Vendor Trim and Marketing Manual · Vendor Trim and Marketing Manual Revision Date: DEC 2016 | Supersedes All Previous Label Manuals ... [email protected]. Lane rant |

Vendor Trim and Marketing Manual

Revision Date: DEC 2016 | Supersedes All Previous Label Manuals | Columbus, OH

Lane Bryant | Label & Marketing Manual Location: http://www.csivendormanual.com/manual/Chapter_8-Brand_Specific_Information/LB_Marketing_and_Trim.pdf | Revision Date: DEC 2016 | Supersedes All Manuals | Col. OH ii

Trim & Marketing Manual

Hello & Welcome to Lane Bryant’s Vendor Trim Manual! Lane Bryant’s Trim & Marketing is an important part of the business as it is a guest-facing, ease-of-shopping tool that enhances the retail experience. In order to deliver and execute the highest quality product for our guest, Lane Bryant has a network of nominated suppliers for our trim and packaging goods. This manual explains Lane Bryant’s requirements for on-garment marketing trims, trim ordering details, placement guidelines and approved suppliers. Please reference this manual for information concerning:

• Garment Labels• Heat Seals• Hangtags• Jokers• Packaging• Accessories Carding and Hangers• Trim Supplier Contact Information

In addition to this manual, a Trim Manual is sent out quarterly to our vendors that provides trim codes, approved suppliers and pricing. If you need the most updated version of our Trim Manual, please send your vendor number and Lane Bryant Sourcing Contact directly to Amy Lee-Shank, Trims Manager, at the email address provided below.

We look forward to a productive partnership!

Trims ManagerAmy [email protected]

Lane Bryant | Label & Marketing Manual Location: http://www.csivendormanual.com/manual/Chapter_8-Brand_Specific_Information/LB_Marketing_and_Trim.pdf | Revision Date: DEC 2016 | Supersedes All Manuals | Col. OH iii

General Information

Nominated Trim Suppliers/Contact Info:

LABELS:AVERY DENNISONFanly Chung - Customer Service [email protected]: 852 3146 8709Kennis Yip - Customer Service [email protected]: 852 3146 8263Retail Branding and Information Solutions | Avery Dennison15/F, Octa Tower, 8 Lam Chak Street, Kowloon Bay, Kowloon, Hong Kong

CHECKPOINT SYSTEMS, INC.Julie Doherty - Customer Service Representative8170 Washington Village Drive, Dayton OH 45458Office: 937-866-1908 x327Website: https://checknet.checkpt.com

NATCO GLOBALJulie Arslanian - Account [email protected] W. Cerritos Ave., Glendale CA 91204Office: 818-409-0019 x229Website: www.gmp.natcoglobal.com

R-PACKevin Pulcini - Global Account [email protected] West 36th Street, New York, NY 10018646-256-8158Website: www.r-pac.com

SMLMargo Stankus - Sales [email protected] Penn Plaze, 15th Floor, New York NY 10001Office: 212-736-8800 x245Website: https://ep.sml.com

Nominated Trim Suppliers/Contact Info:

METAL HARDWARE:TAT FAI ZIPPER COMPANY LIMITEDMichael Lau - Key Account [email protected] 1107 11/F Global Gateway Tower No.63 Wing Hong Street, Cheung Sha Wan Kowloon HKOffice: 852-3583 2278

METAL HARDWARE/PACKAGING:TALON INTERNATIONALChris Roberts - VP Sales and Marketing5870 Zarley Street, Suite A, New Albany OH 43054Office: 614-289-4100Website: www.talonzippers.com

Lane Bryant | Label & Marketing Manual Location: http://www.csivendormanual.com/manual/Chapter_8-Brand_Specific_Information/LB_Marketing_and_Trim.pdf | Revision Date: DEC 2016 | Supersedes All Manuals | Col. OH 1

General Information

Costs:

All costs associated with the labels, tickets and hangtags are the responsibility of the vendor. This includes the cost of the label/trim plus any incurred freight, duties, fees, etc.

The designated Lane Bryant Trim suppliers will invoice the vendors.

NOTE: All Vendors must meet their financial obligations with our trim and label suppliers in a timely manner.

