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UNIVERSUM STUDENT SURVEY 2012 University Report • Swedish Edition
Lund University
WWW.UNIVERSUMGLOBAL.COM
Business
© Universum Communications 2
UNIVERSUM IN THE WORLD
ANNUAL RESEARCH
CONSULTING PROJECTS
3
Universum is an international organisation, with its head-quarters
in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career services
and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide students
with information and support career services in
their role. We also believe that companies need to under-
stand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
ABOUT US
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
METHODOLOGY & KEY FINDINGS 1.
© Universum Communications
METHODOLOGY & TARGET GROUPS
5
METHODOLOGY & KEY FINDINGS
Base of the
group
Number of
respondents
Group 1
Group 2
Lund University
Total
424
4 540
THE QUESTIONNAIRE
Created with 24 years of experience,
extensive research within HR, focus groups and
communication with both our clients and students.
Global perspective - local insight.
Comprised of closed-ended questions with an
extensive list of alternatives and an ‘Other’ option.
DATA COLLECTION
Conducted via an on-line survey. The online link
was distributed primarily via university contacts (career
centers and the educational institutions).
WEIGHTING:
In our data collection we set targets by main
field of study and educational institution. In order
to provide our clients with reliable data in each market
and to get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the target
groups.
FIELD PERIOD: October 2011 to February 2012
NO. OF EDUCATIONAL INSTITUTIONS INCLUDED:
33
University Report
Swedish Edition 2012
Business
Lund University
© Universum Communications 6
KEY FINDINGS • LUND UNIVERSITY
METHODOLOGY & KEY FINDINGS
64% women and 36% men Average age:
24,3 years
Average perceived academic performance:
7,0 (of 10)
Average expected monthly salary:
27 821 SEK
Top career goals:
• To have work/life balance
• To be secure or stable in my job
• To have an international career
Top actual communication channels:
• Employer websites
• Career fairs
• Career Magazines for students
Most preferred industries:
• Management consulting
• Banks
• Financial Services
Top university experience:
• The reputation of the university
• The possibility to study abroad
• Choice of courses/modules
University Report
Swedish Edition 2012
Business
Lund University
© Universum Communications 7
KEY FINDINGS • TOTAL
METHODOLOGY & KEY FINDINGS
57% women and 43% men Average age:
25,2 years
Average perceived academic performance:
6,9 (of 10)
Average expected monthly salary:
28 135 SEK
Most preferred industries:
• Banks
• Management consulting
• Financial Services
Top career goals:
• To have work/life balance
• To be secure or stable in my job
• To have an international career
Top actual communication channels:
• Employer websites
• Job boards
• Career fairs
Top university experience:
• Access to and quality of service facilities (e.g. libraries,
computers)
• The possibility to study abroad
• The reputation of the university
University Report
Swedish Edition 2012
Business
Lund University
? ? SURVEY QUESTIONS
© Universum Communications 8
AGE & GENDER
METHODOLOGY & KEY FINDINGS
AVERAGE AGE GENDER
• What is your year of birth?
• What is your gender
University Report
Swedish Edition 2012
Business
Lund University
24,3 years
25,2 years
Lund University
Total
64%
57%
36%
43%
Lund University
Total
Female Male
? ? SURVEY QUESTION
© Universum Communications 9
NATIONALITY
METHODOLOGY & KEY FINDINGS
What is your nationality?
University Report
Swedish Edition 2012
Business
Lund University
87%
83%
13%
17%
Lund University
Total
Swedish Other
? ? SURVEY QUESTION
© Universum Communications 10
DEGREE
METHODOLOGY & KEY FINDINGS
What is the highest academic degree you are currently pursuing?
University Report
Swedish Edition 2012
Business
Lund University
42%
31%
13%
13%
1%
0%
46%
27%
10%
12%
4%
1%
Bachelors
Master of Science in Business and Economics
Master (Bologna)
Master (Pre-Bologna)
PhD
Other Lund University
Total
? ? SURVEY QUESTION
© Universum Communications 11
ACADEMIC PERFORMANCE
METHODOLOGY & KEY FINDINGS
Please grade your academic results on a scale from 1 to 10,
where 10 represents "excellent results", 5 stands for "Average".
