Verslo Planas - Internetas

8/14/2019 Verslo Planas - Internetas

1/28

VILNIAUS KOLEGIJA

INFORMATIKOS IR ELEKTRONIKOS FAKULTETAS

VERSLO PLANASEKONOMIKA

KURSINIS DARBAS

STUDENTAI

DSTYTOJA


2/28


3/28

Turinys

1. APIBENDRINIMAS..............................................................................................................42. VERSLO APRAYMAS.......................................................................................................4

2.1. BENDRAS SUMANYMO APRAYMAS..........................................................................42.2. VERSLO SFEROS APIBDINIMAS..................................................................................5

2.3. FIRMOS ISTORIJA ARBA ATSIRADIMAS......................................................................52.4. SUMANYMO UDAVINIAI...............................................................................................2.5. SUMANYMO UNIKALUMAS............................................................................................3. MARKETINGAS...................................................................................................................

3.1. VERSLO APLINKOS VEIKSNIAI......................................................................................3.2. RINKOS BKL! JOS DYDIS IR TENDEN"IJOS...........................................................#3.3. KONKUREN"IJA RINKOJE...............................................................................................$3.4. MARKETINGO TIKSLAI IR STRATEGIJOS....................................................................$3.5. RINKOS SEGMENTAVIMAS IR TIKSLINI% RINK% PARINKIMAS...........................&3.. MARKETINGO RINKINIO ELEMENTAI.........................................................................&

3..1. PRODUKTAS RINKOS POIRIU.............................................................................&

3..2. PASISKYRSTYMO KANALAI....................................................................................&3..3. KAIN% NUSTATYMAS.............................................................................................1'3..4. REKLAMAVIMAS IR STIMULIAVIMAS................................................................1'

4. GAMYBA............................................................................................................................114.1. GAMYBOS VYKDYMO VIETA......................................................................................114.2. GAMYBOS POREIKIAI....................................................................................................11

4.2.1 REIKALINGOS PATALPOS.......................................................................................124.2.2. (RENGINIAI IR KITOS PRIEMONS.......................................................................12

4.3. TIEKIMO IR TRANSPORTAVIMO VEIKSNIAI............................................................134.4. DARBUOTOJ% SAMDYMO GALIMYBS....................................................................144.5. GAMYBOS KAT% PROGNO).....................................................................................14

5. VALDYMAS........................................................................................................................145.1. VALDYMO GRUPS SUDTIS.......................................................................................145.2. ORGANI)A"IN FIRMOS STRUKTRA......................................................................155.3. JURIDIN SANDARA IR SUTARTYS............................................................................155.4. PATARJAI IR KONSULTANTAI...................................................................................21. KRITIN RI)IKA................................................................................................................21

.1. NUMATOMOS PROBLEMOS IR KLITYS...................................................................21.2. RI)IKOS VEIKSNIAI........................................................................................................22.3. ALTERNATYVIOS VEIKIMO KRYPTYS......................................................................22#. FINANSAI............................................................................................................................22

#.1.REIKIAMOS LOS IR J% PANAUDOJIMAS................................................................22

#.2. PARDAVIMO PROGNO)...............................................................................................22#.3 PROGNO)UOJAM% PINIG% SRAUT% ATASKAITA...................................................25$. DARB% GRAFIKAS...........................................................................................................25&. BIBLIOGRAFIJA. PRIEDAI...............................................................................................2

&.1. PELNINGUMO LIO TAKAS.....................................................................................21'. NAUDOTOS LITERATROS S*RAAS.......................................................................2


4/28

1. APIBENDRINIMAS

+,-/0 0,/! 006 +/6 7/7,6/6 89,/:/6 /;90:0/ 6:0/,//?6,

:00-?6, /9 7/7@=0 :8/?,9// 0/7/ 88?-/09??/! ?689,7@, :?9/ UAB CDF

0-/>: +,9// 6?9?8//06 D//0- F??9,! 0/ 9,/:> 6:0/,/@ 0,//6. / H66?0-+0 ;/90! ,/:6 /,9, ,/ :8/?,9// 0/7/ 806-0?06. V09=06 0/ 6?,/:6

0-/ 0?/ +/60 =/,6 9,/:0-/ /;90 7/7/0?6/ 8060?-=, 7?, 0@6

/,9,! ,/ -/:6/0? /9 7/0? 890-,/6/ -0/6+0-0/: 0/7/0 :8/?,9//?6 0/7/?6.

