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Using the NHBC logoLogo artwork and guidelines

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WelcomeBuilders and developers who are registered with us are entitled to use our logo on their stationery and advertising, including letterheads, site boards, websites, brochures and vans. Our logo lets your customers know that you are NHBC registered and, when building new homes, that you agree to comply with our Rules and Standards.

This pack contains files of our logo with strapline. Any old versions that you may have should no longer be used. To ensure the NHBC logo is only available to registered builders and developers, it is not possible to download the logo from our website.

NHBC Pride in the Job winners are permitted to use a special version of the logo only available to award winners. This can be obtained from NHBC Events on 01908 746726.

If you experience any problems or require further information, please contact Design and Production on 01908 746717.

ContentsNHBC core logo 3

NHBC registered logos 4

Logo sizes for print 5

Logo sizes for digital media 6

Colours 7

Incorrect uses of the NHBC logo 8

Guide to file formats 9

NHBC core logo - print and digital 10

NHBC registered logo - print and digital 11

NHBC registered builder logo - print and digital 12

NHBC registered developer logo - print and digital 13

Downloading files 14

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NHBC core logoThe NHBC core logo and strapline

should only appear in the configurations

shown opposite. To ensure consistent

and accurate reproduction, the logo and

strapline should only be reproduced from

the master artwork in the correct colours.

This strapline is integrated with the logo and must not be altered in any way.

Do not create new straplines.

The strapline must not be used on its own.

The logo should never be used as a substitute for the letters ‘NHBC’, or as text within a sentence, strapline or body copy.

The logo should not be linked or combined with any other symbols or lettering unless authorised by Marketing Operations.

Our logo and strapline must never be redrawn in any way.

The NHBC core logo has been created with a white keyline around it, which encases all the elements so it can be used on a dark background. This keyline is an integral part of the logo artwork and must not be deleted or recoloured.

Our logo must be used consistently. There are four options available. The choice is based on best legibility:

Using the correct logo.

1. Core blue and red with blue strapline (preferred version).

2. Core blue and red with white strapline when used on a dark background.

3. Mono black (single colour) where the print process restricts colour output.

4. Mono white (single colour). There may be occasions where a white version is required, if the print process is restrictive, please contact Design and Production on 01908 746717 who can advise on usage.

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2.

3.

4.

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Registered logosThe NHBC logo can also be used in the approved formats (shown right) on stationery, advertising, site boards and vehicles.

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2.

3.

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Logo sizes for printTo ensure legibility and quality, the logo and strapline should be reproduced no smaller than 32mm wide on standard A6 literature.

The minimum space around the logo and strapline (see illustration) – a third of the logo height – must not be encroached upon by any other text or design.

NHBC branded merchandise and promotional materials are available at www.nhbc.co.uk/Builders/Shop/.

Note: We would be happy to check the incorporation of our logo on your artwork. Please email a pdf to production@nhbc.co.uk

Exclusion zoneThe logo and strapline requires space around it to maximise its visual presence. The minimum exclusion zone is 1/3 of total height of the logo, preventing any other graphic elements such as logos or type interfering.

Minimum size with strapline The smallest size the logo can appear is 32mm wide when it uses the strapline.

32mm

22mm

Minimum size The smallest size the logo can appear is 22mm wide.

A0 Width 172mm

A1 Width 122mm

A2 Width 86mm

A3 Width 61mm

A4&A5 Width 43mm

A6 Width 32mm (Minimum size with strapline)

A4Width 43mm

A3Width 61mm

A5

A6Width 32mm

Width 43mm

Size guide

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Logo sizes for digital mediaTo ensure legibility and quality, the logo and strapline should be reproduced no smaller than 88px wide.

The minimum space around the logo and strapline (see illustration) – a third of the logo height – must not be encroached upon by any other text or design.

Note: We would be happy to check the incorporation of our logo on your artwork. Please email a pdf to production@nhbc.co.uk

Exclusion zoneThe logo and strapline requires space around it to maximise its visual presence. The minimum exclusion zone is 1/3 of total height of the brand mark, preventing any other graphic elements such as logos or type interfering.

Minimum size with strapline The smallest size the logo can appear is 155px wide when it uses the strapline.

155px

88px

Minimum size The smallest size the logo can appear is 88px wide, at this size the strapline is no longer legible and should not be used.

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Coated paper This would include brochures, flyers and any professionally produced/printed marketing materials with a gloss/silk finish.

Uncoated paper This would include stationery and any desktop-produced printed materials with a matt finish.

Note: The colour shown throughout this guide has not been evaluated by Pantone® for accuracy and may not match the PANTONE MATCHING SYSTEM® (PMS). Consult current Pantone® publications for accurate colour.