All invoices not paid in the allowable period will be brought to the attention of Lane Bryant and will be used as a part of that vendor’s performance rating.

All Lane Bryant -issued purchase orders assume that label/trim costs are calculated into the quotes from the vendors.

Duties & Fees:

Vendors are responsible for all duty import fees, cartage and taxes associated with receiving the labels into the country of the manufacturer.

The actual cost of the labels will be incurred by the manufacturer.

Exceptions Procedures:

This manual contains instructions for placement of marketing trim on garments. Lane Bryant Marketing and Merchants have made every attempt to include necessary directions.

If an adjustment to placement of trim needs to be made, contact the Merchant and Trim Manager in order to avoid charge-back and ensure trim placement updates are included in the next manual release.

Extra Buttons:

Packages containing extra buttons should be attached behind the price ticket on the same swiftack.

Manual Updates:

Manuals are updated once a quarter and posted online in February, May, August and November every fiscal year.

Often, changes will be made to the manual prior to the release date. If a change will effect your order you will receive a communication from Lane Bryant.

CONTENTS: This manual ONLY details Supplier contacts for trim, ticket and labels, as well as placement of trim.

There are other manuals online you may need to consult regarding hanging, folding, quality and shipping instructions. Any questions should be directed to your merchant contact at Lane Bryant.

Terms & Conditions:

The following terms and conditions apply to all trim used in Lane Bryant merchandise. All trims are the exclusive property of Lane Bryant and may only be used as prescribed herein.

Any development and/or enhancements may only be developed and approved by Lane Bryant’s Marketing Department, World Headquarters, Columbus, Ohio.

Trademarking:

All trademarks, trade names and other information contained in the labels is proprietary to Lane Bryant and may not be used for any other purposes.

No Lane Bryant labels may be used on merchandise sold to another party.


Order Cancellations:

All merchandise cancelled or rejected for quality defects or for overruns must have the Lane Bryant labels removed prior to resale or disposal to any third party.

Additionally, Lane Bryant must approve the resale of any merchandise carrying its label.NOTE: Please refer to Lane Bryant’s sell-off policy in the Quality Manual.

Price Tickets:

All orders for price tickets will be placed by the factory. All costs associated with price tickets will be the responsibility of the vendor. The shipping method, ship-to-location, and quantity can be all adjusted for each order. Be sure when ordering that all information matches the PO assigned. If there are any discrepancies contact the Trims Manager.

Avery Dennison, Checkpoint, NATco, R-Pac, and SML are our current price ticket suppliers. Facto-ries can order from their preferred choice of supplier listed. All new factories should login to the supplier web sites so that they can fill out the appropriate forms to be registered so that they may be prepared to order when needed. Please be sure to keep your accounts in good standing.

Average lead times for price tickets is 3-5 business days depending on the print method.

Stickers:

All orders for stickers should be placed by the vendor upon receipt of a Lane Bryant PO.

Average lead times for stickers is 10 business days depending on the style.

It is important that you contact the specified supplier to be sure you are set-up with this printer.

Timing:

Vendor must allow enough lead time to get appropriate trim in factory to meet delivery dates. Some items are inventoried and some are made to order, requiring significant lead time.

If lead times are known and required they are noted on the manual. However, as soon as you get your PO it is good practice to contact the Supplier to ensure you will obtain trim on your schedule.

Hangtags:

All orders for hangtags should be placed by the vendor upon receipt of a Lane Bryant purchase order.

Average lead times for hang tags is around 10 Business Days depending on style.

It is important that you contact the specified supplier to be sure you are set up with this printer.

Jokers:

Jokers are usually printed to order with variable data, please place your order as soon as you obtain your PO.

Average lead time for jokers is 10-12 business days depending on the style (does not includeshipping). It is important that you contact the specified supplier to be sure you are set up with the printer/supplier.

Labels (Main & Care):

All orders for main and care/content labels should be placed by the vendor upon receipt of a Lane Bryant PO.

