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1November 14, 2018
VISIONING WORKSHOP
Agenda
2
6:45 – 7:00 Opening Remarks
7:00 – 7:25 Rotating Conversation Cafe - Table 1
7:25 – 7:50 Rotating Conversation Cafe - Table 2
7:50 – 8:15 Rotating Conversation Cafe - Table 3
8:15 – 8:40 Rotating Conversation Cafe - Table 4
8:40 – 9:00 Networking
Visioning Session Objectives
• Share key findings from Main Street Revitalization project
• Ensure business and property owners are part of the strategy moving forward
• Embark on a strategy that will increase Main Street’s annual days of programming to 100 in 2019, and 250 by 2022
• Build a foundation for a strong integration between business and community group programming
3
Project Approach
4
Phase 1
SET THE STAGE
• Letters of support from 6
community groups
• Secured OMAFRA
funding
• Project Co-ordinator hired
• Website Created
Phases 2 & 3
CONDUCT RESEARCH
• Physical profile walkabouts
• 338 Resident Surveys
• 7 Business Depth Interviews
• 21 Business Surveys
• Trade Area Analysis – 929
postal codes collected
Phases 4 & 5 IMPLEMENT STRATEGY
• SWOT Analysis
• Market Position
• 5 Goals that will:
• Enhance Quality of Place
(3 goals)
• Attract More People (1
goal)
• Attract More Businesses
(1 goal)
Fall 2017 – February 2018 March 2018 – October 2018 November 2018 through 2019
and beyond
Main Street Shops & Services Sorted by Sector
5
FOOD & ENTERTAINMENT - 8
• Port Soiree
• Main Street Pizza
• Grackle
• Lot 15 Wine Bar & Eatery
• The Schomberg Pub
• Sugar & Spice
• The Scruffy Duck
• Leonardo’s
SERVICES - 16
Financial/Legal/Business/Real Estate
• CIBC
• Miles Santos & Associates
• Ai Securities
• Olivio Fatigati Law
• Schomberg Technologies
• HR Realty
• Cake Realty
• Law Office of Michelle Hubert
• Speers Creative
Personal or Pet
• All Service Auto Centre
• Solutions
• Schomberg Dental
• Matthews Dentistry
• Eddies on Main
• Cynthia’s Dog Grooming
• Deluxe Wash n Go Laundromat
RETAIL - 8
Destination Shopping - 6
• Rona
• Hunters Woodworking
• The Scottish Nook
• The Purple Door
• Antares
• Schomberg Quality Meats
Convenience Shopping - 2
• Schomberg Variety
• M&C Convenience
OTHER - 4
Corporate Head Office - 3
• Raycor (2)
• Ontario Cooling Tower
Artisan - 1
• Gotham Glassworks (by
appt only)
• 60 properties
• 36 businesses
• 2 remaining vacant
spaces
Resident Survey – Key Findings: It’s a Lifestyle
6
Regulars Occasionals Rarelys
% of Survey Respondents 41.7% 30.8% 27.5%
How often they shop 14.5% 3+ times
27.2% 1-2 times
Once every couple
of weeks
Rarely or never
% Live on Main Street 23.0% 11.6% 11.8%
% Live in village but not on Main 56.0% 63.5% 73.1%
% Live Outside village but consider it home 19.0% 24.0% 14.0%
% work in Toronto 22.1% 14.7% 25.8%
% work in York Region outside of Schomberg 23.6% 27.5% 28.0%
% Shop on Main Street because believe in
supporting local business
89.4% 85.6% 59.1%
% Attend A Main Street Christmas 97.2% 96.1% 95.7%
% Definitely or Probably would shop at a
Farmer’s Market on Main Street
95.2% 89.5% 80.4%
338 Respondents
“This town could be a
great place again!!
and hope that
happens…..The town
needs help and
fast!!”
DISHEARTENED
Deeply Engaged - 136 additional comments (40% of respondents) organized around 4 main themes
7
“Thank you for doing
this. Now lets get on
with fixing up Main
Street.”
“I would like to see more
boutiques, cafes, and
clothing/gift shops, to
encourage people to
walk around town.
“Keep Schomberg’s historical
traditions and buildings - it
maintains the character of the
town which is its appeal.”