University Report
Swedish Edition 2012
Business
Lund University
7,0
6,9
Total
Lund University
AVERAGE 0%
1%
2%
19%
13%
23%
25%
11%
6%
0%
1%
1%
3%
18%
14%
25%
22%
10%
5%
1
2
3
4
5
6
7
8
9
10Lund University
Total
? ? SURVEY QUESTION
© Universum Communications
University Report
Swedish Edition 2012
Business
Lund University
12
AREA OF STUDY
BUSINESS (1/1)
METHODOLOGY & KEY FINDINGS
What is your major(s)/main area(s) of study?
Area of study Lund University Total
Economics 24% 17%
Management 23% 22%
Marketing 21% 25%
Finance 17% 16%
Accounting/Auditing/Taxation 17% 22%
Business Management 11% 14%
International Economic Studies 9% 11%
Statistics 6% 5%
Economic History 6% 4%
Entrepreneurship 6% 9%
Business Development 5% 10%
Project Management 5% 6%
IT Economics 4% 5%
Health Economics 2% 1%
Logistics 1% 4%
Tourism Economy 1% 3%
Other Business 1% 1%
? ? SURVEY QUESTION
© Universum Communications
University Report
Swedish Edition 2012
Business
Lund University EDUCATIONAL INSTITUTIONS
TOTAL (1/1)
13
METHODOLOGY & KEY FINDINGS
Which educational institution do you attend? PLEASE NOTE: This is the distribution
after the results have been weighted,
reflecting the true population at these
educational institutions
!
University Total University Total
Lund University 11,29% Mid Sweden University 2,96%
Stockholm University 9,74% University of Dalarna 2,80%
Linnaeus University 7,70% Södertörn University 2,78%
School of Business, Economics and Law, University of Gothenburg 6,26% Kristianstad University 2,72%
Uppsala University 5,97% Karlstad University 2,55%
Linköping University 4,73% Blekinge Institute of Technology 2,45%
Stockholm School of Economics 4,60% University of Skövde 1,80%
Umeå School of Business 4,39% University West 1,66%
Jönköping International Business School 4,24% Luleå University of Technology 1,22%
University of Gävle 3,86% Malmö University 1,21%
Örebro University 3,65% Gotland University 0,60%
University of Borås 3,47% Swedish University of Agricultural Sciences 0,37%
University of Halmstad 3,14% Other 0,87%
Mälardalen University 2,98%
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
1. METHODOLOGY & KEY FINDINGS
UNIVERSITY EXPERIENCE 2.
? ? SURVEY QUESTION
© Universum Communications 15
SATISFACTION
UNIVERSITY EXPERIENCE
CHOICE OF COURSES/MODULES
How satisfied or dissatisfied are you with your study environment
regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
University Report
Swedish Edition 2012
Business
Lund University
LECTURERS/TUTORS
1%
9%
33%
43%
14%
1%
9%
24%
54%
12%
2%
10%
31%
42%
14%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfiedLund University 2012
Lund University 2011
Total
2%
6%
21%
47%
24%
1%
3%
21%
50%
25%
3%
9%
25%
46%
18%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfiedLund University 2012
Lund University 2011
Total
? ? SURVEY QUESTION
© Universum Communications 16
SATISFACTION
UNIVERSITY EXPERIENCE
How satisfied or dissatisfied are you with your study environment
regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
University Report
Swedish Edition 2012
Business
Lund University
UNIVERSITY’S CONTACTS
WITH THE BUSINESS COMMUNITY REPUTATION OF THE UNIVERSITY
2%
12%
37%
50%
0%
1%
7%
43%
49%
2%
9%
27%
38%
25%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfiedLund University 2012
