V1.3 – 16/09/2009

Cegid Business Retail

TARGET MARKETS

CBR Target Markets

Cegid Business Retail aims first and foremost at international chain stores and speciality stores.

Cegid has developed expertise in multichannel retail management• Branches• Factory outlets• Franchised stores• Concessions in department stores• Shop-in-shops

Supermarkets, Grocery stores or large Department Stores shall not be targeted at the moment.

CBR Target Markets

T1

T2

T3

T4

T5< 5 M€

5 - 20 M€

20 - 100 M€

100 – 1,000 M€

> 1,000 M€

T4, T3 and T2 are Cegid main targets with CBR

CBR Target Markets

Apparel, Textiles and Fashion Ready-to-wear (women, men, kids, …) Footwear Homewear Sportswear Lingerie Leather goods Accessories

CBR Target Markets

Other target markets Sports equipment Toys Cosmetics & Perfumery Watches & Jewellery Homeware (except Furniture) Household linen …

CBR Target Markets

CBR is not suitable for Perishable goods and most commonly

traceability management Warranty management Complex after sales service management

(spare parts & repair, …) Complex sales for delivery process (delivery

scheduling, carrier management, …)

CBR Target Markets

APPAREL

Fashion accessories

Footwear

Homewear

Leather goods

Lingerie

Ready-to-wear

Sportswear

Leader

Good

Legitimate

Difficult/No customer

No go

CBR Target Markets

HOMEWARE

Accessories & decorations

Furniture

Lighting

Tableware

Leader

Good

Legitimate

Difficult/No customer

No go

CBR Target Markets

OTHER MARKETS

Baby & Wedding gift lists*

Cosmetics & perfumery

Department stores

DIY

Electrical appliance

Flowers

Food & perishable goods

Leader

Good

Legitimate

Difficult/No customer

No go

(*) Development in progress CBR version 2010

CBR Target Markets

OTHER MARKETS

Gadgets

Garden centres

Household linen

Jewellery (*)

Mobile phones

Optical products

Pet shops

Leader

Good

Legitimate

Difficult/No customer

No go

(*) Development in progress (complex serial numbers tracking) CBR version 2010

CBR Target Markets

OTHER MARKETS

Press & book stores

Sports equipment

Stationery

Toys

Watches

Leader

Good

Legitimate

Difficult/No customer

No go

THANK YOU for your attention