UAB CDFC :0/8 /9 70?,-/ /,9,// :0+//! 809/7/, ?7?/6 ?6 ,/:/ /,9,

806-0?06 ,/ 6,6/@6 089?8// +09=?6 0?=0?6/0/6 /9 808?-/09/0?6/0/6 :8/?,9//0/6

0/7/0/6. T0/8/ >0-/0 :8/?,9/@6 60-@6 ?6 +,/:/0/ :0+/@! :?9/ 0-@6 089H8// +09=?6

+0/90?6 8?7/ 80/,:0-0/6 ,/ ,0-:-//0/6 @9/0/6. MH6 /,9,/@=, :0+/@ ?6

-,/7/00 9,/ :8/?,9// 0/7/ ?99?6! :?9/, 808/-70/ ?9@ 89/90?:/ 70?/0?

+09=! 0/ H 60+/>:0 9,:-00. K0/8 /9 70?,-/6 :/ ;/9 6,/@=! ,6 6/,:/0, 8,- ,/

/:6-06 /6/+/9// >/0, +,96-,. P-0?=006 709 -0/:06 24 +0-076 8,9 809. T0/ ?/:9/6

7/7,6 8,- /9 0/8/ +,6/, 0:/ 09/;! :?9/6 ?9@ 6?7// 06:/9 +09= 9?8.

MH6 UAB CDF 800-806 9@?@ /6,/ /,00=0, 90=,! 0/ ?/:9/ 0,6,

::?9,/ /,9,// :0+// 90 70? /,6


5/28

H6 ;/96 8-0?=00 +,/:-0 ,/:/ /,9,/,6 806-0?06 +09=06 ,?9//,6 0-//

/,9,? 0?7/6 0?6,! ,/ 0?7/6 :0+/@6 806-0?/6. 0-?/@ +,/:-0 ?99 9,/0/

/9 -,/6/, ?/ 800-806 :8/?,9// 0/7/ 9,// 90/09/06. J/,? ?6 80+:6

+,7// 60+ ?6/9@ /:6-! 0+?6 808/-7 -@> 6,6/,6 />8-@6/ 60+ ;/-/0-?6 :/?6,

/,6?6,.

2.2. VERSLO SFEROS APIBDINIMAS

MH6 UAB CDF 7/96 806-0? 6;,9=,. P907/=, 7/96/, 806 60+//:0/ /9

808/-70/ 6076/, $ 709?=?6. P09/7/@ H6 ,/:/00 806-0?0 ,/:/ /,9,/,6

806-0?06 +09=06 ,0-//,6 0?7/6 /,9,? 0?6,. B, ?99 9,/0/ /9 -,/6/,

?/ 800-806 :8/?,9// 0/7/ 9,// 90/09/06.

2.3. FIRMOS ISTORIJA ARBA ATSIRADIMAS

F/90 UAB CDF D//0- F??9, :?9 2''2. 9?7/ 317. J :H9@

Robertas Ardinaviius

G/6 1&$2. B0-07/ '7. V/-/?6.

2'''. 0/6 CS/ S0,+/Q/0?6 +/7?9/ ::-.

2'''. 6=6 V/-/0?6 K-,/= :8/?,9/@6 ,


6/28

I>0 :8/?,9/ 709/ /,9;,/60! ,/ 89900+/0.

2.4. SUMANYMO UDAVINIAI

K?970/ H6 ;/9! 809/7//6 ?70+/6 ?6//:9// 60+ ?-0/ 890+,/

>0-/! ?9@/ 0-/ 806+/0/ ?-// 60+ :8/?,9/,6 //06 ,/ =06 89/0/:/ 890:/:=,.

B076/, 80-0/:/ 60+ :8/?,9/ ,/ +,96- 06+.

