· Web viewBrealey, Richard A. and Myers, Stewart C; Principles of Corporate Finance, 10th ed. 2010 Ephraim Clark, International Finance, 2nd Edition 2002 Mishkin, Frederic S.; The

FACULTY OF ECONOMICSLIST OF COURSES FOR EXCHANGE STUDENTS

ACADEMIC YEAR 2013/2014

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Explanations:S1, N1 – bachelor degree, full time and extramuralS2, N2 – master degree, full time and extramuralIncoming students: YOUR ENGLISH SHOULD BE ON B1 LEVEL AT LEAST !!!Questions in English (Faculty coordinator): [email protected]Вопросы на русском языке - профессор Бартош Мицкевич: Bartosz . Mickiewicz @ zut . edu . pl International Office: [email protected] deadline / Срок подачи документов:31 May - winter semester / whole academic year / 31 мая30 November - summer semester / 30 ноября

S e e s y l l a b u s e s b e l o w / у ч е б н ы е п р о г р а м м ы н и ж е :

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COURSES IN ENGLISH

Course title STATISTICS

Teaching method

Informational lecture - illustrated with slides and examples of a practical nature in a chosen utility environment, discussion about solutions from literature and practice. Classes based on solving problems and practical standard exercises. Students use handbooks, statistical tables and statistical software.

Person responsible for the course Aneta Becker PhD E-mail address to the person

responsible for the course [email protected]

Course code (if applicable) STA ECTS points 5

Type of course Elective Level of course S1, S2; N1, N2

Semester Winter/Summer Language of instruction English

Hours per week 2 Hours per semester 30

Objectives of the course The objective of the course is to provide students with knowledge on the basic descriptive methods and inferential statistics. The acquired knowledge should serve as a basis for further advanced courses.During the course the students get familiar with basic methods of descriptive statistics and statistical inference. These methods are intended to provide tools for decision making under uncertainty, using sample data. The course contains an overview of graphical and numerical methods for summarizing data as well as basic notions of inferential statistics, including basic

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mailto:[email protected]



distributions, estimation theory, confidence intervals, statistical hypothesis testing, simple linear regression, and index numbers.

Entry requirements Basic, academic level of knowledge in mathematics, basics of information technology, as well as general knowledge of economics.

Course contents

1) Introduction to statistics. Basic notions. Data sources. Different Types of Data. Examples of applications of statistics.

2) Summary descriptive measures. Descriptive methods and exploratory data analysis. Graphical presentation of data. Numerical measures of center, dispersion and asymmetry.

3) Basic notions of probability theory. Random variable and its distribution. 4) Estimation of population parameters. Estimator and its properties. Standard error of

estimation. Confidence intervals. 5) Testing statistical hypothesis. Parametric significance tests. Chi-square test. One-way

ANOVA F test. 6) Regression and correlation analysis. Two-dimensional distributions. Contingency tables

and chi-square test for independence. Significance tests for Spearman’s and Pearson’s correlation coefficients. Simple linear regression model. Testing the significance of the structural parameters.

7) Index numbers. Average growth rate.

Assessment methods The final exam has a written form and consists of two parts: standard exercises and a test.

Recommended readings

1) Ramsey J. B., The Elements of Statistics with Applications to Economics and the Social Sciences, South-Western College Pub, 2001.

2) Gentle J. E., Elements of Computational Statistics, Springer, 2005.3) Hastie T., Tibshirani R., Friedman J., The Elements of Statistical Learning: Data Mining,

Inference, and Prediction, Springer , 2009.

Additional information Hill T., Lewicki T., STATISTICS Methods and Applications, Statsoft, 2008.

Course title ECONOMETRICS

Teaching method Lectures, laboratory

Person responsible for the course Joanna Perzyńska PhD E-mail address to the person


Course code (if applicable) ECS ECTS points 5

Type of course Elective Level of course S1, S2, N1, N2

Semester Winter/ summer Language of instruction English

Hours per week 2 h Hours per semester 30

Objectives of the course

Gaining basic knowledge of econometrics theory, models and methods.Students will obtain skills in: estimation and verification of econometric models, forecasting on the basis of econometric models, application of computer software to solving econometric problems, using of econometric models for the analysis of economic and managerial issues .

Entry requirements Completed courses on mathematics, statistics and economics

Course contents Linear regression model. Ordinary last squares. Gauss-Markov theorem. Goodness of fit.Autocorrelation and heteroscedasticity. Aitken’s theorem. Generalized last squares. Nonlinear econometric models. Production function.

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Multi-equation econometric modelsEconometric forecasting. Forecast errors.

Assessment methods In-class activity and participation, written exam.

Recommended readings1) Maddala G., Introduction to Econometrics, John Wiley & Sons, 20012) Davidson J., Econometrics Theory, Blackwell, 20003) Chow G., Econometrics, McGraw-Hill Book Co., 1983

Additional information

Course title MATHEMATICS

Teaching method Lectures & laboratory (computer lab).

Person responsible for the course Paweł Ignaczak PhD E-mail address to the person


Course code (if applicable) MAT ECTS points 5

Type of course Elective Level of course S1, S2, N1, N2.

Semester winter / summer Language of instruction English


Objectives of the courseGaining basic knowledge of two variable functions (finding local and global extremum) Students will obtain skills in: matrix theory, systems of linear equations, math problems solving using a computer.

Entry requirements Foundations of mathematics (single variable calculus, derivatives).

Course contents

Two variables functions.Partial derivatives. Extremum problems (traditional and computer solving).Linear Algebra. Matrix Theory. Matrix multiplication. Determinants.Finding the inverse of a matrix. Systems of linear equations.Methods for solving systems of equations.

Assessment methods In-class activity and participation, written exam.


1) Dr. SC Aggarwal, Dr. RK Rana , Basic Mathematics for Economists, FK Publications, 2010;2) Carl P. Simon , Lawrence E. Blume, Mathematics for Economists, W. W. Norton

& Company; 1 edition (April 17, 1994);3) Malcolm Pemberton and Nicholas Rau, Mathematics for Economists, Manchester

University Press 2012.

