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Universum Student survey 2012 University Report • US Undergraduate Edition Michigan Technological University . Humanities/Liberal Arts/Education. WWW.UNIVERSUMGLOBAL.COM. ANNUAL RESEARCH. CONSULTING PROJECTS. Universum in the world. ABOUT US. - PowerPoint PPT Presentation
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UNIVERSUM STUDENT SURVEY 2012University Report • US Undergraduate Edition
Michigan Technological University
WWW.UNIVERSUMGLOBAL.COM
Humanities/Liberal Arts/Education
© Universum Communications 2
UNIVERSUM IN THE WORLD
ANNUAL RESEARCHCONSULTING PROJECTS
3
Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field of employer branding and talent research. Our purpose is to improve the communications between students, career services and employers.
We believe that career choice is one of the most important decisions in a student’s life. We therefore want to provide students with information and support career services in their role. We also believe that companies need to under-stand student expectations, to adjust their offering and working environment to attract potential candidates and meet their resourcing needs.
ABOUT US
Our role is threefold: 1) we provide students with information on companies, 2) support career services in their role and 3) help companies to develop their employer value.
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
METHODOLOGY & KEY FINDINGS 1.
5© Universum Communications
METHODOLOGY & TARGET GROUPS
METHODOLOGY & KEY FINDINGS
Base of the group
Number of respondents
Group 1
Group 2
Michigan Technological University
Total
35
16,872
THE QUESTIONNAIRE Created with 24 years of experience,
extensive research within HR, focus groups and communication with both our clients and students.
Global perspective - local insight. Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option.
DATA COLLECTIONConducted via an on-line survey. The online link was distributed primarily via university contacts (career centers and the educational institutions).
WEIGHTING: In our data collection we set targets by main field of study and educational institution. In order to provide our clients with reliable data in each market and to get the questions distributions as close as possible to the actual population distribution, we use weighting based on population frequencies of the target groups.
FIELD PERIOD: November 2011 to March 2012
NO. OF EDUCATIONAL INSTITUTIONS INCLUDED: 320
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
© Universum Communications 6
KEY FINDINGS • MICHIGAN TECHNOLOGICAL UNIVERSITY
METHODOLOGY & KEY FINDINGS
66% women and 34% men Average age:
21.4 years
Average perceived GPA:
3.1Average expected annual salary:
43,622 USD
Top career goals: • To be dedicated to a cause or to feel that I am serving
a greater good• To be secure or stable in my job• To have work/life balance
Top actual communication channels: • Employer websites• Social networks/communities• News websites advertisements
Most preferred industries: • Media and advertisement• Educational and research institutions• Travel and leisure
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
© Universum Communications 7
KEY FINDINGS • TOTAL
METHODOLOGY & KEY FINDINGS
81% women and 19% men Average age:
21.1 years
Average perceived GPA:
3.6Average expected annual salary:
43,172 USD
Most preferred industries: • Educational and research institutions• Public sector and Governmental Agencies• Media and advertisement
Top career goals: • To have work/life balance• To be dedicated to a cause or to feel that I am serving
a greater good• To be secure or stable in my job
Top actual communication channels: • Employer websites• Social networks/communities• TV advertisements
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
?? SURVEY QUESTIONS
© Universum Communications 8
AGE & GENDER
METHODOLOGY & KEY FINDINGS
AVERAGE AGE GENDER
• What is your year of birth?• What is your gender
21.4 years
21.1 years
Michigan Technological University
Total
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
66%
81%
34%
19%
Michigan Technological University
Total
Female Male
?? SURVEY QUESTION
© Universum Communications 9
ETHNICITY
METHODOLOGY & KEY FINDINGS
How would you classify your ethnic background?
