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Unlocking The Potential of A Great City
Dr. James TeeMD/CEO, Medini Iskandar Malaysia Sdn Bhd
1
27 November 2017
Seminar on Emergence of Future Cities
Table of Contents
• Overview of Medini Iskandar Malaysia Sdn Bhd (“MIM”)
• MIM’s Unique Value Propositions
• Project Development Pipeline
• Strategic Marketing and Branding
2
Table of Contents
• Overview of Medini Iskandar Malaysia Sdn Bhd (“MIM”)
• MIM’s Unique Value Propositions
• Project Development Pipeline
• Strategic Marketing and Branding
3
JB CITY CENTRE
ISKANDAR PUTERI
WESTERN GATE DEV
EASTERN GATE DEV
SENAI - SKUDAI E
AB
C
D
Source: IRDA
JB CITY CENTREJB Conservation & Heritage ZoneDanga BayIbrahim International Business District
ISKANDAR PUTERIKota IskandarLegolandEduCity
MIMAscendas Tech Park
WESTERN GATE DEVELOPMENTTanjung Pelepas PortRAMSAR World Heritage Park
EASTERN GATE DEVELOPMENTTanjung Langsat Industrial ParkTanjung Langsat PortJohor Port
SENAI-SKUDAIAirport CityJohor Premium Outlets
A
B
C
D
E
Iskandar Malaysia – Comprehensive Development Plan
4
Medini City: 2,230 acres
Flagship Zone B: Medini City @ the Heart of Iskandar Puteri
5
Table of Contents
• Overview of MIM
• MIM’s Unique Value Propositions
• Project Development Pipeline
• Strategic Marketing and Branding
6
MIM’s Unique Value Propositions:
1. MASTER DEVELOPER WITH PRIME AND LARGE LANDBANK
2. UNIQUE MASTER-PLANNED SMART AND GREEN CITY IN CBD DEVELOPMENT
3. LOWER RISK PROFILE
4. PROVEN TRACK RECORD – 48 APPROVED PROJECTS
5. EXCELLENT LOCATION, ACCESS AND CONNECTIVITY
6. MIM IS BACKED BY INTERNATIONAL AND REPUTABLE SHAREHOLDERS
7. STRONG FINANCIAL PERFORMANCE BY MIM
8. MANAGEMENT TEAM WITH VAST INTERNATIONAL EXPERIENCE
9. STRONG TIES WITH STATE AND FEDERAL AUTHORITIES
10. ROBUST PIPELINE OF EXCITING NEW PRODUCTS
7
1. Master Developer with Prime and Large Landbank
8
In the beginning
MIM is the master developer of Medini City, with prime and large land bank of 2,230 acres, whereby 158 acres are remaining, to be developed over the next 30 years.
No. Land Use Gross Floor Area (sq ft) %
1. Office 32.72 mil 71.4%
2. Residential 10.07 mil 22.0%
3. Retail 1.33 mil 2.9%
4. Hotel 0.78 mil 1.7%
5. Institution / Others 0.95 mil 2.1%
TOTAL 45.9 mil 100%
Estimated population:Iskandar Malaysia: 3 mil by 2025 (current population: 1.8mil)Medini City: 480,000 by 2040
Source: IRDA and JLL Research
A) Land Use and Population
1. Master Developer with Prime and Large Landbank
9
B) MIM Believes in Sustainable, Green and Smart Developments
Accessibility Healthy & Safe Adaptability & Sustainability Public Realm Identity & Character
1. Master Developer with Prime and Large Landbank
11
C) Three Clusters Strategy to Develop Medini City, CBD of Iskandar Puteri, Johor
Medini Gateways
Cluster 1
Cluster 3
Cluster 2
Offices Surrounding Central Park
Garden offices facing MBIP office
Educational Institution
Medini Gateways
Medini GatewaysMedini Gateways
Medini Gateways
1. Master Developer with Prime and Large Landbank
12
D) 10 Years On, Key Catalytic Projects Have Been Successfully Completed
SIGNED▪ Zhuoda Real
Estate Group▪ Distinctive
Resources▪ Sunway Berhad▪ Khazanah /
Temasek Wellness Project
SIGNED▪ WCT Berhad
for 1 Medini▪ Binapuri
Holdings for MediniSquare
LAUNCHED▪ MIM
SIGNED▪ LEGOLAND
Malaysia
GROUNDBREAKING▪ LEGOLAND
Malaysia
COMPLETED▪ LEGOLAND
Malaysia
SIGNED▪ Distinctive Ace▪ WCT Land▪ BGCR▪ Mah Sing▪ UM Land▪ Stanford
Properties
LAUNCHED▪ Afiniti Medini▪ Avira▪ Iskandar
Residences▪ The Meridin▪ Paradiso Nuova▪ D’Pristine▪ Medini Signature
COMPLETED▪ LEGOLAND
Water Park & Hotel