Additional information Maximum group size – 15 students.

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http://www.manchesteruniversitypress.co.uk/cgi-bin/indexer?product=9780719087059

http://www.manchesteruniversitypress.co.uk/cgi-bin/indexer?product=9780719087059

http://www.amazon.com/s/ref=ntt_athr_dp_sr_2/177-2200290-1118103?_encoding=UTF8&field-author=Lawrence%20E.%20Blume&ie=UTF8&search-alias=books&sort=relevancerank

http://www.amazon.com/s/ref=ntt_athr_dp_sr_1/177-2200290-1118103?_encoding=UTF8&field-author=Carl%20P.%20Simon&ie=UTF8&search-alias=books&sort=relevancerank

http://www.google.pl/search?hl=pl&tbo=p&tbm=bks&q=inauthor:%22Dr.+SC+Aggarwal,+Dr.+RK+Rana%22

Course title AGRITOURISM

Teaching method Lectures, group discussions

Person responsible for the course Agnieszka Brelik PhD E-mail address to the person


Course code (if applicable) AGI ECTS points 5


Semester winter/summer Language of instruction English


Objectives of the courseStudents learn about basic issues of agritourism and this will give an overview of economic and social importance of agritourism. This module is introduced to make students familiar with the subject. It provides an overview of multifunctional development of rural areas.

Entry requirements Basic economic knowledge

Course contents

1. The concept of agritourism2. the economic and social importance of agritourism3. Multifunctional development of rural areas4/5 Agritourism ventures- case study6. Agritourist service and products7. Mobility in agritourism8/9/10 Agritourism yesterday, today and tomorrow

Assessment methods A case study presentation.


1. Hall D., Kirkpatrick I. And Morag M. (2005) Rural tourism and Sustainable Business (Aspects of Tourism). Multilingual Matters, Clevedon UK.

2. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.3. Hegarty C., Przezborska L. 2005: Rural and Agr-tourism as a Tool for Reorganising Areas in

Old and New Member States – a Comparison Study of Ireland and Poland. International Journal of Tourism Research 7, 63-77.

Additional informationAgnieszka Brelik PhDDepartment of Political Economics and [email protected]

Course title TOURISM MANAGEMENT

Teaching method Lectures, group discussions

Person responsible for the course Agnieszka Brelik, PhD E-mail address to the person


Course code (if applicable) TUM ECTS points 5


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Semester winter/summer Language of instruction English



Students learn about basic issues of tourism management and this will give an overview of tourism industry and various organizations. This module is introduced to make students familiar with the subject. It provides an overview of principle and the elements of tourism demand, destinations and tourism futures.

Entry requirements Basic economic knowledge

Course contents

0. An introduction to tourism1. Managing tourism demand2. Tourism consumer behaviour3. The economic impact of tourism4. The environmental impact of tourism5. Tourism development and planning6. Tourism under crises7. The tourism sector (attractions, accommodation, public sector and policy)8. Managing marketing for tourism9. Information technology in tourism10. The future of tourism

Assessment methods A case study presentation.


1. Gill, S. Pushpinder, ”Tourism Planning and Management”, Anmol Publications, 2003.2. Holloway, J.C., (1983), The Business of Tourism, McDonald and Evans, Plymounth.3. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.4. Seth, P.N., (1999) Successful Tourism Management (Vol1&2)

Additional informationAgnieszka Brelik, PhDDepartment of Political Economics and [email protected]

Course title COMMERCIAL AGREEMENTS AND CONTRACTS

Teaching method lecture / workshop

Person responsible for the course Bartosz Dąbrowski PhD E-mail address to the person

responsible for the coursee-mail [email protected]

Course code (if applicable) CAC ECTS points 5


Semester winter / summer Language of instruction English


Objectives of the courseAbility to know and understand most common contractual provisions and clauses. Knowledge of most common agreements and contracts. Ability to construct simple commercial contracts and agreements.

Entry requirements Good command of English. Basic knowledge in the field of law institutions at the level of students of Economy.

Course contents 1. Parties of the agreements.

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2. Definitions and Interpretations. 3. Division of contracts and agreements. 4. INCOTERMS and other international regulations referring to contracts and

agreements. 5. Typical clauses and provisions: Payment Provisions, Description of Good or Services,

Terms of contract, Termination provisions etc. 6. Liability and limitation of liability. 7. Intellectual Property Rights. 8. Confidentiality and non-disclosure clauses. 9. Dispute and Jurisdiction Resolutions. 10. Warranties and Indemnity. 11. Applicable law. 12. Constructing simple agreements.

Assessment methods oral / written exam; project work


1) R.Lawson, S.Singleton, Commercial Contracts: Practical Guide to Standard Terms, Bloomsbury Professional2) F.Adoranti, The Managers Guide to Understanding Commercial Contract Negotiation (Commercial Contracts for Managers), Financial World Publishing 2005

Additional information Materials provided by the lecturer in form of PDF including draft of lectures

Course title POLISH LAW OF REAL PROPERTY MANAGEMENT

Teaching method lecture

Person responsible for the course Bartosz Dąbrowski PhD E-mail address to the person


Course code (if applicable) LRP ECTS points 5


Semester winter /summer Language of instruction English



The main aim of the course is to provide students the basics of property law regulations. The course will focus on legal acts that refer to property turn-over and management, including civil aspects, lease, perpetual usage, right to use, right to property, as well as limited rights in property. By the end of the course the students are supposed to have basic knowledge of legal acts and regulations, both in practical and theoretical way, concerning property management and turn-over.

Entry requirementsIt is required that the student possesses knowledge concerning legal rules and definitions which are included in the contents of the course of the subject “Law” which is conducted during the first year of studies.

Course contents

1. Definitions and institutions referring to property law. 2. Legal titles to the property; distinction of rights and agreements to the property. 3. Co-ownership.4. Co-operatives and rights to a flat in co-operatively owned buildings.5. Mortgage and Land Registry.6. Clauses and provisions in civil agreements.7. Lease agreement. Lease of the property / apartment / business premises. 8. Timesharing. 9. Joint land property. Management of the property. 10. Eviction and other aspects of execution from the property.