Average Lead Times:

Standard Heat Seals: 7-10 business daysWoven Labels: 10 business daysWoven Care/Content: 10-12 business daysPrinted Care/Content: 7-10 days

Timing & Order Process Information


Heat Seal Application Troubleshooting:

The key to successful performance of this product is proper application to the substrate. There arefour critical variables that contribute to the success of fusible heat seal labels:

A. Temperature B. Time C. Pressure D. Peeling

We do not allow hand irons to be used when applying this product. The heat seal transfers shouldbe stored in a cool, dry area at room temperatures no higher than 90F / 32C. The applicationsettings recommended are: temperature at 300º-400ºF / 149º-177ºC, dwell time is 3-4 secondsand pressure is 30-50 psi (medium).

To Resolve Problems Always Check: dwell time, temperature and pressure or replace the bottompad. You can check the heating element by using a pyrometer to check the actual temperature. Theproblem could also be a dirty platen.

Common Problems And Solutions:If the transfer edges are lifting up, the probable cause is improper handling of the garment. Thegarment should remain flat.

If the fabric color is bleeding through, the probable cause is too much pressure, heat or dwell time.Try reducing the pressure, heat or dwell time.

If the transfers are not sticking to the garment, the probable causes are not enough dwell time, heator pressure and could be a defective bottom pad or heating element.

If a halo appears around the letters, the cause could be not enough dwell time or pressure.

Price Ticket Placement for Heat Seals:

– For styles with sleeves, attach tickets inside garment, through the shoulder seam salvage at wearer’s leftneck seam.

- For sleeveless styles, attach tickets on wearer’s left side, inside garment, through side seam selvage under the arm opening seam.

– For items with shoulder straps, attach the ticket inside garment, through back strap and join at the wearer’s left side.

– For bottoms use a 2 inch clear bullet and attach the ticket where the wearer’s left side seammeets the bottom of the waistband.

General Instructions for Placement:

Tickets should be attached though the size/COO label and easily visible unless indicated otherwise below or by PO memo. Price Ticket must be face-up when packed for easy scanning upon entrance of DC.

Hangtags:

For Denim:Placement should be looped to the second belt loop on the wearer’s left side. If possible, tuck hangtag into back pocket to protect it during shipping.

For Heat Seal Garments:Tops with heat seals should have the hangtag applied outside the garment on the wearer’s left armhole seam. Hoodies and Jackets should have the hangtag looped on the zipper pull.

For Jackets:Zippered Jackets: Loop hangtag through the zipper pull.Buttoned Jackets: Loop on the second button down from top of jacket.

For PantsWith Belt loops: pinned to the wearer’s front left side on the first belt loop.Without Belt Loops: pinned 5 inches from center on wearer’s left front side.

For SkirtsHangtag attachment should be looped through the first belt loop from the wearer’s front left ofcenter. Without Belt Loops: pinned 5” from center on wearer’s left front side.

For TopsSafety pinned in the size/COO label, unless top has a zipper or button then use same placement asused for jackets.

For Wash Before Wear (WBW)/SPECIAL FEATURE (SF) TagsPlacement should be attached with price ticket. WBW/SF tag will lay behind the price ticket and will beattached using the same swiftack.

NOTE: WBW is not needed for white denim.The price ticket and the ‘wash before wear”/”special feature” tag must be attached with the same swiftack.

Heat Seals:

Heat Seals should be placed in center back, 1/2”” below neck seam.If there is a center back seam, place 1/2” -1” from seam on wearer’s left. Color choice is up to vendor - please make sure color chosen is legible and does not show through back of garment. Available colors are found in the trim manual.

Trim Placement & Uses


Jokers:

Generally jokers are machine tacked to the garment using 2 threads 3/4 of an inch up from thebottom of the joker tag (in matching thread) and a 1/4 of an inch away from the edge of thejoker. To order the marketing attachments, vendors need to specify the following information to theauthorized suppliers:

– Item Description and Code– Total Quantity or Quantity by Size– Garment Style Information (if applicable)

Placement -(All bottoms; front and side hanging)

The joker tag should be placed on the BACK of the garment, on the wearer’s leftside. As you face the side of the garment, the outside right edge of the joker tag should be exactlysix inches to the right of the side seam. If adjustments need to be made due to belt loop placementor other details, the tag can move closer to the side seam.Note: All items with an elastic waistband should be fully extended before measuring. The elastic should also be extendedwhen attaching the joker tags.