▪ Pinewood Iskandar Malaysia Studios
SHAREHOLDER▪ Mitsui & Co, Ltd
acquires 20% stake in MIM
LAUNCHED▪ Grand Medini
SIGNED▪ Huawei – 1st
corporate tenant at Medini 6
COMPLETED▪ Medini 6, 1st
purpose built office building
LAUNCHED▪ Elysia by BCB▪ Sunway Citrine
GROUNDBREAKING▪ Medini 9▪ UMCity by
UMLand
COMPLETED▪ Medini 7▪ 1 Medini by WCT
SIGNED▪ Samsung C&T – 1st
Medini 7 corporate tenant
LAUNCHED▪ Global
Business Services by i2M
OPERATIONAL▪ Gleneagles
Medini▪ Somerset
Medini▪ CIMB
Training Academy
▪ Frost & Sullivan at Medini 7
▪ 1 Medini
CERTIFICATION• MSC status
2009 20102007 2008 2011 2013 20142012 2015 2016
1. Master Developer with Prime and Large Landbank
13
E) Medini City Has a Comprehensive Ecosystem with Reputable Local/Global Brands
Commercial / Global Business Services
Education
Creative
Healthcare
Banking
Leisure & Tourism
Developers / Investors
1. Master Developer with Prime and Large Landbank
14
F) Special Incentives Available Only in Medini City
Incentive Description Malaysia IDR Medini City
1 Malaysia My Second Home (MM2H)Residency program with 10-year renewable visa based on minimumreal estate purchase and bank balance
2 Malaysia Investment Development Authority (MIDA) Various tax incentives and support mechanism across many industries
3 Malaysia Digital Economy Corporation (MDEC) Special incentives for Information Communication Technology (ICT)
4 Islamic Banking IncentivesEnhanced framework and tax incentives for attracting Islamic banking,takaful and re-takaful
5 Foreign Knowledge Workers Freedom to source knowledge workers globally without restriction
6 Reduced Expatriate Income Tax15% rate instead of standard 26% for qualified knowledge workersworking in qualifying knowledge sectors
7 Real Estate Developer Tax Waiver (AD Status)Exempted from income tax on:• Disposal of land (up to 2015); and• Sales or rental of buildings (up to 2025)
8Real Estate Development Manager Tax Waiver (ADMStatus)
Exempted from income tax up to year of assessment 2020 (formanagement, supervisory and marketing related services)
9 Six Services Sector Special Tax Incentives (IDR Status)Tourism, Logistics, Healthcare, Creative, Financial and GBS, andEducation
10Economic Planning Unit (Property AcquisitionGuidelines)
No restrictions on foreign capital, repatriation of capital and equity inbusiness ventures
11 Duty Free Vehicle Duty free car for each foreign knowledge worker
12 Real Estate Bumiputra Waiver No sales quota to Bumiputras
13 Real Estate Local/ Foreigner Quota WaiverResidential: 50% end-user product to be sold to MalaysiansCommercial: 80% end-user product to be sold to Malaysians
14 Low Cost Housing Waiver No low cost housing requirement (40% elsewhere)
1. Master Developer with Prime and Large Landbank
15
Pondok Polis New Entrance Statement Central Park
Bus Stop Signage Photo Point - #MEDINI
1 2 3
4 5
A) Ecosystem Enhancement (1/3)
2. Unique Master-Planned Smart and Green City in CBD Development
16
B18 (3.51 Ac)
B8 (1.87 Ac)
B76 (2.62 Ac)
Petrol Station
6
2,000 Trees Security Enhancement – Auxiliary Police
F&B Gourmet Street
7 8
9 10
2,200 Open Carpark Bays
11
5 New Guardhouses
2. Unique Master-Planned Smart and Green City in CBD DevelopmentA) Ecosystem Enhancement (2/3)
17
Park Connectors Medini Bike - Phase 1 ‘Cycling Route’ Mini pit stop, directional signage and road markings on site
14
2. Unique Master-Planned Smart and Green City in CBD DevelopmentA) Ecosystem Enhancement (3/3)
18
Vision Elements
Green Iskandar Puteri
To create a sustainable “Green Living” that provides good facilities and amenities of international
standards to the community.