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
69%
12%
10%
9%
3%
2%
1%
1%
4%
White/Caucasian
Latino/Hispanic
Black/African American
Asian/Native Hawaiian or Pacific Islander
American Indian/Alaskan Native
Middle Eastern
Asian-Indian
Other
I do not wish to sayTotal
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
10
AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (1/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Science, Technology and Society Program 29% 1%English 20% 9%Mass Communication 20% 8%Anthropology 11% 5%Education 11% 13%Social Sciences 11% 2%History 9% 7%Cultural Studies 6% 1%Humanities Program 6% 1%International Studies 6% 5%Music 6% 4%Creative Writing 3% 3%Criminal Justice 3% 5%Ethnic and Regional Studies 3% 1%Foreign Language 3% 10%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
11
AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (2/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Gender Studies 3% 1%Government 3% 1%Graphic & Interactive Design 3% 2%Law and Legal Studies 3% 2%Linguistics 3% 2%Philosophy 3% 3%Political Science 3% 11%Pre-Law 3% 5%Psychology 3% 18%Religious Studies 3% 1%American Studies 0% 1%Architecture 0% 2%Art and Art History 0% 5%Child/Family Development 0% 3%Classical Studies 0% 1%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
12
AREA OF STUDYHUMANITIES/LIBERAL ARTS/EDUCATION (3/3)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of studyMichigan
Technological University
Total
Comparative Literature Program 0% 0%Counseling 0% 1%European Studies 0% 0%Geography and the Environment 0% 1%Interior Design 0% 1%International Relations 0% 4%Peace Studies 0% 0%Photography 0% 1%Planning 0% 1%Social Work 0% 3%Sociology 0% 5%Special Education 0% 2%Speech Therapy 0% 2%Theatre and Dance 0% 3%Undeclared 0% 1%Women's Studies 0% 1%Other Humanities 14% 7%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
TOP EDUCATIONAL INSTITUTIONSTOTAL
13
METHODOLOGY & KEY FINDINGS
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Michigan State University 1.62% Texas A&M University 1.03%University of Arizona 1.48% Northern Arizona University 0.99%University of Michigan - Ann Arbor 1.44% Temple University 0.98%University of California - Los Angeles 1.30% Pennsylvania State University 0.98%University of Washington - Seattle 1.30% Boston University 0.96%University of Central Florida 1.30% Miami University of Ohio 0.93%Florida State University 1.30% University of Florida 0.92%University of Colorado - Boulder 1.26% University of Maryland - CollegePark 0.91%University of Kansas 1.24% University of Oregon 0.89%Rutgers University - New Brunswick 1.18% Georgia State University 0.88%New York University 1.14% University of California - Santa Barbara 0.88%University of New Mexico 1.14% Auburn University 0.86%Purdue University 1.09% California State University - Fullerton 0.82%University of Illinois at Urbana - Champaign 1.08% University of Cincinnati 0.79%University of California - Berkeley 1.05% California State University - Northridge 0.78%
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
1. METHODOLOGY & KEY FINDINGS
UNIVERSITY EXPERIENCE 2.
?? SURVEY QUESTION
© Universum Communications 15
CAREER SERVICES VISITS - MICHIGAN TECHNOLOGICAL UNIVERSITY
UNIVERSITY EXPERIENCE
How often have you used your campus career services or attended event/work-shops hosed by them this year?
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
11%
29%
25%
29%
7%
25%
43%
4%
25%
4%
Once
2-5 times
6 or more times
None
Not planning to visitVirtually
Physically
?? SURVEY QUESTION
© Universum Communications 16
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
EMPLOYMENT ADVISNING
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
CAREER ADVISING
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
8%
15%
38%
15%
15%
8%
5%
9%
24%
25%
17%
20%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
11%
11%
11%
30%
26%
11%
4%
8%
22%
28%
23%
16%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 17
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
CAREER/JOB FAIRSINTERNSHIP POSTINGS
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
27%
19%
15%
12%
15%
12%
5%
12%
23%
26%
21%
12%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
11%
15%
30%
15%
26%
4%
3%
7%
22%
30%
27%
11%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 18
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE
RESOURCE MATERIALS (PRINT, VIDEO, OR ONLINE)JOB POSTINGS
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
11%
15%
33%
11%
19%
11%
6%
12%
26%
27%
18%
11%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
12%
19%
19%
23%
19%
8%
4%
10%
26%
27%
20%
13%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 19
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
CAREER SERVICES WEBSITE WORKSHOPS (RESUME WRITING, INTERVIEWING, ETC.)
