2.3 Use of ICT in Advertising2.3 Use of ICT in Advertising

Media used for advertising:Media used for advertising:

• BillboardsBillboards• Cinema advertisingCinema advertising• FlyersFlyers• MagazineMagazine• NewspapersNewspapers• Posters Posters • RadioRadio• Video gamesVideo games• WWWWWW

Types of advertisingTypes of advertising

Product advertising - A single product – can of cokeA single product – can of coke- Type of buyer ?Type of buyer ?- Identify mediaIdentify media

E.g. Kids soft drink advertised during afternoon television E.g. Kids soft drink advertised during afternoon television hours.hours.

Business advertising- Make company name familiarMake company name familiar- Type of customer?Type of customer?

E.g. Expensive shoe company will advertise in high class E.g. Expensive shoe company will advertise in high class magazines.magazines.

Service advertising

Use television to reach large numbers of people. Limited media due to limited budget.

• Insurance

• Government

• Tourism

• Banking

• Education

• Social services

Methods of advertisingMethods of advertising

WebsitesWebsites

FlyersFlyers

PostersPosters

WebsitesWebsites

Advertising on the internet is a recent Advertising on the internet is a recent development. Its relatively cheap for a company to development. Its relatively cheap for a company to advertise through its own website. advertise through its own website.

Web developers create the websites using web Web developers create the websites using web authoring packages i.e Dreamweaverauthoring packages i.e Dreamweaver

Website should ideally:Website should ideally:

• Contain multimedia contentContain multimedia content• InteractiveInteractive• Easily to navigate – hyperlinksEasily to navigate – hyperlinks• Highly visible to search engineHighly visible to search engine

Internet AdvertisingInternet Advertising Many advertisements on Web sites Many advertisements on Web sites

are banner adsare banner ads• Originally in the shape of a long Originally in the shape of a long

rectanglerectangle• Require the user to leave the current siteRequire the user to leave the current site

Other ad typesOther ad types• Pop-over ads open a new Pop-over ads open a new

window on top of your window on top of your current windowcurrent window

• Pop-under ads open a newPop-under ads open a newwindow underneath your window underneath your current windowcurrent window

The company can use pop windows for further advertising The company can use pop windows for further advertising products. products. Pop-upPop-up windows are often blocked by web windows are often blocked by web browsers (Firefox). browsers (Firefox). Pop-underPop-under windows are more useful as windows are more useful as they are viewed after closing the browser window.they are viewed after closing the browser window.

Companies also pay for space and links to products on Companies also pay for space and links to products on other company websites. These advertisements are known other company websites. These advertisements are known as as bannersbanners..

POP -UP

FlyersFlyers

• A single page leaflet.A single page leaflet.• Used by individuals and small businessUsed by individuals and small business• Produced quickly using basic desktop publishing.Produced quickly using basic desktop publishing.• Cheap way of advertising in the local community.Cheap way of advertising in the local community.

PostersPosters

• Normally A1+ sizeNormally A1+ size• Wide variety of advertising uses.Wide variety of advertising uses.• Using large-format ink-jet printer or plotter.Using large-format ink-jet printer or plotter.