Our Vision
Green Economy Community Environment
Participation of the local community including work
force, surrounding residents, educational
institutions and government agencies
Improvement to the quality of the environment, biodiversity
and green spaces
Where low carbon growth resulted in resource efficiency and social
inclusivity
2. Unique Master-Planned Smart and Green City in CBD DevelopmentB) Green Iskandar Puteri – Building a green, connected economy (1/6)
19
46 parks over 342 acres
2. Unique Master-Planned Smart and Green City in CBD DevelopmentB) Green Iskandar Puteri - Parks (2/6)
20
We commit to create a sustainable “Green City”that provides excellent and comfort facilities andamenities for working, learning and living ofinternational standards
Leading the Way in creating a
Sustainable Lifestyle
A1A2
A4
A5
B1
B3
B4
B2
B5
A6
A8
A7
A8
A3
New ProjectsA7
A1 Ongoing/Enhancement
Main Parks and Green Linkages
A1. Adventure ParkA2. Botanical ParkA3. Central PiazzaA4. Edible ParkA5. Heritage ForetA6. Children ParkA7. Park Connectors A8. Pedestrian BoulevardA9. Public Arts B1. Mahkota Park (BCB)B2. Emerald Lake (SunwayB3. Lakeside (UMLand)B4. The M Park (Macrolink)B5. Pinewood Lake
Medini Green City Initiatives
2. Unique Master-Planned Smart and Green City in CBD DevelopmentB) Green Iskandar Puteri - Parks (3/6)
21
Launch of Adopt a Park “Hutan Kita” programme on 26 May 2016by Tun Jeanne Abdullah, Advisor of Landskap Malaysia, incollaboration with IRDA and MPJBT.
Central PiazzaLocated in the center of Medini, also known as Plaza Utama – thisvibrant park has become a focal point for Medini communityactivities and meeting place.
Medini Green City Initiatives
Heritage Forest
Public Art @Central Piazza
Public Art @Edible Park
2. Unique Master-Planned Smart and Green City in CBD DevelopmentB) Green Iskandar Puteri - Parks (4/6)
22
Heritage Forest
Wilderness, green heritage-native and local flora, ethnobotanic-culturally relevant flora to local communities. Most part of the parkis a gentle hike along its periphery.
Trails upwards are more challenging and through more denseplanting ending in a hyper dense spine.
Urban Farming @Edible Park - where edible landscape ispresented in various formats – inspirational design andlifestyle, educational workshops that encourage growingsustainable food at home and farm to table experience thatencourages support of local produce and sustainable farming.
22
PHASE 1
PHASE 2
PHASE 3
• A pedestrian boulevard along Lebuh Medini Utama (approximately 4kmstarting from the Mall of Medini to Sunway Iskandar) acting as Medini’s‘green spine’ with commercial kiosks/ activities located throughout theboulevard.