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
7%
11%
30%
26%
19%
7%
4%
10%
24%
28%
22%
12%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
15%
11%
15%
19%
33%
7%
4%
8%
21%
28%
23%
16%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
Michigan TechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 20
CAREER SERVICES SATISFACTION BY TYPE OF SERVICE
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
EMPLOYER INFORMATION SESSIONS
Please rate how satisfied you are with the following career services at your college. 1 = Not at all satisfied, 5 = Very satisfied
15%
19%
19%
19%
19%
8%
5%
13%
25%
23%
14%
20%
Not at all satisfied 1
2
3
4
Very satisfied 5
Not applicable
MichiganTechnologicalUniversity
Total
?? SURVEY QUESTION
© Universum Communications 21
OVERALL SATISFACTION
UNIVERSITY EXPERIENCE Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
How would you rate the career services offered at your school?
7%
43%
29%
18%
4%
4%
20%
40%
27%
9%
Poor
Fair
Good
Very good
ExcellentMichigan Technological University
Total
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
STUDENTS’ CAREER & COMMUNICATION PREFERENCES 3.
?? SURVEY QUESTION
© Universum Communications 23
MOST PREFERRED INDUSTRIES
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
In which industry would you ideally want to work when choosing your first employment after graduation? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
48%
38%
31%
28%
21%
14%
14%
7%
7%
3%
20%
37%
15%
29%
6%
3%
4%
1%
17%
1%
Media and advertisement
Educational and research institutions
Travel and leisure
Public sector and Governmental Agencies
Business services and operational consulting
Aerospace and defense
Strategy Consulting
Consumer electronics
Law firms
Automotive Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 24
PREFERRED SIZE OF EMPLOYER
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What size of employer would you prefer working for when choosing your first employment? Please select only one alternative
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
32%
29%
29%
11%
3%
31%
42%
14%
10%
Micro employer (Less than 10employees)
Small employer (10-100employees)
Medium-sized employer (100-500employees)
Big employer (500-1000employees)
Macro employer (More than 1000employees) Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 25
CAREER GOALSMICHIGAN TECHNOLOGICAL UNIVERSITY VS. TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
57%
50%
50%
46%
29%
29%
14%
11%
7%
60%
56%
62%
33%
21%
20%
19%
3%
13%
To be dedicated to a cause or to feel that I amserving a greater good
To be secure or stable in my job
To have work/life balance
To be competitively or intellectually challenged
To be entrepreneurial or creative/innovative
To have an international career
To be a leader or manager of people
To be a technical or functional expert
To be autonomous or independent Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications 26
CAREER GOALS • 2012 VS. 2011MICHIGAN TECHNOLOGICAL UNIVERSITY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
57%
50%
50%
46%
29%
29%
14%
11%
7%
46%
58%
63%
21%
33%
13%
25%
13%
13%
To be dedicated to a cause or to feel that I amserving a greater good
To be secure or stable in my job
To have work/life balance
To be competitively or intellectually challenged
To be entrepreneurial or creative/innovative
To have an international career
To be a leader or manager of people
To be a technical or functional expert
To be autonomous or independent Michigan Technological University 2012
Michigan Technological University 2011
?? SURVEY QUESTION
© Universum Communications 27
CAREER GOALS • 2012 VS. 2011TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most important to you? Please select a maximum of three alternatives
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
62%
60%
56%
33%
21%
20%
19%
13%
3%
61%
58%
55%
33%
21%
20%
18%
13%
4%
To have work/life balance
To be dedicated to a cause or to feel that I am serving agreater good
To be secure or stable in my job
To be competitively or intellectually challenged
To be entrepreneurial or creative/innovative
To have an international career
To be a leader or manager of people
To be autonomous or independent
To be a technical or functional expert Total 2012
Total 2011
?? SURVEY QUESTION
© Universum Communications 28
EXPECTED ANNUAL SALARY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
43,622
USD43,172Total
Michigan Technological University
USD
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
?? SURVEY QUESTION
© Universum Communications 29
ACTUAL COMMUNICATION CHANNELS • TOP 10
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Through which channels have you learnt about these employers?Please select as many alternatives as applicable
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
61%
37%
28%
28%
26%
25%
23%
22%
21%
20%
39%
36%
20%
29%
23%
23%
17%
15%
21%
20%
Employer websites
Social networks/communities
News websites advertisements
TV advertisements
News print media advertisements
Professional networks/communities
University press & student organisation publications
Job boards
Career fairs
Career guidance websites Michigan Technological University
Total
5. STUDENTS’ EMPLOYER PREFERENCES
6. APPENDIX
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
EMPLOYER RANKINGS 4.
