Via di Priscilla, 10100199 Roma

Corso Garibaldi, 8620121 Milano

Via Demetrio Marin, 370125 Bari

Tel.: +39 06 86 517 1Fax: +39 06 86 517 444

qualitative universegnresearch

Our promiseOur promise

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To offer market researches and marketing To offer market researches and marketing

intelligence services that will allow our intelligence services that will allow our

Clients to build Clients to build

trust and loyalty based relationshipstrust and loyalty based relationships

along the customer experience routealong the customer experience route

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around 80 employees 270 CATI stations 20 languages spoken 170 mobile CAPI stations 3 focus groups facilities

with videoconference

gnresearch Italy at a glancegnresearch Italy at a glance

gnresearch – MilanCorso Garibaldi, 86

gnresearch – RomeVia di Priscilla, 101

gnresearch – BariVia D. Marin, 3

gnresearch is an international full service research agency with the headquarter in Italy

Identify the best solutions and opportunities according to client’s needs, thanks to

Fieldwork philosophyFieldwork philosophy

Very strict selection process where every supplier is continuously trained and evaluated by our

fieldwork manager who fill an evaluation sheet at the end of each survey

An accurate recruitment which implies a screening questionnaire prepared ad hoc for each

study. The eligibility of each participant is doubled check before the fieldwork starts by internal

gnresearch staff and according to Assirm and Esomar rules

Recruitment from lists provided by Client is carried out by our interviewers in our call centers

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A strong attention to the whole fieldwork process

Brief and debrief sessions carried out at the beginning and end of each fieldwork between

gnresearch project leader and our partner and with the moderators involved

Continuous update to client during recruitment phase

By monitoring cultural and consumption models evolution, we interpret and contextualize

results within the local culture, habits and lifestyle

Close interaction and collaboration among researchers and partners

Our facilitiesOur facilities

gngnresearch owns proper facilities equipped with technologically advanced and integrated systems

in Milan, Rome and Bari

Focus group rooms equipped with TV set, video recorder, projector, laptops suitable for

usability tests and connected to the Internet

Facilities with one-way mirror and closed circuit in Milan, Rome and Bari

o linked via video–conference, allowing to assist to fieldwork from a remote location

Advanced audio-video recording system which allows to deliver a digital file

Simultaneous translation system (with double audio recording available, which allows to listen

via headphone either the translator’s and the respondents’ voice), in Milan and Rome

Moreover, we can conduct fieldwork throughout the whole country thanks to our trustful network

of recruiters, venues and moderators spread across Italy

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Our facilities /2Our facilities /2

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gnresearch – MilanCorso Garibaldi, 86

gnresearch – RomeVia di Priscilla, 101

gnresearch – BariVia D. Marin, 3

Focus group rooms Client rooms

Considering the difficulty – due to cultural differences and logistics issues – in conducting international studies, we offer our foreign Partners and Clients

a series of services to implement and make fieldwork in Italy easier and incisive

Services for international clientsServices for international clients

Understanding and awareness of Italian market peculiarities, cultural pattern and habits that can

have an impact on the results and research design

Stores and/or locations (e.g. premises, meeting points…) ‘guided tour’ to make clients deep dive in

the local environment and culture

Desk analysis on specific Italian products/markets/brand

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MARKET KNOWLEDGE

Taxi services from/to Milan, Rome and Bari airports

Hotel and Italy transfers booking

Simultaneous translator available for the whole stay

Ad hoc services for study implementation (i.e. photocopies, web access, photo materials..)

