University of Groningen From city marketing to city ... · PDF fileMMihail_konyv_165x240mm_ Szak.1:159ihail_konyv_165x240mm_ Szak.1:159 ... (eds), City branding: Image building and

University of Groningen

From city marketing to city brandingKavaratzis, M.

IMPORTANT NOTE: You are advised to consult the publisher's version (publisher's PDF) if you wish to cite fromit. Please check the document version below.

Document VersionPublisher's PDF, also known as Version of record

Publication date:2008

Link to publication in University of Groningen/UMCG research database

Citation for published version (APA):Kavaratzis, M. (2008). From city marketing to city branding: An interdisciplinary analysis with reference toAmsterdam, Budapest and Athens [S.l.]: s.n.

CopyrightOther than for strictly personal use, it is not permitted to download or to forward/distribute the text or part of it without the consent of theauthor(s) and/or copyright holder(s), unless the work is under an open content license (like Creative Commons).

Take-down policyIf you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediatelyand investigate your claim.

Downloaded from the University of Groningen/UMCG research database (Pure): http://www.rug.nl/research/portal. For technical reasons thenumber of authors shown on this cover page is limited to 10 maximum.

Download date: 17-04-2018

https://www.rug.nl/research/portal/en/publications/from-city-marketing-to-city-branding(35ea492b-652c-403e-8aac-0f7909419f41).html

References

Mihail_konyv_165x240mm_BELIVEK.indd Szak.1:159Mihail_konyv_165x240mm_BELIVEK.indd Szak.1:159 2008.09.12. 15:20:212008.09.12. 15:20:21


161161

References

Aaker DA, 1996, Building strong brands, Free Press, New York sAnholt S, 2002, Foreword to the Special Issue on place branding, Brand Management, Vol. 9, No. 4-5,tt

pp. 229-239Anholt S, 2003, Elastic brands, Brand Strategy, February 2003, pp. 28-29 Anholt S, 2006a, The Anholt-GMI City Brands Index: How the world sees the world’s cities, Place

Branding, Vol. 2, No. 1, pp. 18-31Anholt S, 2006b, Editorial: is place branding a capitalist tool?, Place Branding, Vol. 2, No. 1, pp. 1-4Anholt S, 2007, Competitive identity: The new brand management for countries regions and cities, Palgrave-

Macmillan, Basingstoke Ashworth GJ, 1994, Marketing of places: What are we doing?, in Ave G and Corsico F (eds),

Marketing Urbano International Conference, Edizioni Torino Incontra, Torino, pp. 643-649 Ashworth GJ, 2001, The communication of the brand images of cities, paper presented at the

Universidad Internacional Menendez Pelayo conference: The Construction and Communication of the Brand Images of Cities, Valencia

Ashworth GJ, 2002, The meaning of the city, paper presented at the Conference: Look Up Belfast: ANew Perspective on the City, 1-3 October 2002, Belfast

Ashworth GJ, 2006, Can we, do we, should we brand places?, paper presented at the CIRM 2006 Conference: Destinations and Locations, 6-7 September, Manchester

Ashworth GJ and Kavaratzis M, 2007, Beyond the logo: Brand management for cities, Brand Management, advance online publicattt ion, 23 November 2007,ttdoi:10.1057/palgrave.bm.2550133

Ashworth GJ and Tunbridge JE, 1990, The tourist-historic city, Belhaven Press, LondonAshworth GJ and Voogd H, 1990, Selling the city: marketing approaches in public sector urban planning,gg

Belhaven Press, London Ashworth GJ and Voogd H, 1994, Marketing and place promotion, in Gold JR and Ward SV (eds),

Place promotion: The use of publicity and marketing to sell towns and regions, John Wiley and Sons Ltd, Chichester, pp. 39-52

Ave G, 1994, Urban planning and strategic urban marketing in Europe, in Ave G and Corsico F (eds), Marketing Urbano International Conference, Edizioni Torino Incontra, Torino, pp. 126-159