?? SURVEY QUESTION
© Universum Communications 31
CONSIDERED EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 30
EMPLOYER RANKINGS
Below is a list of employers. Which of these employers would you consider working for?
Employer Rank 2012
Percent 2012 Employer Rank
2012Percent
2012
Google 1 60.00% 0 Hasbro 14 20.00% NEW -Apple 2 43.33% 1 TBS 14 20.00% 18Facebook 2 43.33% 3 Time Warner 14 20.00% 34Walt Disney Company 2 43.33% 0 Toys 'R' Us, Inc. 14 20.00% 34Amazon 5 40.00% -2 United Nations 14 20.00% 34Electronic Arts 6 33.33% 3 Verizon 14 20.00% 18FBI 6 33.33% 8 Yahoo! 14 20.00% -7Microsoft 8 26.67% -1 Best Buy 23 16.67% 25The Coca-Cola Co. 8 26.67% 1 Ford Motor Company 23 16.67% 9IKEA 10 23.33% 22 Kohl's 23 16.67% -14Mayo Clinic 10 23.33% 22 McGraw-Hill Companies 23 16.67% 9Peace Corps 10 23.33% 22 National Security Agency (NSA) 23 16.67% 25Sony 10 23.33% -1 Nestlé USA 23 16.67% 46Central Intelligence Agency 14 20.00% 8 Target 23 16.67% -1DOW Chemical 14 20.00% 55 Teach for America 23 16.67% 25
Trend Trend
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
?? SURVEY QUESTION
© Universum Communications 32
IDEAL EMPLOYER RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 20
EMPLOYER RANKINGS
Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Employer Rank 2012
Percent 2012 Employer Rank
2012Percent
2012
Google 1 39.29% 1 Mayo Clinic 9 10.71% -2Walt Disney Company 2 25.00% -1 McGraw-Hill Companies 9 10.71% 14Microsoft 3 17.86% 20 National Security Agency (NSA) 9 10.71% 14Apple 4 14.29% -1 Time Warner 9 10.71% 1Electronic Arts 4 14.29% 6 Best Buy 15 7.14% NEW -FBI 4 14.29% 1 D.O.D. 15 7.14% NEW -Peace Corps 4 14.29% 1 Environmental Protection Agency (EPA) 15 7.14% NEW -United Nations 4 14.29% 6 Hasbro 15 7.14% NEW -Amazon 9 10.71% 1 Nestlé USA 15 7.14% NEW -Facebook 9 10.71% 14 Raytheon Company 15 7.14% 8
Trend Trend
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
?? SURVEY QUESTIONS
© Universum Communications 33
POTENTIAL APPLICANTS’ RANKINGMICHIGAN TECHNOLOGICAL UNIVERSITY • TOP 10
EMPLOYER RANKINGS
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
Employer Rank 2012
Percent 2012 Employer Rank
2012Percent
2012
Google 1 7.69% 1 D.O.D. 4 3.85% NEW -Time Warner 1 7.69% 1 Daimler/Mercedes-Benz 4 3.85% NEW -United Nations 1 7.69% NEW - Electronic Arts 4 3.85% NEW -3M 4 3.85% -2 Facebook 4 3.85% NEW -Apple 4 3.85% NEW - FBI 4 3.85% NEW -
Trend Trend
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
?? SURVEY QUESTION
© Universum Communications 34
IDEAL EMPLOYER RANKINGTOTAL • TOP 20
EMPLOYER RANKINGS
Please select five employers from the list below for which you would most like to work - your five Ideal Employers
Employer Rank 2012
Percent 2012 Employer Rank
2012Percent
2012
