Handcrafted using a unique batch blending process performed
master blender Peter Carlson Pure lake water with two distillates
one of Swedish winter wheat and one with barley Swedens first vodka
of this quality level - The vodka that dares to have flavor
Slide 3
Slide 4
Packaged in a distinctively unique white and clear bottle
designed by Carl jerstam Our unique gloss white coating honors the
layer of snow through which our winter wheat grows The clear glass
reflects the purity of the water
Slide 5
Cariel Batch Blended Vodka may be the best example around of
both the craftsmanship and subtlety of a master vodka distiller; it
dares to have flavor in a category renowned for neutralityan aroma
and mouth feel unsurpassed in the vodka world. Philip Duff
Internationally Renowned Drinks Writer & Educator
Slide 6
Launched across Europe in 2007 Voted Best-Tasting Vodka
available in Sweden by Aperitif Magazine March 2009 October 2010,
awarded another international accolade - the ultimate "Master"
Award in the annual Vodka Masters Symposium Cannes, France Now in
2011, having established itself in Stockholm, London, Paris,
Amsterdam and Melbourne, Cariel Batch Blended Vodka is coming to
the United States
Slide 7
Target Consumer Inside Outsider Spirit drinkers seeking
authentic, handcrafted, premium brands A person in the know
Extremely confident about their choices Seeks experiences and
products that are unique and different An early adopter Drinks
Cariel Batch Blended on ice in a Riedel red wine (merlot) tumbler,
in a martini or mixed
Slide 8
Social Media Strategy Reinforce position as the highest quality
Swedish vodka brand and establish an authoritative and compelling
voice on all things vodka and Swedish. Primary vehicles: Twitter,
Facebook, YouTube and blogging on WordPress Social Media Content
Cariel content should be: CATE COOL: not aloof, confidently
self-aware, and always engaging AUTHENTIC: heritage, authenticity
and honesty TIMELY: today is too late to talk about stuff from
three days ago ENTERTAINING: fascinating facts, trivia, highly
creative, funny
Slide 9
Tasting and Technical Notes Appearance Clarity: Clear Legs:
Long Color: Crystal-clear Nose Condition: Restrained Development:
Complex, balanced Character: Dried fruits, fennel Palate Sweetness:
Medium Body: Full-bodied Intensity: Medium Mouthfeel: Full and
chewy Character: Dried fruits, especially apricot and other stone
fruits, underpinned by creamy barley and faint notes of pepper,
overlaid with fennel Alcohol: Balanced, evident in the finish
Finish: Long, complex and balanced Conclusions Quality: Outstanding
Origin: Sweden
Slide 10
Prose A clean, restrained nose awakens interest with fennel,
dried fruits and warm cereal, giving way to a delicious, rich
mouthfeel with hints of sweetness, stone fruit and very faint
marzipan. These full-bodied flavors are beautifully balanced by the
alcohol, which is present but never dominant. The finish is long
and complex, reminiscent of ripe apricots with slight peppery
notes. Cariel Batch Blended may be the best example around of both
the craftsmanship and subtlety of a master vodka distiller; it
dares to have flavor in a category renowned for neutrality, and
uses alcohol to underpin, but never crowd, an aroma and mouthfeel
unsurpassed in the vodka world.