Bailey J, 1989, Marketing cities in the 1980s and beyond, Cleveland State University Press, Cleveland ddBailly AS, 1994, Urban representations: The imaginary in the service of the economy, in Ave G and

Corsico F (eds), Marketing Urbano International Conference, Edizioni Torino Incontra, Torino, pp. 471-476

Balmer JMT, 1998, Corporate identity and the advent of corporate marketing, Journal of Marketing Management, Vol. 14, No. 8, pp. 963-996tt

Balmer JMT, 2001, Corporate identity, corporate branding and corporate marketing: Seeing through the fog, European Journal of Marketing, Vol. 35, No. 3-4, pp. 248-291 gg


162162

Balmer JMT, 2002, Of identities lost and found, International Studies Of Management and Organisation,Vol.32, No. 3, pp. 10-27

Balmer JMT and Gray ER, 2003, Corporate brands: What Are They? What Of Them?, European Journal of Marketing, Vol. 37, No. 7-8, pp. 972-997 gg

Balmer JMT and Greyser SA, 2002, Managing the multiple identities of the corporation, California Management Review, Vol. 44, No. 3, pp. 72-86w

Balmer JMT and Greyser SA (eds), 2003, Revealing the corporation: perspectives on identity, image, reputation, corporate branding and corporate-level marketing, Routledge, London

Balmer JMT and Greyser SA, 2006, Commentary: corporate marketing, European Journal of Marketing,ggVol. 40, No 7/8, pp. 730-741

Barke M, 1999, City marketing as a planning tool, in Pacione M (ed), Applied geography: principles and practice, Routledge, London, pp. 486-496

Barke M and Harrop K, 1994, Selling the industrial town: identity, image and illusion, in Gold JR andWard SV (eds) Place Promotion, John Wiley and Sons, Chichester, pp. 93-114

Barta G, 2005, The role of foreign direct investment in the spatial restructuring of Hungarianindustry, in Barta G, Fekete E, Kukorelli Szorenyine I and Timar J (eds), Hungarian spaces and places: Patterns of transition, Centre for Regional Studies, Pecs, pp. 143-160

Behrman J and Rondinelli D, 1992, The cultural imperatives of globalisation: urban economic growth in the 21st century, t Economic Development Quarterly, Vol. 6, No. 2, pp. 115-126

Berg L Van den, Klaassen LH and Meer J Van der, 1990, Marketing metropolitan regions, European sInstitute for Comparative Urban Research, Rotterdam

Berg L Van den and Braun E, 1999, Urban competitiveness, marketing and the need for organising capacity, Urban Studies, Vol. 36, Nos. 5-6, pp. 987-999

Beriatos E and Gospodini A, 2004, Glocalising urban landscapes: Athens and the 2004 Olympics, Cities, Vol. 21, No. 3, pp. 187-202

Bonoma TV, 1985, Case research in marketing: Opportunities, problems and a process, Journal of Marketing Research, Vol. 22, No. 2, pp. 199-208

Borchert JG, 1994, Urban marketing: A review, in Braun GO (ed.), Managing and Marketing of Urban Development and Urban Life, Dietrich Reimer Verlag, Berlin, pp. 415-427

Braun E, Otgaar A and Berg L van den, 2003, Towards integrated city marketing, European Institute ttfor Comparative Urban Research, October 2003, Erasmus University, Rotterdam

Broudehoux AM, 2001, Image making, city marketing and the aesthetization of social inequality in Rio de Janeiro, in Alsayyad N (ed), Consuming tradition, manufacturing heritage, Routledge, London, pp. 273-297

Brownlie D, Saren M, Wensley R and Whittington R (eds), 1999, Rethinking marketing: Towards critical marketing accountings, SAGE Publications, London

Budapest Tourism Office, 2005, Tourism in Budapest: Statistics, figures, Budapest sBurgess J, 1982, Selling places: Environmental images for the executive, Regional Studies, No. 16, pp.s

