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Private Sector Challenges and Opportunities Inherent in Advancing the Complete Visitor Economy (CVE) Presentation by Ms. Pansy Ho, Managing Director of Shun Tak Holdings Limited. Interconnection and interdependence. Land & Properties. Education & Training. Entertainment. Marketing & PR. - PowerPoint PPT Presentation
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Private Sector Challenges and Opportunities Inherent in Advancing the Complete Visitor Economy (CVE)
Presentation by Ms. Pansy Ho, Managing Director of Shun Tak Holdings Limited
Interconnection and interdependence
TourismHospitality
Infrastructure
Transport
Education & Training
Retail
Manufacturing
Food &Beverage
Technology
Telecommunications
Energy
Construction
Land & Properties
Entertainment Marketing & PR
Macau: A Perfect Epitome
Macau Economy Structure
Source: WTTC Travel & Toursim Economic Impact 2012 - Macau
Direct GDP Contributionfrom Travel & Tourism
Direct & Indirect GDP Contributionfrom Travel & Tourism
A Supportive Government
Private
CVE as lever of growthLiberalization
of Gaming
1 = US$1B GDP of Macau
Year
2006 20072001 2002 2011200920082004
Macau Overtaking Las Vegas
in Gaming Revenue
1999 2003
Establishment of Macau SAR
2012
SARS Outbreak
1st case in Hong Kong
CVE as recovery vehicle: SARS1st case in Guangdong
World Health Organization (WHO)
Issued Global Alert
Recommended to screen of airline passengers
Nov 2002 Mar 2003 Apr 2003
Individuals from 37 regions infected
1st case in Hong Kong
Unprecedented drop in visitor arrivals
Month
In April, May and June 2003, Macau experienced a 33.8%, 36.8% and 5.4% yoy drop in visitor numbers.
Post crisis recovery: public and private alliance
“Public Sector”
• Coordinated efforts from the tourism industry• Post-crisis marketing and communication• Provided subsidy•Formulated recovery policy & strategies
“Private Sector”
• Complemented the Government’s strategies and initiatives• Stayed open and be creative• Polled together resources of various industries and companies• Cross-industry promotional offers
“Macau’s So Cool” Campaign
• Led by the private sector
• Primary objective involves remobilizing visitor traffic
• Followed by cross-industries promotions
• Encourage spending through discounts and lucky draws
• A US$6.3M campaign
• shopping discounts, music festivals, lucky draw etc.
• Tourism facility improvements
“Macau Welcomes You in Summer” Campaign
Restoration
Thank you!