Virginia Department of Social Services Early Childhood Endorsement

SOUTH AFRICAN BOX OFFICE REPORT

January – June 2013

National Film & Video Foundation | Box Office Report Page 1

South African Box Office Report

The past few months have seen a distinct slowdown of growth in the South African

Box Office, especially box office revenues. The South African box office revenues

declined by 50% from R47 million recorded in the first half of 2012 to R23 million

this year 2013. This could be attributed to the deteriorating domestic spending due

to high electricity tariffs, rising petrol prices and increasing food prices which

adversely decrease consumer spending.

Since the beginning of this year, a total of 95 films have been screened at box office,

and 10 of those were local films. The majority of films screened were from the

United States of America (USA) with a total number of 60 films. This report will look

at the performance of local films at box Office, the market share by distributor,

genre classification and the origin of the films.

1. South Africa’s performance at Box Office

January saw no release of South African films at the box office. However, in

February there was an improvement with a release of 2 films Klein Karoo ~ a

romantic comedy and Verraaiers ~ a war drama and both films have done well. The

highest month of release for local films was March with a total of 4 films on circuit,

while highest month of release for international films was May with a total of 19

films. On average 14 films were released in a month from international films, and

local films produced at least 2 films a month. Overall, 10 films screened originated

from South Africa, while 85 films were international films. International films have

performed well at box office; this is depicted in Figure 1 below.


Figure 1: Number of films released per month

South Africa’s gross box office for the first six months of 2013 totalled R23 million

(for the locally produced 10 films) a 50% decrease compared to the first half of

2012. The total gross box office for all 95 films also declined by 2% from R415

million to R408 million. More SA films (10) were released this year, compared to (7)

last year. However, the increase in the volume of local films did not translate to

increased revenue as these films did not attract as many audiences.

Figure 2: South African Box Office Revenues


The performance of local films at box office is still poor as international films

continue dominating the exhibition chain and appeal to the South African audience.

During the first six months of 2013, local films only managed to secure 6% of the

total box office (a decline from 11% this time last year), while international films

took 94% market share. It may be argued that the release of Leon Schuster Mad

Buddies contributed to the higher percentage market share as it grossed over R25

million on its own.

Figure 3: South Africa's share of revenue

After the huge success of the first film of the hilarious and sometimes tragic life of a

private boarding school in South Africa, the second installment titled Spud 2: The

Madness Continues did not disappoint. The film was the highest grossing local film at

R6.8 million. This was followed by Klein Karoo (a romantic comedy) which earned

R5.0 million, followed by Fanie Fourie’s Lobola which grossed R3.7 million. The least

performing film was To the Power of Anne which made a disappointing R5 072.


Figure 4: Top 10 South African films

2. Market Share by Distributor

Ster-Kinekor and Nu Metro remain the largest distributors in South Africa both with a

market share of 37% each of the total box office. With the establishment of a new

Ster-Kinekor cinema complex in the West Rand which will open at the end of

October 2013 and will boast eight fully digitised big screen projectors. It is

anticipated that there will be more exhibition platforms, thus giving films enough

theatrical window and acquire more revenue. This will definitely increase their

market share at the box office.

The balance of the market share is shared by United International Pictures (UIP)

with a market share of 23%, Indigenous Film Distributors (IFD) accounting for 2%

and Cristal Brooke (CB) at 1% of the total box office.


Figure 5: Market Share by Distributor

From the total of 95 films released in the first six months, the 2 largest distributors

took an even share of 35 films each (Nu Metro and Ster Kinekor), followed by UIP

with 21 films, IFD released 3 films and CB with only 1 film.

Figure 6: Number of Films released by Distributor


3. Genre Classification

Drama dominated the exhibition space in the first six months with 19 films falling

under the genre. However, in terms of revenue generated Action was the highest

earning genre at R66 million with only 6 films screened. Action titles released

included Fast and Furious, G.I Joe: Retaliation and A Good day to die hard.

Animation was the second highest grossing genre earning R54 million followed by

Action/Adventure with only 2 films which accounted for R51 million “Iron Man 3 and

Man of Steel”; Comedy took the forth place earning R47 million.

3D films are also doing exceptionally well at box office with a total of 15 3D films

screened in the first six months and a total gross from 3D screenings of over R147

million.

Figure 7: Top 20 Box Office Revenue by Genre

4. Country of Origin

The majority of films screened at the local box office were from United States of

America (USA) with a total of 60 films originating from the country. Six of the films

released originated from the United Kingdom (UK). Although South Africa and the


UK have an existing co-production treaty; none of these 6 films were made under

the treaty framework. The remaining 10 releases are South African. American films

continue to dominate the box office space.