2.5. SUMANYMO UNIKALUMAS

U/:0-?06 ,/:6/, /,9,/,6 806-0?06 +/6 809 /9 +/6/6 60+0/,6 7/,/6! ,

:?9/? 8096 ,? 0-/0 ?6 806/6/89// ,,9,//0/6 @9/0/6! 09 ?6/60:/ ?:07/.

N0://6 ?6 0/:6 ?-0/76! :?9/6 807@6 89/90?:/ 70?/0? +09= /9 /-,6/0 -0/:?/.

J,/ +09=06 ?6/60: /-,6/0 -0/:?! =0 0-/ H/ 0/:6 ?-0/76. T0/ ?6 8?/:/ 8900

/,: +0/:06! /,: 6?0?6/06 :-/,06! ,6 /,9,/@6 0-/@6 0+,9/0 8-0Q/?6 80//

+09?6. 0/7/ ?990/ 807@6 89/+/-// 70?/0? :-/,. P06+/,6 :-/,06 6?,/:6/,

0-/,6 6// :-? 09/ :9,-! :?9/ 6?,/:6 808/-706 ?-0/706.

3. MARKETINGAS

3.1. VERSLO APLINKOS VEIKSNIAI

Politin teisin aplinka :

UAB CDF 9,-0,?=0 >/, 600/

K:?9,


7/28

D@- / +097 9,/690+/ N9. 44& 1&&1 1' 31

S+,/:06 0860?6 //6,9/=6 60:06 N9. 2# 1&& '5 1

Socialin-kultrin aplinka :

K0/8 /9 :/6, >0-6, L/,?+=, 6809Q/0/ +66/ /;90


8/28

3.3. KONKUREN!IJA RINKOJE

/? ,? V/-/?=, /,9,/,6 806-0?06 ,/:/0Q/ ;/9 90 086?. P0+7/?/ :/6

:0/8 U7,99?7! B06,! E97+@! V-:0! T0>:06 /9 .. B, :0/8 /0 70?,-/6 >/ ;/9 90

6?6/,-:?6/6 +/,=, +/,=,! 7@- =6 098?60+=, ::?9?=0 7@- +09= 0, 90=,. MH6

806/9/:=, 6,// +/,=, ::?9?=0Q/ ;/9 @90! 7@- ?6 0/ 807@6 6@:/0/ 8907@/

+,96- /9 0?/ 8/96/06 80=006! :?9/6 807@6 6/+/9/// >/0, +,96- 6;,9=,. / 90=/@

7/0: 806-0? :0//6 /9

6,//006/ =06 6?0//! 806+/,6 :-/,06 6?,/:6/, ?-0/706! ? 89/90?:/0 :?

70?/0? +09=. T0/8 80 ?6 6:/9/06 -@>6 @6 9,:-00/. UAB CDF 806-0? 0?/

607/==, 808/-7 709?= 607/ ,8-0?=00! ? 0/0 ;/96 />-0/706. T0Q/0?

8,9@=?6 ,/ 806-0? 9076 607/= 0?= 709?= 89/@/06 ?6 ,/>+,/006! 0/8 80

8-0?=006 09:,/ 89/,/ 7/;/:0+/06.


9/28

3.5. RINKOS SEGMENTAVIMAS IR TIKSLINI" RINK" PARINKIMAS

Se"entavi"as paal eora#in$ kriteri!% :

UAB CDF 806-0?6! ?6 076 +,7//! H6 806/9/:0, +/,//0, ,/

08-?7/ /> :/ 90=. T0Q/0? ,0,00 0-/@! :07 H6 806-0?/6 0?76/6 /9 />

-/0? 0+0/0+ +09=0/! ,/ :/?6, 90=?6, ,60Q/6 ;/96! ,6 H6 90/?=0/

?990/ ?9@ 89/90?:/ 7/7,6 -0:= 0?7/9/=. M,6 /:/@6! :07 H6 ;/90 ?9@6 /:/

1'''' +09= 8,9 ,?6.

