UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND TECHNOLOGY

LEVEL 3 EXTENDED DIPLOMA

Unit 9: Characteristics and contexts in media and communication – MUSIC VIDEO (HIP HOP)

Sarah Wilson; Adam Jones; James Ashford; Chris Leinster

Date Issued: Monday 06/11/2017

Final Deadline: Friday 15/12/2017

Vibe Productions

Vibe Productions requires you to produce a media production to demonstrate your expertise within your chosen field.

You must submit a portfolio of work which shows your understanding and application of conventions and techniques within your chosen specialism.

Your products must be completed and submitted by 15th December 2017

Your work must include details on the conventions of your specialism, existing examples to support your points, self-created content, and an evaluative section detailing your strengths and areas for improvement.

For more information, please visit www.thcvibe.weebly.com

The Fine Print

You must produce your own production using the following guidelines:

· You must demonstrate an in-depth understanding of your specialism

· Only one person of each specialism is allowed in each group

· Group size should not exceed three people

Documentation

Prior to shooting your production, you must submit the following (may vary depending on specialism):

· Planning

· Script

· Story board

· Test shots

· Props list

· Location Recces for ALL locations

· Call Sheet

· Equipment

· Clearances / permissions

Grading Criteria

Unit aim: Provide students with an opportunity to develop a focused, in-depth, understanding of the range, characteristics, complexity and contexts that define media and communication activity. It will require the student, through exploration and investigation to enter into a more formal dialogue of personal interrogation and understanding designed to confirm strengths, enthusiasms and ambitions.

Learning outcomes

On successful completion of this unit the student will:

1. Understand the characteristics and context for a chosen media and communication activity.

2. Be able to use knowledge of the characteristics and context of a media and communication activity.

3. Be able to use evaluation in support of creative media production.

LO1.1 Research:

Analyse three examples of music videos from the Hip Hop genre. Discuss how and why different techniques are used depending on the context and lyrical content.

Hip Hop is a genre that has changed over time and as a result, so have their music videos. A lot of videos are stereotypically built around crime and aggression, however that is not always a representation of the genre. Artists such as Lauren Hill use more positive videos to represent the community she was from and others you have looked at previous, like DRAM – Broccoli, are also a lot more fun. You need to look at this variety within your research.

1. Secondary Research – Using the internet and books, research the conventions within Hip Hop music videos. What characteristics are expected to be seen? Why is this? How do they represent the background of the artists?

· Examples – find at least 3 examples of music videos and analyse their production elements. Are there similarities between the videos? Why do you think this is?

· These should be in-depth analysis of the videos, with at least 10 screenshots uploaded and discussed. Consider the

· Mise-en-scene

· Camera angles

· Locations

· Editing

· You should also refer specifically to time codes in the videos you have used, in order to discuss specific edits/cuts to the beat etc. Upload the videos next to your analysis.

2. Harvard Referencing – Ensure all of your research is Harvard Referenced. This is easiest if you complete it as you work rather than just doing it all at the end. The more references you use, the greater the reliability of research.

LO1.2 Propose a brief:

Based on your research from Task 1, propose a brief for 2 small projects which will demonstrate your ability to use your knowledge of the codes and conventions of Hip Hop to create effective segments of music videos.

You must create a ‘crime’ orientated video and a ‘community’ or ‘fun’ music video to represent different styles of Hip Hop.

You will be required to justify your choice of songs as well as the style of music video which you have chosen to produce them in.

Your research should inform decisions such as the location, theme (mood), and editing of each video.

You will need to make 2 different examples to demonstrate different styles. Your examples should be built around the opening 2 minutes of each song.

LO2 Plan and Produce a Media Product:

As you will be focussing your own specialism, you may want to work with another student whose specialism will compliment your own.

For example, an editor and a camera operator could work together, or a camera operator and a lighting technician.

Maximum group size is three. You can only have one person in your group for each specialism. Don’t have two editors working together!

Prior to shooting your media productions, you need to plan them to ensure their success. It will make you more time efficient when filming and will make sure your productions run smoothly.

Your pre-production should include the following (some may vary dependent on production)

· Production Schedule

· Props List

· Crew List

· Storyboard

· Script

· Location Recces

· Clearances and Confirmations

· Contingency Plan

Your finished product should be of a high standard and demonstrate an awareness of key techniques and concepts. This may include (some may vary dependent on specialism)

· Camera Angles

· Mise-en-Scene

· Editing Techniques

· Lighting

LO3 Evaluation:

At the end of each LO, you should be completing evaluative journal entries - evaluating, analysing, and highlighting areas for improvement.

It is extremely important that these are completed as you work and not just at the end. Please remember to take photos during production and screenshots as you edit. All of this will help to support what you are evaluating.

Follow the guidance available at http://thcvibe.weebly.com/lo3-be-able-to-use-evaluation-in-support-of-creative-media-production.html to help you through each week’s entry.