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Using Social Media to reach people who aren’t online

Using Social Media (to reach people who aren't online)

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Discussion of how the University Wisconsin-Extension ARRA-funded broadband project successfully used social media to boos awareness and promotion of the project as all as increase participation in computer literacy classes and trainings statewide. Infusing Technology presentation, J. Smith 2012.

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  • 1. Using Social Mediato reach people who arent online
  • 2. Part I: The problem, the goal, the project
  • 3. Nearly 1:3 Americans dont have access to high speed internet at home
  • 4. Superior (Douglas Co.) Wausau (Marathon Co.)Chippewa Valley(Chippewa, Dunn,Menomonie counties) College of Menominee Nation Platteville (Grant Co.)
  • 5. Part II: Building Relationships Organizational Project specific
  • 6. Part II: Building Relationships Project specific
  • 7. Part III:Functional
  • 8. Part IV: Lessons Learned or carried forward
  • 9. Jennifer SmithUW-Extension Center for CommunityTechnology Solutions660 W. Washington Ave. Madison WI [email protected]://broadband.uwex.eduTwitter @WI_Broadband