Figure 8: Number of films by Country of Origin

5. Top 25 Films at SA Box Office – January to June 2013

The official Top 25 for South Africa is based on actual box office figures as received

from SA's 3 main film distributors - Ster-Kinekor Films, Nu Metro Distribution and

UIP. As shown in Table 1, the top performing films were: Fast and Furious the

highest grossing films at SA box office with earnings of over R36 million, followed by

Iron man 3, the biggest opening of 2013 at R32 million, The Croods grossing over

R20 million and Man of Steel at R18 million. Only one South African film made it to

the top 25 Spud 2: The madness continues.


Table 1: Top 25 films on South African Box Office

Gross Box Office = cumulative total up to 28 July 2013

Films with an asterik (*) were still being exhibited on 28 July 2013

6. Conclusion

Despite the decline of growth at the box office compared to the same period last

year, the NFVF is positive that performance in the second half of 2013 may improve.

Local films like Jimmy in Pienk, Nothing for Mahala, Bakgat 3, Khumba are planned

for releases which show potential for increased revenue for local films. The

marketing of these films, number of prints and theatrical windows will be the

determining factor for the success of the films.

Movie TitleDate of Release Prints Distributor

Country of Origin Genre

Gross Box Office (ZAR)

FAST AND FURIOUS 6 * May-13 87 UIP USA Action R 36 858 007IRON MAN 3 (incl 3D) May-13 110 Ster Kinekor USA/China Action/Adventure R 32 477 898THE CROODS (incl 3D) Mar-13 102 Nu Metro USA Animation R 20 260 750MAN OF STEEL (incl 3D) * Jun-13 101 Nu Metro USA/Canada/UK Action/Adventure R 18 660 172

MONSTERS UNIVERSITY (incl 3D) * Jun-13 108 Ster Kinekor USA Animation R 17 496 213G.I JOE : RETALIATION (incl 3D) Apr-13 95 UIP USA Action R 13 761 649EPIC * Jun-13 113 Nu Metro USA Animation/Adventure R 13 359 334WRECK-IT RALPH (incl 3D) Jan-13 97 Ster Kinekor USA Animation R 12 392 219THE HANGOVER 3 May-13 83 Nu Metro USA Comedy R 12 287 380THE GREAT GATSBY (incl 3D) May-13 73 Nu Metro Australia/USA Drama R 10 443 960OZ: THE GREAT AND POWERFUL (incl 3D) Mar-13 105 Ster Kinekor USA Adventure R 10 443 960WHITE HOUSE DOWN * Jun-13 78 Ster Kinekor USA Action/Drama R 10 394 584AFTER EARTH Jun-13 86 Ster Kinekor USA Sci-fi R 10 244 666TYLER PERRY'S TEMPTATION: Confessions of a Marriage Counselor * May-13 41 Ster Kinekor USA Drama R 10 017 887A GOOD DAY TO DIE HARD Feb-13 85 Nu Metro USA Action R 8 625 569IDENTITY THIEF Mar-13 56 UIP USA Comedy R 7 897 514HANSEL & GRETEL : WITCH HUNTERS (incl 3D) Feb-13 79 UIP Germany/USA Action/Comedy R 7 318 014JACK THE GIANT SLAYER Mar-13 97 Nu Metro USA Adventure R 7 194 531PARKER Mar-13 65 Ster Kinekor USA Action/Crime R 7 121 708

SPUD 2 : THE MADNESS CONTINUES Jun-13 80 Nu Metro SA Comedy R 6 812 415PARENTAL GUIDANCE Jan-13 60 Nu Metro USA Comedy R 6 798 957LES MISERABLES (2012) Jan-13 42 Ster Kinekor USA/UK Musical R 6 706 377ARGO Jan-13 40 Nu Metro USA Drama/Thriller R 6 134 831OBLIVION Apr-13 66 UIP USA Sci-fi/Adventure R 5 977 503OLYMPUS HAS FALLEN Apr-13 58 CB USA Thriller R 5 797 487

Top 25 films on South African Box Office, January - June 2013


Appendix

Movie Title Date of Release Prints DistributorCountry of Origin Genre

Gross Box Office (ZAR)

