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410 - Leveraging Social Media in Communications and Learning Darren Nerland – Technology Learning Program Manager
In this session, you will learn: • The difference in communication preferences based on age groups• How to leverage social media for learning and communications• How to manage dialogues within social media for a better outcome
#DevLearn@dnerland
How has social media changed the way we live and work?
www.briansolis.com
China
India
2XSo what?
Generational Differences?
Traditionalists: 1900-1945• 75 million• Value Experience• Value 1:1 time
Baby Boomers: 1946-1964• 80 million• Like collaboration• 2 way conversations
Generation X: 1965- 1980• 46 million• Work & Life Balance• Like autonomy
Millenials: 1980-1999• 76 million• Results matter, not
the hours you work• Like genuine
collaboration
Millennials will be 47% of the workforce in 2-5 years!
Traditionalists
< 4% of workforce
26% using social media
Baby Boomers
38% of the workforce
47% using social media
Gen X
32% of the workforce
61% using social media
Millennials
25% of the workforce
86% use social media
- US Bureau of Labor Statistics- - Deloitte 2010
Shut Up!
Social Media +
Generations Adopting It =
Big Friggin Deal!
Leveraging Social Media
Why Social Media for Training?
Self-Directed
Experiential
Networking
CollaborativeJust In Time
We all know the saying - it’s better to ask for forgiveness than permission. And everyone knows that, but I think there is a corollary: If everyone is trying to prevent errors, it screws things up. It’s better to fix problems than to prevent them. And the natural tendency for managers is to try and prevent errors and over plan things.
~ Ed Catmull, President of Pixar
Other ideas• Peer to peer learning• Easy and inexpensive
multi-media learning• Communities of practice • Crowd cource learning• Micro learning
Empower Employees
Manage the Ongoing Dialogue
“Hell, there are no rules here -- we're trying to accomplish something.”
~ Thomas A. Edison
Social Media• Is the conversation changing? • Are similar topics popping up?• Where are the most interesting
conversations?• Let the dialogue develop…
Thanks!• Find me on - Darren Nerland• @dnerland• www.slideshare.net/dnerland