• To be developed along the median reserved for the Tram/ BRT line, with adual carriageway main thoroughfare reserve of 50m.
• The proposed boulevard shall commence in phases starting with Zone Awhich has the most development and activation.
2. Unique Master-Planned Smart and Green City in CBD Development
Feature Project:
B) Green Iskandar Puteri – Medini Pedestrian Boulevard (5/6)
23
Pedestrian Boulevard
10 m
Carriageway
10.5m
Carriageway
10.5m
Landscape
9.5mLandscape
9.5m
50 m Reserve
DedicatedEV Bus Lane
DedicatedEV Bus Lane
• Park connectors will be designed to create pedestrian linkagethroughout all green areas (about 54 acres) in Medini CentralBusiness Park.
• The connectors may be in the form of pedestrian pavements,cycling lanes, with crossings of a minimum width of 1.5m onidentified roads.
• This will include approximately 500 meters of crossings/ linkageswith detailed signage.
• Small parklets, seating areas, gazebos or work out areas in betweenthe connectors will be built as pit stops for users.
2. Unique Master-Planned Smart and Green City in CBD Development
Feature Project:
B) Green Iskandar Puteri – Central Park Connectors (6/6)
24
Vision Elements
OurVision
Smart Iskandar Puteri A smart, sustainable community where residents,
investors and visitors experience a place that is uniquely safe, connected, liveable & efficient.
Safe Connected Liveable Efficient
A city that prides itself on optimal productivity and efficiency
Superior connectivity for transportation and Internet-of-Things (IOT)
Full suite of amenities and services to create a vibrant, prosperous and inclusive community
Where technology contributes to robust urban security
2. Unique Master-Planned Smart and Green City in CBD DevelopmentC) Smart Township Elements (1/4)
25
Augmented/ Virtual Reality Public WiFi @ Central Piazza
1 152
Smart Building Solutions
3
2. Unique Master-Planned Smart and Green City in CBD DevelopmentC) Smart Township Elements (2/4)
26
4
Smart Security and Safety Technology
5
Smart Mobility
2. Unique Master-Planned Smart and Green City in CBD DevelopmentC) Smart Township Elements (3/4)
27
• Medini 7 has been awarded MSCStatus and is certified as a DesignatedPremise by the Ministry ofCommunications and MultimediaMalaysia.
• Medini 6, 7, 9 and 10 are in a MSCCybercentre.
• Medini City enjoys superior internetconnectivity with high speedbroadband internet.
Medini 7
2. Unique Master-Planned Smart and Green City in CBD DevelopmentC) Smart Township Elements (4/4)
28
Competitive Advantage
Examples of Strategic Control
High
• Superior financial position with ample capital, strong cash flow, high recurring income, low financing cost and access to the capital market
• Strategic and well-located land bank• Management experience and expertise in projects of similar
scale and complexity in the same country
Medium toHigh
• A trusted and branded developer• Huge following of loyal customers who enjoy a consistent track
record of good investment returns• Strong liaison with the authorities for fast approvals and smooth
compliance
Low toMedium
• Excellent technical expertise in value engineering to reduce costs
• Innovative concepts, superior master planning, quality products and superb services
• Outstanding sales and marketing capability with local knowledge
3. Lower Risk ProfileA) Strategic Competitive Advantage
29
i. Existing landbank already fully paid for.
ii. All infrastructure for Medini City has been fully built. RM1.44bil spent by MIM for building world-class infrastructure.
iii. With land and infrastructure costs covered, only development risk exists.
