Visual composition slideshow Annika

Elements of Design

Annika Dederick

Line

Line is basic element of design they organize, texturize, guide the eye. Provide movement, make a statement and convey universal meanings. The lines do vary from long, short, straight or curved to horizontal, vertical, or diagonal. Lines can be solid, dashed, thick, or thin. The endings or the lines can also vary from ragged or blunt to curved.

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Shape (2D)

Shape is another basic element of design. Alone or in combination with other shapes or lines the can convey universal meanings as well as guide the eye or organize information. The three basic types of shapes are geometric, natural, and abstract. Geometric shapes are very structured these include squares, circles, triangles, octagons, hexagons and cones.



Form (3D)

Form is a three-dimensional shapes. You can hold a form, walk around it and in some cases go inside the form.



Color

Color is the part of light that is reflected by the object we see. Color appeals to children as well as adults. Color also affects us emotionally, we feel different things when we look at different colors.



Texture

Texture is part of all of our designs whether we know it or not. Texture comes from the paper we use, it could also add visual textures through the arrangement of lines anf shapes, or the use of specific surfaces.



Depth (Perspective)

Depth is basically showing images or objects three dimensionally by overlapping, size and vertical location, detail and linear perspective.



Light

Light and dark areas within a image provide contrast that can suggest Volume. Light coming from behind a subject can from a silhouette resulting in object that is completely black against a lighter colored background.



Direction (Motion)

• Direction because we can’t legitimately show motion in a single picture, we have to rely on the direction of the person.



Mass (Visual Weight)

Mass equals size. Each element within the design have their own mass relative to the whole piece.



Tone (Black and White)

The various degrees of lightness or darkness.• Shade A color hue withy black added• TintA color hue with white added• ToneA color hue with grey added• Value • The degree of lightness or darkness in colors



Value

Value refers to the relative lightness or darkness of a certain area. A light figure on a dark background will make the light figure center of attention; same goes for a dark figure on a light background. Areas of light and dark can also give a three-dimensional look.



Space (Positive and Negative)

Space includes the background, foreground and middle ground. It refers to the areas or distance around, between or within components of a piece. There are two types of space:• Positive • Negative Positive space refers to the space of the object itself, while negative space refers to the space around and between the object.



Balance

• Symmetrical In design with only two elements they would almost be identical or have nearly the same visual mass.AsymmetricalOff-center; and mismatched number of different elements. Balance the photo with many different small elements• Radial Parts of the design must be arranged so that they are balanced across the width and length of the page. Typically radiate from swirl around a circular or spiral path.



Emphasis

A.K.A Dominance. Provides a focal point of the photo, and makes it stand out. By using• Contrast colors• Font• Image sizes• Ect…



Proportion (Scale)

Proportion refers to the relative size and scale of an object in a design. It is necessary to discuss proportion in terms of the context or standard used to determine proportions.



Repetition (Rhythm)

Newsletters, magazines, brochures, annual reports, and books often have many visual elements:• Columns of texts• Headlines• Photos• Illustrations• Pull-quotes etc.When all the text in a given article has a consistent look, including column width, it enhances readability.



Unity

• Proximity Make the object appear to belong together, and group the closely together.• RepetitionRepetition of color, shape, texture or objects can be used to tie a piece of work together.• Continuation Continuation of line, edge or direction from one area to another.



Contrast

Contrast is when two elements are different. Common methods of creating contrast:• Size• Color• Value• TypeAdds interest to the page and provides a mean to show what’s important in the photo.



Harmony

Visually satisfying effect of combining similar related elements.



Proximity

Proximity is spacing items according to their relation to each other. Related items should appear closer together than items that are not related.



Variety

Variety is to change the character of an element, to make it different.• Line- Thinness, thickness, value, color angle, length.• Shape-Size, color, orientation, texture and type.



Technology

Visual composition slideshow Annika