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8/14/2019 US Roadshow PPT by IT Secretary
1/36
KeralKeral
aa
EmergingEmerging
TechnologTechnologyy
HubHub
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In the 90s, the globalIn the 90s, the globaltechnology landscapetechnology landscape
was profoundly altered.was profoundly altered.Underlying this changeUnderlying this change
was the convergencewas the convergence
of communicationsof communicationsand computation; andand computation; and
the extraordinary rangethe extraordinary range
of exciting new hybridof exciting new hybrid
technologies & disciplinestechnologies & disciplinesthat this convergencethat this convergence
spawned.spawned.
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At the core of thisAt the core of this
transformationtransformationwas the Information Technologywas the Information Technology
revolution, leading torevolution, leading to
the emergence of a newthe emergence of a new
Knowledge SocietyKnowledge Society
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India Inc. - The MetamorphosisIndia Inc. - The Metamorphosis
The 90s alsoThe 90s alsosaw thesaw the
globalglobal
technologytechnology
map beingmap being
reshaped.reshaped.
By Y2K,By Y2K,India hadIndia had
emergedemerged
as theas the
dark horsedark horse
of theof the
global ITglobal ITindustry.industry.
By FY 2008By FY 2008
at currentat currentrates of growth,rates of growth,
India isIndia is
expected to beexpected to be
among theamong the
top 3top 3
countries incountries inthe worldthe world
in IT revenues,in IT revenues,
after theafter the
US & Japan.US & Japan.
By FY 2002By FY 2002
India hadIndia had
establishedestablished
itself as theitself as the
undisputedundisputed
frontrunnerfrontrunner
in softwarein software
services;services;
and is setand is set
to be theto be the
preeminentpreeminent
IT sourcingIT sourcing
hub in Asia,hub in Asia,
as service linesas service lines
becomebecome
commoditisedcommoditised
and off-shoringand off-shoring
becomesbecomes
increasinglyincreasingly
mainstreammainstream
BetweenBetween
1992-2002,1992-2002,
the Indianthe Indian
IT industryIT industry
grew at agrew at a
scorching pacescorching pace
of 43%of 43%every year;every year;
making itmaking it
the fastestthe fastest
growinggrowing
industryindustry
worldwide.worldwide.
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India Inc. - The leading Global IT/India Inc. - The leading Global IT/
Technology Sourcing HubTechnology Sourcing Hub
Pre-eminentPre-eminent
destination fordestination for
cross-bordercross-border
IT servicesIT services
Pre-eminentPre-eminent
destination fordestination for
cross-bordercross-border
IT servicesIT services
Culture forCulture for
ServicesServices
Culture forCulture for
ServicesServices
LocationLocation
attractivenessattractiveness
LocationLocation
attractivenessattractiveness
Long termLong term
sustainablesustainable
competitivecompetitive
advantageadvantage
Long termLong term
sustainablesustainable
competitivecompetitive
advantageadvantage
Strategic productStrategic product
Development andDevelopment and
R&D baseR&D base
Strategic productStrategic product
Development andDevelopment and
R&D baseR&D base
Leading globalLeading global
ITES (BPO) hubITES (BPO) hub
for high-valuefor high-value
activitiesactivities
Leading globalLeading global
ITES (BPO) hubITES (BPO) hub
for high-valuefor high-value
activitiesactivities
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Core CompetenciesCore Competencies
in New Technologiesin New Technologies
22ndnd largestlargest
pool of scientific/pool of scientific/
technical talenttechnical talent
22ndnd largestlargest
pool of scientific/pool of scientific/
technical talenttechnical talent
22ndnd largestlargest
English speakingEnglish speaking
manpower after USAmanpower after USA
22ndnd largestlargest
English speakingEnglish speaking
manpower after USAmanpower after USA
Development costsDevelopment costs
in India averagein India average
40% less than US40% less than US
Development costsDevelopment costs
in India averagein India average
40% less than US40% less than US
High quality ofHigh quality of
service deliveryservice delivery
High quality ofHigh quality of
service deliveryservice delivery
IT Core competenciesIT Core competencies
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India - The pre-eminent South AsianIndia - The pre-eminent South Asian
destination for IT/ITESdestination for IT/ITES
China
India
Ireland
China
India
Mexico
IrelandAustralia
UKSingapore
Philippines
Low High Low High
Size of circle indicatesquantum of IT servicesexports(2000)
Size of circle indicatesquantity of knowledgeworkers
IT Enabled ServicesIT Services