Walt Disney Company 1 21.56% 0 Facebook 11 6.83% -1United Nations 2 18.53% 0 Environmental Protection Agency (EPA) 12 5.93% 1Teach for America 3 17.86% 0 National Security Agency (NSA) 13 5.57% -1Google 4 17.60% 1 Nike 14 5.41% 0U.S. Department of State 5 15.18% -1 Amazon 15 5.34% 2Apple 6 14.30% 2 National Institutes of Health 16 4.73% 0Peace Corps 7 14.27% -1 Starbucks 17 4.65% -2FBI 8 14.06% -1 Target 18 4.09% 2Central Intelligence Agency 9 10.97% 0 Mayo Clinic 19 4.00% 0American Cancer Society 10 7.05% 1 IKEA 20 3.83% 2
Trend Trend
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
© Universum Communications 35
TOP FINDINGS • EMPLOYER RANKINGSTOTAL
EMPLOYER RANKINGS
POTENTIALAPPLICANTS’ RANKING1. U.S. Department of State2. Teach for America3. Walt Disney Company4. United Nations5. FBI
HIGH ACHIEVERS’ RANKING1. Walt Disney Company2. United Nations3. Teach for America4. Google5. U.S. Department of State
CONSIDEREDEMPLOYER RANKING1. Walt Disney Company2. Google3. Apple4. United Nations5. Teach for America
IDEAL EMPLOYER RANKING1. Walt Disney Company2. United Nations3. Teach for America4. Google5. U.S. Department of State 5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
STUDENTS’ EMPLOYER PREFERENCES 5.6. APPENDIX
© Universum Communications
EMPLOYER REPUTATION & IMAGEThe attributes of the employer as an organization• Attractive/exciting products and services• Corporate Social Responsibility• Environmental sustainability• Ethical standards• Fast-growing/entrepreneurial• Financial strength• Innovation• Inspiring management• Market success• Prestige
REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in the future • Clear path for advancement• Competitive base salary• Competitive benefits• Good reference for future career• High future earnings• Leadership opportunities• Overtime pay/compensation• Performance-related bonus• Rapid promotion• Sponsorship of future education
JOB CHARACTERISTICSThe contents and demands of the job, including the learning opportunities provided by the job• Challenging work• Client interaction • Control over my number of working hours• Flexible working conditions• High level of responsibility• Opportunities for international travel/relocation• Professional training and development• Secure employment• Team oriented work• Variety of assignments
PEOPLE & CULTUREThe social environment and attributes of the work place• A creative and dynamic work environment• A friendly work environment• Acceptance towards minorities• Enabling me to integrate personal interests in my schedule • Interaction with international clients and colleagues• Leaders who will support my development• Recognizing performance (meritocracy)• Recruiting only the best talent• Respect for its people• Support for gender equality
37
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES
The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University. Based on specific research within HR, as well as focus groups and general communication with both our clients and students.
!
