Viparis

Private company uniquely centred on venue managementCreated in 2008, fusion of 2 competitors

Objectives: •A stronger position in the destination•Optimization of calendars in order to capture more international events•More investments to improve and enlarge venues

Viparis today

• 10 venues, one company• 630 000 sqm • 330 exhibitions, 150 congresses,

over 600 corporate events per year

• 11 million visitors per year

• Centralized sales & marketing and support departments

• Operations departments decentralized

Group’s choice is to remain attached to a single destination: Paris

•We manage 90% of the sqm in the Paris region

•Strong local market:150 congresses, 120 of which are French regular clients330 exhibitions, 300 of which are French regular clients

•Paris has a strong international appeal

Strategy: destination Paris

• Need to develop services to reinforce this attractiveness

• Communication strategy towards the general public

• Venues become a part of city life: Electric, shopping centers, etc.

Strategy: destination Paris

• Calendar management and optimization• Package proposals (room construction,

etc.) to present a full solution to the client. Venues are now less specialized

• New sources of revenue (ex.Cirque Bouglione)

• New business models (free rental = risk sharing)

Sales strategy

Creation of new exhibitions•Starter guide•Welcome discount•Late option deadline•Booster pack•Package offer: « low cost » show

Allowing our leaders to grow•Calendar management

International trade shows•Bidding for itinerant shows

Sales strategy: exhibitions

Bidding for national itinerant congresses

Continue to develop international congresses•Local network•Non-medical events in exhibition venues•Package proposals•Calendar management•Welcome pack

Sales strategy: congresses

•Package proposals•New markets: sports events, entertainment, cultural events and exhibitions•Bidding for itinerant events

Sales strategy: corporate

ORGANIZERS

Objectives•Help existing events grow and become leaders•help them to face economic uncertainty• capture new events and more international events

Strategy for 3 types of client

Objectives•Help the organizer to increase number of exhibitors•help the exhibitors to achieve their ROI objectives•Help to retain new exhibitors

Services: mobile apps with geolocalization, first-time exhibitor guide, multilingual exhibitor department staff and online order website, e-parking, standtag by Viparis, signage kits, streaming services, etc.

Exhibitors

Objectives •Help the organizer to increase numbers of visitors and improve visitor time, •create an image of the venues as leisure destinations

Services for delegates: Welcome pack, Mobile apps with geolocalization, shopping guide

Services for visitors: Facebook page, website, mobile apps, newsletter, paper calendar, partnerships with metro and local magazines, games

Delegates and visitors