13
LA CULTURE BOOK Landscape Architecture

UOLA Brand Book

Embed Size (px)

DESCRIPTION

University of Oregon's Landscape Architecture department commissioned a brand book to be made in 2011 that explored the diversity and excitement of their program.

Citation preview

LACULTURE BOOKLandscape Architecture

OUR PURPOSEWe cultivate and maintain a closely knit, diverse community of individuals with a motivation to collaborate with, learn from, and respect one another. We stress the interactions between biophysical processes and the development of constructed spaces. We strive to help students creatively adapt their passion for sustainability and social justice into professional, hands-on projects that produce real-world results.

IN SHORT, WE EMPOWER OUR STUDENTS TO MAKE GOOD.

WE ARE MORE than just a department. We’re a collective: thriving together, interacting and conversing with each other and the rest of the School of Architecture and Allied Arts. Our interpersonal, interdisciplinary style of education allows us to unify multiple perspectives and overcome both perennial and contemporary challenges in innovative ways.

Fostering a collegial environment

CO

MM

UN

ITY

Our drive and

devotion set us

apart academically,

but a big part

of what makes

the University of

Oregon remarkable

is its location. From

the woods to the

Willamette River,

from the coast

to the Cascades,

Oregon’s natural

beauty is a catalyst

that inspires us to

push boundaries

and redefine our

industry.

WHERE UO’S EUGENE CAMPUS is minutes from the wilderness or an hour from the coast or the mountains, our facilities in the White Stag Block of Portland are nestled in the center of an urban experience rich with forward-thinking design, city-wide contemporary architecture, and the kind of community and attitudes that turn inventive ideas into beautiful realities.

OUR CITIES ARE LIKE NONE OTHER IN THE WORLD: THERE IS NOWHERE LIKE OREGON.

Pho

to b

y E

ric R

. Bis

hott

“”

Our job is to revolutionize our surroundings for generations to come.

FireEcology

UrbanFarm

HistoricPreservation

Alternative Futures

Climate Change

Planning

LandscapeRepresentation

Urban Design

Respond to and beautify marginalized spaces in the city.

Anticipate and plan for the evolving challenges of the future.

Courthouse Garden

Learn about community service and the maintenance of urban gardens.

Grow & harvest real food in a real urban environment.

Ask and answer the question “What if?”

Model the world as we see it and as we want it to be.

Study inKyoto

Delve into the unique perspectives and urban landscapes of Kyoto, Japan.

Safeguard yesterday for today and tomorrow.

Study wildfires, controlled burns, and how to manage this powerful but dangerous tool.

Fire Ecology

TH

E W

OR

KS

PA

CE

They are expressions of our academics,

creativity, and personal

identities.

The studio spaces of landscape architects are

more than places to develop and execute ideas.

These busy, eclectic spaces offer a glimpse into how our minds work.

We like to get our hands dirty

WE PARTNER

with groups like Design Bridge,

Urban Farm, and the American

Society of Landscape Architects

to focus on real-world projects that

are carried through to completion.

WE GROW TOGETHER

We have one faculty member

for every twelve students.

Graduates, undergraduates

and professors share ideas and

expertise in small, 15-20 person

classes and studios.

We make sure that when we leave

footprints behind, they’re green.

but we make sure ours is for the better.

We tackle our projects with the utmost

respect for the world we all share,

thinking in the long-term and solving

problems in a distinctly Oregonian way.

MANY INDUSTRIES HAVE AN IMPACT ON NATURE,

the most

prioritiesurban

and rural

publicspaces

the word “landscape”

it’s moremarginalized

urban spaces

unrealizedpotential

evokes images ofWe are involved in the

design of the most public of spaces,

applying our unique combination of skills

and priorities to issues facing communities

both urban and rural.

TO MANY, THE WORD “LANDSCAPE” evokes images of lush forests, snow-capped mountains, and sunburnt deserts. But to landscape architects, it’s about more than natural beauty. In vacant lots, the places between buildings,and other marginalized urban spaces, we see sites filled with unrealized potential.

WE ARE STUDYING FOR MORE THAN THE DIPLOMA, SEEKING MORE THAN A PROFESSION.

We’re also here because the Department of Landscape Architecture gives us the opportunity

to pursue our ambitions and provides us with practical knowledge of the professional world.

Our alumni have gone on to work in multitudes of positions, practices, and locations across the

country and throughout the world.

WORLD

REAL

WE ARE