Using Social Media for Community Engagement Andy Carvin National

8/14/2019 Using Social Media for Community Engagement Andy Carvin National

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Using Social Mediafor Community Engagement

Andy Carvin

National Public Radio

[email protected]

www.pbs.org/learningnow

www.andycarvin.com

andycarvin.com/complibraries.ppt

mailto:[email protected]

http://www.pbs.org/learningnow

http://www.andycarvin.com/

http://www.andycarvin.com/complibraries.ppt



http://www.pbs.org/learningnow






Enter stage left: Web 1.0

Most people read the Net instead of producing

for it, because producers needed:

HTML coding skills

Programming skills

Graphic design skillsHosting ability

Promotion mechanisms



Today: Web 2.0

Late 1990s: New classes of online softwareto simplify content creation

Allowed people to focus on ideas andcreativity rather than technical know-how

“The Read-Write Web”AKA “Web 2.0”

AKA “We Media”



Social Software and the

Democratization of Content

classblogmeister.com: edublogging tool flickr.com: photo blogging community epnweb.org: education podcast network

blip.tv: make your own video blog youtube.com: 100 m videos downloaded daily

Common thread:

Online communities where people

are actively encouraged to use

and share each other’s original content

http://www.classblogmeister.com/

http://www.epnweb.org/

http://blip.tv/

http://www.youtube.com/

http://www.youtube.com/

http://blip.tv/

http://www.epnweb.org/

http://www.classblogmeister.com/



Content Production:

All The Cool Kids Are Doin’ It

48 mil Americans have posted content online

One in 12 Internet users publish a blog

One in four have shared original contentYoung people more likely to post content

Race, income, education less of a factor

Latinos, African Americans slightly more likely to post online content than whites

Source: Pew Internet & American Life Project, Home Broadband Adoption 2006

http://www.pewinternet.org/PPF/r/184/report_display.asp





The Web 2.0 Universe

Geotags Blogging Aggregation

Podcasting Folksonomies Rating Tools

Vlogging Community Discussions

Online Social Networks

Tagging Instant Messagingmashups

RSS Citizen Journalism Wikis



Most Famous Example: Blogs

Early days: online geeks posted personal

homepages or diaries (example: me)

Blogging software made online publishingeasy; anyone can do it (again: me)

Fill-out-a-form publishing

Today: 60-100 million+ blogs online,

including many of you

Perception: A media-blogger war of attrition

http://www.edwebproject.org/andyold.html



http://www.edwebproject.org/andyold.html



The Media Hates Bloggers

Can’t trust bloggers or “citizen journalists” to

get the story right

Bloggers have agendas/bias/grudges etc.Web 2.0 dominated by mob mentality

Bloggers don’t respect journalists

Bloggers don’t do hard news





Today:

Happy Internet (War is Over)

Concerted attempts at finding understanding

between the media and the blogosphere

Media/blog collaboration now more commonGreater emphasis on “networked journalism”

(Jeff Jarvis)

Finding ways for the media to work with

“The people formerly known as the audience”

(Jay Rosen)



Why Are Media Outlets

Embracing Web 2.0?

Improving journalistic transparency

Creating a public dialogue

Tapping into public knowledge and creativityNew collaborative opportunities with affiliates

Maybe it’s profitable, too?



Open Piloting

Inviting the public to help create new

broadcast programming

Sharing rough drafts of shows before they’reready for prime time

A focus group, but everyone’s welcome

Examples: Rough Cuts, Bryant Park

http://www.npr.org/blogs/roughcuts

http://www.npr.org/blogs/bryantpark

http://www.npr.org/blogs/bryantpark

http://www.npr.org/blogs/roughcuts



Radio Open Sourcehttp://www.radioopensource.org

“A blog with a radio show”

Not about open source software!

Opens editorial process to the public Invites users to submit, debate program ideas

Users recommend guests, questions

Asks users to participate on-air Hosts online debriefs after each show

Similar: TOTN, WHYS

http://www.radioopensource.org/

http://www.npr.org/blogs/talk

http://www.bbc.co.uk/blogs/worldhaveyoursay/

http://www.bbc.co.uk/blogs/worldhaveyoursay/

http://www.npr.org/blogs/talk

http://www.radioopensource.org/



BBC Have Your Say

Centralized forum for discussing news

Only select stories covered

Two-tiered moderationUsers can rate each others’ comments

Best comments integrated into stories

http://news.bbc.co.uk/2/hi/talking_point/default.stm

http://news.bbc.co.uk/2/hi/talking_point/default.stm



CNN iReporthttp://www.cnn.com/exchange/

CNN citizen journalism project with Blip.tv

CNN asks users to submit photos, video for specific stories

Very best clips included on air, other

highlights archived in an online gallery

Published early video from VT shooting

“Tell your friends, “iReport for CNN”