© Universum Communications
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES 5
EMPLOYER REPUTATION
& IMAGE
REMUNERATION & ADVANCEMENT
OPPORTUNITIES
JOBCHARACTERISTICS
PEOPLE& CULTURE
38
?? SURVEY QUESTION
© Universum Communications
RELATIVE IMPORTANCE OF EACH DRIVER
STUDENTS’ EMPLOYER PREFERENCES
How would you rate the relative importance of these aspects when choosing your Ideal Employer? Please divide 100 points between the alternatives in accordance with importance
5
39
Michigan Technological University Total
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
21%
28%27%
23% 22%
26%28%
23%
?? SURVEY QUESTION
© Universum Communications
EMPLOYER REPUTATION & IMAGE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
5
EMPLOYERREPUTATION
& IMAGE
40
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
59%
52%
33%
30%
30%
26%
15%
15%
15%
15%
54%
37%
29%
28%
31%
20%
29%
23%
11%
16%
Ethical standards
Innovation
Inspiring management
Financial strength
Prestige
Environmental sustainability
Attractive/exciting products and services
Corporate Social Responsibility
Fast-growing/entrepreneurial
Market success Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
JOB CHARACTERISTICS
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
JOBCHARACTERISTICS
41
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
48%
44%
36%
36%
36%
28%
28%
16%
8%
8%
47%
28%
19%
33%
38%
32%
27%
20%
14%
23%
Secure employment
Variety of assignments
Client interaction
Opportunities for international travel/relocation
Professional training and development
Challenging work
Flexible working conditions
Team oriented work
Control over my number of working hours
High level of responsibility Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
PEOPLE & CULTURE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
5
PEOPLE& CULTURE
42
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
64%
48%
48%
36%
28%
20%
16%
12%
12%
8%
49%
35%
51%
40%
21%
16%
27%
18%
17%
14%
A creative and dynamic work environment
Leaders who will support my development
Respect for its people
A friendly work environment
Enabling me to integrate personal interests inmy schedule
Support for gender equality
Recognizing performance (meritocracy)
Interaction with international clients andcolleagues
Recruiting only the best talent
Acceptance towards minorities Michigan Technological University
Total
?? SURVEY QUESTION
© Universum Communications
REMUNERATION & ADVANCEMENT OPPORTUNITIES
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives
REMUNERATION & ADVANCEMENT
OPPORTUNITIES
43
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
54%
50%
50%
29%
29%
21%
21%
17%
8%
4%
33%
37%
45%
45%
30%
24%
13%
17%
23%
8%
Sponsorship of future education
Clear path for advancement
Leadership opportunities
Good reference for future career
High future earnings
Competitive benefits
Overtime pay/compensation
Performance-related bonus
Competitive base salary
Rapid promotion Michigan Technological University
Total
© Universum Communications
TOP FINDINGSOVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5
STUDENTS’ EMPLOYER PREFERENCES
PLEASE NOTE: These tables show the attractiveness of each of the 40 attributes in relation to how important the students think its driver is. This analysis gives a summarized 360 degree view of what influences employer attractiveness.
!44
MICHIGAN TECHNOLOGICAL UNIVERSITY TOTAL
1. Respect for its people (People & Culture)
2. A creative and dynamic work environment (People & Culture)
3. Ethical standards (Employer Reputation & Image)
4. Secure employment (Job Characteristics)
5. A friendly work environment (People & Culture)
1. A creative and dynamic work environment (People & Culture)
2. Clear path for advancement (Remuneration & Advancement Opportunities)
3. Secure employment (Job Characteristics)
4. Leaders who will support my development (People & Culture)
5. Variety of assignments (Job Characteristics)
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
APPENDIX 6.
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (1/8)
46
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Michigan State University 1.62% Pennsylvania State University 0.98%University of Arizona 1.48% Boston University 0.96%University of Michigan - Ann Arbor 1.44% Miami University of Ohio 0.93%University of California - Los Angeles 1.30% University of Florida 0.92%University of Washington - Seattle 1.30% University of Maryland - CollegePark 0.91%University of Central Florida 1.30% University of Oregon 0.89%Florida State University 1.30% Georgia State University 0.88%University of Colorado - Boulder 1.26% University of California - Santa Barbara 0.88%University of Kansas 1.24% Auburn University 0.86%Rutgers University - New Brunswick 1.18% California State University - Fullerton 0.82%New York University 1.14% University of Cincinnati 0.79%University of New Mexico 1.14% California State University - Northridge 0.78%Purdue University 1.09% George Mason University 0.75%University of Illinois at Urbana - Champaign 1.08% University of Wisconsin - Madison 0.75%University of California - Berkeley 1.05% Baylor University 0.73%Texas A&M University 1.03% Montclair State University 0.73%Northern Arizona University 0.99% University of Connecticut 0.73%Temple University 0.98% Kansas State University 0.73%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (2/8)