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Assessment methodsWritten exam which consists of a multiply-choice test (30-40 questions) with additional (2/4) open questions. Student must achieve more than 60% of points. Multiply-choice questions are scored 1 point for a good answer and open questions – up to 5 points.


The Polish civil code, published by Polish Society of Economic. Legal and Court Translators, 1994.

There are no available readings or books in English concerning the contents of the course. Other publications in English language refer in most cases to American or British legal system which is not relevant however can be partially helpful in order to understand most common definitions or institutions. You can use:

Laws and Rules: Real estate (USA):http://www.dol.wa.gov/business/realestate/lawsrules.html

Guide to the Federal Real Property Act and Federal Real Property Regulation (Canada): http://www.tbs-sct.gc.ca/pubs_pol/dcgpubs/tb_g3/reg01-eng.aspand also:http://www.irem.org/sechome.cfm?sec=aboutirem (Institute of Real Estate Management)http://legal-dictionary.thefreedictionary.com/Real+property+law (Law Dictionary)

Additional informationThe course of the subject prepares students for the position of a real estate agent, manager of e real property or a real property evaluator (expert). The course is conducted according to the Ministerial course minimum contents required for above mentioned professions.

Course title CAPITAL MARKET

Teaching method classical lecture and materials prepared for students, workshop;interactive: discussions, case studies

Person responsible for the course dr Dawid Dawidowicz E-mail address to the person


Course code (if applicable) CAM ECTS points 3

Type of course Elective Level of course S1, N1 – last years or S2; N2

Semester winter Language of instruction English

Hours per week 1 h / or 2 h per week Hours per semester 15


After this course students should knew definition of capital market and they should understand meaning of the capital market for the economy. Students should knew elementary knowledge about stock exchange and Students should knew basic capital market’s instruments, e.g. Stocks, Treasury Bonds, investment funds units, derivatives, and they should know how to use them.

Entry requirements Basic knowledge about micro and macroeconomics.

Course contents

1. The definition and division of Capital market2. The participants of the market 3. Stock Exchange and the stock exchange trading rules 4. Risk and returns measures 5. Instruments of the capital market – Stocks6. Instruments of the capital market - Treasury Bonds7. Instruments of the capital market - Investment fund’s units8. Instruments of the capital market – Derivatives (options, futures and forward

contracts)

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http://legal-dictionary.thefreedictionary.com/Real+property+law

http://www.irem.org/sechome.cfm?sec=aboutirem

Assessment methods • oral exam, attendance, in-class activity and participation,


- Fabozzi J. F., Modigliani F., Capital Markets – Institutions and Instruments, 3rd Edition, Publisher: Prentice Hall, 2002

- Fabozzi F. J, Peterson Drake P., Finance: Capital Markets, Financial Management, and Investment Management, Publisher: John Wiley & Sons, New Jersey, 2009

- Dalton J. M., How the Stock Market Works, 3rd Edition New York Institute of Finance Series New York, Publisher: Prentice Hall, 2001

- Sharpe W. F., Portfolio Theory and Capital Markets, New York, Publisher: McGraw-Hill, 2000


Course title THEORY OF NEEDS AND CONSUMPTION

Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with case studies.

Person responsible for the course Karolina Ertmanska PhD E-mail address to the person


Course code (if applicable) TCN ECTS points 5


Semester Winter/summer Language of instruction English

Hours per week 2h Hours per semester 30


The primary objectives of the course are to:- learn about the basic issues of economics of consumption and its research

methodology, - develop certain practical problems of consumption controlling- explore the results of studies of consumer behavior and their role in the formulation

of company marketing strategy

Entry requirements Knowledge of marketing principles

Course contents

Terminology and typology of the consumption The needs and preferences of consumers Consumer decision-making process Consumption features and accuracy of its development Determinants of consumption Sources of information and methods of consumer research Globalization and its influence on the consumption

Assessment methods written test; activity exercises during classes; essay and presentation


1) Antonides G., van Raaij W.F., Consumer Behaviour: A European Perspective, J. Wiley & Sons, 1998.2) East R., Consumer Behaviour: Advances and Applications in Marketing, London: Prentice Hall, 1997.

Additional information Additional literature: Evans, M., Moutinho, L., van Raaij W.F. Applied consumer behavior, Harlow: Addison-Wesley Publ. Co. 1996.

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http://www.amazon.co.uk/s/ref=ntt_athr_dp_sr_2?_encoding=UTF8&search-alias=books-uk&field-author=W.%20Fred%20van%20Raaij

Course title CORPORATE SOCIAL RESPONSIBILLTY (CSR)

Teaching method Lectures with case studies

Person responsible for the course Joanna Hernik PhD E-mail address to the person


Course code (if applicable) CSR ECTS points 3

Type of course Elective Level of course S1, N1; S2, N2


Hours per week 2h (7 weeks) Hours per semester 15


This module provides an overview of corporate social responsibility (CSR) and responsible investment, focusing on today's interplay between large corporations and governments, intergovernmental institutions, investors and non-governmental organizations (NGOs). Over the past several decades many factors have contributed to increased expectations for corporations to adopt CSR programs as governments have reduced their regulatory and ownership roles in favor of market-based approaches. Advocates have seen CSR as a means of addressing governance gaps where government is weak. Having completed the course students should understand the essence of CSR as well as its importance in modern society. Should also assess CSR from different perspectives.

Entry requirements No requirements

Course contents

1. The scope and complexity of CSR. Evolution of CSR2. Social and cultural factors shaping CSR 3. The role of business in society. Globalization and CSR4. The strategic lens: vision, mission, strategy and tactics5. CSR and competitive advantage

Assessment methods Participation in discussion forums, reflection exercises, presence


1. Philip Kotler, Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley 2005.

2. Karin Buhmann, Lynn Roseberry, Mette Morsing, Corporate Social and Human Rights Responsibilities. Global, Legal and Management Perspectives, Palgrave Macmillan 2010.