3.#. MARKETINGO RINKINIO ELEMENTAI

3.#.1. PRODUKTAS RINKOS POIRIU

UAB CDF ?6//0/ /,9, ,/:/? 0/ +09=? 9?8,/ :?9/ ,?9/ 0-// 0?7/6/,9,? 0?6,. MH6 ,/:/006 /,9,// 9>/ :0/6 90 80Q/6 80-0:/0?6/6 ,/-//0

+09=?/! 0/8 80 +09=?6 ?6,/6 =0?:/ 08-/:0 /9 0-?6 08090+/06. N?-0//0/ H6

+09=0/ ,?6 80/9>/! =/,6 ?6 ,/:/06 68, /-,6/0 -0/:?/ 0/8 80 ?6 ,/:/06

?-0/76.

3.#.2. PASISKYRSTYMO KANALAI

MH6 ;/96 806-0? ,/:/ :00- /806 90 /,6///6. K/0/8 09/0 0/ 8/9 -/

80,/:/ :00-06! :070/ 60+ 806-0?06 ,/:/0, /,6//0/! , 8,9 098//:?6. K-/, ,6

089H8/6/, +/6:,9/80 800-0 /9 6,6/@6 060:/ = +/606 ?:-0?606 /9 :-0?6/?6.

K/,:+/,06 :-/,06 0,=6 0?6 : /,>:=.


10/28

3.#.3. KAIN" NUSTATYMAS

Pastovios i&laidos kiekvienais "etais bus:

P00-8 ?6 :,6/6 35$$' L.

E-,:90 3141 L.

P,9/7// -,/7// 89,?,900 5'' L.

S?-:/6 />-0/76 906 89/,/H96 9,/:,6! :0 :?9/6 ,6

,6//:/, 7/7,-/ :-/, 08-H7/! 809/7/@ H6 9,:-00 ?6 6?,-:0 H6 90= 9/6,.

D/7/0?6/ 7@,6 6:/96/, 9,:-00/ +/,0, /> 88?-/09/0?6/ /;900?:/! /,: /9 6?0@/! , 6,6/@6 80-0/:/ 5''' L. 9/.


11/28

4. GAMYBA

4.1. GAMYBOS VYKDYMO VIETA

S0+ 6?:?90/ ;/90/ 800-806 806/9/:, /8/>:/ 90=,! 0/ 90 ,+,/: /,6 / 89/,06Q/ ,-/ 90 0-/0 90 +/7?9/@ ::-0 808/-706 89


12/28

4.2.1 REIKALINGOS PATALPOS

Patalp% i&planavi"as:

K9/79/?6 4 S:/90 790?/06 80:0//! 0/8/ Q/0 ?6 6:,-/? -,0 08/,

+:60Q/?6 ?99?6 ,/ ?-0/706 K8/?,9/ 60-@ 14' P00-80 :8/?,9/06! 709 60-06 /9 :@7@6

A7//690/-7?+0/! 2 @6/?+0/

K0


13/28

B09 9,/:,6 1''' 't(3 K9/0?:-@6 12'' 't(2 K-,0/ $'' 't(

2 S0-/@6 -,86 5' 't(12 +/,6?+ 1''' 't(3 /-7?+0/ 1''' 't(

2 G@6/?+0/ 25' 't(K0


14/28

4.4. DARBUOTOJ" SAMDYMO GALIMYBS

P907/=, H6 ;/9=, 7/96 1' 709?=! ?6 /,:0/8 ,/>,/6 6?0?8/ -@>! :070/

H6 800-86 90 7/7,-@6 /9 ,6 +/,/ , 808/-7 709?= /,:0/8 ,/>6/+,9/6,. M?69,/:@6 /,: ?0-,9@6 ! /,: +0-=6! /,: /9 7+/,= 07//6909/! ,9,,6 /9 +/9@=6 806-0?

4.5. GAMYBOS KAT" PROGNO%

800-8 ?0 13 L2

:?0-/@6 806-0?6 1'' L.

,-,:90 08/, &'':W 2'' L. :09>06 /9 >0-06 +07? 35 L.

,-,;06 5' L.

I,9,06 4'' L

)iso *+, 't( L. 8,9 @,6.

