line

Lines are used to make people follow them to the topic

Shape(2d)Used to organize information

Form(3d)• Form gives reality and the possibility to move

or hold the object

color

• People respond differentially to different colors warm colors; red, yellow, orange, give the imitation of light and heat while as cold colors; blue, green, browns give the illusion of ice, earth or rock

texture

• It is visual or tactile surface characteristics of a piece

Depth(perspective)

• To make things seem to have deep space within an object or lack of deep space

light

• To make an object more sinister or angelic by positioning a light around an object using its shadows to make something appear softer or deadlier

Direction(motion)• To use motion to depict life or speed in which

the figure or object would have in real life

Mass(visual weight)

• To give a piece physical mass, or dimensions

Tone(black and white)

• To give brightness or darkness to enhance visual on color

value

• How much light or black and white your willing to use to create your focal point

Space(positive and negative)

• To give an object a area or space in which it takes up as well as a background to enhance or diminish a object

balance

• To give a equal amount of light and dark as

well as color and space to keep an object or

picture seem real or not impossible

Emphasis

• Makes most important piece stand out

Proportion(scale)

• The relative size between objects

Repetition(rhythm)

• To repeat a style or picture to cause illusions or a similarity

unity

• To make objects seem to be related

contrast

• To show difference by making objects opposites seem obvious

harmony

• Combining similar objects and making them seem to be as they should

proximity

• Placing objects close together by making those who are similar and those you are different seem farer

variety

• Using multiple designs to make your image more visually appealing