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Virtual impact – evaluation approaches in the digital age of healthcare Rosemary McKenzie Melbourne School of Population and Global Health April 2017

Virtual impact evaluation approaches in the digital age of

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Page 1: Virtual impact evaluation approaches in the digital age of

Virtual impact – evaluation approaches in the digital age of healthcare

Rosemary McKenzie

Melbourne School of Population and Global Health

April 2017

Page 2: Virtual impact evaluation approaches in the digital age of

Overview

Why evaluation matters in digital health care in an age of innovation and disruption

What should be evaluated

How evaluation can be conducted – illustrated by an evaluation of the after hours GP helpline, a consumer-initiated inbound call triage and advice service

Using evaluation to improve policy and practice

Page 3: Virtual impact evaluation approaches in the digital age of

Transformation of healthcare in the 21st century

Page 4: Virtual impact evaluation approaches in the digital age of

What is evaluation?

“Evaluation should be seen as a process of knowledge construction which rests on the use of rigorous empirical enquiry….the knowledge produced is reliable, responsive to the needs of policy and program stakeholders & can be applied by these stakeholders.”

Owen, J. (2012) Program Evaluation: Forms and Approaches Allen & Unwin p1

Page 5: Virtual impact evaluation approaches in the digital age of

Why evaluation matters

To confirm a new healthcare service or innovation

is responsive to consumer needs

To confirm that it is evidence-based

To determine if it is implemented as planned and intended

To assess and assure quality

To assess and assure safety

To understand consumer/patient experience

To understand provider/clinician experience

To determine effectiveness – for consumers, for health services, for health systems

To provide transparency and accountability

To determine value for money

To shape health policy

Formative

Implementation

Impact /outcome

Page 6: Virtual impact evaluation approaches in the digital age of

Telephone triage and advice services now commonplace in primary care – but represent an innovation

Manage demand for healthcare services

Improve access to professional health advice

Operating in many countries: UK, USA, Scandinavian region, France, Canada, New Zealand, India

Page 7: Virtual impact evaluation approaches in the digital age of

What distinguishes this mode of telehealth from traditional telemedicine?

Telephone triage and advice services Telemedicine/telehealth encounters

Consumer-initiated, on-demand, including in

after hours period

Health provider organized and may involve

initial health provider to provider contact

prior to patient contact

Consumer defines urgency of need Health provider initiates or confirms needs

for the consultation

Open to general population (patient

unknown to provider, provider unknown to

patient)

Available to a specified patient population

(patient and provider are known to each

other)

Telephone delivery (patient unseen)

-computerised algorithms used to determine

urgency and assist clinical decisions

Video-conference delivery (patient and

provider are visible)

-personalised advice and diagnosis

Page 8: Virtual impact evaluation approaches in the digital age of

Telephone triage and advice in Australia

First nurse advice and triage telephone service established in Western Australia in 2002; followed by 13 HEALTH Queensland 2006, healthdirect in 2008 (NSW, SA, WA, TAS, ACT, NT), NURSE-ON-CALL Victoria 2008

In 2011 a national general practitioner (GP) consultation and referral element was added to nurse helplines on evenings, weekends and public holidays the afterhours GP helpline

Page 9: Virtual impact evaluation approaches in the digital age of

How the after hours GP helpline works

In after hours period callers/patients triaged by nurse as needing to see

GP immediately, within 4 hours or within 24 hours could speak to a telephone GP for further assessment, advice and referral (2011-2013)

triage nurse handles to completion those needing to attend the Emergency Department (ED) immediately and those who do not require GP attention for more than 24 hours, or self-care

Averages 3,000 calls per week taken by GP , 1.5 million per year to nurse line; 1/3 patients are children aged under 10 years, 1/4 are under 5 years of age

Nurses use clinical software package for phone triage; GPs clinically autonomous

Online symptom checker

Change in scope of practice from September 2016

Page 10: Virtual impact evaluation approaches in the digital age of

Evaluation of the afterhours GP helpline 2011-2013

Development of an evaluation framework at the commencement of service - vital to commence planning for evaluation while planning the service or innovation

Then undertook an intensive 13 month period of evaluation

We identified a range of domains of interest, with domains falling across the three area of formative, implementation and impact evaluation –

Very hard to establish longer term outcomes for consumers, health services and systems

Page 11: Virtual impact evaluation approaches in the digital age of

Key features of evaluation

Consultation with key stakeholders: what is important , what are key concerns that should be explored; what are the “unknowns”?