Price Tickets:

All merchandise is to be pre-ticketed. Failure to attach price tickets will result in refusal of merchan-dise at the vendor’s expense or a charge back.

For 2-piece garments sold as a set a ticket must be on both pieces. In the event you are shippedincorrect tickets, new tickets cannot be applied over old tickets. Vendors must not use unauthorizedor altered price tickets. Please verify the price ticket information matches the purchase order, thecolor code must match the color of the merchandise.

Contact the Trims Manager IMMEDIATELY if the price tickets do not match the purchase order information. Contact the ticket supplier IMMEDIATELY if you have not received an insufficient quantity of price tickets to correctly ticket each garment/accessory.

Tickets must be attached to garments using a 2-inch BLACK swiftack. Please be sure to contactthe supplier in time to allow tickets/marketing to be delivered - please notify Lane Bryant one month prior to X-Date if you still need tickets or marketing materials.

Labels (Main & Care):

All Merchandise shipped to Lane Bryant is required to have a logo label permanently affixed and free from loose threads. Failure to attach the logo garment label, will result in refusal of merchan-dise at the vendor’s expense or a charge back. In two piece garments that are sold as a set, the logo label the legal information (country of origin, care instructions, fiber content and RN #) are re-quired in both pieces. In general, no stitching used to attach labels should be visible on the outside of the garment.

Attach all labels in a manner which eliminates raw edges on the label that may fray/unravel. Labelsmust be stitched with matching thread, monofilament nylon thread is unacceptable.

NOTE: Labels must not be dyed or printed. If labels will be affected by printing process, carefully top sew labels after the printing process.

Care/Content Label InformationAll care/content labels will be color-coordinated to the main label. All care/content labels must beordered from the appropriate Lane Bryant-authorized label suppliers to assure an exact match.The format for the care/content label will include the country of origin statement (Made in...). Forguidance on care instructions, please reference the ascena Quality Assurance Manual.

To order the labels, vendors need to specify the following information to the authorized labelsuppliers, longer care instructions may require a longer label.– Main Label Name and Code– Quantity by Size– Size Information– Fabric Content– Country of Origin– Care Instructions

Beginning Summer 2016, all garments currently using a Style # Label must now use the below Tracking Label. This Tracking Label replaces the Style # Label. The Tracking Label will not be used for Hosiery, Jewelry not on carding, Belts or Footwear at this time.

Tracking Label:This is a supplier/vendor produced white nylon label with black copy and should be 1/2” x 1” (3/8” sew space included). This label is to be placed behind the care label, or if a heat seal is used, in wearer’s left side seam, 3” above hem.It is recomended, but not required, that this label is ordered from the approved suppliers. Code for ordering = Tracking Label.

Layout reads as follows:Garment Style # Factory ID #Month/Year of Initial ProductionRN#

Trim Placement & Uses (Continued)

123456789123405/15

RN118641


Trim Placement & Uses (Continued)

Screen Print:

Centered on the back of the garment, artwork will be provided by the Trims Manager & your sourcing partner.

Stickers:

Size stickers are to be used for garments that will be on a table.

NOTE FOR NEW STICKERS: All adhesive must pass testing on new colors and/or new materials before being applied. Please refer to the Quality Control Manual for more details.

TopsOnce folded, size stickers are to be placed in the lower right corner (or fold) of the wearer’s left side, 1 inch up from the bottom edge and 1 inch in from the right side edge. If a 2nd sticker is required, it is to be placed centered a 1/2 inch above the size sticker. Long narrow strip stickers should be centered on the fold and a 1/2 inch to the left of the size sticker. Other sticker place-ment for hanging garments should be in the PO memo.

BottomsOnce folded, size stickers are to be placed in the lower left corner (or fold), 1 inch in from the left side edge. See Photo below for visual reference.

*Note: sticker adhesive gets stronger, once applied. Adhesive may seem weak when first applied, but will strengthen within a few days of application.

Accessories:

Jewelry:Earring Cards: Price sticker centered above security tab.

Necklace Cards: Price sticker centered above security tab.

Security Tag: Price sticker centered on back side. Black COO sticker with white type placed neatly next to price sticker.