Future Strengths
Size of IT
services Exports
Sustainabilityof costadvantage
Depth oftalent pool
Quality ofservice delivery
Conducivenessof regulatoryenvironment
LocationAdvantage
Infrastructure
Country risks/FDI incentives
Time zoneattractiveness
Geophysical zoneattractiveness
People Advantage
English language
Cost
Type of skills
Abundance
Current Strengths
Cost of Service delivery
Quality of service delivery
Regulatory environment
Russia
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Output of graduates in Life SciencesOutput of graduates in Life Sciencesamongst the highest in the worldamongst the highest in the world
Network of world-class R&D institutes Network of world-class R&D institutes frontier researchfrontier research
Rich local knowledge repositories andRich local knowledge repositories and
advanced legacy health care systemsadvanced legacy health care systems
Diverse and spectacular biological geneDiverse and spectacular biological genepool, including extant tropical rain forestspool, including extant tropical rain forests
Core CompetenciesCore Competencies
in New Technologiesin New Technologies
BT Core competenciesBT Core competencies
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LargestLargest
entertainmententertainment
industry inindustry in
the worldthe world
LargestLargest
entertainmententertainment
industry inindustry in
the worldthe world
Natural location ofNatural location of
choice for multimedia,choice for multimedia,animation &animation &
digital contentdigital content
Natural location ofNatural location of
choice for multimedia,choice for multimedia,animation &animation &
digital contentdigital content
Media expansion &Media expansion &
absorption rateabsorption rate
among the fastestamong the fastest
growing worldwidegrowing worldwide
(both depth of(both depth of
penetration &penetration &range of spectrumrange of spectrum
coverage)coverage)
Media expansion &Media expansion &
absorption rateabsorption rate
among the fastestamong the fastest
growing worldwidegrowing worldwide
(both depth of(both depth of
penetration &penetration &
range of spectrumrange of spectrum
coverage)coverage)
Highest numberHighest number
of movies madeof movies madeHighest numberHighest number
of movies madeof movies made
Core CompetenciesCore Competencies
in New Technologiesin New Technologies
ICE Core competenciesICE Core competencies
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India with its advanced cutting edge technicalIndia with its advanced cutting edge technical
capabilities is poised to become the prime hub forcapabilities is poised to become the prime hub for
the New Technologies of the Knowledge Societythe New Technologies of the Knowledge Society
India with its advanced cutting edge technicalIndia with its advanced cutting edge technical
capabilities is poised to become the prime hub forcapabilities is poised to become the prime hub for
the New Technologies of the Knowledge Societythe New Technologies of the Knowledge Society
Kerala at the extreme south is Indias trueKerala at the extreme south is Indias true
Knowledge Society with 100% literacy,Knowledge Society with 100% literacy,
advanced HDI & widespread technology diffusionadvanced HDI & widespread technology diffusion
Kerala at the extreme south is Indias trueKerala at the extreme south is Indias true
Knowledge Society with 100% literacy,Knowledge Society with 100% literacy,
advanced HDI & widespread technology diffusionadvanced HDI & widespread technology diffusion
India Hub for New TechnologiesIndia Hub for New Technologies
Information TechnologyInformation Technologyis the platform andis the platform and
motor for the newmotor for the new
TransformationalTransformational
Technologies of theTechnologies of thefuturefuture
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Kerala, IndiaKerala, India
BackdropBackdropBackdropBackdrop
Growth trendsGrowth trends
and prospectsand prospects
Growth trendsGrowth trends
and prospectsand prospects
CompetitiveCompetitive
AdvantagesAdvantages
CompetitiveCompetitive
AdvantagesAdvantages
GovernmentsGovernments
RoleRole
GovernmentsGovernments
RoleRole
IndustryIndustry
OverviewOverview
IndustryIndustry
OverviewOverview
The StatesThe States
Value PropositionValue PropositionThe StatesThe StatesValue PropositionValue Proposition
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Kerala The Knowledge Hub ofKerala The Knowledge Hub of
IndiaIndia
Universal literacyUniversal literacyUniversal literacyUniversal literacy
Large base of knowledge workersLarge base of knowledge workersLarge base of knowledge workersLarge base of knowledge workers
Highest density of Science &Highest density of Science &
