Uses of New Forms of Media:QR Codes

The “A” Team

Mikey Sanchez

Roe Borunda

Stephanie Ortiz

Sammy LoPorto

Roberto Pena

Introduction

Literature Review

• QR Codes originated

in Japan

• Virtually used

everywhere

Literature Review

• Best Buy

• Home depot

• Ralph Lauren

Literature Review• McDonald’s

• Feng Shui Realtors

Literature Review

• Entertainment

• Theatre

• Mobile Gaming

Literature Review

• Tattoos

• Children’s I.D.

Literature Review

• Education

• Bournemouth University

• Fox University

Literature Review

• Medicine

• Connectyx

• Lifespire

Literature Review

• Medicine

• Hospitals

Literature Review• Missing children

• Replacing traditional

Milk cartons

Literature Review

• The Dark Side…

Walt Disney

Soviet KGB

Literature Review

• Cemetery headstones

Methods-sample

• Our target audience was college students

• Our sample had 129 participants

• 67 were female, 61 male

• Mainly college students, a few outliers

Methods-procedures

• created a survey on

surveymonkey.com

• Used Facebook,

texting, mass

emails, clubs

• Convenience

Methods-measures• 13 question

• Averaged under 5

minutes

• 4 questions had open

response option

• 6 ordinal

• 5 nominal

• 2 categorical

MaleFe-male

18-2122-2526-2930-3435+

ResultsWhat is your sex?

52.3% 47.7%

What is your age?

50%

24.2%

14.1%

3.9%

7.8%

Results

Yes No0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Se-ries1

YesNo

Do you own a cell phone?

Do you know what a QR Code is?

53.4%46.6%

Results

YesNo

Yes

No

0.00% 50.00% 100.00%

Do you have a QR Reader?

49.4%

50.6%

Have you ever scanned a QR code?

Results

0 (none)

1-3 times

4-6 times

How often do you use the scanner?

Always Fre-quentlySometimesRarelyNever

53.2%

35.1%

7.8%

1.3%

2.6%

Do scan it immediately?

45.5%

24.7%

20.8%

5.2%3.9%

Results

Enter-tainmentDiscountsNewsInfor-mationOther

What type of codes are you scanning?

FlyersbillboardsWebsitesPostersTelevisionInside StoresBusiness CardsOther

Where do you see them most often?

61%

54.2%

25.4%

44.1%

25.4%

Conclusion

Purpose:

• Who is using quick response codes?

• How are they using them?

• Why are people often using them?

Conclusion

The Measure:

• 129 participants

• Female dominant

• 18-21 age

• Mainly third year students

Conclusion

Sum of Results:

• Having prior knowledge of QR codes

• Code reader on cellular devise

• Scanning in the past

• Most answered “None” on scanning

per month

Conclusion

• Not scanning on ads, more so on

entertainment & discounts

• Codes seen in stores, flyers, posters

• Most recent (within past year)

• Friends and Internet

Conclusion

Strengths and Weakness:

• External validity, defined in subject selection, not

representative of larger population

• Using the snowball sample to get more responses

• Internal validity, defined in results are the only

explanation

• Increased reliability is defined in reducing

ambiguity

Questions?