Unprecedented exposure for your premier property

EXCLUSIVEPACKAGE

VIC

V I C E X C L U S I V E P A C K A G E

Now available, Domain offers sellers guaranteed and exclusive

editorial placement as House of the Week or Apartment of The Week within Domain’s weekly liftout in The Age

and The Australian Financial Review, plus premium magazine

advertising, a prime spot on the theage.com.au homepage

and industry-leading social amplification for your premier property.

INVESTMENT: $17,000 excl. GST

V IC E XCLUSI V E PACK AGE ELEMENTS

Editorial

■ House or Apartment of the Week feature in Saturday’s The Age and Friday’s The AFR

Advertising

■ Domain in The Age half page advertisement x 3 weeks

■ The Weekly Review half page advertisement X 3 weeks

■ Domain Dream Homes on the theage.com.au x 2 weeks

■ Social Amplification

Cancellation of any portion of the VIC Exclusive Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the bundle. VIC Exclusive Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online advertising terms and conditions: domain.com.au/group/agent-centre. Magazine advertising terms and conditions: adcentre.com.au/terms-conditions. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

V IC E XCLUSI V E PACK AGE

V I C E X C L U S I V E P A C K A G E

V I C E X C L U S I V E P A C K A G E

HOUSE/A PA RTMENT OF THE WEEK EDITORI A L FE ATUREReach qualified and informed buyers

Published in metropolitan copies of Saturday’s The Age and Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Melbourne property and lifestyle.

Showcase your property’s best features and capture the interest of 960,000 potential property seekers each month1 with an exclusive editorial feature and three weeks of full page advertising.

960kDomain in Saturday’s The Age

and Friday’s The AFR each month

COMBINED READERSHIP 1

68%of Australian home buyers use print

in their property search

IMPORTANCE OF PRINT 2

M AG A ZINE EDITORI A L & A DV ERTISING

2.6X MORE LIKELY ^ TO EARN A HOUSEHOLD INCOME OF $300K+ 1

146K INTEND TO BUY A PROPERTY IN THE NEXT 12 MONTHS 1

Source: 1. emma™ conducted by Ipsos MediaCT, People 14+, for the 12 months ending Mar 2017, Nielsen Digital Ratings Monthly Mar 2017. Ultra high net worth individuals are those who earn over $300k annually. 2. GFK Home Buyer Research Oct 2015.

V I C E X C L U S I V E P A C K A G E

63%are within the top 40%

of the Australian population

SOCIAL GRADE A OR B 1

T H E W E E K LY R E V I E WCaptivate a targeted local audience

Target buyers by area and showcase the lifestyle that your property offers to a highly engaged local audience with three weeks of half page advertising in your local The Weekly Review magazine.

DELIVERED FREE TO 547,000 LOCATIONS EACH WEEK 3

1.8 READERS PER COPY4

Source: 3. Circulation numbers audited by AMMA Independent auditors. 4. The Weekly Review Reader Survey 2016.

2.1XINVESTORS 1

more likely to have $1 million or more in current investments*

1.8HIGH VISIBILITY 4

readers per copy

V I C E X C L U S I V E P A C K A G E

DIGITA L E XP OSURE & SOCI A L A MPLIFIC ATION

DOMAIN DREAM HOMESExceptional positioning on the theage.com.au homepage

Dream Homes features VIC’s most prestigious properties on the homepages of the smh.com.au and domain.com.au VIC – boosting your reach to 5 million potential property seekers each month across Australia and overseas1.

Showcase your property to the age.com.au’s engaged readers with three weeks of Dream Homes homepage placement.

4 .8 MILLION VISITS WEEKLY 2

2XBUYER ENQUIRY 3

more enquiries than the week prior or after

OUT OF AREA BUYERS 4

are located interstate or overseas

5mDomain digital + theage.com.au

audience each month

UNMATCHED AUDIENCE 1

24%

Source: 1. emma™ conducted by Ipsos MediaCT, People 14+, for the 12 months ending Mar 2017, Nielsen Digital Ratings Monthly Mar 2017. 2. Site Catalyst average of 4 weeks to 11 Dec 2016, masthead publications only. 3. Average uplift in events during the week of Dream Homes campaigns compared to weeks before and after the campaign. Sourced from internal

Domain data, Feb 2017 – Apr 2017. Enquiries include agent profile views and number views, calls to agent from mobile, completed rental applications, leads and saved inspection times. 4. Google Analytics, Apr 2017.

V I C E X C L U S I V E P A C K A G E

DRE A M HOME S DELI V ERS MORE ENQUIRIE S 3

Properties upgraded to Dream Homes receive on average double the enquiries, relative to one week prior and one week after the campaign.

This significant uplift in enquiries drives stronger competition, helping you achieve the best result faster. 4X STRONGER

ENGAGEMENT

4X INCREASED TOTAL VIEWS

2X GREATER ENQUIRIES

DOM A IN FACEB OOK , INS TAGR A M A ND T WIT TER SOCI A L P OS TLeverage Domain’s social leadership

Amplify your Premium property via the #1 most followed property brand in Australia and #2 in the world on social media5, capturing active and passive buyers when they’re most engaged.

With a combined social following of 1.25 million6, Domain’s Facebook, Instagram and Twitter pages boost your property’s exposure to an international buying audience.

3XEN G A G EM EN T5

stronger engagement on Facebook compared to industry average

1.25mTOTA L R E A C H 6

Domain’s social media following

#1most followed property brand in Australia

and #2 in the world on social media

SOCIAL LEADERSHIP 5

Source: 5. Facebook Insights Jan 2017. 6. Combined followers (Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+), Apr 2017.

Unprecedented exposure for your premier property

EXCLUSIVEPACKAGE

VIC

DM15

898.

6

Domain delivers buyers.

Contact your real estate agent today.