FINAL YEAR BBA(H) STUDY PAPER ON

“CORPORATE SOCIAL RESPONSIBILITY ARE RISING CONCEPT WITHIN THE PUBLIC SECTOR UNIT”.

SUBMITTED BY: -

GROUP MEMBERS

SUSHMITA SATPATHY - 15405015062

UMANG SINGH - 15405015067

BUMBA GHOSH - 15405015007

RITUPARNA DAS - 15405015034

STREAM: -BBA(H)

YEAR-3rd (THIRD) SEMESTER: -6TH (SIXTH)

SESSION: -2015-2018

COLLEGE: - DINABANDHU ANDREWS INSTITUTE OF TECHNOLOGY AND MANAGEMENT

UNVERSITY: - MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHONOLOGY WEST BENGAL

ACKNOWLEDGEMENT: -“Acknowledging the debt is not easy for us as we are indebted to so many people”

I take this opportunity in expressing the fact that this project report is the result of incredible amount of encouragement, co-operation and moral support that I have received from others.

Words alone cannot express my deep sense of gratitude to MRS.ANWESHA MUKHERJEE who provided me an opportunity to do a project on” corporate social responsibilities are the raising concept within the public sector unit”. Her valuable guidance and support made this project work an enlightening educational experience. her consistent support and co-operation showed the way towards the successful completion of the project.

I would like to express my deep sense of gratitude to all the members who directly or indirectly helped me during my project work.

INTRODUCTION: -The government of India in 1976 had inserted the term “socialist “in the preamble of country’s constitution thereby committing itself to ensuring the development process. But post liberalization (1991) can be seen in the context of the larger role being conscious carved for the private sector in any economy which was earlier largely controlled and managed by the state now, increasing acceptance of CSR by large no of corporate.

The idea of CSR first cane up in 1853. The world business council for sustainable development defined CSR as “the continuing commitment by business to behave ethically and to contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large.”

“CSR IS ABOUT HOW COMPANIES MANAGE THE BUSINESS PROCESS TO PRODUCE AN OVERALL POSITIVE IMPACT ON SOCIETY”

“Corporate social responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interaction with their stakeholder”.

CSR is generally understood as being the way through which the companies achieves a balance of economic, environmental and social imperatives.

WHY CORPORATE SOCIAL RESPONSIBILITY IS IMPORTANT?Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society in some way. this effort can range from donating money to non-profits to implementing environmentally friendly policies in the work place.

Top CSR statistics

The amount that corporation gave to charities last year.

Consumers are willing to pay more for products from socially responsible companies.

Of the world’s largest 250 companies now publish CSR report.

17.8 billion

55%

93%

WHY CORPORATE SOCIAL RESPONSIBILITY

Satisfied Employees.

Employees want to feel of the organization they work for. An employee with a positive attitude towards the company is less likely to look for a job elsewhere. It is also likely that you will receive more job applications because people want to work for you.

More choice means a better workforce. Because of the high positive impact of CSR on employee wellbeing and motivation, the roll of HR in managing CSR projects is significant.

Satisfied Customers.

Research shows that a strong record of CSR improves customer`s attitude towards the

company. If a customer likes the company, he/she will buy more products or services and will be less willing to change to another brand.

Positive PR.

CSR provides the opportunity to share positive stories online and through traditional media. Companies no longer have to waste money on expensive advertising campaigns. Instead they generate free publicity and benefit from worth of mouth marketing.

Cost Reductions.

A CSR program doesn`t have to cost money. On the contrary. If conducted properly a company can reduce costs through CSR

Companies reduce costs by:

More efficient staff hire and retention

Implementing energy savings programs

Managing potential risks and liabilities more effectively

Less investment in traditional advertising.

More Business Opportunities.

A CSR program requires an open, outside oriented approach. The business must be in a constant dialogue with customer, suppliers and other parties that affect the organization. Because of continuous interaction with other parties, your business will be the first to know about new business opportunities.

Long Term Future for Your Business. CSR is not something for the short term. It’s all about achieving long term results and business continuity. Large businesses refer to- Shaping a more sustainable society.

SIGNIFICANCE OF CSR: -1. CSR helps in strengthening the relationship

between companies and stakeholders.2. It enables continuous improvement and

encourages innovations.3. Attracts the best industries as a society

responsible company.4. Provides additional motivation to the

employees.5. Mitigates risk as a result of its effective

corporate governance framework.6. Enhance ability to manage stakeholder’s

expectation.

