Us TOO International Prostate Cancer Awareness Program1 Minority And Underserved Populations Prostate Cancer Awareness And Early Detection Program Funded

Us TOO International Prostate CaUs TOO International Prostate Cancer Awareness Programncer Awareness Program

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Minority And Underserved Minority And Underserved Populations Prostate Cancer Populations Prostate Cancer

Awareness And Early Detection Awareness And Early Detection ProgramProgram

Funded ByFunded ByCenters for Disease Control and PreventionCenters for Disease Control and Prevention


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About Us TOO InternationalAbout Us TOO International

• Us TOO International, Inc. is an independent, non-Us TOO International, Inc. is an independent, non-profit, 501(c)(3) charitable organization, established in profit, 501(c)(3) charitable organization, established in 1990 by men and their families dealing with prostate 1990 by men and their families dealing with prostate cancer.cancer.

• Us TOO is an education and support group organization Us TOO is an education and support group organization made up of more than 325 chapters internationally.made up of more than 325 chapters internationally.

• Us TOO’s Mission is to Us TOO’s Mission is to “communicate timely, “communicate timely, personalized and reliable information enabling personalized and reliable information enabling informed choices regarding detection and treatment of informed choices regarding detection and treatment of prostate cancer”prostate cancer”


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Program GoalsProgram GoalsMinority and Underserved Population Prostate Cancer Minority and Underserved Population Prostate Cancer

Awareness and Early Detection ProgramAwareness and Early Detection Program

• The program is a collaborative outreach project to The program is a collaborative outreach project to recruit, identify and train volunteers to inform and recruit, identify and train volunteers to inform and educate people in their communities.educate people in their communities.

• The Goals are to: 1) Develop culturally sensitive The Goals are to: 1) Develop culturally sensitive educational materials and publications, 2) to advocate educational materials and publications, 2) to advocate and provide supportive resources, 3) reach out and and provide supportive resources, 3) reach out and support by training volunteers (facilitators) and 4) support by training volunteers (facilitators) and 4) build awareness of the danger and threat of prostate build awareness of the danger and threat of prostate cancer to assure informed decision-making by families cancer to assure informed decision-making by families in targeted minority and underserved communities in targeted minority and underserved communities

• Each trained facilitator is instructed to collaborate with Each trained facilitator is instructed to collaborate with medical facilities, civic organizations, churches, local medical facilities, civic organizations, churches, local government agencies, fraternities, sororities, and government agencies, fraternities, sororities, and other organizationsother organizations to provide education and to provide education and information to the selected populations.information to the selected populations.


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Program GoalsProgram Goals The program is structured with special emphasis on The program is structured with special emphasis on

reachingreaching::

• African-American men.African-American men.

• Men who are in medically underserved regions of the USA, Men who are in medically underserved regions of the USA, including rural and uninsured Americans. including rural and uninsured Americans.

• Hispanic and other Spanish-speaking men.Hispanic and other Spanish-speaking men.

• Men in states with the greatest prostate cancer incidence rates Men in states with the greatest prostate cancer incidence rates per 100,000 populations, and the strength of our organization per 100,000 populations, and the strength of our organization structure.structure.


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Data Collection MethodologyData Collection Methodology

• Perception Solution, Inc. assisted Us TOO in evaluating Perception Solution, Inc. assisted Us TOO in evaluating its prostate cancer awareness program.its prostate cancer awareness program.

• Evaluation forms were designed on 8.5X11 one-sided Evaluation forms were designed on 8.5X11 one-sided pages and included multiple choice and open-ended pages and included multiple choice and open-ended questions with a self addressed return envelope.questions with a self addressed return envelope.

• All responses were processed and included comparative All responses were processed and included comparative prior program years results where applicable.prior program years results where applicable.