Technology PersonnelTechnology Personnel
Highest density of Science &Highest density of Science &
Technology PersonnelTechnology Personnel
HDI comparable with westHDI comparable with westHDI comparable with westHDI comparable with west
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100% Digital Kerala100% Digital Kerala
NationalNational
ILDILD
HubHub
NationalNational
ILDILD
HubHub
100% of100% of
telephonetelephone
exchanges digitalexchanges digital
100% of100% of
telephonetelephone
exchanges digitalexchanges digital
HighestHighest
telecomtelecomdensitydensity
HighestHighest
telecomtelecomdensitydensity
Cochin Communication Hub Cochin Communication Hub
SEA-ME-WE-3 & SAFESEA-ME-WE-3 & SAFEcable landings cable landings
abundant bandwidthabundant bandwidth
Cochin Communication Hub Cochin Communication Hub
SEA-ME-WE-3 & SAFESEA-ME-WE-3 & SAFEcable landings cable landings
abundant bandwidthabundant bandwidth
11stst wirelesswireless
districtdistrict
in the countryin the country
11stst wirelesswirelessdistrictdistrict
in the countryin the country
Universal OFCUniversal OFCconnectivityconnectivity
across Stateacross State
Universal OFCUniversal OFCconnectivityconnectivity
across Stateacross State
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100% Digital Kerala100% Digital Kerala
SEA-ME-WE IIISEA-ME-WE IIISEA-ME-WE IIISEA-ME-WE III
FLAGFLAGFLAGFLAG
SAFESAFESAFESAFE
InternationalInternational
bandwidthbandwidthInternationalInternational
bandwidthbandwidth
70% of Indias70% of Indias
data trafficdata traffic
flowing throughflowing through
CochinCochin
70% of Indias70% of Indias
data trafficdata traffic
flowing throughflowing through
CochinCochin
Mumbai
Cochin
Multiple, redundantMultiple, redundant
backbone servicebackbone service
provision throughprovision through
BSNL, Reliance, BhartiBSNL, Reliance, Bharti
Multiple, redundantMultiple, redundant
backbone servicebackbone service
provision throughprovision through
BSNL, Reliance, BhartiBSNL, Reliance, Bharti
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Kerala - Competitive AdvantagesKerala - Competitive Advantages
NNo.o.11
State in HumanState in HumanDevelopmentDevelopment
Indices (HDI)Indices (HDI)
by Planningby Planning
Commission, GoICommission, GoI
April 2002April 2002
State in HumanState in HumanDevelopmentDevelopment
Indices (HDI)Indices (HDI)
by Planningby Planning
Commission, GoICommission, GoI
April 2002April 2002
In terms ofIn terms of
Peaceful &Peaceful &PristinePristine
EnvironmentEnvironment
In terms ofIn terms of
Peaceful &Peaceful &PristinePristine
EnvironmentEnvironment
State inState in
TechnologyTechnology
DiffusionDiffusion
Index,Index,
April 2002April 2002
State inState in
TechnologyTechnology
DiffusionDiffusion
Index,Index,
April 2002April 2002
State inState in
Law & OrderLaw & Orderand stableand stable
politicalpolitical
environment,environment,
Sept. 2000Sept. 2000
State inState in
Law & OrderLaw & Orderand stableand stable
politicalpolitical
environment,environment,
Sept. 2000Sept. 2000
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Kerala - Competitive AdvantagesKerala - Competitive Advantages
CII Study How the States are doing, September 2000CII Study How the States are doing, September 2000
Kerala Karnataka Tamil Nadu A P Mrashtra Delhi
Parameters
General Achievement 6 15 13 12 7 4
Infrastructure Penetration 5 12 4 10 11 1
Finance 6 7 4 10 2 1
Labour 8 11 1 3 4 9
Social Sector 2 10 4 13 6 1
Law & Order 1 10 8 12 9 11
Affluence 3 7 11 12 5 1
Education, Heallth Expenditure 1 8 5 12 4 3
Investment Attractiveness 5 10 6 8 3 1
Overall Composite Rank 3 10 6 12 5 1
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Key Initiatives by Indian GovtKey Initiatives by Indian Govt..
Assign priority sector status to ITESAssign priority sector status to ITES
and provide a debt-funding operationand provide a debt-funding operation Ensure consistency in taxation policyEnsure consistency in taxation policy Remove clause that prohibits changeRemove clause that prohibits change
in ownership of beneficial interest duein ownership of beneficial interest due
to denial of tax benefitsto denial of tax benefits
Remove key product-market barriers inRemove key product-market barriers in
high IT consulting sectors, i.e., retail,high IT consulting sectors, i.e., retail,
telecom and retail bankingtelecom and retail banking Appoint one nodal agency as theAppoint one nodal agency as the
clear owner of e-governance initiativesclear owner of e-governance initiatives Ensure availability of required infrastructure,Ensure availability of required infrastructure,
i.e., national expressways, airports, telecomi.e., national expressways, airports, telecom
connectivity etc.connectivity etc.