DRIVES OF CSR: -

Care for all stakeholders. Ethical functioning. Respect for worker’s right and welfare. Respect for human rights. Respect for environment. Activities for social and inclusive development.

OBJECTIVE OF THE STUDY: -

The main objective of the study is confined to various corporate social responsibilities at NTPC LTD and BHARAT PETROLEUM CORPORATION LTD. Hence the topic under the study required the deep analysis of both the positive and negative aspect and is usually wide as the research preferred to home through discussion about the corporate social responsibility.

THE PURPOSE OF THE STUDY: - To determine the activities undertaken by the NTPC

& Bharat petroleum ltd. as a part of CSR. To observe whether the people are satisfied with

the facilities being provided as the part of CSR by NTPC & Bharat petroleum ltd.

To analyze whether the CSR is the raising concept within the public sector unit.

PUBLIC SECTOR UNDERTAKINGS:-

The Government owned company corporations are termed as public sector undertakings PSUs in India. In a PSUs majority (51% or more) of the paid up share capital is held by central government or by any state govt. or party by the central govt. and partly by one or more state govt.

ROLE OF PUBLIC SECTOR UNDERTAKINGS: -building Public sector undertakings have laid a strong foundation for the industrial development of the

country. The public sector is less concerned with making profits. Hence they play a key role in nation activities which take the country in the right directions.

CORPORATE SOCIAL RESPONSIBILITY OF PUBLICSECTOR UNDERTAKINGS: -The govt. has issued the guidelines on corporate social responsibility for central public sector enterprise following the committee on public undertakings (1993-1994) recommended a number of measures in its 24th report on social responsibilities and public accountability of public undertakings.

PUBLIC SECTOR UNDERTAKINGS OBJECTIVES: -Maximize social welfare and ensure balanced economic development

Ownership:-owned by government

Management: -managed by government

Capital: -raised from govt. sometimes through public issues.

Area of operation:-operation in basic and public utility sectors.

COMPANY PROFILE:-

Formally called National thermal power corporation Ltd

Type Public sector

Industry Electric utility

Founded 7 November 1975; 42 years ago

Headquarters NTPC Bhava, scope complex, institutional area, New Delhi

Area served INDIA

Service Electricity generation and distribution natural gas exploration, production.

Vision: - “TO BE THE WORLD’S LARGEST AND BEST POWER

PRODUCER, POWERING INDIAN’S GROWTH”

MISSION: -“Develop and provide reliable power, related products and services at competitive prices, integrating multiple energy sources with innovative and eco-friendly technologies and contribute to society.”

OBJECTIVES: -

•Make available reliable and quality power in increasingly large quantities at competitive prices and ensure timely realization of revenues.

•Adopt a broad portfolio including hydropower, LNG, nuclear power and non-conventional and eco-friendly fuels.

•Develop a strong portfolio of profitable business in overseas market including technical services, generation assets.

“CSR in NTPC is a deeply ingrained belief of doing business by adding value to the community and society on a sustainable basis through dedicated policies, institutional setup and engagement process to promote inclusive growth

CSR CD COVEAGE

COMPANY PROFILE: -

Type Public

Traded as BSE:500547NSE:BPCL

Industry Oil and gasHeadquarters Mumbai, IndiaKey People D Raj KumarProducts Petroleum, natural gas, and

othersowner Government of IndiaWebsite www.bharatpetroleum.co

m

VISION: -“TO BE A MODEL CORPORATE ENTITY WITH SOCIAL RESPONSIBILITY

COMMITTED TO ENERGIZING LIVES THROUGH SUSTAINABLE DEVELOPMENT “MISSION: -“TO CREATE A POSITIVE IMPACT IN ALL THE COMMUNITIES WHERE WE OPERATE “•To transform 150 villages from water scare to water positive •To enable education of more than 10lakh children.•To create a resource of expert panel on issues pertaining to our thrust areas.•To encourage employees volunteering through our corporate culture and have a minimum of 10% of employees volunteering in the next five years.

RESEARCH METHODOLOGY: -This study paper consists of the secondary data collected from the internet, books and magazines. This paper only focuses on the CSR activities taken by the respective companies towards the social satisfaction, growth and development of the society.

CORPORATE SOCIAL RESPONSIBILITY IN

BHARAT PETROLEUM LTD.

