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Description of the GIJP Technology Program and how to utilize technology to build a nonprofit\'s constituent database and communicate effectively.
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Using Technology to Reach Fundraising and Outreach GoalsNovember 24, 2008
Kevin MartoneTechnology Program Manager, Grinspoon [email protected]
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Introductions
Kevin Martone, Technology Program Manager, Grinspoon Institute Joe Ruotolo, Business Systems Analyst, Grinspoon Institute
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Agenda: GIJP Technology Program
OverviewNew Services
How Technology Can Help Other Important Considerations Summary/Conclusion
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GIJP Technology Program - Overview Goals
Help camps utilize technology to reach the goals set with their Mentor in Fundraising and Alumni Outreach
Data Management Communications Engagement/Fundraising
Changes to Program Assessment/Advisory
Focus Inclusive - ALL GIJP
Camps Eligible
Photo adapted from flickr.com – markhillary
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GIJP Technology Program – New Services
Initial Technology AssessmentAll key members of camp team, Mentor, and
Technology Program teamDetermine goals, obstacles, vision, and next
steps regarding technologySee Camp Morasha case study for more
information – eNewsletter archives http://tinyurl.com/InitialTech
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GIJP Technology Program – New Services
eNewsletter http://tinyurl.com/gijparchives Case Studies Best Practices Respond to your
questions/needs
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GIJP Technology Program – New Services
Blog – http://www.gijptech.blogspot.com
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GIJP Technology Program – New Services
User Group – Coming Soon!
We promise!
Photo from flickr.com - iLoveButter
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How Technology Can Help
Data Management Communications Engagement/Fundraising
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Data Management
Find It Centralize It Clean It Maintain It
Photo from flickr.com - Blude
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Data Management – Find It
Capture new/updated constituent contact information – online & offlineWord of MouthCamper Registration formsHarrisConnect DirectoryFacebookAlumni Registration online
Google spreadsheets Wufoo Other
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Alumni Registration Online
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Data Management – Centralize It
Alumni, donor, prospect detail in one place Lots of options
DonorPerfect Online CampBrain eTapestry Many others Which is right for your camp?
Back up the data regularly
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Data Management – Clean It Remove duplicates Update addresses, email addresses
AlumniFinder.com HarrisConnect NCOA
Hard work Fran Harrell –
Data one excel worksheet Remove bounced emails, mailings Missing alumni list – eNewsletter, alumni committee – where
are they? Ongoing effort – alumni registration, events, bouncebacks,
camper registration forms, etc…
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Data Management – Maintain It
Data gets old fast Regular communications/gentle reminders
Sidebar link on eNewsletter to Alumni registration
Actionable news on Facebook, otherEvent registration
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Communications
Newsletters Social Networking Blogging Podcasting
Personal Stories!
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Communications - Newsletters
Traditional Newsletters Reach those who are not online
eNewsletters Relatively inexpensive Easy action/interaction Many options – Constant Contact, MailChimp, Vertical
Response, etc. Carly Leipsitz –
MailChimp GIJP eNewsletter
Constant Contact
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Communications – Social Networking
Where are your constituents? Listen! Engage with Actionable news More information in next session
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Communications – Blogging
Inexpensive/Easy to disseminate information
More information in next session
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Communications - Podcasting
Share audio/video files with alumni, camper parents, etc.
Relatively inexpensive
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Engagement/Fundraising
Events Volunteering to help with camp Online Giving – Many Options
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Other Important Considerations
Integration with Offline EffortsFundraising – i.e., UMass Hillel Phone-a-thonTraditional Newsletters – alumni databaseEvents – Tech to promote, display event pics
Not all about TechnologyProcessesPeopleCommunity
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Summary/Conclusion
Q&A Other technologies of interest? Evaluations