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Prostate Cancer Prostate Cancer Post Community Awareness SurveyPost Community Awareness Survey

• This survey was initiated in the third program (2006) year This survey was initiated in the third program (2006) year to analyze the actions of those receiving awareness to analyze the actions of those receiving awareness information, and gather data on the effectiveness of the information, and gather data on the effectiveness of the prostate awareness campaign.prostate awareness campaign.

• Majority of respondents were 41 years old, and African Majority of respondents were 41 years old, and African American males…people at high risk of prostate cancerAmerican males…people at high risk of prostate cancer

• Fifteen percent of respondents were prostate cancer Fifteen percent of respondents were prostate cancer survivors.survivors.

• Most results were positive and indicative of participants’ Most results were positive and indicative of participants’ increased knowledge about prostate cancer. increased knowledge about prostate cancer.


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Major AccomplishmentsMajor Accomplishments

• Collaborated with Comprehensive Cancer Control Collaborated with Comprehensive Cancer Control Programs in 17 “Pilot” states and DC to provide prostate Programs in 17 “Pilot” states and DC to provide prostate cancer awareness education to minority and cancer awareness education to minority and underserved populations.underserved populations.

• Collaborated with Comprehensive Cancer Control Tribal Collaborated with Comprehensive Cancer Control Tribal Program to develop and distribute new prostate cancer Program to develop and distribute new prostate cancer education materials.education materials.

• Trained 943 facilitators to conduct prostate cancer Trained 943 facilitators to conduct prostate cancer awareness events in local communities and distribute awareness events in local communities and distribute materials.materials.

• Collaborated with 901 national and local organizations.Collaborated with 901 national and local organizations.• Educated and provided prostate cancer materials to Educated and provided prostate cancer materials to

312,935 men and women in the 4.5 years of the 312,935 men and women in the 4.5 years of the program.program.

• Extended beyond the “pilot” states and DC to additional Extended beyond the “pilot” states and DC to additional CCCP collaborations with the Us TOO SEA Blue (Support, CCCP collaborations with the Us TOO SEA Blue (Support, Educate, Advocate) campaign materials.Educate, Advocate) campaign materials.


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Major AccomplishmentsMajor Accomplishments DuringDuring the recent April 2008 National Minority Cancer Awareness the recent April 2008 National Minority Cancer Awareness

week, the Iowa CCCP collaborated with Us TOO in a media campaign week, the Iowa CCCP collaborated with Us TOO in a media campaign in 7 major cities using the SEA Blue Campaign poster on 75 in 7 major cities using the SEA Blue Campaign poster on 75

Billboards, 67 buses and bus shelters.Billboards, 67 buses and bus shelters.


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Plans for sustaining effortsPlans for sustaining efforts

• Seek Foundation funding to continue and Seek Foundation funding to continue and expand the Pilot program’s “lessons-learned” expand the Pilot program’s “lessons-learned”

• Build on the Train-the-Trainer approach and Build on the Train-the-Trainer approach and continue to engage the “trained facilitators” in continue to engage the “trained facilitators” in their community outreach and awareness their community outreach and awareness effortsefforts

• Continue to distribute materials developed Continue to distribute materials developed during the Pilot programduring the Pilot program


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Plans for sustaining effortsPlans for sustaining efforts

• Continue to build on established relationships, Continue to build on established relationships, such as Comp. Cancer Programs and community such as Comp. Cancer Programs and community partners partners

• Build into the Us TOO chapter development and Build into the Us TOO chapter development and expansion efforts such as Us TOO University and expansion efforts such as Us TOO University and new Chapter Mentoring Programnew Chapter Mentoring Program

• Focus on awareness efforts for September Focus on awareness efforts for September Prostate Cancer Awareness Month with the Us Prostate Cancer Awareness Month with the Us TOO SEA Blue CampaignTOO SEA Blue Campaign


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Thank Thank YouYou

Documents

Us TOO International Prostate Cancer Awareness Program1 Minority And Underserved Populations Prostate Cancer Awareness And Early Detection Program Funded