ColoursThe NHBC logo and strapline is made up of two colours: blue and red. There are Digital and Litho versions of this logo, for use

with coated and uncoated paper. Deciding which logo to use will depend upon the size and reproduction method.

Colour breakdowns are shown below. They can be used with the Pantone colour system, or, where this is not practical (e.g. in

digital printing), with the 4-colour process (CMYK). The logo can also be reproduced in single colour, mono black. Reproducing

the NHBC logo in any other colour is not permitted and is a breach of NHBC copyright. Permission should be sought to use

the logo in any other application.

When signage or stationery is professionally printed, the supplier will be able to advise you which type of paper is being used,

and therefore which logo should be selected.

Colour values

NHBC Blue NHBC Red NHBC Blue tint

PANTONE (coated): 7546 C 7636 C 7546 C (50%)

PANTONE CP (CMYK): 7546 CP C71 M43 Y23 K63

7636 CP C0 M100 Y45 K12

7544 CP C34 M14 Y11 K32

PANTONE (uncoated): 296 U Rubine Red U 296 U (50%)

PANTONE UP (CMYK): 296 UP C98 M60 Y33 K47

7424 UP C1 M91 Y18 K2

5425 UP C54 M28 Y22 K2

RGB: R29 G46 B63 R206 G0 B88 R114 G134 B145

SCREEN: Pantone 7546 C Pantone 296 U

Pantone 7636 C Pantone Rubine Red U

Pantone 7544 C Pantone 5425 U

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Incorrect uses of the NHBC logoThese are examples that illustrate common misuses of the NHBC logo.

Always use the logo artwork provided by NHBC.

DO NOT distort logo in any way. DO NOT crop the logo in any way. DO NOT change any of the

colours in the logo.DO NOT distort logo in any way.

On a coloured background,

the text MUST be white.

On a white background, the text

MUST be NHBC blue.

DO NOT move text position. DO NOT add an image behind logo.

DO NOT try and recreate the

NHBC logo using fonts.

NHBCApproved

DO NOT add any other

text to the logo. XDO NOT show the logo on an angle

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Guide to file formats The master logo artwork has been provided in four file formats. You should choose the format that best suits each usage requirement.

.EpsEps is a vector file that allows the user to rescale the size of the artwork without losing resolution quality. This is ideal to supply to a designer for use on stationery, brochures and exhibition stands. Eps files are supported by all Microsoft Office applications (including PowerPoint and Word).

.JpgJpg is a compressed file allowing a trade-off between storage size and image quality, with little loss in the latter. This format is not suitable for rescaling without loss of quality, therefore should only be used in an application when an eps cannot.

.Gif and .PngGif and png files are compressed using a lossless data compression technique to reduce the file size without degrading the visual quality. This is ideal for use on the web and emails.

All files are contained within the ‘NHBC logo files’ folder on this CD-ROM. Individual files can be downloaded by clicking the logos on the following pages.

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NHBC core – Mono black

NHBC_GREY_BLACK.eps NHBC_GREY_BLACK.jpg

Files for print - NHBC core logo Eps files cannot be opened by some programs, for instance WordPad for the PC, in this case a jpg can be used.

NHBC core – blue strapline (BS)

NHBC_CMYK_BS.eps NHBC_CMYK_BS.jpg

NHBC_PANTONE_COATED_BS.eps NHBC_PANTONE_UNCOATED_BS.eps

NHBC core – white strapline (WS)

NHBC_CMYK_WS.eps

NHBC_PANTONE_COATED_WS.eps NHBC_PANTONE_UNCOATED_WS.eps

Files for screen and digital media - NHBC core logoWhere you will only be displaying the logo on screen, i.e. PowerPoint presentation, an eps can be used. For the best clarity, the NHBC logo artwork should not be rescaled in gif and png file formats.

NHBC core – blue strapline (BS)

NHBC_RGB_155X73px_BS.eps NHBC_RGB_155X73px_BS.gif

NHBC_RGB_155X73px_BS.png

NHBC core – white strapline (WS)

NHBC_RGB_155X73px_WS.eps NHBC_RGB_155X73px_WS.png

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Registered – blue strapline (BS)

NHBC_R_CMYK_BS.eps NHBC_R_CMYK_BS.jpg

NHBC_R_PANTONE_COATED_BS.eps NHBC_R_PANTONE_UNCOATED_BS.eps

Registered – mono black

NHBC_R_GREY_BLACK.eps NHBC_R_GREY_BLACK.jpg

Files for print - NHBC Registered logo

Registered – white strapline (WS)

NHBC_R_CMYK_WS.eps

NHBC_R_PANTONE_COATED_WS.eps NHBC_R_PANTONE_UNCOATED_WS.eps

Files for screen and digital media - NHBC Registered logo

Registered – blue strapline (BS)