APPRECIATIVE KEEP IT QUAINT MORE SHOPPING
Business Survey – 21 Surveys, 8 Depth Interviews
Key Learnings
• Mostly positive attitude - 5 strongly agreeing and 11 mostly agreeing that Main Street is a good place to have a business
• 6 businesses struggled with being able to envision Main Street as a distinct shopping destination
• 16 of the businesses cited parking availability as an issue
• 16 businesses felt their exterior building appearance needed improvement
• 11 businesses felt they could pay more attention to the space in front of their business
Implications
• Because Main Street is surrounded by intense highway retail competitive space, shops and dining need to be highly differentiated to give it a distinct identity
• Address the parking issue
• Increase awareness of Community Improvement Grant Program
• Streetscaping should plan to optimize beautification located in front of businesses
8
Schomberg Trade Area - Population of 204,774
• All of King Township, extends north to Highway 89, west past Bolton and Palgrave, south to Vaughan and east into Aurora and Newmarket
• Encompasses several urbanized centres, such as Bradford West Gwillimbury, Vaughan, Bolton, Aurora and Newmarket. These centres are well served with big box stores, and smart centres
• Also encompasses more rural towns, such as New Tecumseth, Bond Head, Beeton, and the villages in King
• Is well served by 3 large malls, Upper Canada Mall, Vaughan Mills and Cookstown Outlet Mall
Immense Population of 204,774
• Expected to grow to 256,864 by 2028
9
Schomberg Trade Area – Total Annual Spending Exceeds $6.7 billion
Traditional Affluent Families
• Dominated by traditional family structure with children at home
• 88% own their own homes, and 83% live in detached or semi detached homes
Immense Spending Power
• Per household spending of $103,001 is $23,055 higher than the Ontario average
• Average annual household income of $154K is 41% more than Ontario average
• 54.1% of households earn over $100,000 per year & 13.4% earn more than $200K per year
Implications
• Main Street is able to support a range of shopping
• Shopping on Main Street should differentiate itself through offering unique specialty and hard to find elsewhere products
10
Schomberg Vision Statement
Vision Statement
Schomberg Main Street is the heart of a vibrant village that takes pride in its agricultural heritage.
A walkable, picturesque destination for residents and tourists alike, Main Street has maintained its historic quality, while offering a mix of local services, unique shops,
restaurants and beautifully preserved homes.
11
Main Street Focus
12
Bursting with heritage
Traditional ValuesReal old fashioned activities
A simpler way of living
A place you step back in time
Quaint specialty shops
with personalized service
Schomberg Main Street Revitalization Strategy – Strategic Themes
• The strategy is themed off of the new model of economic development, that recognizes the synergies between quality of place, people attraction and business attraction
Enhance Quality of Place
• Goal # 1 - Enhance the Physical Design & Appearance of Main Street
• Goal # 2 - Strengthen and diversify the existing business base.
• Goal # 3 - Increase the annual days of programming to 100 in year 2, and 250 by 2022.
Attract People
• Goal # 4 – Drive awareness of Main Street as an excellent place to shop, dine or visit
Attract More Business
• Goal # 5 - Attract More Businesses that Fit with Main Street’s Focus
Action Items
• Action items for each goal are structured beneath the 4 point approach of Downtown Revitalization for Main Streets
13
Attract People
Attract Business
Quality of
Place
Olde Mill Art Gallery and Shoppe – A Story About Momentum
14
George Burt
Has a dream of opening an art gallery in the old
mill on Main Street
Tom Wray
Schomberg Street
Gallery & Committee
Member
AUGUST 23
Informs Main Street
Revitalization team of
George’s idea
Olde Mill Art Gallery and Shoppe – A Story About Momentum
15
AUGUST 24
Team’s first conversation with George, tells him
about Main Street project
AUGUST 29
George submits gallery & used bookstore
suggestion on schombergmainstreet.ca
SEPT 1 - 15
George is introduced to owners & tours 250
Main as possible alternate location
SEPTEMBER 16Schomberg Street Gallery
George exhibits, and talks about his dream
SEPTEMBER 21
Avia Eek emails Township with support
for George’s idea
SEPTEMBER 25
Ec Dev advises George that gallery will be
supported in newspaper and social media
OCTOBER 4
Pat Earl & George send prospecting email to
artists inviting them to join. Email includes Township support.
OCTOBER 15
11 artists agree to form a cooperative & lease space at 357 Main St.
Olde Mill Art Gallery and Shoppe – A Story About Momentum
16
NOVEMBER 10
Ribbon cutting ceremony
3D Network
If we dream where we want to be and design how to get there, we then need to do it.
• Dreaming: Together, providing input guiding the strategic direction of the project and the impact we can have on our economic future.
• Designing: Helping identify business stakeholders and designing a framework for engaging the community.
• Doing: Facilitating consultations, reviewing Plan milestones, championing the project locally, encouraging participation and support of the project.
17
Conversation Café Tables
18
19
If we dream where we want to be and design
how to get there, we then need to do it.