Literature review – Comparable models, defining features , evidence on what works and does not work; existing evidence around the world on domains of interest to the he new Australian service

Formative

Page 12: Virtual impact evaluation approaches in the digital age of

Key features of evaluation continued

Access and use – population and identified disadvantaged groups

Operational efficiency

Extent to which service was implemented as planned

Resourcing , workforce training and preparedness

Patient experience

Provider experience and attitudes (Helpline GPs and nurses)

Community-based service provider (GP) experience and attitudes

Implementation

Page 13: Virtual impact evaluation approaches in the digital age of

Key features of evaluation continued

Safety

Quality and appropriateness of triage and advice

Impact on other service use: MBS after hours item use

ED after hours use

time series data, before and after commencement of the service

Integration with broader health system

Impact

Page 14: Virtual impact evaluation approaches in the digital age of

Methods

Mixed: quantitative and qualitative approaches

Ten separate studies

A realist approach seeking to understand the contextual factors associated with “success” at four levels:

Policy

Service

Provider

Consumer

Page 15: Virtual impact evaluation approaches in the digital age of

The evaluation sub studies

A - Stakeholder consultations Used social media to recruit consumers

B - Safety and appropriateness of nurse and GP telephone triage and advice

Mystery shoppers/simulated patients

C - Development of a quality improvement model using the simulated patient method

D - Safety and appropriateness and communication assessment of nurse and GP telephone triage and advice regarding paediatric patients

Mystery shoppers/simulated patients

E - Implementation of a quality improvement model to assess safety and appropriateness and communication skills of nurse and GP telephone triage and advice

F - A profile of users of the after hours GP helpline

G - Impact of the after hours GP helpline on self-reported emergency department utilisation and compliance with GP advice

H - Consumer valuation and cost considerations of the after hours GP helpline

I - GP provider perceived benefits and professional characteristics of role

J - Consumer motivation and experiences

And a “rolling” literature review throughout

Page 16: Virtual impact evaluation approaches in the digital age of

What we learnt :“success factors” necessary to integrate the helpline in Australian health system

Policy Addresses GP workforce needs

Political support Funding security

Service Continuity of care

Promotion to high needs

groups

Increased call volume/reduced

cost per call

Focus on communication and compliance

ProviderNew primary

care generalist role

Supports community-

based GP workforce

Lifestyle & professional

benefits for GPs

New career paths

Consumer Addresses dependency

Provides access to healthcare &

advice

Improves health literacy

After h

ou

rs GP

help

line

Integratio

n w

ith h

ealth system

Page 17: Virtual impact evaluation approaches in the digital age of

Modern lessons for a digital age of healthcare

So much data…..unprecedented, powerful

Vast capacity to capture and store data

Monitoring trends over time, real-time (in outcomes , quality safety) and collecting baseline indicators has never been so easy

An interconnected world facilitates collection of information on consumer and provider experience

BUT, huge challenges

Privacy, protection of personal information, fraud, identity theft

Ethical use of data

Management of vast quantities of data

Disseminating results –where and who cares?

Shaping policy – policy makers drowning in information and under pressure from a digitally connected and disillusioned constituency

Disruptive industries –” Uber health”- who is evaluating ?

Page 18: Virtual impact evaluation approaches in the digital age of

“Timeless”lessons for a digital age of healthcare

Evaluation is important when rapid innovation and disruption of traditional practice is underway

Start evaluation at the beginning –consider consumer need, stakeholder acceptability and existing evidence

Implementation evaluation is essential – if your innovation isn’t achieving desired health effects, consumer uptake or service change it may be implementation that has failed rather than the intervention

Don’t forget providers – often we are focused on consumer experience and outcomes – but if it isn’t engaging providers likely not to deliver desired outcomes or win political support!

Context is everything - if we don’t understand the contextual factors affecting “virtual care” uptake, implementation, impact and sustainability we will never be able to move an innovation to mainstream use as an integrated part of the broader health system

Page 19: Virtual impact evaluation approaches in the digital age of

Finally….

Evaluate early

Evaluate often

Evaluate for use: to aid decision-making and build an evidence base

Stay abreast of technological trends – we are in a digital data-driven age

Page 20: Virtual impact evaluation approaches in the digital age of

Thank you

Further information:

Rosemary McKenzie [email protected]

Recent publications based on the evaluation of the after hours GP helpline

McKenzie R, Williamson M, Roberts R. Who uses the afterhours GP helpline? A profile of users of an after hours primary care helpline. Australian Family Physician 2016;45:187-192.

McKenzie R, Dunt D, Yates A. Patient intention and self-reported compliance in relation to emergency department attendance after using an after hours GP helpline. Emergency Medicine Australasia 2016; DOI 10.1111/1742-6723.12619. Published online August 3, 2016.

McKenzie R. Consumer awareness, satisfaction, motivation and perceived benefits from using an after hours GP helpline – a mixed methods study –Australian Family Physician 2016; 45:512-517.

McKenzie, R., & Williamson, M. (2016). The league of extraordinary generalists: a qualitative study of professional identity and perceptions of role of GPs working on a national after hours helpline in Australia. BMC Health Serv Res, 16(1), 142. doi:10.1186/s12913-016-1387-5

McKenzie, R., Dunt, D., & Robinson, M. (2015). Calling for the doctor: using simulated patients to assess the quality of nurse and GP advice on an out-of-hours telephone helpline. Journal of Medical Safety, June (1), 43-50.