Establish a body comprising industry,Establish a body comprising industry,
academia and the govt. to deviseacademia and the govt. to devise
standards for IT educationstandards for IT education Introduce software related courses inIntroduce software related courses in
all engg./science courses for oneall engg./science courses for one
semester yearsemester year
Key Initiatives by Kerala Govt.Key Initiatives by Kerala Govt.
Labour law issues addressed to enableLabour law issues addressed to enable
24x7x52 service24x7x52 service
E-governance a priority - long termE-governance a priority - long term
IT architecture and roadmap forIT architecture and roadmap for
implementationimplementation
Availability of adequate civicAvailability of adequate civic
infrastructureinfrastructure Major infrastructure thrustMajor infrastructure thrust Encourage and promote EnglishEncourage and promote English
language teaching at all levels andlanguage teaching at all levels and
especially in graduate courses toespecially in graduate courses to
meet the short-term needs ofmeet the short-term needs of
the ITES industrythe ITES industry
Expedite unfinishedExpedite unfinished
agenda in regulationagenda in regulation
Expedite unfinishedExpedite unfinished
agenda in regulationagenda in regulation
Drive growth ofDrive growth of
domestic marketdomestic market
Drive growth ofDrive growth ofdomestic marketdomestic market
Proactively addressProactively address
infrastructure andinfrastructure and
talent issuestalent issues
Proactively addressProactively address
infrastructure andinfrastructure and
talent issuestalent issues
Governments role to ensure successGovernments role to ensure success
for the IT / ITES industryfor the IT / ITES industry
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Kerala - Visionary & ReformistKerala - Visionary & Reformist
Government InitiativesGovernment Initiatives
Key Government thrust areasKey Government thrust areas Examples of specific actionsExamples of specific actions
Creating a pro-enterprise,Creating a pro-enterprise, > Comprehensive overhaul & rationalisation> Comprehensive overhaul & rationalisation
regulatory & frameworkregulatory & framework of labour laws.of labour laws.
facilitating investmentfacilitating investment
Single window for IT/ITESSingle window for IT/ITES > 1> 1stst custom-made regulatory frameworkcustom-made regulatory framework
for 24 x 7 x 52 IT/ITES operationsfor 24 x 7 x 52 IT/ITES operations..Establishing Kerala as aEstablishing Kerala as a > IIITM-K as Regional centre of excellence> IIITM-K as Regional centre of excellence
global centre for excellenceglobal centre for excellence > Focused training for BPO & ITES.> Focused training for BPO & ITES.
in HRin HR > Exclusive ITES habitat in Cochin.> Exclusive ITES habitat in Cochin.
> Educational Grid for e-Learning.> Educational Grid for e-Learning.
> International Business School at Cochin.> International Business School at Cochin.
Establishing internationallyEstablishing internationally > 100% Digital Kerala initiative launched.> 100% Digital Kerala initiative launched.
competitive IT infrastructurecompetitive IT infrastructure > Dedicated E-governance Grid.> Dedicated E-governance Grid.
& environment& environment > Carrier Neutral Facility.> Carrier Neutral Facility.
> International consultants for Master Plan> International consultants for Master Plan & Business Development.& Business Development.
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Regulatory Framework Regulatory Framework
Implementation of GovernmentImplementation of Government
InitiativesInitiatives
LabourLabour
LawsLawsLabourLabour
LawsLaws
OthersOthersOthersOthers
ProceduresProceduresProceduresProcedures
24x7x52 service by declaring the ITES sector24x7x52 service by declaring the ITES sector
a public utility service' under the Industrial Disputes Act, 1947.a public utility service' under the Industrial Disputes Act, 1947.Allow women and younger people (in the age group 18-21 to work at night.Allow women and younger people (in the age group 18-21 to work at night.Allow flexible working hours and staggered timings.Allow flexible working hours and staggered timings.Permit use of contract/part-time employees. On a continuing basis.Permit use of contract/part-time employees. On a continuing basis.Facilitate termination of services with fair compensation.Facilitate termination of services with fair compensation.