3. William Werther, David Candler, Strategic corporate responsibility, Thousand Oaks, 2011.


Course title MARKETING IN NON PROFIT

Teaching method Lectures with PP presentations, films, case studies, brainstorming, texts analysis



Course code (if applicable) MNO ECTS points 5


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Students ought to know the essence of nonprofit sector in a comparison with a profit one, and ought to discuss genesis of noncommercial marketing, to design marketing tools for nonprofit organizations, to create and manage new offers, to plan communication strategy and to organize cooperation with business; finally they ought to discuss the role of nonprofits in modern economy and society.

Entry requirements Basic knowledge on marketing principles

Course contents

1. Nonprofit sector – hallmarks2. Genesis of nonprofit marketing3. Marketing planning 4. Designing marketing mix5. Launching new offerings6. Managing perceived costs7. Formulating communication strategies8. Public relations at the organization level9. Working with the private sector10. Nonprofit organizations` role in healthcare system, tourism and the youth sport

Assessment methods Project discussing communication strategy of chosen nonprofit organization


1. A.R. Andreasen, Ph. Kotler, Strategic marketing for nonprofit organizations, Pearson Education Inc., New Jersey 2008.

2. J.G. Dees, J. Emerson, P. Economy, Strategic tools for social entrepreneurs, John Wiley & Sons, New York 2002.

3. B.J. McLeish, Successful marketing for nonprofit organizations, John Wiley & Sons, New York 1995.

Additional informationInteresting information can be found also here: http://nonprofit.alltop.com/ (Nonprofit News)http://www.thenonprofittimes.com/ (The Nonprofit Times)

Course title PRINCIPLES OF MARKETING

Teaching method Classes will be conducted in lecture and discussion format promoting extensive student participation with films and case studies.



Course code (if applicable) POM ECTS points 5





The primary objectives of the course are to:Develop a working knowledge of marketingLink marketing theory with marketing practiceDevelop and analyze marketing cases effectively utilizing marketing diagnostics

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http://www.thenonprofittimes.com/

http://nonprofit.alltop.com/

Entry requirements No requirements.

Course contents

1. Marketing – creating and capturing customer value.2. Company and marketing strategy.3. Analyzing the marketing micro- and macro- environment.4. Marketing research.5. Market segmentation.6. Product and service decisions, branding strategy.7. Marketing channels, delivering customer value.8. Retailing and wholesaling.9. Promotion mix, communication process.

10. Pricing strategies.11. Direct and online marketing.

Assessment methods Written short exam, attendance, in-class participation and project

Recommended readings 1) Ph. Kotler and G. Armstrong, “Principles of Marketing”, Prentice Hall 2010.

Additional informationInteresting information can be found also here: http://adage.com/ (Ad & Marketing news)http://www.marketingpower.com/ (Marketing News from AMA, Resource Library)

Course title INTERNATIONAL MARKETING

Teaching method Classes will be conducted in lecture format, with group exercises and case studies, and discussion promoting student participation.



Course code (if applicable) IMA ECTS points 5





The primary objectives of the course are to:Develop a working knowledge of marketing from international scopeLink marketing theory with marketing practiceAnalyze marketing cases Students should discuss marketing problems from globalization point of view and develop marketing programs for international companies.

Entry requirements Completed course of Marketing Principles

Course contents

1. The nature of international marketing 2. Environment of international marketing.3. International marketing opportunities and strategies.4. International product and brand management.5. International marketing channels.6. International and global pricing approaches.7. International advertising.8. Future developments in global marketing.

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http://www.marketingpower.com/

http://adage.com/

Assessment methods Attendance, in-class participation and project discussing the best practices in international branding.

Recommended readings 1) R. Bennett, J. Blythe, International marketing, Kogan Page, London-Philadelphia 2008.2) B. Kleindl, International marketing, Thomson Publ., Mason 2007.

Additional information Interesting information can be found also here: http://adage.com/ (Ad & Marketing news)

Course title ORGANIZATION AND MANAGEMENT

Teaching method classical lecture and materials prepared for students;interactive: discussions, case studies

Person responsible for the course Elwira Leśna-Wierszołowicz, PhD E-mail address to the person


Course code (if applicable) OAM ECTS points 5




Objectives of the courseAfter this course students should be able to recognize the basic principles and laws of management as well as apply them in non-complicated business situations in all fields of management.

Entry requirements There aren’t any.

Course contents

1. The process of management2. The manager and the organization3. Management styles4. Delegation5. Motivation6. Leadership7. Managing stress8. Managing conflict9. The control process

Assessment methods class discussion, attendance

Recommended readings 1) Michael Armstrong (2010) “Armstrong’s Essential Human Resource Management Practice. A Guide to People Management”, Kogan Page 2) Michael Armstrong (2009) “Armstrong’s Handbook of Human Resource Management Practice”, 11th Edition, Kogan Page London and Philadelphia3) John Adair (2003) “Not Bosses but Leaders: How to Lead the Way to Success” 3rd Edition, Kogan Page 4) David R. Caruso, Peter Salovey (2004) “The Emotionally Intelligent Manager: How to Develop and Use the Four Key Emotional Skills of Leadership”, Jossey-Bass5) Michael Morris (2005) “The First-Time Manager. The First Steps to a Brilliant Management Career” 3rd Edition, Kogan Page, London and Sterling, VA6) Michael Armstrong (1994) “How To Be an Even Better Manager”, Kogan Page, London 7) David Lewis (1995) “10-Minute Time and Stress Management. How to Gain an Extra 10 Hours a Week”, Piatkus 8) Marilyn Manning, Patricia Handdock (1990) “Office Management. Increasing Efficiency and

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http://adage.com/

Effectiveness”, Kogan Page 9) David Rees (1991) “The Skills of Management”, Routledge


Course title HUMAN RESOURCES MANAGEMENT

Teaching methodDuring the course of study many different teaching methods will be used: self study, case study, lecture, discussion, movies. Students have to prepare a number of projects, which are real life problems to be resolved by them.



Course code (if applicable) HRM ECTS points 5




Objectives of the courseDuring the course of study many different teaching methods will be used: self study, case study, lecture, discussion, movies. Students have to prepare a number of projects, which are real life problems to be resolved by them.