PARENTAL GUIDANCE 04 January 2013 60 Nu Metro USA Comedy R 6 798 957THE PERKS OF BEING A WALLFLOWER 04 January 2013 16 Nu Metro USA Drama R 520 600BUTTER 04 January 2013 17 Ster Kinekor USA Comedy R 335 617GANGSTER SQUAD 11 January 2013 52 Nu Metro USA Crime/Drama R 3 431 931INTOUCHABLES 11 January 2013 5 Ster Kinekor France Comedy/Drama R 923 378LES MISERABLES (2012) 18 January 2013 42 Ster Kinekor USA/UK Musical R 6 706 377DJANGO UNCHAINED 18 January 2013 34 Ster Kinekor USA Adventure R 4 385 256PLAYING FOR KEEPS 18 January 2013 46 Nu Metro USA Romantic/Comedy R 3 531 931WRECK-IT RALPH (incl 3D) 25 January 2013 97 Ster Kinekor USA Animation R 12 392 219ARGO 25 January 2013 40 Nu Metro USA Drama/Thriller R 6 134 831FLIGHT 25 January 2013 30 UIP USA Drama R 3 641 718LAWLESS 25 January 2013 39 Ster Kinekor USA Crime/Drama R 820 931KLEIN KAROO 01 February 2013 75 IFD SA Romance R 5 030 728LINCOLN 01 February 2013 22 Nu Metro USA Historical/Drama R 1 814 892ANNA KARENINA 01 February 2013 20 UIP UK Drama R 1 051 370CHASING MAVERICKS 01 February 2013 20 Nu Metro USA Sports/Drama R 655 152DINO TIME (incl 3D) 08 February 2013 52 Ster Kinekor USA Animation/Adventure R 2 007 014MOVIE 43 08 February 2013 34 Nu Metro USA Comedy R 1 364 231MAMA 08 February 2013 16 UIP Spain/Canada Horror R 1 198 192THE WORDS 08 February 2013 14 Nu Metro USA Drama R 154 717A GOOD DAY TO DIE HARD 15 February 2013 85 Nu Metro USA Action R 8 625 569QUARTET 15 February 2013 20 Ster Kinekor UK Comedy R 4 085 156ZERO DARK THIRTY 15 February 2013 39 UIP USA Thriller R 1 725 357HANSEL & GRETEL : WITCH HUNTERS (incl 3D) 22 February 2013 79 UIP Germany/USA Action/Comedy R 7 318 014VERRAAIERS 22 February 2013 51 Ster Kinekor SA Drama R 2 701 121BEAUTIFUL CREATURES (2013) 22 February 2013 58 Nu Metro USA Drama R 1 472 748FANIE FOURIE'S LOBOLA 01 March 2013 51 Indig. SA Comedy/Romance R 3 719 584THE IMPOSSIBLE 01 March 2013 23 Nu Metro Spain Drama R 2 408 214THE LAST STAND 01 March 2013 49 Nu Metro USA Action R 721 637Cirque Du Soleil: Worlds Away 01 March 2013 11 UIP USA Fantasy R 147 425OZ: THE GREAT AND POWERFUL (incl 3D) 08 March 2013 105 Ster Kinekor USA Adventure R 10 443 960

SNITCH 08 March 2013 41 Nu MetroUSA/United Arab Emirates Action R 4 443 731

THE GUILT TRIP 08 March 2013 11 UIP USA Comedy R 670 24310 YEARS 08 March 2013 15 Ster Kinekor USA Comedy/Drama R 322 889SLEEPER'S WAKE 08 March 2013 2 UIP SA Thriller R 58 657WARM BODIES 15 March 2013 41 Nu Metro USA Drama R 1 966 530RED DAWN (2012) 15 March 2013 51 Ster Kinekor USA Action R 1 760 067100M LEEULOOP 15 March 2013 40 Nu Metro SA Comedy R 1 092 652HYDE PARK ON HUDSON 15 March 2013 12 Ster Kinekor UK Drama R 639 800PEOPLE LIKE US 15 March 2013 8 Ster Kinekor USA Drama R 332 766IDENTITY THIEF 20 March 2013 56 UIP USA Comedy R 7 897 514JACK THE GIANT SLAYER 20 March 2013 97 Nu Metro USA Adventure R 7 194 531CHIMPANZEE 22 March 2013 7 Ster Kinekor Tanzania/USA Documentary R 132 768THE CROODS (incl 3D) 28 March 2013 102 Nu Metro USA Animation R 20 260 750PARKER 28 March 2013 65 Ster Kinekor USA Action/Crime R 7 121 708SO UNDERCOVER 28 March 2013 24 Nu Metro USA Action/Comedy R 2 480 108TO THE POWER OF ANNE 29 March 2013 6 IFD SA Musical R 5 072G.I JOE : RETALIATION (incl 3D) 05 April 2013 95 UIP USA Action R 13 761 649HITCHCOCK 05 April 2013 22 Nu Metro USA Drama R 1 002 098OLYMPUS HAS FALLEN 12 April 2013 58 CB USA Thriller R 5 797 487THE HOST (2013) 12 April 2013 79 Ster Kinekor USA Sci-fi/Thriller R 4 188 75821 & OVER 12 April 2013 28 Nu Metro USA Comedy R 2 941 766SEVEN PSYCHOPATHS 12 April 2013 12 UIP UK Action/Comedy R 689 758WON'T BACK DOWN 12 April 2013 19 Nu Metro USA Drama R 261 687