iv. Medini infrastructure features:
Water Supply▪ Reservoir - 16mil gallon▪ 72km of piping , 33km of
which has been handed over to SAJ
Sewerage▪ Design capacity of 550,000
Population Equivalent (biggestsingle plant in Johor)
▪ Sewer lines – 42 km, of which17km has been handed over toIWK
▪ 6 Sewage Pumping Stations, ofwhich 4 have been handedover to IWK
Power Supply▪ Maximum load demand – 350
MVA ▪ Three PMUs (275/132/33kV) sites▪ 7 PPUs (33kV) constructed, of
which 3 have been energised by TNB
▪ 22 11kV substations in Medini to power streetlights, traffic lights
Telecommunications▪ 72km of telco ducting
has been constructed
3. Lower Risk ProfileB) Landbank and Infrastructure
30
A) 18 Completed Projects4. Proven Track Record with 48 Approved Projects
31
Phase 2
B) 20 Projects Under Construction4. Proven Track Record with 48 Approved Projects
32
C) 10 Projects to be Launched4. Proven Track Record with 48 Approved Projects
33
i. Excellent highway connectivity- North South Highway- Coastal Highway Southern Link
(CHSL)- Second Link Expressway- Pasir Gudang Highway
ii. Seaports- 15 mins to Port of Tanjung
Pelepas- 20 mins to Jurong (Singapore)
Port - 45 mins to Johor Port
iii. Airports- 25 mins to Senai International
Airport- 35 mins to Seletar Airport
(Singapore)- 45 mins to Changi Airport
A stone’s throw away from Singapore at
1/3 the price !
5. Excellent Location, Access and Connectivity
34
5. Excellent Location, Access and Connectivity
CHSL
FOREST CITY
MEDINI to
SINGAPORE9 kilometers
by 2017 via Coastal Highway Southern Link
(CHSL)
TUAS CIQ
PORT TANJUNG PELEPAS
35
Iskandar Malaysia Bus Rapid Transit (BRT)
Johor Singapore Rapid Transit System (RTS)
KL-Singapore High Speed Rail (HSR)
Medini Local Tram (MLT)
2022 2024 2026 2028
5. Excellent Location, Access and Connectivity
36
Proposed HSR Station
Leisure Farm
HSR Alignment
Puteri Harbour Bus Line
5. Excellent Location, Access and Connectivity
37
38
India Hospitality Investment Co.
Offices in:Dubai, UAE, and Washington D.C, USA
Ghana Gold City
6. MIM is Backed by International and Reputable Shareholders
Shareholding: 52% Shareholding: 20% Shareholding: 20%
*The other shareholders are EPF (4% shareholding) and KPRJ (4% shareholding)
Jasmine Acres Sdn Bhd
UWI Capital One Limited
MIT Medini Sdn Bhd
Iskandar Ventures Sdn Bhd
Iskandar Investment
Berhad
Khazanah
Kumpulan Prasarana Rakyat Johor Sdn
Bhd EPF
MIM
Mitsui & Co., LtdUWI Holding Limited
20% 60% 20%
33.3%66.7%
100%
20%20%
60%
100%100%
6. Corporate Structure of MIM
39
8. Experienced Board of Directors
Tn. Hj. Jamil Hajarbin Abdul Muttalib(Chairman)
Zaida Khalida binti Shaari
Dr Mohamed Imran Markar
Selvendran Katheerayson
Eiichi Tanabe
Amr Ahmed Youssef Ahmed Mahmoud
Datuk Khairil Anwar bin Ahmad
Soh Choo Sen
41
Seishi Matsumoto
8. Management Team with Vast International Experience
42
Dr. James Tee Kim SiongManaging Director/Chief Executive Officer
Zulaifah Abdul Ghani Chief Financial Officer
Mohamad Zamani RazaliSenior Executive Vice President, Development
Yasuhiro NakanoExecutive Vice President, Smart City Development
FIMAC
PDRC
IP CEOs Circle
MBIP
PTG Johor
9. Strong Ties with State and Federal Authorities
43
Medini 9 21-storey GBI-certified office building501,381 sf GFA with smart and green features:
a) Occupancy Sensors and Lighting Control
b) In-Building Solution and Wi-Fi
c) Photo voltaic solar panels
d) Electric Vehicle Charging Stations
A) Medini 9 – Building Under Construction10. Robust Pipeline of Exciting New Products
44
Medini 10 27-storey GBI-certified office building508,573 sf GFA with smart features:
a) Occupancy Sensors and Lighting Control
b) In-Building Solution and Wi-Fi
c) Photo voltaic solar panels
d) Electric Vehicle Charging Stations
B) Medini 10 – Building Under Construction
10. Robust Pipeline of Exciting New Products
45
Table of Contents
• Overview of MIM
• MIM’s Unique Value Propositions
• Project Development Pipeline
• Strategic Marketing and Branding
46
Niche Residences at Plot A42
Niche Residences at Plot A53
1 2
43
Garden Offices at Plot D1
Garden Offices at Plot D2
Project Development Pipeline - New Product Launches in 2018
47
Project Development Pipeline - Future Developments in Medini City (1/2)
48
Positioned as a Premier Green Office Park, ThePulse, covering an area of 24 acres, caters to theneeds of businesses wanting to move into MediniCity. The office building designs in The Pulse areefficient and complemented by green spaces, cafes,retails outlets and community gathering spaces all ofwhich are amenities that will contribute to theliveability of Medini City.