Lund University 2011
Total
3%
9%
26%
38%
23%
3%
11%
22%
40%
24%
5%
12%
31%
33%
19%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfiedLund University 2012
Lund University 2011
Total
? ? SURVEY QUESTION
© Universum Communications 17
SATISFACTION
UNIVERSITY EXPERIENCE
How satisfied or dissatisfied are you with your study environment
regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
University Report
Swedish Edition 2012
Business
Lund University
POSSIBILITY TO STUDY ABROAD QUALITY OF THE EDUCATION
2%
4%
26%
47%
22%
1%
8%
16%
55%
20%
3%
8%
24%
47%
19%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfiedLund University 2012
Lund University 2011
Total
1%
5%
19%
39%
35%
1%
4%
21%
41%
33%
2%
7%
28%
35%
28%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfiedLund University 2012
Lund University 2011
Total
? ? SURVEY QUESTION
© Universum Communications 18
SATISFACTION
UNIVERSITY EXPERIENCE
How satisfied or dissatisfied are you with your study environment
regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
University Report
Swedish Edition 2012
Business
Lund University
LIVING COSTS AND
BOARDING/ACCOMODATION
ACCESS TO AND QUALITY
OF SERVICE FACILITIES
5%
13%
24%
37%
20%
4%
10%
24%
41%
21%
3%
7%
22%
40%
29%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfiedLund University 2012
Lund University 2011
Total
12%
25%
33%
20%
10%
9%
30%
37%
18%
6%
9%
18%
36%
24%
13%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfiedLund University 2012
Lund University 2011
Total
? ? SURVEY QUESTION
© Universum Communications 19
SATISFACTION
UNIVERSITY EXPERIENCE
How satisfied or dissatisfied are you with your study environment
regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
University Report
Swedish Edition 2012
Business
Lund University
PRACTICAL ELEMENTS OF MY COURSE RATIO OF STUDENTS PER
LECTURER/TUTOR
10%
17%
39%
25%
9%
12%
23%
38%
21%
7%
9%
17%
36%
26%
12%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfiedLund University 2012
Lund University 2011
Total
4%
20%
34%
32%
9%
6%
21%
30%
34%
9%
3%
13%
35%
36%
13%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfiedLund University 2012
Lund University 2011
Total
? ? SURVEY QUESTION
© Universum Communications 20
SATISFACTION
LUND UNIVERSITY VS. TOTAL
UNIVERSITY EXPERIENCE
How satisfied or dissatisfied are you with your study environment
regarding the following factors? (Very satisfied, Satisfied, Neutral,
Dissatisfied and Very dissatisfied)
Lund University
2012
Lund University
2011Total
The reputation of the university 4,3 4,4 3,7
The possibility to study abroad 4,0 4,0 3,8
Choice of courses/modules 3,9 3,9 3,7
The quality of the education 3,8 3,9 3,7
The university's contacts with the business community 3,7 3,7 3,5
Lecturers/tutors 3,6 3,7 3,5
Access to and quality of service facilities (e.g. libraries, computers) 3,5 3,6 3,8
Ratio of students per lecturer/tutor 3,2 3,2 3,4
Practical elements of my course 3,1 2,9 3,1
Living costs and boarding/accommodation 2,9 2,8 3,1
University Report
Swedish Edition 2012
Business
Lund University
? ? SURVEY QUESTION
© Universum Communications 21
IMPORTANT ASPECTS
LUND UNIVERSITY VS. TOTAL
UNIVERSITY EXPERIENCE
Which of these aspects do you regard as the most important?