ASSISTANCE

Areas of expertise…Areas of expertise…

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food

and

bev

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e

tech

finan

ce

med

ia/

ente

rtai

nmen

t

phar

ma

beau

ty/h

ealth

care

auto

moti

ve

We are well experienced in a many industries and we recruit We are well experienced in a many industries and we recruit and interviews different target (from BtoC to BtoB to KOL)and interviews different target (from BtoC to BtoB to KOL)

Contextual observation of shopping experience in real-time – accompanying consumer in the point of sale – to limit the influence of recollection and of a-posteriori rationalization and to analyze possible dynamics of negotiation at the root of behaviors. An ideal tool to:

Identify stimuli toward innovation and territories to communication Detect shopping paths, main points of attention and drivers of choice Analyze shelf and pack design within the competitive context

A research iter based on – at first – at-home in-depth interview, then the accompanied shopping with ethnographic observation, and finally a wrap-up to go deep into information collected

Some of our toolsSome of our tools

SHOPPING EXPERIENCE

USABILITY TEST Two possible approaches aimed to different goals: Exploration: investigate web fruition dynamics, detect users needs and

required elements, evaluate potential contents of a website (even at a very early stage) and collect expectations using focus group technique

Fine tuning: evaluate website prototypes, improvement of look and feel, lay-out/graphic elements and of the content areas using in-depth interviews technique

We use Morae. It’s a software which allows to recorder and capture audio, video, on-screen activities and keyboard/mouse inputs during a usability session, to watch the customer’s experience, make notes on tasks in real time and to view and analyze the recordings (creating graphs, highlight videos,..).

Ethnographic observation techniques integrated with individual in-depth interview allow to get a complete and detailed profile of the target (lifestyle, values and needs, media consumption, approach, usage and attitudes toward new product/service. Ideal for:

closer view of consumers by the company cultural patterns and aesthetic models stimuli toward innovation insights and mood for communications

A research iter based on: at-home in-depth interview with ethnographic observation, followed by a self-completed diary with audiovisual supports and then a final discussion on the materials gathered (through an interview/focus groups).

Some of our tools/2Some of our tools/2

KID’S CORNER

LABORATORY INTERVIEW

gnresearch tunes a batch of techniques to allow an interaction with kids to understand in depth their attitudes and behaviors

operative interactions with kids / teens (between 3 and 16 y.o.) with different techniques according to age (game, reading and writing stimulus, formulation of tales, role playing, self-manage work,..)

analysis - as comparison - of the family reactions aimed to understand the influence of parents in the choice processes

external observation of the kids’ world through the privileged points of view of key opinion leaders (i.e. teachers, traders, communication experts, journalists,…)

A quick and easy qualitative research tool for Client’s specific marketing needs, able to

provide actionable, focused and operative results and recommendations

direct original opinions from consumers a short timing needed (8/10 working days) and a small cost budget

with a simple consumer target to recruit, focused research objectives and top-lines results with key findings as report document

Some of our tools/3Some of our tools/3

SNAPSHOT

Immediate

&

Actionable

Quick &

Easy

Focused & Diagnostic

TeamTeam

Cinzia PaterliniQualitative Research Director

(Milan)

Letizia VerriQualitative Research Director

(Milan)

Alice SalvucciQualitative Sr Researcher

(Milan)

Chiara CrescianiQualitative Sr Researcher

(Rome)

M. Antonietta MarinelliQualitative Sr Researcher

(Rome)

Francesco RabottiniQualitative Jr Researcher

(Milan)

Chiara SodanoFieldwork manager

(Milan)

RESEARCHAREA

FIELDWORKAREA

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Guendalina cesariniFieldwork executive

(Rome)

Snapshot!

Via di Priscilla, 10100199 Roma

Corso Garibaldi, 8620121 Milano

Via Demetrio Marin, 370125 Bari

Tel.: +39 06 86 517 1Fax: +39 06 86 517 444

Cinzia Paterlini

cinzia.paterlini@gnresearch.com

off +39.06.86.517.607

Cinzia Paterlini

cinzia.paterlini@gnresearch.com

off +39.06.86.517.607

Alice Salvucci

alice.salvucci@gnresearch.com

off +39.06.86.517.606

Alice Salvucci

alice.salvucci@gnresearch.com

off +39.06.86.517.606

thanksand we look forward to hear

from youand we look forward to hear

from you

For more information about our services www.gnresearch.com For more information about our services www.gnresearch.com

Chiara Cresciani

chiara.cresciani@gnresearch.com

off +39.06.86.517.356

Chiara Cresciani

chiara.cresciani@gnresearch.com

off +39.06.86.517.356