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Unmet NeedsUnmet NeedsAssisted Living Assisted Living
FacilitiesFacilities
Jay O’BallesJay O’BallesChristian QueChristian QueFariha ShahFariha Shah
Osman HaracOsman Harac
Assisted Living FacilitiesAssisted Living Facilities
Product Product DescriptionDescription
Provide 3 levels Provide 3 levels of careof care Daily LivingDaily Living Supportive care Supportive care
and servicesand services 24-hour nursing 24-hour nursing
servicesservices Target Market: Target Market:
65 and above65 and above
Current TrendsCurrent Trends Aging Baby Aging Baby
Boomer populationBoomer population Do not have Do not have
chronic conditionschronic conditions HealthyHealthy Living longerLiving longer Lead active livesLead active lives
Wealthiest Wealthiest generation of generation of seniors everseniors ever
Product DemandProduct Demand Transforming ASL Transforming ASL
design and design and construction.construction. Residences, not Residences, not
institutionsinstitutions Premium lifestyle Premium lifestyle
servicesservices Survey yielded Survey yielded
healthy people as healthy people as anticipatedanticipated
Unmet NeedsUnmet Needs In the amenities!In the amenities! Survey responses: Most ImportanceSurvey responses: Most Importance
Sense of Community (75%)Sense of Community (75%) Quality of Living programs (56.25%)Quality of Living programs (56.25%) Library (50%)Library (50%) Fitness Center (31.25%)Fitness Center (31.25%) Swimming Pool Swimming Pool
PlacePlace
Consumers with Consumers with good ties wanted to good ties wanted to be within 30 be within 30 minutes from minutes from family.family.
Consumers with Consumers with bad family ties bad family ties wanted to be at wanted to be at least 1 hour of least 1 hour of distance away from distance away from family.family.
PricePrice
Perfect Competition across industryPerfect Competition across industry Limits range of priceLimits range of price
ProfitsProfits Attracting clients while keeping costs Attracting clients while keeping costs
lowlow Assisted Living Facilities have less Assisted Living Facilities have less
COGs/COSsCOGs/COSs Less RegulationLess Regulation Lower overhead costsLower overhead costs
Price Unmet NeedPrice Unmet Need
Educating consumers and decision-Educating consumers and decision-makers on funding optionsmakers on funding options Long-term care insuranceLong-term care insurance Rent/Sell propertyRent/Sell property Medicare/Medicare/VA Medicare/Medicare/VA
Benefits/RetirementBenefits/Retirement Limit costsLimit costs
Limit liabilityLimit liability Lower ROA, ROI by buying facilities nowLower ROA, ROI by buying facilities now
PromotionPromotion
Consumers are passive researchersConsumers are passive researchers Inform, educate, remindInform, educate, remind
Survey respondents - still paper Survey respondents - still paper friendly!friendly!
Unmet needUnmet need New avenues to seniorsNew avenues to seniors Senior fairsSenior fairs Speaking engagementsSpeaking engagements
ConclusionConclusion
Available Market with large target Available Market with large target demographicdemographic
Attract Growing Customer Base with Attract Growing Customer Base with AmenitiesAmenities But keep costs downBut keep costs down
Market to consumers and Market to consumers and decision decision makers.makers. Inform, Educate, RemindInform, Educate, Remind TV, Publications, BrochuresTV, Publications, Brochures Venues: Hospitals, Community Venues: Hospitals, Community