University Report
Swedish Edition 2012
Business
Lund University
71%
41%
38%
33%
26%
23%
22%
11%
10%
5%
0%
68%
41%
36%
25%
24%
23%
20%
14%
8%
9%
1%
The quality of the education
Lecturers/tutors
The university's contacts with the business community
The reputation of the university
Choice of courses/modules
The possibility to study abroad
Practical elements of my course
Access to and quality of service facilities (e.g. libraries,computers)
Ratio of students per lecturer/tutor
Living costs and boarding/accommodation
OtherLund University
Total
? ? SURVEY QUESTION
© Universum Communications 22
OVERALL SATISFACTION
UNIVERSITY EXPERIENCE
How satisfied or dissatisfied are you with your study environment
regarding the following factors? (5 = Very satisfied, 4 = Satisfied,
3 = Neutral, 2 = Dissatisfied and 1 = Very dissatisfied)
Lund University
2012
Lund University
2011Total
How satisfied are you overall with your university? 4,1 4,0 4,0
University Report
Swedish Edition 2012
Business
Lund University
1%
2%
14%
53%
29%
0%
3%
15%
56%
25%
1%
4%
17%
53%
25%
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Lund University 2012
Lund University 2011
Total
? ? SURVEY QUESTION
© Universum Communications 23
CAREER RELATED SERVICES OFFERED BY UNIVERSITY
LUND UNIVERSITY
UNIVERSITY EXPERIENCE
Are you aware of/ do you use the following career related services
offered by your university?
University Report
Swedish Edition 2012
Business
Lund University
31%
28%
23%
61%
35%
38%
41%
21%
43%
49%
32%
29%
45%
29%
33%
43%
23%
19%
37%
8%
17%
26%
21%
32%
3%
4%
8%
1%
3%
7%
5%
5%
Services offered by the departmental/faculty career service
Services offered by the university's central career service
Career advice by professors and lecturers
Career fairs at university
Company workshops/presentations organised by the university
Online vacancy search/job board with external offers
Career guidance material (e.g. brochures, guidance website, newsletter)
Job application preparation/training
I am aware of this service and use it I am aware of this service, but don't use it
I am unaware of this service, but would use it I am unaware of this service and wouldn't use it
? ? SURVEY QUESTION
© Universum Communications 24
CAREER RELATED SERVICES OFFERED BY UNIVERSITY
TOTAL
UNIVERSITY EXPERIENCE
Are you aware of/ do you use the following career related services
offered by your university?
University Report
Swedish Edition 2012
Business
Lund University
17%
23%
20%
53%
34%
31%
36%
19%
35%
39%
28%
27%
35%
27%
32%
35%
36%
28%
41%
14%
24%
32%
24%
35%
12%
10%
10%
6%
7%
9%
9%
10%
Services offered by the departmental/faculty career service
Services offered by the university's central career service
Career advice by professors and lecturers
Career fairs at university
Company workshops/presentations organised by the university
Online vacancy search/job board with external offers
Career guidance material (e.g. brochures, guidance website, newsletter)
Job application preparation/training
I am aware of this service and use it I am aware of this service, but don't use it
I am unaware of this service, but would use it I am unaware of this service and wouldn't use it
? ? SURVEY QUESTION
© Universum Communications 25
ASPECTS OF UNIVERSITY CHOICE
UNIVERSITY EXPERIENCE
Which of the following aspects had an influence on the choice of
your university?
Lund University Total
Parents/friends 48% 33%
University rankings 38% 21%
Students of the university 33% 26%
University directories/guides 33% 34%
The university's website 25% 29%
Career fairs 11% 8%
Information event at university (e.g. university open day) 11% 10%
Information event at (secondary/high) school 9% 7%
Teachers or career guidance at (secondary/high) school 7% 7%
Promotional material 7% 7%
Online social networks/communities (e.g. Facebook) 6% 8%
Media coverage/articles in newspapers or magazines 5% 6%
Advertising in print media 5% 6%
Online advertising 4% 7%
Videos produced by the university 2% 3%
Other 7% 11%
University Report
Swedish Edition 2012
Business
Lund University
4. EMPLOYER RANKINGS
5. STUDENTS’ EMPLOYER PREFERENCES
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
STUDENTS’ CAREER & COMMUNICATION PREFERENCES 3.
