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Bullet Points. Using Transit Research in University Transit Service. BUS CON Chicago September, 2011. Scientific approach to examine behavior in travel decisions Research Practices Case Studies. What is Transit Research?. Research Topics. Research Jokes. - PowerPoint PPT Presentation
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Bullet Points
BUS CONChicagoSeptember, 2011
Using Transit Researchin University Transit Service
What is Transit Research?
• Scientific approach to examine behavior in travel decisions
• Research • Practices• Case Studies
Research Topics
Research Jokes
• We lose a penny per passenger, but make it up in volume – Joe DiJohn
• 3 out of 4 Americans make up 75% of the population.
• Sometimes we let facts get in the way of our opinions.
Myers - Briggs
• Psychology 101 Research• Work group compatibility• Four personality types
– Director– Analytical– Expressive– Amiable
1970 Research
Assumptions for University Applications of Research
• Good infrastructure• Reasonable Equipment Program• Good Maintenance• Student Involvement• Good Communication• Desire to move from C average to
B above average or maybe A
Transit Research Centers• Transportation Research Board (1962)• Transit Cooperative Research Program
(1992)• 65 University Research Centers
– USF (CUTR)– ND State (Rural and Small Urban)– UC Berkley - ACCESS– 62 others
Transit CooperativeResearch Program
• Reports - research• Synthesis – current practice• Legal Digest – for attorneys• Research Results Digest – interim info
TCRP Research AreasA. Operations B. Service Configuration C. Engineering of vehicles and equipment D. Engineering of fixed facilities E. Maintenance F. Human Resources G. Administration H. Policy and Planning J. Special Projects
Early Example - 1954
TCRP Report 191996 Texas A&M
The big picture
Street side factors
Curb side factors
Near side, far side stops, mid-block
Easter Seals Project Action
TCRP Synthesis 39Transportation on College and University Campuses (2001)
• Update of 1992 Survey• Identified parking – transit relationship• Identified role of transit in campus
development• Peer group data• Revenue sources, fee levels• Student control issues
TCRP Synthesis 78(2008)
• Transit Systems in College and University Communities
• High ridership issues• Labor options/issues• Parking/campus development issues• Partnership with local transit• Case studies
TCRP 36Market Segmentation
• Demographics and Psychographics• Segmentation
– 12 elements of segmentation plan– 16 questions– Responsive product, effective promotions,
insight on advertising, data on resource allocation, long range planning info
• Strategies, Three step process• Cautions of using the process
TCRP 95Traveler Response to
Transportation System Change• Frequency• Routing• Marketing• Pricing
TCRP 111Elements Needed to Create
High Ridership Systems• Internal factors quantified
– Fares, service, marketing, quality of service• External factors quantified
– Population, land use, mode comparison, economics
TCRP 100Transit Capacity and
Quality of Service Manual• Level of Service Standards
– Schedule Adherence– Travel Time Comparison– Frequency– Passenger Loading Density– Span of Service– Area Coverage
TCRP 100LOS Schedule Adherence
TCRP 100LOS Travel Time Comparison
Frequency and Loading
TCRP Report 47Measuring Customer Satisfaction
and Service QualitySatisfaction vs ImportanceQuadrant Analysis– High satisfaction, high importance– High satisfaction, low importance– Low satisfaction, low importance– Low satisfaction, high importance
Satisfaction vs. Performance
Frequency on Sat/Sun and WeekdaysShort wait time for transfersAvailability of shelters and benchesReal time information
Synthesis 75Use of High Capacity Buses
• Infrastructure• Acceleration• Turning issues• Fuel Economy• Dwell Time• Scheduling
TCRP Report 28Transit Markets of the Future
University of Arizona• Low income workers• Workers without cars• Workers with college education• Workers with graduate school• Workers, age 17 to 29• Immigrants, less than 10 years in USA• Workers with mobility limitations• Blacks, Hispanics, Asians, Women
CUTR
• Center for Urban Transportation Research• University of South Florida• www.cutr.usf.edu• Created in 1988• 45 full time faculty
CUTR Transit Areas
• National Center for Transit Research• National Bus Rapid Transit Institute• Transit Management Institute• TDM Research and Training
Recent Research
• Analysis of Contracting Fixed Route Service– 79% partial contracting in 2009– 29% complete in 2009, none in 1998
• Competing data• Benefits and Risks• Best Practices 1998 to 2009
Florida Privatization Study
Recent ArticlesUniversity Traveler Value of Potential Real-Time Transit Information (July, 2011)
Evaluate benefits, determine modal changes
Clemson (CAT) study, 19,000 students
Reducing waiting anxiety greatest benefit
Perceived wait time (9% vs.30%)
Positive individual experience yields more transit trips
Recent Articles
Style versus Service?An Analysis of User Perceptions ofTransit Stops and Stations
Frequent service preferred
Safe environment
Appearance not important
Recent Articles
Pedestrian Environments and Transit Ridership
Composite index of walkability basedon land use, density, and street patterns
Changes in built environment produce changes in travel mode
ACCESS – UC Berkley
Quarterly Report
World View
Transit, Auto, Land Use Research
Dr. Shoup – Unlimited AccessParking pricing
When am I Going to Study Research?• Dwie godziny w tygodniu• Dwy awr yr wythnos• Два часа в неделю• 每週兩小時• Dos horas a la semana• Dve uri na teden• Hai giờ mỗi tuần• Two hours per week
Next Steps
• APTA University – Transit Conference– Fargo, ND April, 2012
• Discuss ideas with your peers• Commit two hours per week to research• Call Bob: 515-231-1370