermoMatthew DainesNicholas KotsatosKaren FilippeChanna LevyChih-Lin HsuYanyang (Helen) Li
Monica McKayOliver LiaoOwen MerrickErin MarshelNaureen MeyerRichard MolinaPatrick MooreRobin NanneyLeung (Alice) YingEvan RobertsonMelissa DiraclesNardine Abraham Adam GroveMatthew AuMira Lee
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visuaL tectOnics pOster
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acm 2004 prOmO dvd
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acm seLected wOrks 2005 dvd
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2005 HIFF SELECTED ACM STUDENT FILMS PROMOTIONAL USE ONLY
acm dvd design
Iden
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\ in
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2009HAWAII INT. FILM FESTIVAL
BEST DOCUMENTARY AWARD NOMINEE
2010CHICAGO ASIAN AMERICAN
SHOWCASE
2010SF INT. ASIAN AMERICAN FILM
FESTIVAL DOCUMENTARY COMPETITION NOMINEE
2010LOS ANGELES ASIAN PACIFIC
FILM FESTIVAL DOCUMENTARY COMPETITION
2010LOS ANGELES MOVIE AWARDS
HONORABLE MENTION
2010LOS ANGELES MOVIE AWARDS
BEST ORIGINAL SCORE
2010ALASKA INTERNATIONAL FILM FESTIVAL NORTHERN LIGHTS EMERGING TALENT AWARD
2010GLOBAL PEACE FILM FESTIVAL
2010DC ASIAN PACIFIC AMERICAN
FILM FESTIVALDOCUMENTARY CATEGORY
2010DOCUTAH FILM FESTIVALDOCUMENTARY CATEGORY
2010SAN DIEGO ASIAN FILM FESTIVAL
2010ACCOLADE COMPETITION, AWARD
OF MERIT
© COPYRIGHT 2009 UNIVERSITY OF HAWAI‘I AT MANOA / Academy for Creative Media | www.stateofalohamovie.com
PRODUCED /DIRECTEDBY ANNE MISAWAEDITOR RUTH CHON 1ST ASSOCIATE PRODUCER CONNIE M. FLOREZCINEMATOGRAPHER BENNETT CERF EXECUTIVE PRODUCER TOM BRISLIN CHRIS LEE
S TAT E O F A L O H A an Academy for Creative Media Production
“Great hopes... silent fears…The fears Hawai‘i may have are to be met by men and women
who are living witnesses of what we really are in Hawai‘i, of the spirit of Aloha,men and women who can help unlock the doors to the future...
For any collective anxiety, the answer is collective courage.”Reverend Akaka's sermon, March 13, 1959
UNIVERSITY OF HAWAI‘I AT MANOA AL QUON MCELRATH, TOM COFFMAN, JONATHAN OSORIO, DANIEL K. INOUYE, KEKUNI BLAISDELL, DON HO AND JASON SCOTT LEEPRESENTS I N
STATE OF ALOHAA documentary feature looking at the faces of Hawai‘i Statehood
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mOdernism diptych pOster
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signifier diptych pOster
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bfa artists cards
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ad+aware campaign
Iden
tity
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\ Int
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ice
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4caLendar.cOm
Iden
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Edito
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web
pre
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n \ I
nter
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uh sOa web
Iden
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Edito
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pre
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TECH
NOLL
OGY
P
UBLIC
ATIO
NS
ADMI
NIST
RATIO
NFIN
ANCIA
L MGM
T.
COM
MUNIC
ATION
FUND
RAISI
NG
$500-750KANNUAL BUDGET
DISTRIBUTION
PEOPLE
TRAVELSALARY SPACEPROGRAMMING
$150~200K
$100~200K
$100~200K
$150~200K
$500-750K
Mark Wigley, Dean of the Faculty of Architecture, Planning and Preservation
Danielle Smoller, Assistant Dean, Head of Admission
Robert A. Beauregard, Professor of Urban Planning
Kenneth Frampton Ware Professor of Architecture
Michael Bell, Director of Core Studios Program
Laurie Hawkinson, Director of Advanced Studios Program
Enrique Walker, Director of Advanced Architectural Design Program
Richard Plunz, Director of Urban Design Program
Andrew S. Dolkart, Director of Historic Preservation
Vishaan Chakrabarti, Director of Real Estate Development Program
Lance Freeman, Director of Urban Planning Program
STUDIO X GLOBAL
STUDIO X GLOBAL NETWORK
GSAPP AND PEOPLE
STUDIO X | GSAPP GRADUATE SCHOOL OF ARCHITECTURE, PLANNING AND PRESERVATION / COLUMBIA UNIVERSITY
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studiO-x infOgraphics
Iden
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THEPAUL S. BYARDMEMORIALLECTURE@GSAPP
DAVIDCHIPPERFIELD
WHAT IS THE FUTURE OF THE PAST ?
THURSDAYFEBRUARY 22012GSAPP / GRADUATE SCHOOL OF ARCHITECTURE, PLANNING AND PRESERVATION | COLUMBIA UNIVERSITY
PAUL SPENCER BYARD LECTURE & PUBLICATION FUND
FOUNDING DONORS
The Winston Foundation/Carole Rifkind, MsHP ’74 & Richard Rifkind, M.D. P&S ’55
The Edgar A. Tafel Living TrustBernard Tschumi & Kate Linker
42nd Street Development Corporation/Frederic Papert
Penny & Bill Bardel Rosalie Warren Byard & the Byard FamilyJoan & Henry Cobb
Joan K. Davidson (The J.M. Kaplan Fund)Ray H. Dovell
Frances Eberhart, GSAS ’68, MsHP ’89Ennead Architects LLP
Felicia FundGramercy Park Foundation, Inc.
