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UNLOCK YOUR HIDDEN DATA CENTER
FOR INTERNAL AND EXTERNAL USE
IT EXECS ARE PREPARING FOR SIGNIFICANT DATA CENTER CHANGE
52% are willing to pay 5% to 10% more for green products
51% are willing to trade 5 to 10 percent of server performance for lower carbon emissions
42% say their companies don’t monitor IT-related energy spending
12% say energy efficiency is a critical issue when buying IT equipment following reliability (63%), price (32%) and after-sales support (30%)
2Sources: Rackspace study of 380 customers in 2007, Economist Intelligence Unit
UNLOCK YOUR HIDDEN DATA CENTER WITH DELL1. ENERGY SMART SERVERS
2. VIRTUALIZATION
3. DELL-LIEBERT XD ENERGY SMART SOLUTION
4. ENERGY SMART DATA CENTER ASSESSMENT & VIRTUALIZATION SERVICES
3
UNLOCK YOUR HIDDEN DATA CENTER WITH DELL1. ENERGY SMART SERVERS
2. VIRTUALIZATION
3. DELL-LIEBERT XD ENERGY SMART SOLUTION
4. ENERGY SMART DATA CENTER ASSESSMENT & VIRTUALIZATION SERVICES
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Power Delivery Cooling Equipment
Compute Servers
Storage, Comms and Other IT Equipment
Share of Datacenter Energy Use
IN TYPICAL DATA CENTERS, COMPUTE SERVERS ACCOUNT FOR LESS THAN 30% OF ENERGY CONSUMPTION
5Source: Dell PS3 Data Center Study, Fall 2006
-
10
20
30
40
50
60
70
80
90
100
Base 10% Efficiency Improvement in Servers
kW
Impact of Server Efficiencies on Overall Datacenter Energy Consumption
-
10
20
30
40
50
60
70
80
90
100
Base 10% Improvement in Cooling Equipment
kW
Impact of Cooling Equipment Efficiencies on Overall Datacenter Energy Consumption
SERVER EFFICIENCY DRIVES IMPROVEMENT AT THE DATA CENTER LEVEL
6Source: Dell PS3 Data Center Study, Fall 2006
Cooling Equipment
Power Delivery
Net 4%
Storage, Comms and Other IT Equipment
Compute Servers
Net 8%
0%
5%
10%
15%
20%
25%
30%
0
50
100
150
200
250
300
350
400
450
Ener
gy S
mar
t Con
fig.
Effic
ienc
y G
ain
Syst
em W
atts
Power Comparison: PowerEdge 2950 vs. PowerEdge Energy Smart 2950
2950 (standard) Energy Smart 2950 Eff iciency Gain
POWEREDGE ENERGY SMART 2950s ARE UP TO 28% MORE EFFICIENT
7Source: Dell Data Center Capacity Planner 2.0
UNLOCK YOUR HIDDEN DATA CENTER WITH DELL1. ENERGY SMART SERVERS
2. VIRTUALIZATION
3. DELL-LIEBERT XD ENERGY SMART SOLUTION
4. ENERGY SMART DATA CENTER ASSESSMENT & VIRTUALIZATION SERVICES
8
LOW SERVER UTILIZATION RATES WASTE ENERGY
Source: Dell SPA Lab Study, November 2, 2007
0
50
100
150
200
250
300
350
400
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
1 35 69 103
137
171
205
239
273
307
341
375
409
443
477
511
545
579
613
647
681
715
749
783
817
851
885
919
953
987
021
055
Watts
CPU Utilization
Dell PowerEdge 2950 Utilization vs. Power Draw
Watts
CPU Utilization
VIRTUALIZATION ENABLES INCREASED SERVER UTILIZATION
10
050100150200250300350400450500
0
5000
10000
15000
20000
25000
Standard PowerEdge 2650 Virtualized PowerEdge 2950
Perfo
rman
ce (O
PM)
Dell PowerEdge 2650 vs. 2950: Performance & Power Draw
Source: Competitive Power Savings with VMware Consolidation on the Dell PowerEdge 2950, Dell Tech Center, August 2007
Watts
Performance (OPM)
UNLOCK YOUR HIDDEN DATA CENTER WITH DELL1. ENERGY SMART SERVERS
2. VIRTUALIZATION
3. DELL-LIEBERT XD ENERGY SMART SOLUTION
4. ENERGY SMART DATA CENTER ASSESSMENT & VIRTUALIZATION SERVICES
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LIEBERT XD SOLUTIONS: UP TO 30% MORE EFFICIENT THAN TRADITIONAL PERIMETER COOLING
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0
0.1
0.2
0.3
0.4
0.5
Traditional Liebert XD Modules
kW fo
r Coo
ling
per
kW o
f Ser
ver
Hea
t Lo
ad
Cooling Effectiveness of Traditional Perimeter Cooling vs. Liebert XD Cooling
30%
Sources: Liebert; Performance and Energy Advantages of Dell Energy Smart Servers and Liebert Cooling Systems, by David Moss, Jenwei Hsieh and RameshRadhakrishnan, Greg Darnall, Scott Hanson, May 2007
UNLOCK YOUR HIDDEN DATA CENTER WITH DELL1. ENERGY SMART SERVERS
2. VIRTUALIZATION
3. DELL-LIEBERT XD ENERGY SMART SOLUTION
4. ENERGY SMART DATA CENTER ASSESSMENT & VIRTUALIZATION SERVICES
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DELL SERVICES FIND YOUR UNIQUE COMBINATION
ENERGY SMART DATA CENTER ASSESSMENT SERVICES– Evaluate your facility for improvement opportunities,