Rainwater harvesting “project boond”

“project boond aims to make the seasonally water-scare tribal region of western Ghats water sufficient by repairing wells and constructing bunds”

This area falls in the rain-shadow of the western Ghats, and while it receives adequate precipitation during the monsoon season it becomes completely parched by feb-march, remaining that way till the next monsoon. The main objective was to make this seasonally water-scare tribal region water sufficient, provide safe drinking water, enable perennial agricultural and reduce distress and out mitigation etc.

The work undertaken to meet these objectives included: -

Repairs and leak proofing of wells Repairs of existing washed out wells Underground bunds Construction of Kolhapur type bund on river Reducing water seepage from ponds Building of gabions on the monsoon streams.

CORPORATE SOCIAL RESPONSIBILITY IN NTPC

Rajiv Gandhi combined cycle power project: -Rajiv Gandhi combined cycle power project (NTPC kayamkulam) is a power generating company with installed plant capacity of 360MW.It is situated in Alappuzha district of Kerala state. The plant works on combined cycle principle. And there are two gas turbines with 115.20MW capacities. These turbines work on Brayton cycle principle. And also a Strems turbine which works on Rankine cycle and has an output capacity of 129.117.

UNIQUE FEATURES OF RGPPCC

First coastal based project of NTPC First fully liquid fuel(Naphtha)based project power of

NTPC. First NTPC power project where filling was done by

dredging followed by dynamic compaction. First NTPC project where ground improvement was

done by sand piling at the plant site. First to have a 245kv gas insulated switch yard.

Being a responsible corporate citizen, NTPC formulated a comprehensive corporate social responsibility-community development(CSR-CD) plan. At RGCCPP, kayamkulam,CSR-CD activities are being under taken based on the need assessment survey conducted from time to time in association within the district administration/local panchayat/villagers and various stake holders.

During the construction phase of the project, an extensive R and R programme was implemented for project affected persons and launched various self employment and income generating schemes for their benefit, which have since been completed.

IMPLEMENTED WORKS IN 2010-2011 ARE-:

Eye Camp-

Two eyes checkup camps were organized during 2010-2011 by “Samunnathi” an NGO promoted by NTPC, in association with Arvind eye hospital.

Construction of bicycle shed-:

A bicycle shed was constructed with the financial assistance of NTPC under its CSR-CD programme in government girls high school, Haripad.

Flood relief materials-:

Flood relief materials in the form of provisional items were distributed to the flood affected person of Pallipad villages in association with “Samunnathi”

Construction of roads-

Construction of roads in Chignolin, Chapped and Pallipad

panchayats were also undertaken under CSR-CD initiatives.

Other CSR activities

Construction of tube wells and water tanks for providing drinking water.

Drains to prevent water logging.

Village roads, waiting shed, street lightning, donation of furniture to school and hospitals.

Scholarship to the IIT students.

Major CSR-CD initiatives of NTPC-RGCCPP in taking care of the health of coastal village in Thrikkumaputha and Arattupuzha villages has become a reality. Launching of two mobile medical units to provide free medical facilities to the people of Tsunami effected areas has also been undertaken. Mostly they are Prom to-

Fever Asthma Joint pain Tonsil Heart problem Cancer etc.

DATA ANALYSIS-

RGCCPP NTPC-

There are two mobile medical units each consisting of a doctor, a pharmacist and a nurse covered towards per day. In a survey it was found that

Level of satisfaction

Level of satisfaction No of patientsHighly satisfied 68Fairly satisfied 32Not satisfied 0

HIGHLY SATISFIED FAIRLY SATISFIED NOT SATISFIED0

10

20

30

40

50

60

70

80

NO.OF PATIENTS

Analysis: -

68% of the patients are highly satisfied with the mobile medical facilities provided by RGCCPP, NTPC Kayamkulam.

32% of the patients are fairly satisfied. 0% not satisfied

Interference: -

Hence max no of patients are highly satisfied with the facility provided by RGCCPP, NTPC Kayamkulam.

Regularity

Regularity No of patientsYes 92No 8

YES NO0

10

20

30

40

50

60

70

80

90

100

NO. OF PATIENTS

Analysis: -

92% of the patients believe that NTPC is regular with the mobile medical checkup.

8% is irregular.

Inference: -

Thus most of the patient believe that NTPC is regular with the mobile medical checkup.