? ? SURVEY QUESTION
© Universum Communications 27
MOST PREFERRED INDUSTRIES
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
In which industry would you ideally want to work when choosing
your first employment after graduation? Please select a maximum
of three alternatives
University Report
Swedish Edition 2012
Business
Lund University
28%
25%
23%
23%
14%
14%
13%
13%
12%
11%
22%
27%
21%
19%
14%
9%
10%
9%
18%
12%
Management consulting
Banks
Financial Services
Media and advertisement
Business Services and Operational Consulting
Strategy Consulting
Public sector and Governmental Agencies
Travel and leisure
Auditing and Accounting
Fashion and AccessoriesLund University
Total
? ? SURVEY QUESTION
© Universum Communications 28
PREFERRED SIZE OF EMPLOYER
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What size of employer would you prefer working for when
choosing your first employment? Please select only one
alternative
University Report
Swedish Edition 2012
Business
Lund University
2%
21%
36%
20%
21%
3%
23%
37%
19%
18%
Micro employer (Less than 10 employees)
Small employer (10-100 employees)
Medium-sized employer (100-500employees)
Big employer (500-1000 employees)
Macro employer (More than 1000employees) Lund University
Total
? ? SURVEY QUESTION
© Universum Communications 29
CAREER GOALS
LUND UNIVERSITY VS. TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
University Report
Swedish Edition 2012
Business
Lund University
47%
41%
41%
36%
28%
26%
25%
20%
7%
46%
39%
34%
34%
25%
20%
26%
25%
8%
To have work/life balance
To be secure or stable in my job
To have an international career
To be competitively or intellectually challenged
To be a leader or manager of people
To be dedicated to a cause or to feel that I am serving agreater good
To be entrepreneurial or creative/innovative
To be autonomous or independent
To be a technical or functional expert Lund University
Total
? ? SURVEY QUESTION
© Universum Communications 30
CAREER GOALS • THIS YEAR VS. LAST YEAR
LUND UNIVERSITY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
University Report
Swedish Edition 2012
Business
Lund University
47%
41%
41%
36%
28%
26%
25%
20%
7%
47%
41%
39%
43%
25%
21%
26%
24%
9%
To have work/life balance
To be secure or stable in my job
To have an international career
To be competitively or intellectually challenged
To be a leader or manager of people
To be dedicated to a cause or to feel that I am serving agreater good
To be entrepreneurial or creative/innovative
To be autonomous or independent
To be a technical or functional expert Lund University 2012
Lund University 2011
? ? SURVEY QUESTION
© Universum Communications 31
CAREER GOALS • THIS YEAR VS. LAST YEAR
TOTAL
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Below is a list of nine possible career goals. Which are most
important to you? Please select a maximum of three alternatives
University Report
Swedish Edition 2012
Business
Lund University
46%
39%
34%
34%
26%
25%
25%
20%
8%
47%
44%
28%
38%
27%
34%
25%
20%
7%
To have work/life balance
To be secure or stable in my job
To have an international career
To be competitively or intellectually challenged
To be entrepreneurial or creative/innovative
To be autonomous or independent
To be a leader or manager of people
To be dedicated to a cause or to feel that I am serving agreater good
To be a technical or functional expert Total 2012
Total 2011
? ? SURVEY QUESTION
© Universum Communications 32
EXPECTED MONTHLY SALARY
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
What is your expected salary before taxes (excluding commission
and bonus) at your first employment after graduation?
University Report
Swedish Edition 2012
Business
Lund University
27 821
SEK 28 135 Total
Lund University
SEK
? ? SURVEY QUESTION
© Universum Communications 33
ACTUAL COMMUNICATION CHANNELS • TOP 10
STUDENTS’ CAREER & COMMUNICATION PREFERENCES
Through which channels have you learnt about these employers?
Please select as many alternatives as applicable
University Report
Swedish Edition 2012
Business
Lund University
40%
30%
29%
26%
21%
21%
20%
20%
19%
18%
44%
25%
24%
26%
25%
24%
16%
18%
23%
16%
Employer websites
Career fairs
Career Magazines for students
Job boards
Social networks/communities
TV advertisements
University press & student organisation publications
Career guidance websites
News print media advertisements
Lectures/case studies as part of curriculumLund University
Total
5. STUDENTS’ EMPLOYER PREFERENCES
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
EMPLOYER RANKINGS 4.