Being the first out of four cluster developments ledby MIM, development within The Pulse will anchorMedini City’s position as the Central Business Districtof Iskandar Puteri.
The Pulse - Premier Green Office Park
Project Development Pipeline - Future Developments in Medini City (2/2)
49
The Compass - Premier Financial Centre
The Compass is located in the heart of Medini City,aiming to provide a holistic experience for itsvisitors and occupants that will reinvent themeaning of a green lifestyle.
The Compass ups the ante with the strongpresence of an elliptical park, creating a centralavenue for recreational and relaxation purposes.
Table of Contents
• Overview of MIM
• MIM’s Unique Value Propositions
• Project Development Pipeline
• Strategic Marketing and Branding
• Details of the Sukuk Murabahah Programme
50
MIM’s 2017 Marketing and Communications Plan
Medini City as the Icon of Future City Living
1. Branding & Positioning
a) Medini Global Ambassador Programme
b) International sales officesc) Winning awards
2. Advertising & Promotion
3. Placemaking
a) Cycling, running and fitness related activities
b) Parks (in collaboration with LabDNA, Johor Green)
c) Festivals and other Key (IP) Events
4. Stakeholder Engagement and Collaboration
a) Medini CEO Forumb) Medini Knowledge Seriesc) Festive celebrationsd) Business Chamber of
Commerce/ Councilse) Local authorities,
government agencies (state and federal)
f) Communityg) Medini sub-developers/
tenants/ JV partners/ MoU
5. Public Relations
a) Media visit and media relations
b) Media stories
a) Print Media:- Media buy (airport
advertising)- Leaflets- Corporate Brochure- Medini Map
b) Digital Media:- Media buy (online)- Iskandar Puteri (IP)
portal- MIM Corporate
Website- MIM Instagram- MIM LinkedIn- Establishment of
MIM Facebook Page
51
52
Medini City’s Branding and Positioning Activity Calendar for 2017
The Appointment of Dr James Tee
Media Coverage
53
Launch of MDBC Johor Chapter in Medini
Chill & Ride in Medini City
54
Medini 9 Topping Off Ceremony
Institute of Parks and Recreation Singapore and World Urban Parks Awards Ceremony @ Marina Bay Sands, Singapore – 19 July 2017
55
56
Institute of Parks and Recreation Singapore and World Urban Parks Awards Ceremony @ Marina Bay Sands, Singapore – 19 July 2017
57
Two International Property Awards For Medini 6 & Seri Medini – 7 Sept 2017
THANK YOU
For more info visit
www.medini.com.my
Address:MEDINI ISKANDAR MALAYSIA SDN BHD (HQ)B-FF-02, Medini 6, Jalan Medini Sentral 5, Bandar Medini Iskandar Malaysia, 79250 Iskandar Puteri, Johor, Malaysia
Tel : +607 509 8500Fax : +607 509 8501