Using social media to improve

your business outcomes

Melissa Henry

Quebon Coloured Sheep

In the next hour

• My experiences with social media personally

and in agriculture

• How to use social media tools

• Establishing your social media profile

• Building your network

• Developing your social media plan

My online image

• Individual

• Business

• Community groups

• Industry

My online presence

• Facebook

• Twitter

• LinkedIn

• Pinterest

• YouTube

• Website

• Blog

• Slideshare

How and why I use social media

• Part of my culture/ daily activity

• Apps

• Network of friends

• Keep it clean and positive

Facebook

• Personal newsfeed

• ‘Friends’

• Status update

• Messenger

• Pages – public

• Groups – open or

closed

• Social

• Visual

• Likes, Comments, Share

• 11,500,000 users (Aust)

Twitter

• Tweets (140 characters)

• Follow

• Followers

• @username

• #topic_hastags

(searchable)

• Information sharing

• Professional (media)

• Retweet or reply

• Direct message

• 2,114,000 users (Aust)

LinkedIn

• Personal and

organisation profiles

• Stay informed about

your contacts

• Find the people with

skills and knowledge

• Professional Groups

- ‘Agricultural Job

Opportunities’

• Professional networking

• Exchange information,

ideas and opportunities

• 2,200,000 users (Aust)

Pinterest

• Themed boards

• Pin images

• Follow boards or people

• Visual

• Links to website

• Price attached

• 640,000 users (Aust)

Impulse vs Strategy

Impulse vs Strategy

• What am I doing on-farm today?

• What do I have for sale?

• What did I sell today and to where?

• What is new on my website I can share?

• What interesting articles/videos I want to

share?

Impulse vs Strategy

• Brainstorm content

• Monthly calendar

• Which social media channels

Brainstorm content

People /

Community

Events Programs Quiz/

Feedback

Partners General

Social media planning sheet

Topic Content Social Media Date Feedback

People Staff profile LinkedIn,

Facebook

Every 3 months # of new

partnerships

Product: Wool Fleeces for sale Pinterest,

Facebook

May How many

fleeces did sell

Event reports Show winnings Facebook,

Pinterest

Feb, March,

April

How many

enquiries

Industry

partners

Animal welfare

standards

consultation

Facebook,

Twitter

Close 6th May How many

completed the

survey

Event dates Field Day Facebook,

LinkedIn,

Twitter

Once a week, 3

weeks prior

How many

heard about

event online

Community School visit Facebook,

Twitter

15th May # of likes,

comments,

shares

Activity

Select a social media tool

1. Create an account and complete your profile (download the app or go to website)

2. Find contacts / friends (& invite their friends)Facebook page: Quebon Coloured Sheep

Twitter: @baalissa

LinkedIn: Melissa Henry

Pinterest: baalissa

Website: www.QuebonColouredSheep.com (and google)

3. Write down content ideas