Duration of medicine provide to patients

Duration No of patients1 day 03-5 days 9510-15 51month 0

1 DAY 3-5 DAYS 10-15DAYS 1 MONTH0

10

20

30

40

50

60

70

80

90

100

NO.OF PATIENTS

Analysis: -

0% of the patients agrees with the fact that the duration of medicines provided to them are for 1 day.

95% for 3-5 days

5% for 10-15 days 0% for 1month

Inference: -

Most of the patients agree with the fact that the duration of the medicines provided to them are for 3-5 days.

Perception on health improvement of people after lunching of the mobile medical units by RGCCPP, NTPC:

Perception No of patientsYes 55To some extent 45No 0

YES TO SOME EXTENT NO0

10

20

30

40

50

60

NO.OF PATIENT

Analysis: -

55% of the patient feel that yes there is a change in the health of the people after launching of the mobile medical units by RGCCPP, NTPC.

45% to some extent. 0% no change.

Inference: -

Most of the patient feel that there is a change in the health of the people after launching mobile medical units by RGCCPP, NTPC Kayamkulam.

THE RAINWATER HARVEATING “PROJECT BOOND”

Perception on health improvement of people after launching of the project boond.

PERCEPTION NO.OF PEOPLEYES 55TO SOME EXTEND 45NO 0

YES TO SOME EXTENT NO0

10

20

30

40

50

60

NO.OF PEOPLE

ANALYSIS:-

55% of the people feel that yes there is a change in the health of the people after the launching of the project boond.

45% of the people to some extent 0% no change

Awareness level amongst women and their greater participation in village development.

Awareness level No.of peopleYes 76To some extent 23No 0

YES TO SOME EXTENT0

10

20

30

40

50

60

70

80

NO.OF PEOPLE

FINDINGS & CONCLUSION: -The major CSR-CD initiatives taken by the NTPC in RGCCPP was the launching of two mobile medical facility units each consisting of a doctor, nurse and a pharmacist that would run into thrikkunnaphuza village providing free medicines as they are tsunami affected areas. Overall they have 12 words each day they cover 2 words and around 40-50 patients visit each time due to drastic climatic changes and located near the coast, they are mostly prone to tuberculosis and cancer. And 90% of the patients were happy and highly satisfied with the facility being provided by the RGCCPP NTPC.

The rainwater harvesting “project boond” initiative taken by Baharat petroleum led to reduction in water carrying drudgeries thereby improving health of entire family, especially women.it led to higher awareness level amongst women and their greater participation in village development .it led to improved school attendance of girls from these villages.

SL NO. Name of the CPSE

Year Total fund allocated for CSR (RS CRORE)

Percentage of profit after tax ( pat) of previous year

Funds utilization for CSR (IN CRORE)

1 Bharat petroleum ltd.

200920112012

37.69131.1195.60

1.281.281.28

46.85128.4148.80

2 NTPC ltd 200920112012

16.7472.3745.52

16.7472.3745.52

0.200.830.50

Hence we can conclude that corporate social responsibility are the raising concept within the public sector units.

The companies in their CSR activities should give more preference for education, environmental issues, poverty elevation programme, employment generation, roads and power etc. in order to move from theory to concrete action, many obstacles need to be overcome. a key challenge facing business is the need for more reliable indicators of progress in the field of CSR, along with dissemination of CSR strategies. lack of transparency is another issue which needs to be focused. this is mainly due to the fact that there is little need of knowledge about the CSR within the local communities since no sincere efforts has been made to create awareness about the CSR and win the confidence of the local communities.

Lastly but not least there is a need to increase the understanding and active participation of business in equitable social development as an integral part of good business practice.

SUGGESTION: -

Each and every company should undertake the element of corporate social responsibility into consideration.it is for the benefit of the company’s long life and consistent growth.

As we have seen in both the company NTPC LTD & Bharat petroleum ltd. Have conducted a no of social responsibility activity it has gained a good reputation in the globally competitive market.

In these days more social responsibility you undertake, more you will get consumer’s loyalty.

As the business is being operated within the society, it become compulsory to conduct CSR activities to win consumers’ confidence and represent a global brand image.

At last to say “we should give back to the world, what we take from it.”

BIBLIOGRAPHY: -

www.wikipedia.comwww.indianngos.comwww.bharatpetroleum.inwww.NTPCltd.in