? ? SURVEY QUESTION
© Universum Communications 35
CONSIDERED EMPLOYER RANKING
LUND UNIVERSITY • TOP 30
EMPLOYER RANKINGS
Below is a list of employers. Which of these employers would you
consider working for?
University Report
Swedish Edition 2012
Business
Lund University
EmployerRank
2012
Percent
2012Employer
Rank
2012
Percent
2012
IKEA 1 39,31% 0 Spotify 15 22,85% NEW -
Google 2 34,64% 1 Unilever 17 22,60% 17
Hennes & Mauritz 3 34,40% -1 Coca-Cola Drycker Sverige 18 22,11% 10
L'Oréal 4 30,22% 5 adidas 19 21,87% 11
SEB 5 29,73% -1 TV4 19 21,87% -8
Swedbank 6 29,24% -1 Danske Bank 21 21,62% -3
Ernst & Young 7 28,01% -1 Åhléns 21 21,62% 1
Handelsbanken 8 27,27% -1 Exportrådet 23 21,38% 16
Nordea 9 27,03% 4 ICA 23 21,38% -6
Sveriges Riksbank 9 27,03% 9 KPMG 25 20,88% -9
PwC 11 25,55% -2 SAS 25 20,88% -11
Sony Ericsson 12 24,32% -4 McKinsey & Company 27 20,39% -5
Utrikesdepartementet 13 23,83% 14 Microsoft 28 19,66% -8
Tetra Pak 14 23,34% -3 Ericsson 29 19,16% -8
Deloitte 15 22,85% 0 Goldman Sachs 30 18,43% 16
Trend Trend
? ? SURVEY QUESTION
© Universum Communications 36
IDEAL EMPLOYER RANKING
LUND UNIVERSITY • TOP 20
EMPLOYER RANKINGS
Please select five employers from the list below for which you
would most like to work - your five Ideal Employers
University Report
Swedish Edition 2012
Business
Lund University
EmployerRank
2012
Percent
2012Employer
Rank
2012
Percent
2012
IKEA 1 15,67% 0 Sida 10 7,71% 17
Hennes & Mauritz 2 13,43% 0 Unilever 10 7,71% 17
Google 3 13,18% -1 SEB 13 7,46% -5
Sveriges Riksbank 4 11,19% 7 Ernst & Young 14 6,97% -9
Utrikesdepartementet 5 10,95% -1 Handelsbanken 14 6,97% 4
Exportrådet 6 10,70% 10 Swedbank 14 6,97% -1
L'Oréal 7 10,20% -2 Goldman Sachs 17 6,22% -7
McKinsey & Company 8 9,20% -1 KPMG 17 6,22% 14
J.P. Morgan 9 7,96% 5 Regeringskansliet/alla departement 19 5,97% 4
PwC 10 7,71% -1 The Boston Consulting Group 20 5,47% 3
Trend Trend
? ? SURVEY QUESTIONS
© Universum Communications 37
POTENTIAL APPLICANTS’ RANKING
LUND UNIVERSITY • TOP 10
EMPLOYER RANKINGS
• Please select five employers from the list below for which you
would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
University Report
Swedish Edition 2012
Business
Lund University
EmployerRank
2012
Percent
2012Employer
Rank
2012
Percent
2012
IKEA 1 4,30% 1 L'Oréal 5 2,48% 4
Exportrådet 2 3,65% 9 McKinsey & Company 5 2,48% 2
Hennes & Mauritz 3 3,26% -2 Swedbank 5 2,48% 10
PwC 4 2,74% 0 Sveriges Riksbank 5 2,48% 10
Handelsbanken 5 2,48% 10 Utrikesdepartementet 5 2,48% 0
Trend Trend
? ? SURVEY QUESTION
© Universum Communications 38
IDEAL EMPLOYER RANKING
TOTAL • TOP 20
EMPLOYER RANKINGS
Please select five employers from the list below for which you
would most like to work - your five Ideal Employers
University Report
Swedish Edition 2012
Business
Lund University
EmployerRank
2012
Percent
2012Employer
Rank
2012
Percent
2012
IKEA 1 14,64% 0 McKinsey & Company 11 6,46% 5
Google 2 14,20% 0 Sveriges Riksbank 12 6,22% 1
