UPM FORMI 3D CO-BRANDING GUIDELINESValid from July 2017

When printing, please note that the guidelines have been designed in A3 format

Overview

UPM Formi 3D is a cellulose fibre reinforced plastic composite, designed especially for 3D printing. Light colours, a natural touch, fine details and good processability are all achieved with UPM Formi 3D. This document contains co-branding guidelines for UPM Formi 3D, including instructions for the use of logos and product names. Follow these guidelines and UPM Formi 3D Brand Element Guidelines when utilizing UPM brand elements in your advertising and promotional materials. For more information www.upmformi.com/contact-us

UPM FORMI 3D CO-BRANDING GUIDELINES UPM Formi 3D – Contents

UPM Formi 3D5

CONTENTS

1.1 THE USE OF PRODUCT NAME1.2 BOILERPLATE FOR MARKETING MATERIALS1.3 WEB BANNERS

The vertical version is the main version of the combination. The proportion of the elements is fixed and should not be changed. The colour of the product name is always black. The Biofore logo is always green and black.

The space between the product name and the Biofore logo equals the height of the product name.

The product name and the Biofore logo should always appear within a clear space (exclusion zone). No other visual elements (graphic, photographic or textual) are allowed within the exclusion zone. The clear space ensures maximum legibility and impact. The clear space is included in the original files.

The minimum height for the clear space is 29,3 mm (0.39”) or 90 pixels.

The vertical version of the product name is used only when the horizontal version cannot be used. It is designed specifically for square formats.

Only if the height of the space is smaller than 29,3 mm (0.12” or 90 pixels), can the tagline be left out.

The minimum width of the UPM logo is 10 mm (0.39”) or 30 pixels. In sizes smaller than the minimum, use the product name without the company logo or the Biofore logo. The typeface for UPM is Futura Std Medium, as well as the typeface for Formi 3D.

Please use the ready-made originals. To get the originals, please contact Communications Servicepoint or download them directly from PET, http:// pet.upm-kymmene.com.

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USE OF PRODUCT NAME

UPM Formi 3D 1.1

The combination of the product name and the Biofore logo is used whenever it is not possible or reasonable to use the boilerplate (see page 1.2.). The product name is used alone only if there is not enough space for the combination.

Minimum size in printed and digital communication

Minimum size in printed and digital communication

In sizes smaller than the minimum, use the product name only

The clear space

The vertical version

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UPM Formi 3D

The proportions of the elementsThe main format is the vertical version

0.25 A

UPM Formi 3D0.35 A

A

0.5 A

Minimum height29.3 (0.12”) mm

90 px

0.25 A

UPM Formi 3D0.35 A

A

0.5 A

0.1 A

0.1 A0.35 A

UPM Formi 3D UPM Formi 3D

A

0.25 A

0.3 A

0.1 A

0.2 A 0.2 A

0.25 A

Height60 – 90 px

20 – 29.3 mm (0.08–0.12”) UPM Formi 3D

UPM Formi 3DHeight< 60 px

< 20 mm (< 0.08”)

Minimum size of companylogo is 10 mm (0.39”)or 30 pixels in width.

UPM Formi 3D

Naturally perfect printsUPM Formi 3D

Naturally perfect printsUPM Formi 3D

Naturally perfect printsUPM Formi 3D

The boilerplate combines the tagline, the logo and the key image. There are several alternative compositions. The boilerplate originals include trimming allowances for applications where the boilerplate is located either at the left or right margin.

You’ll find an alignment mark in the lower margin of the original files to help you determine the exact placement.

The minimum height for the boilerplate is 27,5 mm (1,08”). The minimum height on web or other digital solutions is 85 pixels.

The boilerplates are scalable in size. To make sure that the legibility of the text is not compromised, never use a size smaller than the minimum depicted on this page.

The tagline font is always Futura Std Heavy for word “Naturally” and Futura Std Medium for “perfect prints”. Also the product name “UPM Formi 3D” is written in Futura Std Medium.

The text colours are: UPM Green: PMS 369CMYK EURO: C 60, Y 100CMYK SWOP (US): C 60, Y 100, K 5RGB: R 82, G 160, B 12Hex: #52a00c

PMS BlackCMYK EURO, SWOP (US): C 0, M 0, Y 0, K 100RGB: R 26, G 24, B 29Hex: #1a181d

. Minimum size27,5 mm (1.08”)85 px

Minimum size3

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BOILERPLATE FOR MARKETING MATERIAL

UPM Formi 3D 1.2

The boilerplate with the key message is always the primary choice for all marketing materials and packaging solutions. The boilerplate attracts attention and sends a stronger message than the product logo on its own. The boilerplate communicates disctinctly what UPM Formi 3D stands for.

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Boilerplate

www.company.com www.company.com

Company nameStreet address 2,

P.O. Box 00FIN-0000 City

Tel. +358 000 0000

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FOR LEFT MARIGIN

CENTERED

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FOR RIGHT MARIGIN

Examples of the boilerplate placement

Scale the boilerplate according to the format in use

Example of the boilerplate on the back cover of an A4-sized brochure.

Example of the boilerplate in an ad.

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Headline headline headline headline

Poster A4A3

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Naturally perfect printsUPM Formi 3D Naturally perfect prints

UPM Formi 3D

Naturally perfect printsUPM Formi 3D

Naturally perfect printsUPM Formi 3D

Naturally perfect printsUPM Formi 3D

Naturally perfect printsUPM Formi 3D

WEB BANNERS

UPM Formi 3D 1.3

The boilerplate can also be used in online applications, but for specific web banners use the design principles shown here. The key elements of the web banners are white space, the cut-out UPM Formi 3D key image, the Biofore logo, the tagline and UPM Formi 3D product logo. The Biofore logo is positioned on the top of the vertical banner and on the right side of the horisontal banner.

Naturallyperfect printsUPM Formi 3D

Naturallyperfect printsUPM Formi 3D

Naturallyperfect printsUPM Formi 3D

On vertical web banners, the Biofore logo is on the top right corner and the tagline on the left.

On horizontal web banners, the Biofore logo is centered on the top. The tagline and UPM Formi 3D logos are also centered.

Cut-out UPM Formi 3D key images are always used.The minimum size for white surface is 50%.

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Minimum sizeof company

logo is 30 pixels in width.

Vertical web banner

Horizontal web banner

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Naturallyperfect printsUPM Formi 3D