http://www.cnn.com/exchange/

http://www.cnn.com/exchange/



USA Today

Embedding social networking across site

Not balkanized to a special section

Users can comment on any storyComments featured on homepage, elsewhere

Syndicating blogs from around the Internet

http://www.usatoday.com/

http://www.usatoday.com/



OhmyNewshttp://english.ohmynews.com/

Korean online news service

Publishes in Korean, English, Japanese

Dedicates 20% of its space to citizen

journalists

Invites public to submit content as volunteers

Ones that submit consistently get paid

http://english.ohmynews.com/

http://english.ohmynews.com/



Global Voiceshttp://www.globalvoicesonline.org

Project of the Harvard Berkman Center

International citizens media news service “Bridge bloggers” monitor blog discussions

around the world and summarize them

GV/Witness.org Human Rights Video

Works closely with Reuters

http://www.globalvoicesonline.org/

http://globalvoicesonline.org/-/human-rights-video

http://globalvoicesonline.org/-/human-rights-video





VoteGuide

Organized by Center for Citizen Media

Berkeley journalism students created blog and

aggregator for California’s 11th Congressional

District

Automatically collects news, photos, etc using

tags

Citizen journalists encouraged to cover

candidates

Test case for larger project during next cycle

http://citmedia.org/

http://citmedia.org/



Minnesota E-Debatehttp://e-democracy.org/

Used blogging to host gubernatorial debate

Candidates submitted text, video, voicemail

Public rated responses, posted commentsUsers uploaded video, photos, text and audio

to various Web 2.0 and tagged them

“MNpolitics”

Result: Dozens of podcasts, 100 videos,

hundreds of photos, text comments

Could be replicated nationally in ‘08

http://e-democracy.org/

http://e-democracy.org/



NewAssignment.net

Networked journalism project by Jay Rosen

Launching in April 2007Will provide a platform for pro and amateur

journalists to collaborate on stories together

Developing endowment to pay pro journalists,cover expenses of amateur journalists

First project: collaborating with Wired News

http://newassignment.net/

http://zero.newassignment.net/

http://zero.newassignment.net/

http://newassignment.net/



H2OTownhttp://www.h2otown.info

Community blog for Watertown, MA

All news stories produced by town residents Includes text stories, photos, video

Excellent example of “placeblogging”

H2OTown founder Lisa Williams launchingplaceblog platform for other communities

http://www.h2otown.info/

http://www.h2otown.info/



Outside.Inhttp://www.outside.in

Neighborhood content aggregator

Combines placeblogging, citizen journalism withmapping and geotagging

Allows users to explore community news as a

blog, or on a neighborhood map

http://www.outside.in/

http://www.outside.in/



Tunisian Prison Map

Created by expat Tunisian

A new form of civil disobedience

Uses Google Maps to chart Tunisian prisons Lets users track down famous dissidents

Built with free tool: gMapEZ

http://www.kitab.nl/tunisianprisonersmap/

http://bluweb.com/us/chouser/gmapez/

http://bluweb.com/us/chouser/gmapez/

http://www.kitab.nl/tunisianprisonersmap/



The Gates @ Central Parkhttp://nycgates.blogspot.com

Event blog: “The Gates” art project in NYC

Anyone could post their own content:

Blog entries by email Photos by email

Voicemails converted to podcasts

Used free tools (Blogger.com and Flickr.com)

http://nycgates.blogspot.com/





Katrina Aftermathhttp://katrina05.blogspot.com

Based on “Gates” website

Solicited public contributions

Aggregated news, blogs, missing personsinfo, photos

Also used free tools Blogger.com

Flickr.com

Feeddigest.com

http://katrina05.blogspot.com/

http://blogger.com/

http://www.flickr.com/

http://www.feeddigest.com/

http://www.feeddigest.com/

http://www.flickr.com/

http://blogger.com/

http://katrina05.blogspot.com/





So What Should You Do?

Community blogs and discussions?

User-generated photos, videos or podcasts?Collaborative documentaries?

Citizen journalism?

Citizen policymaking?All of the above?

What else?



Photographed by Ethan Zuckerman

Bathroom, Rhodes University, South Africa

(cc) 2006 by-nc



Thanks!

Andy Carvin

[email protected]

www.pbs.org/learningnow

www.andycarvin.com

Presentation:

andycarvin.com/complibraries.ppt


http://www.digitaldivide.net/





http://www.digitaldivide.net/


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Using Social Media for Community Engagement Andy Carvin National