Facilitate single-window clearance for establishing an ITES unit in the stateFacilitate single-window clearance for establishing an ITES unit in the stateAllow ITES companies to repatriate money abroad for sales and marketingAllow ITES companies to repatriate money abroad for sales and marketing
by removing requirement for inward remittancesby removing requirement for inward remittancesReinstate benefits with respect to remuneration received for services renderedReinstate benefits with respect to remuneration received for services rendered
outside India under Section 80 RRA of IT Actoutside India under Section 80 RRA of IT Act
Assign priority sector status to ITES and provide a debt-funding optionAssign priority sector status to ITES and provide a debt-funding optionKerala Venture Fund established for start-upsKerala Venture Fund established for start-upsBusiness and Technology IncubatorsBusiness and Technology Incubators
AreaArea
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Keralas Value PropositionKeralas Value Proposition
60% cost reduction60% cost reductionfor off-shore processfor off-shore process
Labour cost arbitrage,Labour cost arbitrage,
the reason for cost savings,the reason for cost savings,
likely to exist for the nextlikely to exist for the next
20-30 years.20-30 years. Lowest attritionLowest attrition
60% cost reduction60% cost reductionfor off-shore processfor off-shore process
Labour cost arbitrage,Labour cost arbitrage,
the reason for cost savings,the reason for cost savings,
likely to exist for the nextlikely to exist for the next
20-30 years.20-30 years. Lowest attritionLowest attrition
Faster turnaroundFaster turnaroundtimetime
Time zoneTime zone
differencedifference 24x7 service24x7 service Learning curveLearning curve
effecteffect
Faster turnaroundFaster turnaroundtimetime
Time zoneTime zone
differencedifference 24x7 service24x7 service Learning curveLearning curve
effecteffect
InfrastructureInfrastructure Advanced telecoms Advanced telecoms
best in the countrybest in the country Excellent connectivityExcellent connectivity 3 airports3 airports Lowest power/Lowest power/
bandwidth costsbandwidth costs
InfrastructureInfrastructure Advanced telecoms Advanced telecoms
best in the countrybest in the country Excellent connectivityExcellent connectivity 3 airports3 airports Lowest power/Lowest power/
bandwidth costsbandwidth costs
Indias 1Indias 1stst & only& onlyCOPC companyCOPC company
3 CMM Level 53 CMM Level 5
companiescompanies PerformancePerformance
ExcellenceExcellence
InitiativeInitiative
Indias 1Indias 1stst & only& onlyCOPC companyCOPC company
3 CMM Level 53 CMM Level 5
companiescompanies PerformancePerformance
ExcellenceExcellence
InitiativeInitiative
QualityQualityQualityQuality
CostCostCostCost QualityQualityQualityQuality
KeralasKeralas
ValueValue
PropositionProposition
KeralasKeralas
ValueValue
PropositionPropositionProductivityProductivityProductivityProductivity
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Industry OverviewIndustry Overview
AsiasAsias
largestlargest
IT Park atIT Park at
Trivandrum,Trivandrum,
TechnoparkTechnopark
AsiasAsias
largestlargest
IT Park atIT Park at
Trivandrum,Trivandrum,
TechnoparkTechnopark
IndustryIndustry
domains -domains -
hardware &hardware &telecoms,telecoms,
software &software &
software servicessoftware services
& ITES& ITES
IndustryIndustry
domains -domains -
hardware &hardware &telecoms,telecoms,
software &software &
software servicessoftware services
& ITES& ITES
MultinationalMultinational
representationrepresentation
fromfrom
USA,USA,
Germany,Germany,
Japan,Japan,
France, UKFrance, UK
MultinationalMultinational
representationrepresentation
fromfrom
USA,USA,
Germany,Germany,
Japan,Japan,
France, UKFrance, UK
More than 55More than 55
companiescompanies
includingincluding3 CMM Level 5,3 CMM Level 5,
2 CMM Level 3,2 CMM Level 3,
10 ISO 900110 ISO 9001
companiescompanies
More than 55More than 55
companiescompanies
includingincluding3 CMM Level 5,3 CMM Level 5,
2 CMM Level 3,2 CMM Level 3,
10 ISO 900110 ISO 9001
companiescompanies
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Legacy System Evolution (5 Companies)Legacy System Evolution (5 Companies) Web EnablingWeb Enabling Porting/ConversionPorting/Conversion Development, MaintenanceDevelopment, Maintenance
Business Applications (13 Companies)Business Applications (13 Companies) Custom Projects for Banks/ Insurance/ Health/Custom Projects for Banks/ Insurance/ Health/