Course contents

1. The meaning and aims of human resources management (HRM)2. Human resource planning3. Recruitment and selection4. Motivation5. The importance of communication6. Appraisal, training and counselling7. Managing conflict8. Handling people problems9. Managing stress10. Disciplinary handling

Assessment methods class discussion, attendance


1) M. Armstrong, The Handbook of Human Resource Management Practice, Kogan Page 2003;2) M. Dale, Successful Recruitment and Selection. A Practical Guide for Managers, Kogan Page, London 1995;3) L. Rae, Planning and Designing Training Programmes, Gower, Aldershot, Hampshire 1997; 4) F. Poels, Job Evaluation and Remunaration Strategies, Kogan Page, London 1997.


Course title INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Teaching method Classes will be conducted in lecture format, with group exercises and case studies, and discussion promoting student participation.

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Person responsible for the course Petra Jordanov prof.dr. E-mail address to the person


Course code (if applicable) IHR ECTS points 5

Type of course Elective Level of course S1, N1, S2, N2

Semester summer Language of instruction English

Hours per week ----- block teaching ---- Hours per semester 30


The primary objectives of the course are to:Develop a working knowledge of HRM from international scopeLink HRM with Globalization and Demographic change Analyze HRM vs .Personal management and HRM vs. IHRMUnderstand Current features of HRM in Theory and Practices of companies. Students should discuss concepts of IHRM esp. Diversity to resolve the challenges of demographic change and impact of Globalization .

Entry requirements Essentials of Economics

Course contents

Managing Human Resources on a global scale(1)The Global Environment and the Labor Environment Worldwide(2) Managing across Borders(3) Staffing an Recruiting Internationally (4) Training and Development(5) Compensation(6) Performance Appraisal

Assessment methods Attendance, in-class participation and project discussing, presentation about free selected issue.

Recommended readings 1) Bohlander, G.W.; Snell, S.A. (2012): Principles of Human Resource Management. 16th edition.


http://www.demogr.mpg.de/en/laboratories/economic_and_social_demography .

EPRP_72_DealingwithDemographicChange-RegionalPolicyResponses.pdf

Course title QUALITY MANAGEMENT IN BUSINESS




Course code (if applicable) QUB ECTS points 5



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http://www.demogr.mpg.de/en/laboratories/economic_and_social_demography_1172/publications


Objectives of the course• Develop a working knowledge of Quality Management in Business• Link Quality Management in Business theory with Quality Management in Business practice• Analyze Quality Management in Business case studies


Course contents

1. The definition of Quality Management2. The nature of Quality Management3. Quality Management principles4. Quality planning5. Quality control6. Quality assurance7. Quality improvement

Assessment methods oral exam, attendance, in-class activity and participation, project


1) Hoyle D., Quality Management Essentials, Butterworth-Heinemann, Oxford 2007;2) Nanda V., Quality Management System Handbook for Product Development Companies,

CRC Press, Florida 2005;3) Bartley R., Tools for Quality Management, Bureau of International Recycling, Brussels;


Course title BUSINESS ETHICS




Course code (if applicable) BET ECTS points 5




Objectives of the course• Develop a working knowledge of Business Ethics• Link Business Ethics theory with Business Business Ethics practice• Analyze Business Ethics case studies


Course contents

1. The definition of Business Ethics2. Why is business ethics important?3. Business dilemmas: ethical decision-making in business4. Business ethics and the law5. Job Discrimination6. Business and ecology7. Tools to manage unethical behaviour

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Assessment methods • oral exam, attendance, in-class activity and participation, project


1) Megone Ch. And Robinson S.J., Case Histories in Business Ethics, Routledge, London and New York 2002;

2) Michael M.L., Business Ethics: The Law of Rules, Harvard University, Working paper No. 19, March 2006;

3) Hooker J.N., Toward Professional Ethics in Business, Graduate School of Industrial Administration Carnegie Mellon University, Pittsburgh, PA 15213 USA, March 1996;

4) Gray J.W., Notes on Business Ethics, This ebook was created on 6/22/2011;


Course title ECONOMIC ANALYSIS

Teaching method Classes will be conducted in lecture (presentation and discussion) and exercises (case studies).

Person responsible for the course tbt E-mail address to the person


Course code (if applicable) EAL ECTS points 5




Objectives of the courseThe primary objectives of the course are to:Introduce the aim of economic analysis with their methods and instruments.Analyze economic condition of the companies.

Entry requirements Basic knowledge of accounting and financial reporting.

Course contents

1. Introduction to the economic analysis – essence, functions and types of economic analysis.

2. Financial reporting as a source of company financial analysis.3. Preliminary analysis of financial statements.4. Traditional and modern methods of analysis of the achievements of the company.5. Financial ratio analysis (liquidity, profitability, activity and financial leverage ratios).6. Analysis of production costs, employment, sales and prices.7. Methods of assessment of investment projects.

Assessment methods written exam, attendance, in-class case studies and presentation of the results


Every book concerning economic analysis , for example 1) Oswald D. Bowlin, John D. Martin, David F. Scott, jr. Guide to financial analysis McGraw-Hill, 1980;2) Erich A. Helfert Financial analysis: tools and techniques : a guide for managers, McGraw-Hill, New York, 2001.


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Course title CONSTRUCTING VIRAL MARKETING content architecture and ubiquitous language

Teaching method Lecture and workshop

Person responsible for the course

Prof. Maurice Codourey Switzerland

E-mail address to the person responsible for the course [email protected]

Course code (if applicable) CVM ECTS points 4

Type of course Elective Level of course S1, S2

Semester Winter Language of instruction English


Objectives of the course Understand marketing as a 360 degree instrument and viral marketing as an additional package to conventional marketing

Entry requirements ----

Course contents

Introduction in viral marketing Word-of-mouth campaignsAspects of headlines and body copyDidactics; deepdrilling instead of overloadUnlogical logical content architectureBest practices

Assessment methods Rough draft of an own project


1) Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard H. Thaler and Cass R. Sunstein, 2008.2) Verstehen lehren: Genetisch - Sokratisch – Exemplarisch, Martin Wagenschein, 2e Auflage 2010.

