Using LinkedIn for Covert Job Searching

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This is a presentation I did for the American Chemical Society\’s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference. info@deborahlsmith.com

Text of Using LinkedIn for Covert Job Searching

  • 1. Covert Job Searching While Still EmployedDeborah Smith is a Social Media Marketing Consultant and certifiedLinkedIn Instructor who has conducted LinkedIn Training Workshops formajor Law Firms, Banks, Universities and Industry organizations. As asought after Social Media professional, Deborah provides public and privatetraining, consulting and coaching on developing winning strategies andtactics for Blogs, Facebook, Twitter and LinkedIn.
  • 2. #1 Truth In Getting Hired Computers dont hire people. People Hire People. The number one source of new employees for corporations in the US is employee referrals. Not job boards. Not corporate career sites. Not newspapers. Not staffing firms or third party recruiters. And, not job fairs. 2
  • 3. What is the #1 Way You Can Connect WithColleagues, HR Professionals and Recruiters?
  • 4. Why Linkedin?February 2012: Forbes Magazine Reported a huge jump in revenuesfrom LinkedIns recruiting services making the company the fastestgrowing public provider of corporate recruiting solutions.Majority of HR Professionals and Recruiters report LinkedIn as their#1 solution for recruiting passive job seekers. What kind of first impression are you making?Recruiters Use Google to Source Leads. Google loves LinkedIn Profiles.LinkedIn is becoming more and more accepted as a means toconnect professionally. Are you accessible? 4
  • 5. Your Strategy Look Great: Profile Development/Optimization Start Networking: Network Building Big vs. Small Proactive Job Research and Connecting 5
  • 6. Profile DevelopmentYour First Impression 6
  • 7. Now I understand exactly why so manycandidates are in transition so much longer than necessary. Their profiles completely stink. From How Recruiters Search Using LinkedIn & What We Look For 7
  • 8. Your LinkedIn ProfileIs Your First ImpressionNot a resume,Keep it ConversationalHow Can You Help The PersonReading Your Profile?Focus on KEYWORDS thatemployers, customers, clientswould use. 8
  • 9. Optimizing Your Profile Headshot, close up, looking out Most important keywords. Do not make them too broad.Insider Tip: For me its about keywords. I normally am looking at titles, andkeywords and locations based on particular project I may be working on. I willutilize connection, groups . On Linkedin its about connection so the larger yournetwork and direct connections, group connections etc. the better the chance ofbeing found. HR Professional 9
  • 10. Profile - Top AreaSummary of information fromDown BelowWeb site(s) - You get 3 Web URLs - Company Web site - Sub-pages - Blog - Customize the LabelTwitter Name/LINKCreate a Personalized PublicProfile URL 10
  • 11. Summary and SpecialtiesSummary Section2,000 characters allowed (2/3 page) Official Info about the company Company specialties products, services, industries, geographies Territories serviced Info about you and your role What makes you special?Specialties Subsection 500 characters available List keywords using commas and/or bullets (ACRONYMS are OK) 11
  • 12. Recommendations Add Credibility 12
  • 13. Settings You Get There from Here Covert Tip 13
  • 14. Who can see your activity feed? Everyone Everyone Network Network Your Your Connections Connections Only Me You OnlyCovert Tip: Do not trust LinkedIns privacy settings. BestPractice: Do not share anything you do not want to get back toyour employer. Do not participate in groups that will identifyyou as a job seeker. 14
  • 15. Do You Want to Be Anonymous?Covert Tip: When researching people youmay want to connect with about a job,Anonymous may be a good option or not. 15
  • 16. What Do You Want Non-LinkedIn Users to See? Covert Tip: Let it all hang out 16
  • 17. Building Your Network 17
  • 18. Quantity vs. Quality Why a Big Network? Larger pool of 2nd and 3rd Tier Connections A greater chance of having a common connection More respect, sought after Who to Connect With: Family, Friends, Alumni, Colleagues 18
  • 19. Beware of LinkedIns Gotchas LinkedIn gives you 3,000 Invitations Lifetime supply I Dont Know the Dreaded IDK 5 IDKs restricts your account! Account Restricted? E-Mail Request re-instatement
  • 20. Making Connections Through Groups 20
  • 21. Group ActivityAnything you post in an Open Group will show up in your activity feed toall of your connections.If you post in a Closed Group (padlock icon next to the Group name)then only fellow Group members will be able to see the information (itwill not show in your activity feed that is visible to your connections). Covert Tip Do not join the almost 25,000 Job Searching Groups Join Industry related groups. Many of these groups will have Job postings. 21
  • 22. Researching Jobs and Companies 22
  • 23. Searching Jobs on LinkedIn Use Advanced Search Search Under Keywords Location LinkedIn will indentify your contacts that are connected to the job poster. Ask for an introduction.
  • 24. Researching Companies Covert TIP A search could reveal your 1st degree and 2nd degree contacts who are current or past employees, employees that share similar groups, like professional trade groups, and alu