Shipping/Travel/RetailShipping/Travel/Retail Internet Technologies (15 companies)Internet Technologies (15 companies) Enterprise Network SolutionsEnterprise Network Solutions
Web Design & HostingWeb Design & Hosting Web Based MultimediaWeb Based Multimedia Intranet Based MISIntranet Based MIS E-Business ColutionsE-Business Colutions
Industry Overview. ServicesIndustry Overview. Services
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Telecom (3 Companies)Telecom (3 Companies)
Transaction Billing SolutionsTransaction Billing Solutions
Maintenance & Application DevelopmentMaintenance & Application Development
Embedded Systems (4 Companies)Embedded Systems (4 Companies)
Board Support Packages (BSPs) & DeviceBoard Support Packages (BSPs) & Device
DriversDrivers
Real-time Operating SystemsReal-time Operating Systems
Firmware Development ServicesFirmware Development Services Assembly, C C++; Embedded Java ProgrammingAssembly, C C++; Embedded Java Programming
DSP Firmware, Software & AlgorithmsDSP Firmware, Software & Algorithms
Industry Overview. ServicesIndustry Overview. Services
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IT Enabled Services (7 companies)IT Enabled Services (7 companies)
BPO including Online/Offline ProcessingBPO including Online/Offline Processing
Call CentersCall Centers
Medical/Legal TranscriptionMedical/Legal Transcription
GISGIS
Animation (3 companies)Animation (3 companies)
2D/3D Animated Content for Films/2D/3D Animated Content for Films/
Advertising/ EducationAdvertising/ Education
CAD/CAM Services (7 companies)CAD/CAM Services (7 companies)
High-end Design & ModelingHigh-end Design & Modeling
Industry Overview. ServicesIndustry Overview. Services
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PlatformsPlatforms
IBM MainframeIBM Mainframe
COBOL, Assembler, PL/1COBOL, Assembler, PL/1
DB2, CICS, IDMS, IMS, WASDB2, CICS, IDMS, IMS, WAS
Client-serverClient-server
Oracle, SQL Server, InformixOracle, SQL Server, Informix
VB, Delphi, C, C#, VC++, Power BuilderVB, Delphi, C, C#, VC++, Power Builder
LinuxLinux
Web TechnologiesWeb Technologies
Java, .Net, XML, EJB, WebsphereJava, .Net, XML, EJB, Websphere
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Key ClientsKey Clients
North AmericaNorth America
Sun, IBM, Cisco, EDS, Costco, Safeway, Toys RSun, IBM, Cisco, EDS, Costco, Safeway, Toys RUs, Alstom, PriceWaterhouseCoopers,Us, Alstom, PriceWaterhouseCoopers,ConvergysConvergys
JapanJapan
Hitachi, Toshiba, NIT, Mazda, Yamaha, Yazaki,Hitachi, Toshiba, NIT, Mazda, Yamaha, Yazaki,ISO, Deutsche BankISO, Deutsche Bank
EuropeEuropeShell, European Space Agency, Dutch Ministry ofShell, European Space Agency, Dutch Ministry ofTransport, KPN, EDS, Philips, KPN/DutchTransport, KPN, EDS, Philips, KPN/DutchTelecom, Motorola, Siemens, IBM, IMG, SwissairTelecom, Motorola, Siemens, IBM, IMG, Swissair
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Leading global players leveragingLeading global players leveraging
Keralas services capabilitiesKeralas services capabilities
Company Description
SwissairSwissairSwissairSwissairThe IT subsidiary of the Swissair Group, IBS has a 400-person captive ODCin Kerala focusing on providing solutions for airline businesses, airportoperations and cargo handling.
The IT subsidiary of the Swissair Group, IBS has a 400-person captive ODCin Kerala focusing on providing solutions for airline businesses, airportoperations and cargo handling.
US TechnologiesUS TechnologiesUS TechnologiesUS TechnologiesHas an Indian subsidiary, US Software, which offers IT solutions to 12Fortune 500 companies.
Has an Indian subsidiary, US Software, which offers IT solutions to 12Fortune 500 companies.
ComcraftComcraftComcraftComcraftHas set up Toonz Animation which does work for Pepsi, Coke and Nestle.A Global award winner in animation and digital content, Toonz is the 1st digital studio in India.
Has set up Toonz Animation which does work for Pepsi, Coke and Nestle.A Global award winner in animation and digital content, Toonz is the 1 st digital studio in India.
Hays DocHays DocHays DocHays DocHas set up a support center for its European document managementoperations.
Has set up a support center for its European document managementoperations.
24x7Customer24x7Customer24x7Customer24x7CustomerCustomer services for 1 of the top 2 global financial; long-distance telco; carrental and hotel chain companies.
Customer services for 1 of the top 2 global financial; long-distance telco; carrental and hotel chain companies.