including best practices implementation– Develop short and long term designs to meet your
business needs– Implement design to deliver results
VIRTUALIZATION SERVICES– Identify the virtualization opportunities for your data
center– Implement to capture the value
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UNLOCK YOUR HIDDEN DATA CENTER: AN ILLUSTRATIONBASELINEASSUMPTIONS:TYPICAL LARGE DATA CENTER
5000 SERVERS– ~29 servers / rack– 10% 5+ years old– 70% 2-5 years old– 20% <2 years old
WORKLOADS = 4750
PUE = 2.23
Cooling vs. IT Power draw: 92.6 to 100 watt ratio
L 15Source: Based on Dell PS3 Data Center Study, Fall 2006
0
1000
2000
3000
4000
5000
6000
Number of Servers Server Power Consumption (kW)
Workloads
Unlocking the Hidden Data Center: Baseline Servers, Power Consumption and Workloads
BEST PRACTICE: RAISING DATA CENTER SET POINT LEADS TO GREATER EFFICIENCY1.Chiller cooling efficiency
improves with increased water temperature
2.Increased water temperature enables an increase in temperature of the air handler coil
3.Incorporating Variable Frequency Drive blowers into air handlers enables greater efficiency
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9.8
10
10.2
10.4
10.6
10.8
11
11.2
44 46 48 50 52 54 56
BTU/
HR C
oolin
g / C
hille
r Wat
tWater Temperature
Air Cooled Chiller Efficiency
0%
20%
40%
60%
80%
100%
120%
60% 65% 70% 75% 80% 85% 90% 95% 100%Fan
Pow
er a
nd F
low
rate
(% o
f ful
l)
Air Handler Load %
Fan Power at Partial Load
UNLOCK YOUR HIDDEN DATA CENTER: AN ILLUSTRATIONOPTIMIZED DATA CENTER TEMPERATURE
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Data center temperature raised 5 degrees
No change in servers, server power or workloads
5% reduction in Total Data Center Power Consumption
Cooling vs. IT Power draw: 80.5 to 100 watt ratio (13% improvement)
Improvement at overall data center: PUE drops from 2.23 to 2.12
0
1000
2000
3000
4000
5000
6000
Number of Servers Server Power Consumption (kW)
Workloads Total Data Center Power Consumption
Unlocking the Hidden Data Center: Servers, Power Consumption and Workloads w/
Optimized Facility TemperatureBaseline Optimize Facility Temperature
5%
SERVER OPTIMIZATION RECOMMENDATIONS
CONSOLIDATE5+ YEAR OLD:Remove 50%Refresh 25% with Energy Smart serversLeave 25% as is
2-5 YEAR OLD:Refresh / consolidate 20%, 75% of new servers are Energy Smart
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VIRTUALIZE2-5 YEAR OLD:Refresh 40% with virtualized systems
<2 YEAR OLD:Refresh with 32% virtualized systems
0
1000
2000
3000
4000
5000
6000
Number of Servers Server Power Consumption (kW)
Workloads Total Data Center Power Consumption
Unlocking the Hidden Data Center: Comparison of Servers, Power Consumption and Workloads
Baseline Optimize Facility Temperature Optimize Servers
REDUCE DATA CENTER POWER CONSUMPTION UP TO 45% WITH NO PERFORMANCE CHANGE
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No change
39%
42%
45%
UNLOCK YOUR HIDDEN DATA CENTER: AN ILLUSTRATIONUTILIZE FREED CAPACITY
ASSUMPTIONSADVANCED COOLING:– Liebert XD or APC Hot Aisle Containment– 240 volt power distribution
NEW SERVERS:– Energy Smart (13%), Blade (47%), and standard servers
(40%) installed– 40% virtualized
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0100020003000400050006000700080009000
10000
Number of Servers Server Power Consumption (kW)
Workloads Total Data Center Power Consumption
Unlocking the Hidden Data Center: Comparison of Servers, Power Consumption and Workloads
Baseline Optimize Facility Temperature
Optimize Servers Fill "Hidden Data Center"
UNLOCK YOUR HIDDEN DATA CENTER: INCREASE PERFORMANCE UP TO 97%
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97%
No change
PUE = 2.23
PUE = 2.12 PUE = 2.02
PUE = 2.12
Cooling vs. IT Power draw: 73.8 to 100 watt ratio (8% improvement)
DELL OFFERS A COMPLETE PORTFOLIO OF POWER & COOLING SOLUTIONS FROM THE DESKTOP TO THE DATA CENTER
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MORE TO COME . . .
VIRTUALIZATION OPTIMIZED SERVERS
POWEREDGE BLADE SERVERS
OPENMANAGE
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SIMPLIFY IT WITH DELL POWER & COOLING SOLUTIONS
GET ITGET ITFASTERFASTER
RUN IT RUN IT BETTERBETTER
GROW IT GROW IT SMARTERSMARTER