5. VALDYMAS

5.1. VALDYMO GRUPS SUDTIS

UAB C DF 69?:H90 6?7090 /> 0:


15/28

Atlyginimo sutartis

D/9,:9/0?6 0-//06 15''

D/9,:9/0?6 80+07?= 15''

D09?=0/

B0706/6 -0/:098/6 4''

P 07= -0/:. $''

F/90 09//0?6/? ,? ,8-0?=0 :,-/ 0-///! ,/ 7/7// 709?=.

5.2. ORGANI%A!IN FIRMOS STRUKTRA

UAB CDF C+0-7 69?:H90 @90 6?7@/0! ,6 +/606 +0-7 ;?:


16/28

1.3. UAB CDF 90 60+090:/>:0 60+ +,/:-=,! ,6/+07+0?=0/ L/,?+6 R,68?-/:6

K6/?:/

90=,! S.F/ 3. .

1.4.Bendrov turi komercin, kin, finansin, organizacin ir teisin savarankikum. Ji

gali:1.4.1. P/9:/! ?/ 09 :/:/0/6 H70/6 6// ?9! 0/8 80 = 8097?/! />?/!

:,/6/ 09 :/0/8 =? 7/68?/.

1.4.2. P/9:/ 09 :/:/0/6 H70/6 6// /9 ?9@/ ?60+@6 ,/6! 0/8 80 />:,/6/! 8,97?/!

:,/6/ 09 :/0/8 0?7/ /+,6/6:9?6 ?6 0+,=?6! :0/ :0/06 /9 90+?6 9,?-/?=0 +0-6@.

1.4.. P9/// 709 /9 0-,/6/ /> = 709?=?6! ?60/ = ,/6,6 /9 809,/06! 709

?:,6.

1.4.#. P9/// /9 :,/6/ 60?6.

1.4.$. S,// :/06 ,6 ;/-/0-?6! 6:9/?6 ! H/ :/ / 70-//:? 09 +0-7=?.

1.4.&. S:/9/ -@> -07090/.

1.5. UAB 90 9/6 ?9/@6 060:@6. P00- 60+ 89/,+-,6 =/ 060: /: 60+ ?9?.V0-6@ ,060: ? ,79+@6 6/809,/=/?6! 060: /: ? 0:/ 89/,/ :8-,:0+/06.

2.5. P9,:0 ? +0-/?.


17/28

3 . statinis kapitalas, jo sudtis

3.1. B,79+@6 60//6 :08/0-06 90 5''''' -/.

3.2. (60//6 :08/0-06 806:/9606 1''' 808906= 0:


18/28

4.4. V097/@6 0::0/ 08:@06 0:


19/28

.2.1. S0+090:/>:0/ 689,7/0 0//?6! 90/0


20/28

$.1.5. P-0 0?7=/06 709?= 89,/=6.

$.1.. P,- -/:?/6.

$.2. J,/? 89/+0- 06096 /9 :08/0- 9,,9+ ;7 77/ 6?0 0,6@ :0/8 11'

60// :08/0-! 0/ 06:0/0/ 89/+0-= 06096 ;7 90 89/+0-/ /9 ,0-/ H/ 0,6/

:0/8 15 9= 8,-.

) . *ividend skel+imas ir mokjimas

&.1. D/+/7,706 90 0:/ />6/?/ 060: 7/9,:9/?6 090 -/:+/709/0/.

N?09/0/ /9 890,>/0/ 6/?Q/0/ 9,/69?? -0/>:?.

1'.2. A8/, -/:+/7?=0 ,79+ +/,>0/ 6:,-/00 680?7=, 9/6 :09?6 , 0/0?6/0/6

:0/8 7+/,= @,6/ /,9+0-0/6 ? ,79+@6 -@>06.

. "endrovs reorgani&avimas ir likvidavimas

11.1. B,79+@ +/6?// 0:


21/28

11.2. B,79+ -/:+/7?/ 0-/ +/6?/06 0:


22/28

#.2. RI%IKOS VEIKSNIAI

N0?= +,96- 8907@/ 90 +/6070 6?:?! :070/ 6?:? 6?906/ 0 /:9 />.