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Aggressive growth byAggressive growth by
ITES companies in KeralaITES companies in Kerala
ExampleExample Year of set upYear of set up Area of OperationsArea of Operations Status / Future PlansStatus / Future Plans
IBSIBS 1997 Aviation Industry solutionsEmployee base has grown from20 to 375. Revenues have grownfrom USD 5 mn to USD 10 mn.
US SoftwareUS Software 1999 Finance, Retail, Bankingsolutions Employee base has grown from20 to 400 - to increase to1000 by Y2003.
NeSTNeST 1991 Networking and softwaresolutionsEmployees 3000. Plans tobecome a USD 250 mn Co.by Y2005.
SunTecSunTec 1997Finance Industry solutions Plans to grow to USD 1000 mn
plus by Y2005.
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EndorsementsEndorsements
A lesser known aspect of KeralaA lesser known aspect of Keralais that below the lush greenis that below the lush green
landscape and serene backwaterslandscape and serene backwaters
lie a plethora of optical fibrelie a plethora of optical fibre
cables that service two-thirdscables that service two-thirds
of Indias entire data trafficof Indias entire data traffic
CB Richard EllisCB Richard EllisMay 2002May 2002
A lesser known aspect of KeralaA lesser known aspect of Keralais that below the lush greenis that below the lush green
landscape and serene backwaterslandscape and serene backwaters
lie a plethora of optical fibrelie a plethora of optical fibre
cables that service two-thirdscables that service two-thirds
of Indias entire data trafficof Indias entire data traffic
CB Richard EllisCB Richard EllisMay 2002May 2002
Kerala is the best-networkedKerala is the best-networked
state in the country and offersstate in the country and offers
the best possible connectivity.the best possible connectivity.
Keralas new IT policy is aKeralas new IT policy is a
radical one. The special attentionradical one. The special attentionto the ITES industry is ato the ITES industry is a
particularly welcome move.particularly welcome move.
NASSCOMNASSCOM
December 2001December 2001
Kerala is the best-networkedKerala is the best-networked
state in the country and offersstate in the country and offers
the best possible connectivity.the best possible connectivity.
Keralas new IT policy is aKeralas new IT policy is a
radical one. The special attentionradical one. The special attentionto the ITES industry is ato the ITES industry is a
particularly welcome move.particularly welcome move.
NASSCOMNASSCOM
December 2001December 2001
Technopark offered completeTechnopark offered complete
facilities, state-of-the-artfacilities, state-of-the-art
communication and an inspiringcommunication and an inspiring
ambience. We were fullyambience. We were fully
operational within six monthsoperational within six monthsof our decision. The added plus forof our decision. The added plus for
us has been the wealth of talent inus has been the wealth of talent in
Kerala. We're delighted to be here."Kerala. We're delighted to be here."
Toonz AnimationToonz Animation
January 2000January 2000
Technopark offered completeTechnopark offered complete
facilities, state-of-the-artfacilities, state-of-the-art
communication and an inspiringcommunication and an inspiring
ambience. We were fullyambience. We were fully
operational within six monthsoperational within six months
of our decision. The added plus forof our decision. The added plus for
us has been the wealth of talent inus has been the wealth of talent in
Kerala. We're delighted to be here."Kerala. We're delighted to be here."
Toonz AnimationToonz Animation
January 2000January 2000
"This is an exciting concept."This is an exciting concept.IT is a crucial element of the future,IT is a crucial element of the future,
both in the private sector & asboth in the private sector & as
applied to Government. If Kerala canapplied to Government. If Kerala can
marshal its current advantagesmarshal its current advantages
and market them successfully,and market them successfully,
the future will be bright."the future will be bright."
Ambassador of USA to IndiaAmbassador of USA to IndiaFebruary 2002February 2002
"This is an exciting concept."This is an exciting concept.IT is a crucial element of the future,IT is a crucial element of the future,
both in the private sector & asboth in the private sector & as
applied to Government. If Kerala canapplied to Government. If Kerala can
marshal its current advantagesmarshal its current advantages
and market them successfully,and market them successfully,
the future will be bright."the future will be bright."