NHBC_R_RGB_BS.eps NHBC_R_RGB_BS.gif

NHBC_R_RGB_BS.png

Registered – white strapline (WS)

NHBC_R_RGB_WS.eps NHBC_R_RGB_WS.png

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Registered builder – mono black

NHBC_RB_GREY_BLACK.eps NHBC_RB_GREY_BLACK.jpg

Files for print - NHBC Registered builder logo

Registered builder – blue strapline (BS)

NHBC_RB_CMYK_BS.eps NHBC_RB_CMYK_BS.jpg

NHBC_RB_PANTONE_COATED_BS.eps NHBC_RB_PANTONE_UNCOATED_BS.eps

Registered builder – white strapline (WS)

NHBC_RB_CMYK_WS.eps

NHBC_RB_PANTONE_COATED_WS.eps NHBC_RB_PANTONE_UNCOATED_WS.eps

Files for screen and digital media - NHBC Registered builder logo

Registered builder – blue strapline (BS)

NHBC_RB_RGB_BS.eps NHBC_RB_RGB_BS.gif

NHBC_RB_RGB_BS.png

Registered builder – white strapline (WS)

NHBC_RB_RGB_WS.eps NHBC_RB_RGB_WS.png

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Registered developer – mono black

NHBC_RD_GREY_BLACK.eps NHBC_RD_GREY_BLACK.jpg

Files for print - NHBC Registered developer logo

Registered developer – blue strapline (BS)

NHBC_RD_CMYK_BS.eps NHBC_RD_CMYK_BS.jpg

NHBC_RD_PANTONE_COATED_BS.eps NHBC_RD_PANTONE_UNCOATED_BS.eps

Registered developer – white Strapline (WS)

NHBC_RD_CMYK_WS.eps

NHBC_RD_PANTONE_COATED_WS.eps NHBC_RD_PANTONE_UNCOATED_WS.eps

Files for screen and digital media - NHBC Registered developer logo

Registered developer – blue strapline (BS)

NHBC_RD_RGB_BS.eps NHBC_RD_RGB_BS.gif

NHBC_RD_RGB_BS.png

Registered developer – white Strapline (WS

NHBC_RD_RGB_WS.eps NHBC_RD_RGB_WS.png

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Downloading logosInstructions for Windows users

1. Navigate through the guidelines via the contents box on the left hand side. You can also navigate by scrolling through the pages.

2. Once you have decided on the logo format you require, individual files can be downloaded by double-clicking the ‘Click for all print files’ or ‘Click for all screen and digital files’ buttons.

3. This will open a ‘Launch File’ dialogue box – click ‘Open’.

4. A new window will open showing the folders that are available for your chosen logo type.

5. Double-click on required folder. This will open a new window showing all the file types available for your chosen media option. Double-click on the required logo format.

6. This will open another folder giving you the logo options available. Right click your mouse, then copy and paste to the required destination, i.e. your desktop. Alternatively, double-click on the logo to open. Select the ‘Save’ icon, which opens a ‘Copy To’ window. Save logo in required location, i.e. ‘My Documents’.

7. To exit the PDF – press escape and then click ‘Close’ in the top right hand corner.

Instructions for Mac users

1. Navigate through the guidelines via the contents box on the left hand side. You can also navigate by scrolling through the pages.

2. Once you have decided on the logo format you require, you can click on the logo. This will open a ‘Launch File’ dialogue box – click ‘Open’.

3. A new window will open showing the downloaded folders to the Mac in the ‘Downloads’ folder, or the files will download onto the desktop.

4. To exit the PDF – press escape and then click close in the top left hand corner.

Note: To insert the logo into a Word/Works program, open a blank document then open the ‘Insert’ menu and choose ‘Picture’ then ‘From File’, find the logo file from the location you saved it in, select it, then click the ‘Insert’ button. If your CD does not run or open, open the Windows Explorer program, then click on the CD-ROM drive which should have an NHBC logo next to it. In this drive a folder entitled ‘NHBC logo files’ should be visible. Double-click on the folder, which will display all the available logos, then select the logo you need to use and follow the unzipping procedure as stated above.

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NHBC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

NHBC is registered in the England and Wales under company number 00320784. NHBC’s registered addres is NHBC House, Davy Avenue, Knowlhill, Milton Keynes, Bucks, MK5 8FP.

This leaflet has been printed on material which is produced from well-managed forests and is fully recyclable and biodegradable, ECF (elemental chlorine free) and is made to ISO 14001 Environmental Certification.

NHBC, NHBC House, Davy Avenue, Knowlhill, Milton Keynes, Bucks MK5 8FPTel: 0844 633 1000Fax: 0844 633 0022 www.nhbc.co.uk

NHBC Design and Production

Call us on 01908 746717 or email us on production@nhbc.co.uk.