Notes

1. Gross box office data supplied by Ster-kinekor

2. Country of Origin as supplied IMBD for the purpose of analysis

3. Genre Classification as supplied by Box Office Mojo and IMDB for the purpose of

analysis

OBLIVION 19 April 2013 66 UIP USA Sci-fi/Adventure R 5 977 503ESCAPE FROM PLANET EARTH (incl 3D) 19 April 2013 95 Ster Kinekor USA/Canada Animation R 4 572 109ROBOT AND FRANK 19 April 2013 5 Ster Kinekor USA Sci-fi/Comedy R 93 180SILENT HILL : REVELATION (incl 3D) 26 April 2013 36 Ster Kinekor France/USA/CanHorror R 896 555TRANCE 26 April 2013 33 Nu Metro UK Crime/Thriller R 739 240LITTLE ONE 26 April 2013 23 UIP SA Drama R 249 032IRON MAN 3 (incl 3D) 01 May 2013 110 Ster Kinekor USA/China Action/Adventure R 32 477 898THIS is 40 03 May 2013 58 UIP USA Comedy R 3 569 319LIEN SE LANKSTAANSKOENE 03 May 2013 25 Nu Metro SA Drama R 2 192 647PROMISED LAND (2012) 03 May 2013 24 Ster Kinekor USA/United Arab Drama R 300 893SAFE HAVEN 10 May 2013 40 Nu Metro USA Romance R 2 907 054BLITZ PATROLIE 10 May 2013 41 Nu Metro SA Action/Comedy R 1 424 311DEAD MAN DOWN 10 May 2013 32 Ster Kinekor USA Thriller R 1 051 491JURASSIC PARK (incl 3D) 10 May 2013 24 UIP USA Sci-fi/Horror R 882 037ADMISSION 10 May 2013 25 Ster Kinekor USA Comedy/Drama R 549 172TRISHNA 10 May 2013 10 UIP UK Drama R 128 295STOKER 10 May 2013 5 Nu Metro UK/USA Horror/Thriller R 44 937THE GREAT GATSBY (incl 3D) 17 May 2013 73 Nu Metro Australia/USA Drama R 10 443 960TEMPTATION: CONFESSION OF A MARRIAGE CONSELOR 17 May 2013 41 Ster Kinekor USA Drama R 10 017 887BULLET TO THE HEAD 17 May 2013 17 Nu Metro USA Action/Thriller R 260 025FAST AND FURIOUS 6 * 24 May 2013 87 UIP USA Action R 36 858 007THE SAPPHIRES 24 May 2013 10 Ster Kinekor Austarlia Comedy/Drama R 441 511360 * 24 May 2013 5 UIP UK/Australia/FraDrama R 371 348THE HANGOVER 3 31 May 2013 83 Nu Metro USA Comedy R 12 287 380SIDE EFFECTS (2013) 31 May 2013 43 Ster Kinekor USA Thriller R 1 380 491TEXAS CHAINSAW (incl 3D) 31 May 2013 40 Ster Kinekor USA Horror R 578 348SHADOW DANCER * 31 May 2013 6 UIP UK/Ireland Drama/Thriller R 483 870AFTER EARTH 07 June 2013 86 Ster Kinekor USA Sci-fi R 10 244 666STAR TREK : INTO DARKNESS (incl 3D) 07 June 2013 88 UIP USA Sci-fi/Adventure R 5 412 934A HAUNTED HOUSE 07 June 2013 41 Ster Kinekor USA Comedy/Horror R 686 702STAND UP GUYS 07 June 2013 10 Nu Metro USA Action/Comedy R 162 237EPIC * 14 June 2013 113 Nu Metro USA Animation/Adventure R 13 359 334BROKEN CITY 14 June 2013 30 Nu Metro USA Crime/Drama/Thriller R 1 207 017GAMBIT 14 June 2013 34 Ster Kinekor USA Comedy/Crime R 610 034IM SO EXCITED 14 June 2013 4 Ster Kinekor Spain Comedy R 36 809MONSTERS UNIVERSITY (incl 3D) * 21 June 2013 108 Ster Kinekor USA Animation R 17 496 213SPUD 2 : THE MADNESS CONTINUES 21 June 2013 80 Nu Metro SA Comedy R 6 812 415TO THE WONDER 21 June 2013 6 Ster Kinekor USA Romance R 227 950

MAN OF STEEL (incl 3D) * 28 June 2013 101 Nu MetroUSA/Canada/UK Action/Adventure R 18 660 172

WHITE HOUSE DOWN * 28 June 2013 78 Ster Kinekor USA Action/Drama R 10 394 584UNFINISHED SONG * 28 June 2013 17 UIP UK/Germany Comedy/Drama R 1 122 074


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