Global interactions at the local levelDefining glocalisationDistinguish between the terms globalisation and glocalisation

Globalisation

“The growing interdependence of countries worldwide through the increasing volume and variety of cross-border transactions in goods and services and of international capital flows, and through the more rapid and widespread diffusion of technology” (source: IMF). 

Glocalisation

Where the global and local interact to produce hybridised outcomes.

Localisation

The act of operating locally in terms of employees, product, supply and raw materials

Task

1. Define globalisation and glocalisation2. Read pp 211-217 Core Book3. Make notes on the reading4. Note three examples from the slideshow below

Exam style question

Explain how and why glocalization occurs [10 marks]