47
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
University of Colorado - Denver 0.71% University of Maryland - Baltimore 0.54%University of North Texas 0.71% Radford University 0.52%University of Texas - Austin 0.68% University of Minnesota - Twin Cities 0.52%University of Nevada - Las Vegas 0.66% University of South Carolina - Columbia 0.52%University of California - Riverside 0.66% University of Texas at San Antonio 0.52%University of Kentucky 0.65% University of Pennsylvania 0.51%Fort Hays State University 0.62% Virginia Commonwealth University 0.51%Colorado State University 0.61% Southern Illinois University 0.51%University of Houston 0.61% Loyola University - Chicago 0.51%University of Iowa 0.60% Indiana University 0.50%SUNY Stony Brook 0.60% Ohio State University 0.50%University of North Carolina - Chapel Hill 0.59% University of South Florida 0.50%University of Massachusetts - Amherst 0.57% SUNY Albany 0.48%Clemson University 0.56% Western Washington University 0.47%University of Georgia 0.55% University of Illinois - Chicago 0.46%Boise State University 0.55% University of Pittsburgh 0.46%CUNY Queens College 0.55% Western Michigan University 0.46%University of Tennessee 0.55% Cornell University 0.45%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (3/8)
48
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Towson University 0.45% University of Oklahoma 0.39%University of Southern California 0.44% Louisiana State University 0.38%DePaul University 0.44% University of Hawaii 0.38%Harvard University 0.43% University of Texas - El Paso 0.37%Portland State University 0.43% Mississippi State University 0.36%University of California - San Diego 0.43% Marshall University 0.36%Arizona State University 0.42% University of North Carolina - Charlotte 0.36%Virginia Tech 0.41% Syracuse University 0.35%CUNY Brooklyn College 0.41% California Polytechnic State University - San Luis Obispo 0.35%Texas Pan American University 0.41% Rhode Island College 0.35%Wright State University 0.41% Central Michigan University 0.35%Texas Woman's University 0.41% West Virginia University 0.34%Appalachian State University 0.41% Rochester Institute of Technology 0.34%Chapman University 0.40% University of California - Irvine 0.34%Iowa State University 0.40% University of California - Santa Cruz 0.34%Texas Tech University 0.39% Kent State University 0.34%Washington University in St. Louis 0.39% University of Miami 0.33%University of Vermont 0.39% Indiana University of Pennsylvania 0.32%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (4/8)
49
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Kennesaw State University 0.32% College of Charleston 0.27%Illinois State University 0.32% Missouri State University 0.27%Florida International University 0.32% Wake Forest University 0.26%University of Louisville 0.32% University of Texas - Arlington 0.26%University of Virginia 0.32% University of Mary Washington 0.26%Southeastern Louisiana University 0.31% University of Nebraska - Lincoln 0.26%University of Alabama 0.31% SUNY Buffalo 0.25%Ramapo College 0.30% Oregon State University 0.25%Vanderbilt University 0.30% Middle Tennessee State University 0.25%Washington State University 0.30% University of North Florida 0.25%Florida Atlantic University 0.30% Brown University 0.25%Georgetown University 0.29% Yale University 0.24%Ball State University 0.28% California State University - Fresno 0.24%University of Akron 0.27% Stanford University 0.23%San Diego State University 0.27% SUNY Binghamton 0.23%University of Utah 0.27% CUNY College of Staten Island 0.23%James Madison University 0.27% Drexel University 0.23%Tulane University 0.27% University of Missouri - Columbia 0.23%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (5/8)
50