Additional information The Carpet: http://www.youtube.com/watch?v=nXsejgZ5BVkThe Cow: http://www.youtube.com/watch?v=QZIjT_OVF7Y&feature=relmfu

Course title COMMUNICATION IN MARKETING workshop seminar

Teaching method Lecture and workshop

Person responsible for the course

Prof. Maurice Codourey Switzerland

E-mail address to the person responsible for the course [email protected]

Course code (if applicable) CIM ECTS points 4

Type of course Elective Level of course S1, S2

Semester Winter Language of instruction English


Objectives of the course Being able to construct a communication with viral effects alongside the main marketing strategy

17

http://www.youtube.com/watch?v=QZIjT_OVF7Y&feature=relmfu

http://www.youtube.com/watch?v=nXsejgZ5BVk

Entry requirements ---

Course contents

Power of CommunicationThe tell-a-friend effect, viral effectsLanguage Strategy; get to the pointDidactics; the constructivistic way of transferring knowledgeRapid prototyping with method 635(3 cases to discuss)

Assessment methods Group of two; design of an event with viral effects


1) Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard H. Thaler and Cass R. Sunstein, 2008.2) Marketing Communication: An Introduction to Contemporary Issues, Richard Varey, 2002.3) Die Theorie der Subjektiven Didaktik, Edmund Kösel, 2002.

Additional information Homeless: http://www.youtube.com/watch?v=DwmMqABWxDwWoman Parking: http://www.youtube.com/watch?v=xh5CeJALLBg

Course title FINANCIAL MARKETS AND INSTITUTIONS

Teaching method Lecture, workshop

Person responsible for the course Prof. Dr. Patrick Moore E-mail address to the person


Course code (if applicable) -- none -- ECTS points 5

Type of course Elective Level of course S1, N1

Semester Spring Language of instruction English

Hours per week - block teaching - Hours per semester 20


Students learn the complex world of international finance and a) the use of financial markets mainly for the use of financing international activities of non

bank corporates – to a limited extent also for investing accessb) the functions of international financial institutions and their targets to promote in

international economic development

Entry requirements The students should have a basic understanding of economics, accounting and finance (e.g. Corporate Finance).

Course contents

1. The International Financial Environment2. The International Flow of Funds3. International Institutions promoting the world economic development4. International Financial Markets5. Exchange Rate Determinations 6. Currency Options and Futures7. Exchange Rate Behavior

Assessment methods

The students will hold a short presentation and write a 30 minute test at the end (multiple choice and one out of two verbal questions – The topics for the presentations will be delivered 4 weeks before the course and cover the different international financial institutions, their tasks and critics on their operations on one side ans selected aspects of financial markets on the other.

Recommended readings 1. Jeff Madura, Roland Fox, International Financial Management, 2nd ed. 20112. Brealey, Richard A. and Myers, Stewart C; Principles of Corporate Finance, 10th ed. 2010

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http://www.youtube.com/watch?v=xh5CeJALLBg

http://www.youtube.com/watch?v=DwmMqABWxDw

3. Ephraim Clark, International Finance, 2nd Edition 20024. Mishkin, Frederic S.; The Economics of Money, Banking and Financial Markets, 7th Edition

2003


www.cengage.co.uk/madura_fox2e www.investopedia.comhttp://markets.ft.com/research/Markets/Overview?ftauth=1227981316545http://www.euromoneycountryrisk.com/Default.aspxhttp://www.oanda.com/ www.ecb.euhttp://www.worldbank.org/ http://www.imf.org/external/index.htmhttp://www.bis.org/

Course title THE FINANCIAL CRISES AND SELECTED ADVANCED FINANCIAL TOOLS

Teaching method Lecture, workshop

Person responsible for the course Prof. Dr. Patrick Moore E-mail address to the person


Course code (if applicable) -- none -- ECTS points 5

Type of course Elective Level of course S1, N1, S2, N2

Semester Spring Language of instruction English

Hours per week - block teaching - Hours per semester 20

Objectives of the course The students will learn how the financial crises of the past years have influenced the financial environment and attain knowledge of modern financial techniques

Entry requirements The students should have a basic understanding of economics, accounting and finance (e.g. Corporate Finance)

Course contents

1 . A comprehensive case study to applying the tools of corporate finance2. The central role of interest rates in business3 . Managing exchange rate exposure4 . Balance sheet and off balance sheet financing 5 . Selected advances financial tools (corporate swaps, asset backed securities …)6 . From the subprime crisis to the debt crisis7 . Basel I – II – III8 . Euro Bonds, Euro Bills, Old debt repayment fund, Bank union, Target balances, EFSF and ESM - appropriate measures to save the Euro?

Assessment methodsThe students will write an assignment on a given or chosen topic (if it fits into the course structure) distributet 3 – 4 weeks before the course and hold a short presentation and write a 30 minute test at the end (multiple choice and one out of two verbal questions


1. Jeff Madura, Roland Fox, International Financial Management, 2nd ed. 20112. Brealey, Richard A. and Myers, Stewart C; Principles of Corporate Finance, 10th ed. 20103. Ephraim Clark, International Finance, 2nd Edition 20024. Mishkin, Frederic S.; The Economics of Money, Banking and Financial Markets, 7th Edition

2003


www.cengage.co.uk/madura_fox2e www.investopedia.comhttp://markets.ft.com/research/Markets/Overview?ftauth=1227981316545http://www.euromoneycountryrisk.com/Default.aspxhttp://www.oanda.com/

19

http://www.oanda.com/

http://www.euromoneycountryrisk.com/Default.aspx

http://markets.ft.com/research/Markets/Overview?ftauth=1227981316545

http://www.investopedia.com/

http://www.cengage.co.uk/madura_fox2e

http://www.bis.org/

http://www.imf.org/external/index.htm

http://www.worldbank.org/

http://www.ecb.eu/

http://www.oanda.com/

http://www.euromoneycountryrisk.com/Default.aspx

http://markets.ft.com/research/Markets/Overview?ftauth=1227981316545

http://www.investopedia.com/

http://www.cengage.co.uk/madura_fox2e

www.ecb.eu

COURSES IN RUSSIAN

Название курса Эконометрика

Методы обучения Лекции, лаборатории

Осуществляющее лицо Joanna Perzyńska д.э.н. E-mail address to the person responsible for the course [email protected]

Код курса ЭКМ ECTS points 5

Тип курса(обязательны / по выбору)

факультативный Level of course S1, S2, N1, N2

Cеместрзима / лето Зимний /летний Language of instruction Pусский

Количество часов / неделю 2 Hours per semester 30

Цели обучения

Приобретение базовых знаний в области теории эконометрики, эконометрических моделей и методов.Приобретение навыков: оценка и проверка эконометрических моделей, прогнозирование на основе эконометрических моделей, применение компьютерных программ для решения эконометрических проблем, применение эконометрических моделей для анализа экономических вопросов.

