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U.V. Experience 2 Booklet

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Use this booklet to understand the in depth meaning of the painting created for the Scion U.V. Experience held at Scion Santa Monica.

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Page 1: U.V. Experience 2 Booklet
Page 2: U.V. Experience 2 Booklet

All pieces will be sold. Proceeds benefit multiple local art based charities. Suggestions for possible recipients are appreciated!

Page 3: U.V. Experience 2 Booklet

5 Pass

Artist: Casey Figueroa

E-mail: [email protected]

“Like” me on Facebook and Subscribe on YouTube @ Futuractiv

Description: In this piece, I used an abstract representation of the 5 passenger seating capacity found

inside of the 2011 Scion tC.

Page 4: U.V. Experience 2 Booklet

Highway Trance

Artist: Jamie Castaneda

E-mail: [email protected]

Web Site: jamiec08.deviantart.com

Description: In my painting I have illustrated two features of

the 2011 Scion tC. I have featured the 300 watt sound system

that produces powerful sound for your ears. I also featured the

incredible 31 MPG for highway driving

Page 5: U.V. Experience 2 Booklet

Free Ride

Artist: Brad Smith

E-mail: [email protected]

Web Site: Bradfordsmithart.com

Description: Illuminated by the consoles warm

glow and the hypnotizing tunes, a couple

spends this moment to go off into a place where

they are carefree.

Page 6: U.V. Experience 2 Booklet

Fifth Installment

Artist: Alyssa Ellison

E-mail: [email protected]

Web Site:

Description: In 1979, Warhol was

commissioned by BMW to paint a

Group 4 race version of the elite super-

car BMW M1 for the fourth installment

in the BMW Art Car Project. My piece

is an interpretation of this Andy Warhol

piece using the Scion tC because of it’s

new aggressive look.

Page 7: U.V. Experience 2 Booklet

Translucent

Artist: Jeff Berman

E-mail: [email protected]

Web Site: www.lostinart.biz

Description: I love the look of the 2011 tC and didn’t want to alter it’s appearance

with a painting. I decided to take my favorite angles of the car along with the

most important features to me and make them the focal point of my piece. I also

read about pure price and the translucent sales process at Scion and thought it

would be perfect to use transparency film as the base of my painting.

Page 8: U.V. Experience 2 Booklet

Dirty Diana

Artist: Malcolm Trotter

E-mail: [email protected]

Web Site: Malcolmtrotter.com

Description: This piece depicts the passive

aggressive beast hidden under the composed

clean exterior of the 2011 tC. Almost each

color in the painting represents an element in

our senses that the tC is able to stimulate. The

hard personality makes itself apparent

through a display of sight (look), sound

(speakers), and feel (horsepower).

Page 9: U.V. Experience 2 Booklet

What A Girl Wants

Artist: Mimi Bogale

E-mail: [email protected]

Web Site:

Description: In the painting, the girl

longs for a powerful relationship that is

fulfilling. She searches high and low for

this connection but she is not satisfied. To

her surprise, she finds a connection with

2011 Scion tC. She’s captivated by the

180 horsepower engine and her heart is

won. We all long for a relationship that is

fulfilling and meaningful in a partner,

and this is also true for our relationship

with our cars.

Page 10: U.V. Experience 2 Booklet

300 Watts

Artist: Casey Figueroa

E-mail: [email protected]

“Like” me on Facebook and Subscribe on YouTube @ Futuractiv

Description: My piece is an abstract representation of the 8 speaker 300 watt sound system found in the

2011 Scion tC.

Page 11: U.V. Experience 2 Booklet

The Stone Lullaby

Artist: Ricardo Cisneros

E-mail: [email protected]

Web Site: Myspace.com/fluxspace

Description: Cursed by Athena, the once beautiful

maiden know as Medusa now lurks in darkness. It

is not her gaze that powers the fears of men but

her sweet lullaby. It is believed that she lures the

bold and the strong, with projected melody that

emanates from her head tendrils and out the

speakers at the ends. It is the corruption within

the listener that succumbs ultimately to the stone

slumber. For such a sweet melody is meant for the

purest heart.

Page 12: U.V. Experience 2 Booklet

Everybody’s Gotta Learn Sometime!

Artist: Malcolm Trotter

E-mail: [email protected]

Web Site: malcolmtrotter.com

Description: This piece represents the composed side of the 2011 tC. It is the

mild mannered suit that “The Machine” exhibits on the showroom floor, but is

also prepared to be as wild as the imagination of the driver who desires it’s

championship.

Page 13: U.V. Experience 2 Booklet

We Own The Night

Artist: David Gorman

E-mail: [email protected]

Description, from left to right: The piece as a whole represents two tattooed arms coming together to form a Scion symbol with their

hands. The triple C’s on the boom box represents the 300 watt sound system in roman numerals. Just to the right, there’s an old school

gas pump. On the top, I have the gas mileage, street and highway, on the sign. I used rays coming off the gas pump to show a divinity

there; an idea that this generation consumes more fuel than no other. To the right of that, I painted a standard 18” 2011 TC alloy wheel.

Next is a drive-in movie theatre showing the back of the scion (making headroom look visible and roomy) and the movie playing. "Take

on the Machine" is the new slogan of scion and used in all the marketing, so I decided to have the movie showing Godzilla vs. a robot,

literally taking on the machine. Using the “Price is Right" "S" on the sleeve I was able to display the dollar amount of the TC ($18,995)

in roman numerals. Lastly, the elephant trunk was used to represent the trunk space. (14.7cu. inches) drawn in roman numeral in the

space between the loops in the trunk..

Page 14: U.V. Experience 2 Booklet

Eighty Eight Point Four

Artist: Megan Flanders

E-mail: [email protected]

Web Site: ManicCeramic.com

Description: In my piece, you will find 88.4 circles

which serve as an abstract translation of the pas-

senger cargo volume found in the 2011 Scion tC.

Page 15: U.V. Experience 2 Booklet

Thank You!

For more information on future events and photos from this event. Join us on Facebook @ www.Facebook.com/Scionsantamonica

All pieces will be sold. Proceeds benefit multiple local art based charities. Suggestions for possible recipients are appreciated!

Page 16: U.V. Experience 2 Booklet