Ambassador of USA to IndiaAmbassador of USA to IndiaFebruary 2002February 2002
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Source: NASSCOM-McKinsey StudySource: NASSCOM-McKinsey Study
Size of circle correspondsSize of circle corresponds
to the number of qualifiedto the number of qualified
workers in that countryworkers in that country
Size of circle correspondsSize of circle corresponds
to the number of qualifiedto the number of qualified
workers in that countryworkers in that country
Capability of Workers
Capability of Workers
Qualification/capabilities
Foreign languages,
primarilyEnglish
Quality of work/workethics
Cost differential
The People FactorThe People Factor
High
Low
High
India
UK
Australia
Ireland
Holland
Singapore
Hong Kong
Philippines
Mexico
China
KeralaKeralaKeralaKerala
Low
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India
UK
Australia
Ireland
Holland
Singapore
Hong Kong
Philippines
Mexico
China
KeralaKerala
LocationLocation
AttractivenessAttractiveness
InfrastructureInfrastructure
CommunicationCommunication
BasicBasicinfrastructureinfrastructure
Trivandrum, Kochi
Rated as #2 and #3respectively. Bestcities in India to do
business in
Business Today Study
(Dec 2001)
Trivandrum, Kochi
Rated as #2 and #3respectively. Bestcities in India to do
business in
Business Today Study
(Dec 2001)
The Infrastructure FactorThe Infrastructure Factor
Source: NASSCOM-McKinsey StudySource: NASSCOM-McKinsey Study
High
Low
HighLow
Size of circle correspondsSize of circle corresponds
to the number of qualifiedto the number of qualified
workers in that countryworkers in that country
Size of circle correspondsSize of circle corresponds
to the number of qualifiedto the number of qualified
workers in that countryworkers in that country
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High
Low
HighCapability of Workers
Location
Att
ractiv
eness
India
UK
Australia
Ireland
Holland
Singapore
Hong Kong
Philippines
Mexico
China
KeralaKeralaKeralaKerala
LocationLocation
AttractivenessAttractiveness
InfrastructureInfrastructure
- Communication- Communication
- Basic Infrastructure- Basic Infrastructure
Country Risk/FDICountry Risk/FDIIncentivesIncentives
- Attractive Incentives- Attractive Incentives
- Political incentives- Political incentives
Time ZoneTime Zone
AttractivenessAttractiveness
LocationLocation
AttractivenessAttractiveness
InfrastructureInfrastructure
- Communication- Communication
- Basic Infrastructure- Basic Infrastructure
Country Risk/FDICountry Risk/FDIIncentivesIncentives
- Attractive Incentives- Attractive Incentives
- Political incentives- Political incentives
Time ZoneTime Zone
AttractivenessAttractiveness
Keralas PositionKeralas Position
Source: NASSCOM-McKinsey StudySource: NASSCOM-McKinsey Study
Size of circle correspondsSize of circle corresponds
to the number of qualifiedto the number of qualified
workers in that countryworkers in that country
Size of circle correspondsSize of circle corresponds
to the number of qualifiedto the number of qualified
workers in that countryworkers in that country Low
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Kerala - Key BenefitsKerala - Key Benefits
A Bouquet of Services from ITES to EmbeddedA Bouquet of Services from ITES to EmbeddedSystems.Systems.
Reliable and redundant data connectivity optionsReliable and redundant data connectivity options
Good air connectivity with USA/Europe Singapore /Good air connectivity with USA/Europe Singapore /Middle EastMiddle East
Stability of operations:Stability of operations:
Lowest employee attrition rates in IndiaLowest employee attrition rates in India
Kerala rated 1Kerala rated 1stst in Law & Order in Indiain Law & Order in India
Stable Government, stable policiesStable Government, stable policies
Risk of natural disasters/war minimalRisk of natural disasters/war minimal
Green environs, soothing ambience One of the 50Green environs, soothing ambience One of the 50
must-see destinations of a lifetime - Nationalmust-see destinations of a lifetime - NationalGeographic TravelerGeographic Traveler
Excellent local manpower pool highest HDI in IndiaExcellent local manpower pool highest HDI in India
Excellent HR practicesExcellent HR practices
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Kerala - Business OpportunitiesKerala - Business Opportunities
OffshoreOffshore
SoftwareSoftware
DevelopmentDevelopment
OffshoreOffshore
SoftwareSoftware
DevelopmentDevelopment
ProductProduct
MarketingMarketingProductProduct
MarketingMarketing
BusinessBusiness
ProcessProcess
OutsourcingOutsourcing
BusinessBusiness
ProcessProcess
OutsourcingOutsourcing
OnsiteOnsite
ConsultingConsultingOnsiteOnsite
ConsultingConsulting
JointJoint
Ventures/Ventures/
StrategicStrategic
AlliancesAlliances
JointJoint
Ventures/Ventures/
StrategicStrategic
AlliancesAlliances
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KeralKeralaaEmerging ICTEmerging ICT
HubHubin South Asiain South Asia
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Thank YouThank You