Предварительные требования Завершенные курсы по математике и статистике. Базовые знания по экономике.

Содержание (предмет)

Линейные эконометрические модели. Метод наименьших квадратов.Оценка и проверка эконометрических моделей.Теорема Гаусса – Маркова.Автокорреляция и гетероскедастичность.Теорема Эйткенa.Обобщeнный метод наименьших квадратов.Нелинейные эконометрические модели.Производственная функция.Модели временных рядов.Эконометрическое прогнозирование. Oшибки прогнозов.

Методы оценки Участие и активность в классе, письменные тесты.

Литература Доугерти K., Введение в эконометрику, ИНФРА-М, 2009 Эконометрика, П/р Елисеевой И., Проспект, 2009

Дополнительные информации

Название курса Математическая экономика

20

http://www.ecb.eu/

Методы обучения лекции, семинары

Осуществляющее лицо Д.э.н. профессорGrażyna Karmowska E-mail [email protected]

Код курса МАЭ Кредити ECTS 5


факультативный Уровень обучения II (S2)

Cеместрзима / лето зима / лето Язык преподавания русский

Количество часов / неделю 2 Количество часов в

семестре 30


Cтудент узнает, что такое "математическая экономика", каковы ее цели и задачи, ознакомится с ее специфической методологией;Поймет роль математического моделирования в экономике, основные свойства и требования к нему, ознакомится с этапами и содержанием экономико-математических исследований;Получит представление о моделях оптимизации и принятия решения в экономике, как описываются математически поведения экономических субъектов.

Предварительные требования Основы математики, алгебры и математического анализа; экономики


Модели инпут-оутпут.Компании, работающей в условиях совершенной конкуренции, монополии условиях.Базовые модели дуополии и олигополии.Модели потребительского выбора.Предельный доход и средний доход. Излишек потребителя. Выбор между работой и отдыхом.Баланс. Сравнительная статика. Общее равновесие.Экономическое регулирование.Экономическая динамика.

Методы оценки решения задач и интерпретации решений

Литература

1. Математическая экономика: Учебник для вузов, Колемаев В.А. Изд. ЮНИТИ-ДАНА, 20122.Учебник по математической экономике с теорией и задачами, Данилов Н.Н. Иноземцева Л.П. http://www.math.kemsu.ru/kmk/subsites/matekon/zaglav.html3.Аллен Р. Математическая экономика, Мocквa. Ил, 1963


Название курса ЭКОНОМИКА УПРАВЛЕНИЯ



Код курса ЭКУ Кредити ECTS 5


факультативный Уровень обучения II (S2)

21

http://www.math.kemsu.ru/kmk/subsites/matekon/zaglav.html

http://www.knigafund.ru/authors/17422



семестре 30

Цели обученияCтудент узнает применение математики в качестве инструмента для анализа деятельности производства; рассуждений в трактовке экономических вопросов на микроуровнях.

Предварительные требования

Основы экономики предприятия Основы математики, алгебры и математического анализа;


Анализ производства. Средняя производительность, производительность маргинальная, гибкость производства, масштабы производства, изокванты, относительный рост. Анализ затрат. Математические функции затрат. Затраты cредниее, маргинальные, оптимальные.Анализ эффективности. Эффективность и производительность - математические функций: командные и индивидуальные.Анализ спроса. Спрос и математическиe функций спроса.

Методы оценки решения задач и интерпретации решений


1.Е. Н. Ломкова, А. А. Эпов, Экономико-математические модели управления производством (теоретические аспекты) Учебное пособие. Волг ГТУ, Волгоград, 2005. http://www.aup.ru/books/m997/2. Моделирование экономических процессов, ред. М.В. Грачевой, Л.Н. Фадеевой, Ю.Н. Черемных. – Мocквa.: ЮНИТИ-ДАНА, 2005.3. Математические методы в экономике, Замков О.О., Толстопятенко А.В., Черемных Ю.Н., Мocквa.: Дело и Сервис, 2001. 4. Фомин, Г. П., Математические методы и модели в коммерческой деятельности, Москва : Финансы и статистика : Инфра-М, 2009.


Название курса Методы измерения регионального развития



Код курса факультативный Кредити ECTS 5


МРР Уровень обучения II (S2)



семестре 30


Студент должен получить знания о существенных факторах, которые определяют социо-экономическое развитие отдельных регионов; уметь проводить региональные анализы с помощью наиболее распространенных методов, выявлять слабые и сильные стороны отдельных регионов

Предварительные требования Основы экономики и математики

Содержание (предмет) Метода анализа иерархийОпределение оценки

22

- Цели и задачи оценки- Фазы процесса оцениванияМетоды оценки- Анализ достижения целей- Анализ влияний и проверка эффективности- Анализ успехов- Когэрентный анализ

Методы оценки курсовые работы


1.С.Н. Бобылев, Индикаторы устойчивого развития: Региональное измерение. http://www.ecologyandculture.ru/upload/File/Bobylev_1.pdf2. Региональная экономика и управление. Фетисов Г.Г., Орешин В.П., М.: ИНФРА-М, 20063. Управление экономическими системами: электронный научный журнал. http://uecs.ru/uecs42-422012/item/1401-2012-06-14-08-44-22


Название курса Маркетинг

Методы обучения лекции, семинары, практические занятия

Проводящий предмет Д.э.н. профессорЛеонид Воробьев E-mail [email protected]

Код курса МАР Рункты ECTS 5


факультативный Уровень обучения Бакалавриат (S1)



семестре 30


Предмет предполагает изучение основ теории и практики маркетингового управления на предприятии. Студенты познакомятся с комплексом и системой маркетинга, с принципами и функциями маркетинга, а также с методами и способами их эффективного использования в хозяйственной деятельности предприятий. Студенты научатся анализировать окружение предприятий с позиции идентификации шансов и барьеров их развития, проводить исследования и сегментацию рынка с целью введения новых продуктов, разрабатывать и внедрять ценовые, ассортиментные, промоцийно-дистрибуторские стратегии, а также анализировать и оценивать содержание рекламы продуктов. Студенты узнают суть и пути развития глобального маркетинга.