Hennes & Mauritz 3 12,90% 0 Utrikesdepartementet 13 6,06% -2
Ernst & Young 4 10,15% 0 Nordea 14 5,97% -5
PwC 5 9,76% 2 Spotify 15 5,82% NEW -
Swedbank 6 8,34% -1 Exportrådet 16 5,62% -1
SEB 7 7,75% 1 The Boston Consulting Group 17 5,11% 2
Handelsbanken 8 7,49% -2 Microsoft 18 5,05% 0
L'Oréal 9 6,98% 3 Goldman Sachs 19 5,04% -5
KPMG 10 6,80% 0 J.P. Morgan 20 4,90% 0
Trend Trend
© Universum Communications 39
TOP FINDINGS • EMPLOYER RANKINGS
TOTAL
EMPLOYER RANKINGS
University Report
Swedish Edition 2012
Business
Lund University
POTENTIAL
APPLICANTS’ RANKING
1. IKEA
2. Hennes & Mauritz
3. PwC
4. Ernst & Young
5. Handelsbanken
HIGH ACHIEVERS' RANKING
1. IKEA
2. Google
3. Hennes & Mauritz
4. Ernst & Young
5. McKinsey & Company
CONSIDERED
EMPLOYER RANKING
1. IKEA
2. Google
3. Hennes & Mauritz
4. Swedbank
5. Ernst & Young
IDEAL EMPLOYER RANKING
1. IKEA
2. Google
3. Hennes & Mauritz
4. Ernst & Young
5. PwC 5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
5
4
3
2
1
1. METHODOLOGY & KEY FINDINGS
2. UNIVERSITY EXPERIENCE
3. STUDENTS’ CAREER & COMMUNICATION PREFERENCES
4. EMPLOYER RANKINGS
STUDENTS’ EMPLOYER PREFERENCES 5.
© Universum Communications
EMPLOYER REPUTATION & IMAGE The attributes of the employer as an organisation
• Attractive/exciting products and services
• Corporate Social Responsibility
• Environmental sustainability
• Ethical standards
• Fast-growing/entrepreneurial
• Financial strength
• Innovation
• Inspiring management
• Market success
• Prestige
REMUNERATION & ADVANCEMENT OPPORTUNITIES The monetary compensation and other benefits, now and in
the future
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good reference for future career
• High future earnings
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Rapid promotion
• Sponsorship of future education
JOB CHARACTERISTICS The contents and demands of the job, including the learning
opportunities provided by the job
• Challenging work
• Client interaction
• Control over my number of working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel/relocation
• Professional training and development
• Secure employment
• Team oriented work
• Variety of assignments
PEOPLE & CULTURE The social environment and attributes of the work place
• A creative and dynamic work environment
• A friendly work environment
• Acceptance towards minorities
• Enabling me to integrate personal interests in my schedule
• Interaction with international clients and colleagues
• Leaders who will support my development
• Recognizing performance (meritocracy)
• Recruiting only the best talent
• Respect for its people
• Support for gender equality
41
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES
The framework is developed together with professor Paula
Caligiuri, Director of the Center for HR Strategy at Rutgers
University. Based on specific research within HR, as well
as focus groups and general communication with both our
clients and students.
!
