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Un-Social Media
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Social Professionals
As a Texas REALTOR®, you know that the Internet has completely changed the way our buyers and sellers search for properties and seek information. Which means the rules of marketing and promotion in real estate have changed as well. If you’re going to keep up, you need to update your marketing strategies. You MUST market online. ~ John Gromly, VP, Communications & Marketing, TAR
NAR Home Buyer and Seller Generational Reports 2015 - Highlights
• Gen Y comprises the largest share of home buyers at 32 percent, which is larger than all Baby Boomers combined.
• Gen Y also has the largest share of first-time buyers at 68 percent.• Among all generations of home buyers, the first step in the home buying process is looking online
for properties for sale.• Younger generations of buyers typically find the home they purchase through the internet, while
older generations of buyers first found the home they purchased through their real estate agent.
"Entrepreneurs, and would-be entrepreneurs, have got to be part of our finding a 21st-century sweet spot."
~ Bill Clinton, 42nd President
Inc. Magazine, September 2015
Inc. Magazine, September 2015
HootSuite • Social Media Management Platform
• Manage up to 3 social media accounts for free
• More access with paid subscription
• Analytics for Who Follows you and For Who you Follow
• Allows you to Schedule Posts in the Future
FacebookA virtual rolodex/phone book
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/
http://www.businessinsider.com/mark-zuckerberg-early-management-tactics-and-temper-2014-8
Facebook (Business Page)
http://blog.hubspot.com/blog/tabid/6307/bid/33571/12-Revealing-Marketing-Stats-About-Facebook-for-Business.aspx
http://www.jeffbullas.com/2014/07/29/25-facebook-facts-and-statistics-you-should-know-in-2014/
HAR Client Experience Rating• Use this Rating Systemin conjunction withLinkedIN
• LinkedIn allows for Reviews from Colleagues
• Client Experience allows for Reviews from Past Clients
http://visual.ly/10-surprising-twitter-statistics-infographic
YouTube
http://www.aztekweb.com/blog/post/Should-You-Create-a-Branded-YouTube-Channel-For-Your-Business.aspx
Google +
• Great for Photo Sharing• #HashTags• Not real wordy like Facebook can be• Lets your photos tell the story
#theHashTag• A hashtag is a type of label or metadata tag used on social network and
microblogging services which makes it easier for users to find messages with a specific theme or content.
• For example, on the photo-sharing service Instagram the hashtag #bluesky allows users to find images that have been tagged as containing the sky
https://en.wikipedia.org/wiki/Hashtag
#theHashTag (the Good)
http://www.howtohashtag.com/
#theHashTag (the Bad)