K8/?,9/?06 8060?-/6 +/6 8-,Q/0 60+ 9/06! 7@- +/6 6?:/0? /9 6?:/0? 90 906/ +/, >/0,

+,96-, /9 ::?9?/ 6? 60,6@/6 ;/9/6. T:/? 0+,=? 890907?6 60+ 8/:/0! :07 890907?6 70- 8,- 0@=0

:80/=6 8,9:0=/ 0-/0! 06/9070 70? 80>0-// 709! :?9/, 9,/:0-0?=0 0 /:9 />-0/7.

K0/8 /9 809/7/@6 +/6 ;/9 809/7/@ 9//:0 90 ;/0


23/28

Pir"i "etai :

Ad"inistracins ir valdy"o i&laidos :

P00-86

B,7906 8-06 23' 2

! +/, :+0790// ,9 ?0 13 L.)iso : */,, 't(

D09?= 0-//0/D/9,:9/?6 15''L.

D/9. 80+07?=06 15''L.

D09?=0/ 4'' $''L. )iso : 0, 't(

Socialinio draudi"o $"okos :

S0- /9 # 3:09> +07,6 /9 &'':W ,-,:96,,9/=6. )iso : 20*/ 't(

3raudi"o i&laidos :

D90?7/06 :0/?=0 '.25 8,9 ,?6 ? 8060 +,9@6. M,6 60+ @6 800-806

+,9/0, 25'''' L. )iso : 0 't(

Pardavi"o i&laidos :


24/28

R,:-00 )iso : / 't(

Parduot% paslau% savikaina :

V/, :8/?,9/ 0?7=/6/ />-0/76

'aikas 4atai 5lek( Kaina 6endra Kaina

1 . 25' W 2#


25/28

4.11. D90?7/ />-0/76. 1'''4.12. K/6 />-0/76. 5''

5 P0970+/ />-0/76. $''5.1. R,:-00. 5'''.''5.2. P9,://: 709 ?:,6/6. 5.3. T9068906 89,:@6 +,/.

5.4. T,-,; 9>/! ;0:6 />-0/76. $''5.5 K/6 />-0/76. 1'''.'' P09/7/@6 +,/:-6 8,-06. $53$&5# P,- :,6/6. 153#'1$ G906/6 8,-06. #''1&4

&.3 PROGNO%UOJAM" PINIG" SRAUT" ATASKAITA

S-/>:0 @6 ;/06//? ,? 8907/0 -0/:0 9,/690+/ 7/,0.

P9?=0 80970+/ 08//6 -0/:06/ >/ 89/,-0/7?

80970+/ :0/6 ?976 , PVM! 8/9:/ 6? PVM\

8060? /9 9,//? ?6/7@+@=/06 6:0/Q/?=006 1'Q/0/ ,?\

8,- :,6/6 12 UAB CDF ?9/ 06/6 @6 60?6\

:,6Q/0/ /?7,?/ 086:0/Q/?=0/ /9 />:0/ :/,:+/, @,6\8-0?:6 ?8097? 897?:6:9?6

709?=? 0-//?6! :?9/, />:0/ :/ @,6\

'. DARB" GRAFIKAS

UAB CDF 7/9,:9/0?6 /9 = 80+07?= 709 90;/:06 &.'' 1#.''

K// 709?=0/ 7/90 $ +0-. P,9 809! />6:9?6 4 /:- 07//6909/?6 :?9/, 7/90

6-,:0


26/28

(. BIBLIOGRAFIJA. PRIEDAI

(.1. PELNINGUMO LIO TAKAS

K,;/:06 90 21'153 1!''2 ] 2'!

Tkst(

1

2

+

,

0

01

02

0+

0,

1

11

12

1+

1,

*

Tkst

(

1). NAUDOTOS LITERATROS S*RAAS

J+0/>0 A. K0/8 809,/ +,96- 8-0. P0Q/-/6! 1& P,-0/,@ N. F/96 +,96- 8-006. V/-/?6: 1& U90+/Q/?6 S. M09:,/06 08/, 6?7@/?6 70-:?6 8089060/. P0Q/-/6! 1&&5 G09>:/,@ A.! K-,06:0=0 N.! P,-0/,@ N. V,96- 8-006. V/-/?6! 1&&4

12

+

,

0

01

02

0+

0,

1

11


27/28


28/28

Documents

Verslo Planas - Internetas