© Universum Communications
THE DRIVERS OF EMPLOYER ATTRACTIVENESS
STUDENTS’ EMPLOYER PREFERENCES 5
EMPLOYER
REPUTATION
& IMAGE
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
JOB
CHARACTERISTICS
PEOPLE
& CULTURE
42
? ? SURVEY QUESTION
© Universum Communications
RELATIVE IMPORTANCE OF EACH DRIVER
STUDENTS’ EMPLOYER PREFERENCES
How would you rate the relative importance of these aspects
when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance
with importance
5
43
Lund University Total
EMPLOYER REPUTATION & IMAGE
JOB CHARACTERISTICS
PEOPLE & CULTURE
REMUNERATION & ADVANCEMENT OPPORTUNITIES
University Report
Swedish Edition 2012
Business
Lund University
22%
26%
27%
25%21%
26%
27%
26%
? ? SURVEY QUESTION
© Universum Communications
EMPLOYER REPUTATION & IMAGE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
5
EMPLOYER
REPUTATION
& IMAGE
44
University Report
Swedish Edition 2012
Business
Lund University
45%
37%
36%
34%
27%
23%
19%
19%
18%
17%
44%
40%
39%
28%
23%
22%
23%
18%
18%
17%
Attractive/exciting products and services
Market success
Inspiring management
Innovation
Corporate Social Responsibility
Prestige
Financial strength
Ethical standards
Fast-growing/entrepreneurial
Environmental sustainabilityLund University
Total
? ? SURVEY QUESTION
© Universum Communications
JOB CHARACTERISTICS
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
JOB
CHARACTERISTICS
45
University Report
Swedish Edition 2012
Business
Lund University
47%
42%
40%
34%
30%
24%
19%
15%
15%
14%
39%
42%
39%
33%
32%
22%
18%
17%
13%
15%
Opportunities for international travel/relocation
Professional training and development
Challenging work
Variety of assignments
Secure employment
High level of responsibility
Flexible working conditions
Client interaction
Control over my number of working hours
Team oriented workLund University
Total
? ? SURVEY QUESTION
© Universum Communications
PEOPLE & CULTURE
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
5
PEOPLE
& CULTURE
46
University Report
Swedish Edition 2012
Business
Lund University
54%
46%
42%
32%
30%
28%
26%
10%
10%
7%
49%
51%
36%
34%
33%
23%
27%
12%
11%
6%
A creative and dynamic work environment
Leaders who will support my development
Interaction with international clients and colleagues
Respect for its people
A friendly work environment
Enabling me to integrate personal interests in myschedule
Recognizing performance (meritocracy)
Recruiting only the best talent
Support for gender equality
Acceptance towards minoritiesLund University
Total
? ? SURVEY QUESTION
© Universum Communications
REMUNERATION & ADVANCEMENT OPPORTUNITIES
STUDENTS’ EMPLOYER PREFERENCES
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
REMUNERATION &
ADVANCEMENT
OPPORTUNITIES
47
University Report
Swedish Edition 2012
Business
Lund University
51%
46%
36%
34%
31%
20%
16%
15%
12%
11%
51%
43%
34%
28%
30%
22%
17%
17%
13%
12%
Good reference for future career
High future earnings
Leadership opportunities
Competitive base salary
Clear path for advancement
Sponsorship of future education
Competitive benefits
Rapid promotion
Overtime pay/compensation
Performance-related bonusLund University
Total
© Universum Communications
TOP FINDINGS
OVERALL MOST ATTRACTIVE ATTRIBUTES • TOP 5
STUDENTS’ EMPLOYER PREFERENCES
PLEASE NOTE: These tables show the attractiveness of
each of the 40 attributes in relation to how important the
students think its driver is. This analysis gives a
summarised 360 degree view of what influences employer
attractiveness.
!
48
LUND UNIVERSITY TOTAL
1. Leaders who will support my development
(People & Culture)
2. A creative and dynamic work environment
(People & Culture)
3. Good reference for future career
(Remuneration & Advancement
Opportunities)
4. High future earnings (Remuneration &
Advancement Opportunities)
5. Professional training and development (Job
Characteristics)
1. A creative and dynamic work environment
(People & Culture)
2. High future earnings (Remuneration &
Advancement Opportunities)
3. Good reference for future career
(Remuneration & Advancement
Opportunities)
4. Leaders who will support my development
(People & Culture)
5. Opportunities for international
travel/relocation (Job Characteristics)
University Report
Swedish Edition 2012
Business
Lund University