UX: New Opportunities for ISVsTodd Kepus – Microsoft Corp.

Art + Science

… of Software Development

Microsoft has always been a leader in the SCIENCE part of software development:

Millions of developers all over the world build software that solves complex business problems using our platform.

They create great features and functionality.

… but the market is changing!

Customer and user expectations change ...

Functionality and features may no longer be enough to make products successful!

Functional, but customers wanted more…

It’s the “Experience” that counts!

Products and services can simply fail if they offer a suboptimal experience to users.

Designing unique product experiences will become very important for every company to stay competitive.

UX Design impacts advertising, branding, marketing, PR but also product design and product support disciplines.

Functional with Design and Experience!

Design Myths …

“Design” is for “designers“ only …

It‘s hard to talk about “design” to customers …

Functionality trumps “design” all the time …

“Design” can be added at the end …

“Design” is a nice to have, not a must have …

Investing in “design” has no tangible ROI …

Why should we all care?

Users care about their experience!

As far as the user is concerned,

The experience IS the product!

The elements of User Experience

Passion!

Silo’ed information Data overload Wherever, whenever

Unmanageable workflows & apps

User frustration

MoreBusiness

Efficiency &Productivity

Differentiation

Increased competition Me-Too products Functionality ripped off

Low conversion rates High drop-off rates Low customer satisfaction

Business OwnerCustomers

Employees

UX drives business success

UX differentiates

UX creates more business

UX creates more business

easyJet’s new immersive experience inspires customers to go on vacation NOW.

Integration of maps, audio, video and other media types is easy with Silverlight.

http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?casestudyid=4000001604

UX improves efficiency

More benefits of good design:

+ Lower training costs

+ Customers productive faster

+ Lower maintenance costs

+ Easier to upgrade

+ Less throw away code, less wasted time

The cost to business of poor user experience and satisfaction is equivalent to $40,000 per person in lost business each year, based on one hour a day being spent sorting out software usability problems (Marketing Opinion Research International/MORI).

Users will only wait a maximum of 10 seconds for a software response before become distracted or losing interest (Constantine/Lockwood, 1999).

63% of Web projects overrun their budgetary estimates, with the top four reasons being usability problems

More than 40% of ERP implementations show user adoption issues or lack significant ROI (AMR research):

57% of SAP customers don’t believe they’ve achieved a positive ROI from their project because of user acceptance (Nucleus Research)

42% of CRM licenses purchased are never deployed (Gartner Group, Mar 2003)

Poor design is costly!

Many application projects do not deliver the intended user adoption and ROI.

IT Budgets are just now beginning to address UX investments – BIG potential!

The consequences of poor design

Integration opportunities:

+ Email: Microsoft Outlook

+ Office: Microsoft Office business applications (CRM, ERP, SCM)

+ SharePoint: Portals, Collaboration, Content

+ WPF: High definition Windows applications

+ Silverlight: Richest web and video experience

+ Direct3D: Extreme performance & graphics

+ Windows Media Center applications

+ Windows Mobile 6.5

Microsoft Outlook

Microsoft Office

WPF

DEMO

Silverlight

DEMO

Designer Tools Developer Tools

Universal Web Rich UX

UX technologies

Expression Blend 3Professional Design Tool for .net

What is Expression Blend 3?

User experience design tool for both WPF and Silverlight

Take UX design from initial prototype through to production

Market-leading designer-developer integration and workflow

What’s new in Blend 3

SketchFlow: Rich, fast, cost-effective prototyping

Conceptual Prototyping: Rapidly create application user experience flows

Total Flexibility: Prototypes can be as real as a project requires

Effective Communication: Easily communicate ideas to all stakeholders

Rapid Testing / Reviewing: Enable client review and feedback

Adobe Photoshop : Full fidelity import

Graphic elements imported at full fidelity

Live import preview

Full control over imported layers

Remains editable within Blend

Code Editor: One environment

C#, VB and XAML code editor

C#, VB and XAML intellisense

Switch to Visual Studio when you want to

TFS Support: Seamless integration

Works with existing TFS solutions

Integrated into Blend Project System

Support for key TFS commands:add / edit / rename / remove / delete / add new or existing solution

check out (recursive) / check out / checkout on save / get latest version / get specific version

What else is new in Expression Blend 3?

Adobe Illustrator import

New docking and workspace configuration

Improved Visual State Manager

Easing Functions

New Asset panel

Support for SL3 and WPF Effects

Support for SL3 Projection Transform

Extensible Artboard and Asset panel

Liquid Layout of controls

New Gradient controls

Plus many more enhancements!

Sales Opportunities

How can your business benefit from UX and design?

1. Enrich your own product offerings:• Competitive advantage and revenue through product UX.• New business opportunities – for example „Sharepoint and Silverlight for LOB“.

2. Provide UX services for your customers:• UX consultancy services – revenue through project consulting services.• UX design services – revenue through UX implementation services.

Project implementation - support collaboration of various project roles

Project progress tracking and reporting

Requirements management

Development team collaboration

Project planning, organizing and managing resources

Insights into project health and visibility for all stakeholders

Project scoping and conceptualizationProject Testing and Debugging

Project management

UX is an essential part of ALM

Project implementation - support collaboration of various project roles

Project progress tracking and reporting

Requirements management

Development team collaboration

Project planning, organizing and managing resources

Insights into project health and visibility for all stakeholders

Project scoping and conceptualizationProject Testing and Debugging

Project management

UX is an essential part of ALM

UX

UX

Design tools for .NET

• UX Professionals as 1st

class citizens.

• Des/Dev collaboration.

• From concept to production.

• Full TFS Integration.

Project Scoping and Conceptualization

Blend 3 - SketchFlow for prototyping. Blend 3 - Automated creation of project documentation. Blend 3 – Photoshop/Illustrator import. Blend 3 – Codeless interactivity with Behaviors. Blend 3 - Prototyping with data.

ProjectImplementation

Seamless Designer/Developer collaboration & workflow. Blend 3/Web 3 – Full TFS integration. Blend 3 – Photoshop/Illustrator import. Blend 3 – Full XAML Intellisense and autocomplete. Blend 3 – Code editor.

Project Testing and Debugging

Web 3 – SuperPreview visual diagnostics and debugging. Web 3 – SnapShot Preview. Blend 3 – Full Intellisense and autocomplete. Blend 3 – Proven, industry standard technologies.

Expression ALM features

Questions ?