Richard G. Handler, MsHP ’08Hugh Hardy
John J. Kerr Jr., LAW ’76, IA’76Susan Henshaw Jones, MBA ’85
Charles A. PlattJames S. PolshekNicholas Quennell
Stephen M. Raphael, CC ’63Susan T. Rodriguez, MsBldg Dsgn ’85
Sophia Duckworth Schachter, MsHP ’85Justice David H. Souter
42nd Street Development CorporationCalvin Tsao
Samuel S. White
Courty Andrews, MsHP ’88Laurie Beckelman
Christopher Brazee, MsHP ’07 & Olivia Klose, MsHP ’07Lisa Casertano, MsHP ’04
Yung-Yi Chou, MsHP ’00 - NEWAndrew P. Davis, LAW ’58
Steven K. Elmets, MsArch Tech ’76, MsHP ’79Hilary Dunne Ferrone, MsHP ’97
Brett Gaillard, M.Arch ’09, MsHP ’09Joan Gerner, MsHP ’96
Elsa Gilbertson, MsHP ’82Jacqui A. Hogans, MsHP ’05
Susan Horlbeck, MsHP ’81Karen Huebner, MsHP ’86
Judith M. Jacob, MsHP ’89Karen Kennedy, MsHP ’78Leslie S. Klein, MsHP ’04
Armand LeGardeur Architect, LLC, M.Arch ’84
Li/Saltzman Architects P. C.Allison Lyons, MsHP ’10
Elizabeth Ann Olson, MsHP ’08Kate Burns Ottavino, MsHP ’84, M.Arch ‘89
Julie Palmer, MsHP ’02Julia Hunter Palmer, MsHP ’02
Otis & Nancy B. PearsallLisanne Renner, MsHP ’98
Kirsten Reoch, MsHP ’96Megan Rispoli, MsHP ’07
Cas Stachelberg, MsHP ’97Amanda Stauffer, MsHP ’07
Allan R. TalbotTerry Tatum, MsHP ’85Regan Tuder, MsHP ‘00
Anne H. Van Ingen, MsHP ’80Linda M. Yowell, M.Arch ’76
*LIST AS OF JANUARY 15, 2012
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] Innovation [
[ Collaboration ]
GSAPP ALUMNI FORUM 2012Innovation and Collaboration in the Built Environment
04.27.2012~04.29.2012Graduate School of Architecture, Planning, and Preservation
COLUMBIA UNIVERSITY IN THE CITY OF NEW YORK
GSAPP ALUMNI FORUM
PLEASAE RSVP BYFRIDAY, APRIL 20TH AT
www.arch.columbia.edu/alumni/forum-2012
WE WILL HAVE ALUMNI WORK DISPLAYED DIGITALLY ON SATURDAY, APRIL 28TH. FOR INSTRUCTIONS ON HOW TO SUBMIT YOUR WORK, PLEASE VISIT
www.arch.columbia.edu/alumni/forum-2012
CONFIRMED SPEAKERS INCLUDE
VISHAAN CHAKRABARTIDirector of the Real Estate Development Program at Columbia
JONATHAN COLEJohn Mitchell Mason Professor of Columbia University Provost and Dean of the Faculties, Emeritus
SKYE DUNCANAssociate Urban Designer at the NYC Department of City Planning
BOB FRASCAPartner, Zimmer Gunsul Frasca
KATE ORFFAssistant Professor, GSAPP
MIRKO ZARDINIExecutive Director and Chief Curator at the Canadian Centre for Architecture
FRIDAY, APRIL 27TH6:00 PM TO 8:30 PM
GSAPP ALUMNI COCKTAIL RECEPTIONCelebrate Alumni Forum over drinks and hors d’oeuvres with fellow alumni while enjoying panoramic views of NYC
8:30 PMAVERY LEADERS DINNER
All Avery Leaders (annual donors at the $1,000+ level) are invited to the Avery Leaders Dinner with Dean Wigley. To attend, or to become an Avery Leader, please contact Sarah Bordy at 212.854.6018 or [email protected].
SCHEDULE
SATURDAY, APRIL 28TH9:30 AM
Registration and Breakfast
10:00 A.M.-11:15 A.M.KEYNOTE LECTURE
TBDWelcome and Introduction by Mark Wigley, Dean, GSAPP
11:30 AM TO 1:00 PMLIVE
Housing and Density
1:00 PM TO 2:15 PMLunch Break
Grab lunch and talk to classmates, faculty, and colleagues; explore Avery Hall and Columbia’s campus
2:15 PM TO 3:45 PMLEARN
Education and Economic Development: Cornell’s Plans for Roosevelt Island
4:00 PM TO 5:30 PMHEALTH
Human Well-Being and the Built Environment
5:30 PMInformal drinks in Brownie’s Café
Discuss the day’s panels with fellow alums over wine and cheesegsapp aLumni fOrum 2012
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