Necklaces on Statement Cards: Secure back of necklace with Black Twistie so that necklace hangs appropiatley on front side of card. Black twistie is available from the supplier.

Callout Stickers: When a callout sticker is requested, center on front of card, between logo and bottom of card.

Scarves:Attach label to edge seam selvage, 3” from end of scarf. If infinity scarf, place in center or where there is connecting seam. Attach price ticket through label. Attach any hangtags through label.

Shoes:There is a separate manual for shoes and shoe boxes. Please request from Merchant or Trims Manager.


Label Placements for Tops

shirts | sweaters | dresses | jackets | outwerwear | tanks | halters | tube topsFor loop labels, please use long version of size/coo label.

For endfold labels, use short version of size/coo label.

1. - Top-sew the main label 1” from the center on wearer’ left.

- Top-sew the care/content label at the top of the main label, facing or lining. Stack it under the main label.


- Top-sew the care/content label at the top of the main label, facing or lining. Stack it under the main label.

5. - Top-sew the main label to the center back. Tuck it under the binding or collar at the neckline.

- Top-sew the care/content label and tuck it under the binding or collar at the neck-line. Stack it under the main label.

7. - Top-sew the main label 1” from the center back and 1” below the top of the neckline on the wearer’s left.

- Top-sew the care/content label to the garment, facing or lining. Stack it under the main label.

2. - Side-sew the main label to the center back.

- Top-sew the care/content label at the top of the main label or to the garment. Stack it under the main label.

4. - Tack the main label at the top corners to the center of the back.

- Top-sew the care/content label to the garment. Stack it under the main label.

6. - Top-sew the main label to the center back.

- Top-sew the care/content label to the center of the back. Stack it under the main label.

8. - Side-sew the main label 1” from the center back and 1” below the top of the neckline, on the wearer’s left.

- Top-sew the care/content label at the top of the main label, facing, or lining. Stack it under the main label. WEARERS LEFT1”CENTER BACKMAIN LABEL

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9. - Side-sew the main label to the inside facing or lining at the center of the back.

- Top-sew the care/content label to the inside facing or lining. Stack it under the main label.

11. - Top-sew the main label to the center of the back. Tuck it under the binding or collar at the neckline.

- Top-sew the care/content label and tuck it under the binding or collar at the neckline on the wearer’s left, next to the main label.






- Top-sew the care/content label and tuck it under the binding or collar at the neck-line. Stack it under the main label.

12. - Place heat seal at center back so that top edge is placed 1/2” below neck seam.


- Top-sew the care/content label and stack it under the main label.

Label Placements for Tops

shirts | sweaters | dresses | jackets | outwerwear | tanks | halters | tube tops For loop labels, please use long version of size/coo label. For endfold labels, use short version of size/coo label.

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Label Placement for Bottoms

jeans | pants | skirts | shorts All inclusive care labels are used for bottoms programs.

For loop labels, please use long version of size/coo label. For endfold labels, use short version of size/coo label.

1. - Side-sew the main label 1” from the center on wearer’ left.

- Top-sew the care/content label and tuck it under the waistband. Stack it under the main label.


- Top-sew the care/content label at the top of the main label, sew it directly to the garment. Stack it under the main label.




- Top-sew the care/content label next to the main label on the wearer’s left.



4. - Tack the main label to the center back.

- Top-sew the care/content label at the top of the main label, sew it directly to the garment. Stack it under the main label.


- Top-sew the care/content label and tuck it under the center front fly.

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Label Placement for Bottoms

Placement for: denim waistband patch | flag label | care/content label

1. Edge stitch the waistband patch on four sides, center the patch vertically on the waistband, and align it with the outside edge of the wearer’s right pocket. Threads should be dyed to match the patch.

3. Side-sew the flag label to the wearer’s right side of the waistband above the front zipper. Center it vertically on the waistband and attach it between the layers of fabric.

2. Top-sew the care/content/size/COO label and tuck it under the waistband.

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Documents

Vendor Trim and Marketing Manual · Vendor Trim and Marketing Manual Revision Date: DEC 2016 | Supersedes All Previous Label Manuals ... [email protected]. Lane rant |