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Wichita State University 0.23% St. Joseph's University 0.18%Princeton University 0.21% University of Central Missouri 0.18%Seton Hall University 0.21% Bradley University 0.18%Northeastern University 0.21% Brandeis University 0.17%University of Alaska - Fairbanks 0.21% Columbus State University 0.17%University of Rhode Island 0.21% New Mexico State University 0.17%University of Rochester 0.21% Utah State University 0.17%Florida A&M University 0.20% University of Texas - Tyler 0.17%Rutgers University - Camden 0.20% Lafayette College 0.16%California State University - Long Beach 0.20% University of Northern Colorado 0.16%Youngstown State University 0.20% North Carolina State University - Raleigh 0.16%Saginaw Valley State University 0.20% Texas Christian University 0.16%Duke University 0.19% California State University - Dominguez Hills 0.16%Murray State University 0.19% St. Cloud State University 0.16%Xavier University 0.19% University of Toledo 0.16%Old Dominion University 0.19% University of West Georgia 0.16%University of Michigan - Dearborn 0.18% Western Connecticut State University 0.16%University of Mississippi 0.18% Southern Methodist University 0.16%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (6/8)
51
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
University of Wyoming 0.16% University of Puerto Rico 0.13%University of Northern Iowa 0.15% Howard University 0.13%University of Arkansas - Pine Bluff 0.15% Providence College 0.13%University of South Alabama 0.15% Northern Illinois University 0.12%La Salle University 0.14% Loyola Marymount University 0.12%University of San Diego 0.14% Truman State University 0.12%University of Denver 0.14% University of Idaho 0.12%University of Delaware 0.14% Montana State University - Bozeman 0.12%Spelman College 0.14% Oklahoma State University 0.12%Bucknell University 0.14% Eastern Michigan University 0.12%Brigham Young University 0.14% CUNY NYC College of Technology 0.11%CUNY Hunter College 0.14% Eastern Illinois University 0.11%Morgan State University 0.14% Idaho State University 0.11%Rutgers University - Newark 0.14% San Jose State University 0.11%University of California - Davis 0.14% University of Washington - Bothell 0.11%University of Maine 0.14% North Dakota State University 0.11%East Carolina University 0.13% Southern Utah University 0.11%St. Louis University 0.13% Prairie View A&M University 0.11%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (7/8)
52
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Keene State College 0.10% Lehigh University 0.08%University of San Francisco 0.10% DePauw University 0.08%Morehouse College 0.10% Pace University - New York City 0.07%Arkansas State University 0.10% Bowling Green State University 0.07%George Washington University 0.10% California State University - Sacramento 0.07%University of Southern Indiana 0.09% College of New Jersey 0.07%Villanova University 0.09% Georgia Southern University 0.07%Boston College 0.09% Northwestern University 0.07%University of Arkansas - Fayetteville 0.09% Indiana State University 0.07%University of Chicago 0.09% CUNY Baruch College 0.07%University of Wisconsin - Milwaukee 0.09% American University 0.06%Santa Clara University 0.09% Clark Atlanta University 0.06%Columbia University 0.09% Trinity University 0.06%Creighton University 0.09% Georgia Institute of Technology 0.05%Johns Hopkins University 0.09% Texas Southern University 0.05%Lewis University 0.08% Rensselaer Polytechnic Institute 0.05%Fairfield University 0.08% University of Evansville 0.05%College of William and Mary 0.08% University of Dayton 0.05%
?? SURVEY QUESTION
© Universum Communications
Universum Student Survey 2012University Report
US Undergraduate Edition Humanities/Liberal Arts/Education Michigan Technological University
EDUCATIONAL INSTITUTIONSTOTAL (8/8)
53
APPENDIX
Which educational institution do you attend? PLEASE NOTE: This is the distribution after the results have been weighted, reflecting the true population at these educational institutions
!
University Total University Total
Butler University 0.05% Alabama A&M University 0.02%Barnard College 0.05% Claflin University 0.02%Marquette University 0.05% CUNY City College 0.02%North Carolina A&T State University 0.05% CUNY Medgar Evers College 0.02%St. John's University 0.05% Fordham University 0.02%University of New Hampshire 0.05% Hofstra University 0.02%University of Richmond 0.05% Lincoln University 0.02%University of Texas - Dallas 0.05% Stevens Institute of Technology 0.02%Xavier University of Louisiana 0.05% University of New Orleans 0.02%Pace University - Westchester 0.04% University of Ohio 0.02%Carnegie Mellon University 0.04% University of Tulsa 0.02%Rice University 0.04% Western Kentucky University 0.02%Massachusetts Institute of Technology 0.04% Regis University 0.02%Case Western Reserve University 0.03% Dartmouth College 0.02%Albion College 0.03% Bentley University 0.02%Missouri University of Science & Technology 0.03% Huston-Tillotson University 0.01%Wayne State University 0.03% Rose-Hulman Institute of Technology 0.01%Robert Morris University 0.02% New Jersey Institute of Technology 0.01%Michigan Technological University 0.02% Other 4.27%