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ValueAd Inc.
AdXpress® Enterprise
Ad Serving platform
About ValueAd Inc.• ValueAd first opened its doors in December of 1996 • The company has grown to become one of the most
robust, reliable and respected Online Media Delivery Technologies in the market place.
• Location: Marketing, sales, support - San Diego CA• Engineering: ValueAd office Moscow, Russia (AdServer.ru)• Flagship Product: Ad server platform AdXpress®
Enterprise• Latest release: Version 8.2• Managed by a group of specialists that have an enviable
track record of success providing high-quality expertise• ValueAd is a privately held corporation
Technology & FunctionalityAdXpress® Enterprise is efficiently designed to provide services to:
• Advertisers• Publishers• Agencies of all sizes
AdXpress has more effective features and functionality then almost any local site-side ad server. In comparison with our competition, AdXpress® stands out on all technological aspectsAdXpress®, in addition to ad delivery and reporting, provides you the ability to supply all of your clients (publishers, networks, agencies) with their own individual login account and reporting tools.
How AdXpress® works
By using AdXpress technology you allow the Advertiser to place ads on Publisher's sites and both can always remain informed about visitor’s behavior and overall campaign success. For this task AdXpress generates a large variety of real-time reports.
Smart Targeting
Any Campaign can be targeted on this site by any ZONE, PLACE or BUNDLE (a group of places). thus maximizing ad potential for the audience more efficiently:
Single Site Layout Any Campaign can be targeted on this site by any ZONE, PLACE or BUNDLE (a group of places). thus maximizing ad potential for the audience more efficiently:
Behavioral Targeting
ValueAd’s AdXpress goes beyond standard ad targeting. Behavior targeting identifies groups of potential customers - "segments" -
based on their past web behavior by rating their browsing activity - wherever they are online based on their past behavior, surfing patterns and other anonymous data and puts your ad in front of them in places you never could reach them before. You choose the audience that you would like to target as well as level of involvement with is segment. Then, in real time, AdXpress seeks out and connects your ad campaign with your target segments. AdXpress serve your ads to your audience based on their interests, combined with their location on the Web.
Post-Action Analysis• Post-Click analysis• Post-click analysis will provide publishers and advertisers with the usage
trail activity that users choose after applying actions on the creative. To simplify, Smart Tags monitor where a user will go after he/she clicks on the banner. Smart Tags will report a user’s activity and provide detailed information on common traffic flow within your site.
• Post-View analysis• Smart Tag technology enables one of the new ways of measuring important
brand awareness. Utilizing the incredible power of Smart Tags, AdXpress provides Post-View analysis. If your objective is to improve your brand awareness on the NET – this is the most effective tool on the market today to get the job done.
• Some users will view your creative but won’t click on it. In most cases they read your media (banner) and in some cases they have even memorized it. In 24 hours (more or less) users may want to visit your site because they still remember your message and will type in your company name (domain name) to learn more about products and services. BINGO! Mission accomplished! AdXpress is capable of identifying users who viewed your ad earlier and who come back later. AdXpress will provide you with a valuable and detailed report on how many people viewed your banner and even those who actually did come back and placed an order.
Smart Tags
ValueAd’s AdXpress goes beyond standard ad tracking.
We implement ‘smart tag’ technology that allows our customers the distinct advantage of monitoring a user’s activity after the action occurred. By placing a clear pixel in conjunction with our proprietary tracking tool on your pages, Smart Tag technology enables post-click and post-view analysis deep within your site.
OptimizationReal time optimization is a dream come true for web marketers.
The System can optimize your creatives in real time during an entire campaign life cycle. AdXpress is designed to work together with our RDPR (Raw Data Processing Robot) in order to analyze data and compare that data to your campaign objectives. Effective Optimization process will read results produced by RDPR plus real-time incoming data and make appropriate changes automatically to creative. This is done in rotation across multiple placements based upon actual results that are determined by your metrics.
Campaign Optimization
While users visit advertiser site, AdXpress tracks behavior and generates real-time reports. Advertiser runs AdXpress reports and optimizes ad campaign.
Interfaces
Network Diagram
Just a few of our AdXpress Enterprise Customers
Basic Functionality ListPlease double click on Excel table
Admin/User Change Log Admin reponsible for logs. We will educate how to manage servers and take care of themSupport for Ad delivery to e-mail YesLocalized Interface Yes (private lable, logo) English only interface.Database Optimizations Possible I'm not sure I understand this. Optimization functionality for ad serving are present.
Campaign ManagementSite/Page Scheduling YesCategory/Section Scheduling YesVirtual Sub-Network Scheduling YesLinked Companion Positions YesCompetitive Exclusion YesTop-level "Ad Order" Management (campaign group management) YesExclusive Campaign Assignment YesImpression-based scheduling (CPM) YesClick-based scheduling (CPC) YesAcquisition Based Scheduling (CPA) YesEven Delivery (smooth delivery) Yes, by day, daily limitations as well as reservation are avalibleFrequency Capping - Session-based YesFrequency Capping - Long-term YesClick-based Frequency Capping YesSetup for House Banners Yes, using lowest priority, setup defult banner for geometry, publisher can define it's own defult settingsServe External or Remote Banners YesALT text on banners YesClick-through Target Window selection YesOverbooking percentage allowed Yes system allows you book camapaigns regardless of impression availsSequencing YesTools to Adjust Delivery Priority YesAutomatic Delivery Optimization Tools YesBuilt-in Flash Banner Support Yes, Full support of ANY rich mediaBuilt-in Text Banner Support YesSurround Sessions Yes, crude
FeaturesLive (real-time) Campaign Status YesSupport for Publisher Sub-accounts YesBilling Integration (API to financial system) YesInvoicing YesPage Tag Generator YesUser Interface Customization YesFilter Campaigns by Name/ID YesFilter Campaigns by Advertiser YesFilter Campaigns by Site/Page Scheduling YesFilter Campaigns by Creative YesFilter Campaigns by Category/Group Scheduling No, possible (will take less then 24 hours to deploy)Filter Campaign by Status YesFilter Campaigns by Date Range YesFilter Campaigns by Targeting NoAutomatic Campaign E-mail notifications yesUser Access Control YesRead-Only Campaign View Users YesCustom Ad Unit Sizes YesRobot Delivery Filter by IP YesRobot Delivery Filter by Domain NoTrafficking testing tool (testing gateway) No staging server, or staging publisherDefine ad products Customer definable ad products - banners, pop, sky, special geiometries, any rich media, intermecials, layersDefine ad products rate card, discounts and default values No defuult values set up, customer controlled
Rich MediaCreate your own formats (manual DHTML coding) YesAdvanced Authoring tool for creating formats (no programming required)build inUse predefined formats from formats library Yes, and user can ad any other formats in 3 simple stepsTemplate and repurpose formats Yes
Contact us
ValueAd Inc.3914 Murphy Canyon RoadSuite A166San Diego, CA 92123
US Headquarters
Ph : (858) 499-0110 Fax: (619) 839-3939
http://[email protected]
Humboldstr. 2169120 HeidelbergBRD
European Office
+49 6221 41 86 53+49 0163 5214441
Ad Serving technology on your terms