Студенты должны иметь основные знания в области экономики, управления и математики

Содержание предмета

Тематика лекций и семинаров:1. Сущность маркетинга2. Система и комплекс маркетинга3. Принципы и функции маркетинга4. Определение объема и анализ структуры рынка5. Сегментация рынка6. Управление процессом товарного оборота7. Ценовая политика и функционально-ценовой анализ 8. Суть и виды промоции9. Дистрибуция товаров10. Организация маркетингового управления на предприятии11. Глобальный маркетинг

23

http://uecs.ru/uecs42-422012/item/1401-2012-06-14-08-44-22

Методы оценки Методы оценки знаний студентов: присутствие студента на занятиях, наличие конспектов, активность в дискуссиях и практических занятиях, положительные оценки колоквиумов


1. Борманн Д., Воротина Л., Федерманн Р. Менеджмент: предпринимательская деятельность в рыночной экономике. Гамбург, 1992

2. Воробьев Л. Менеджмент предприятия. Минск, 20033. Дурович маркетинг в предпринимательской деятельности. Минск, 19974. Котлер Ф. Основы маркетинга. Москва, 19915. Менеджмент и маркетинг: опыт и проблемы. Минск, 2009


Методы проведения занятий:1. Лекции, объяснения, дискуссии2. Видеофильмы, выставки, события из собственного опыта3. Ситуации для анализа, деловые игры, практические занятия

Название курса Микроэкономика


Осуществляющее лицо Профессор д.э.н.Леонид Воробьев E-mail [email protected]

Код курса МИК Пункты ECTS 5



Cеместрзима / лето зима / лето Язык

преподавания русский

Количество часов в неделю 3 Количество часов в

семестре 45


Предмет предполагает изучение основ микроэкономии в контексте рыночной экономики. Студенты познакомятся с предметом и категориями микроэкономической теории, узнают теоретические основы рынка и хозяйственные системы. Изучат рыночные структуры, в том числе совершенную конкуренцию и монополию. На занятиях будет рассмотрена экономическая организация производства, роль производственных затрат в формировании цены продукции. Студенты изучат экономические основы теории потребителя.




Лекции:1 Предмет и категории теории экономии2. Хозяйственные системы3. Теоретические начала рынка4. Теория экономический решений потребителя5. Предприятие и предприниматель6. Производственные затраты и формирование цен7. Совершенная конкуренция8. Монополия9. Монополистическая конкуренция10. ОлигополияСеминары:1. Методы экономического анализа2. Закон рыночного спроса3. Закон рыночного предложения4. Эластичность спроса5. Эластичность предложения6. Принятие решения о новом предприятии

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7. Рыночное равновесие в условиях совершенной конкуренции8. Спрос и преложение в условиях монополии9. Спрос и предложение на рынке монополистической конкуренции10. Модели формы олигополии



1. Л.Воробьев. Менеджмент предприятия. Минск, 20032. Современная экономика. Под ред. д.э.н. О.Ю. Мамедова. Ростов-на-Дону, 1996 3. Тарасевич Л.С., Гребенников П.И., Леусский А.И. Микроэкономика, 4-е изд., 2006 4. ВэрианХ.Р. Микроэкономика, Промежуточный уровень. Современный подход, 1997 5. Нуреев Р.М.Сборник задач по микроэкономике, 2005

Дополнительная информация

Методы проведения занятий:1. Лекции, объяснения, дискуссии2. Видеофильмы, выставки, события из собственного опыта3. Ситуации для анализа, деловые игры, практические занятия

Название курса Управление производством


Осуществляющее лицо Профессор, д.э.н.Леонид Воробьев E-mail [email protected]

Код курса УПП Пункты ECTS 5

Тип курса(обязательный / по выбору)




семестре 30


Ознакомление студентов с теоретическими и практическими основами управления производством в контексте функционирования хозяйственного субъекта в рыночной экономике. Представлены будут пути снижения производственных затрат и повышение эффективности производства. Студенты получат основные сведения об основных функциях управления, о формировании и модернизации организационных структур управления, о методах разработки и принятия управленческих решений.




1. Продуктивность и эффективность производства2. Методы управления производством 3. Маркетинговые решения 4. Финансовые решения 5. Оборудование: варианты решений 6. Решения материально-технического снабжения 7. Инновационные решения8. Качество продукции 9. Ситуации для анализа и деловые игры


Литература 1. Борманн Д., Воротина Л., Федерманн Р. Менеджмент: предпринимательская деятельность в рыночной экономике. Гамбург, 1992

2. Воробьев Л. Менеджмент предприятия. Минск, 20033. Менеджмент и маркетинг: опыт и проблемы. Минск, 2009

25

4. Седегов Р., Кабушкин Н., Кривцов В. Управление персоналом. Минск, 19975. Л. Якокка. Кариера менеджера. Минск, 1996.

Дополнительная информация

Методы проведения занятий:Лекции, объяснения, дискуссииВидеофильмы, выставки, события из собственного опытаСитуации для анализа, деловые игры, практические занятия

26

Documents

· Web viewBrealey, Richard A. and Myers, Stewart C; Principles of Corporate Finance, 10th ed. 2010 Ephraim Clark, International Finance, 2nd Edition 2002 Mishkin, Frederic S.; The