Day 2: Workshop: Citizen engagement strategies and social media, Mr. Andy Williamson, author, World e-Parliament Report 2016

WORKSHOP CITIZEN ENGAGEMENT STRATEGIES

AND SOCIAL MEDIADR ANDY [email protected]@andy_williamson

World e-Parliament Conference 2016 #eParliament

A hands-on session to help parliaments analyze their citizen engagement strategies. Social media is now more widely used amongst parliaments than third-party television or radio. Yet the use of social media tools within parliaments has to be appropriate, and finding the balance with traditional methods of engagement takes practice and fine-tuning.

Pull in content from wepr, nafw, serbia


PURPOSE OF SOCIAL TOOLS


HOW ICT IS IMPROVING PARLIAMENTS


TOP METHODS FOR COMMUNICATING WITH CITIZENS


CHALLENGES Societal adoption of the tools Distrust and lacking a culture of engagement Institutional resistance Political Procedural Administrative

Lack of skills Access to technology Managing the complexity, avoiding the noise


UNDERSTANDING YOUR AUDIENCE Part of wider public engagement strategy, not just about digital Who, what, where, when, how Audience mapping


THE RIGHT TOOLS Broad communication: Getting the information out to people Publishing documents Open data Partners (PMOs)

Gathering information: Hearing what people think Listening Submissions

Engaging in debate Bringing people directly into the legislative process

Making decisions


EXAMPLES Publish: Web, YouTube, Facebook, Twitter Engage: Facebook, Snapchat, Twitter Deliberate: Loomio Decide: Represent






WHAT’S NEXT Complex multi-channel TV, Web, Social

Richer data More of it Better linking of parliamentary data and with external data sets

Virtual chambers Access from anywhere

Deliberate process Getting people more involved

Decision making – liquid democracy and blockchain Extending the mandate of representation

Government & Nonprofit

Day 2: Workshop: Citizen engagement strategies and social media, Mr. Andy Williamson, author, World e-Parliament Report 2016