11-17 Caldwell N and Freire JR, 2004, The differences between branding a country, a region and a city:

Applying the Brand Box Model, Brand Management, Vol. 12, No 1, pp. 50-61ttCarson D, Gilmore A, Perry C and Gronhaug K, 2001, Qualitative Marketing Research, Sage

Publications, London


163163

Chandler J and Owen M, 2002, Developing Brands with Qualitative Market Research, Sage, LondonChernatony L De and Dall’Olmo Riley F, 1998, Defining a brand: Beyond the literature with experts’

interpretations, Journal of Marketing Management, Vol. 14, No. 5, pp. 417-443 ttChristou E, No Date, The effect of the Olympic Games ‘Athens 2004’ on the image of Athens and

Greece as tourism destinations, presentation available at http://pacific.jour.auth.gr/olympics2/Data/manuscripts/Ta2.pdf

City of Amsterdam, 2003, Choosing Amsterdam: brand, concept and organisation of the city marketing,ggAmsterdam

City of Amsterdam, 2004, The making of… the city marketing of Amsterdam, Amsterdam City of Budapest, 2007, official website, http://www.budapest.hu, last accessed 26 May 2007Coccossis H, 2007, Tourism/hotel and resort infrastructure, in Laboratory of political

communication - University of Athens, About brand Greece, coordinator Metaxas A-JD,General secretariat of information, Athens

Coccossis H, Deffner A and Economou D, 2003, Uban/regional cooperation in Greece: Athens, a capital city under the shadow of the state, paper presented at the 43rd European Congressof the Regional Science Association, 27-30 August 2003, Jyvaskyla, Finland

Cova B, 1996, The post-modern explained to managers: implications for marketing, Business Horizons,sVol. 39, No. 6, pp. 15-23

Cova B, 1997, Community and consumption: Towards a definition of thtt e ‘linking value’ of products and services, European Journal of Marketing, Vol. 31, No. 3/4, pp. 297-316 gg

Cox KR, 1995, Globalisation, competition and the politics of local economic development, Urban Studies, Vol. 32, No. 2, pp. 213-225s

Crang M, 1998, Cultural geography, Routledge, London Creswell J, 1994, Research design: Qualitative and quantitative approaches, Sage, Thousand OakssCzarniawska B, 2002, A tale of three cities or the glocalization of city management, Oxford University Press,tt

OxfordDahles H, 1998, Redefining Amsterdam as a tourist destination, Annals of Tourism Research, Vol. 25,

No. 1, pp. 55-69Deffner A and Liouris C, 2005, City marketing: A significant planning tool for urban development in

a globalised economy, paper presented at the 45th Congress of the European RegionalScience Association, 23-27 August, Amsterdam

Deffner A and Metaxas T, 2006a, The city marketing pilot plan of Nea Ionia, Magnesia, Greece: Anexercise in branding, paper presented at the Municipality of Kavala Conference: Designing City Branding Campaigns, 9-10 November, Kavala, Greece

Deffner A and Metaxas T, 2006b, Is city marketing opposed to urban planning? The elaboration of apilot city marketing plan for the case of Nea Ionia, Magnesia, Greece, paper presented at the 46th Congress of the European Regional Science Association, 30 August – 3 September, Volos

Dematteis G, 1994, Urban identity, city image and urban marketing, in Braun GO (ed.), Managing and Marketing of Urban Development and Urban Life, Dietrich Reimer Verlag, Berlin, pp. 429-439

Easton G, 1995, Methodology and industrial networks, in Moller K and Wilson D (eds), Business marketing: An interaction and network perspective, Kluwer Academic Publishers, Dordrecht


164164

Elliott R and Wattanasuwan K, 1998, Brands as symbolic resources for the construction of identity,International Journal of Advertising, Vol. 17, No. 2, pp. 131-144 gg

Eisenhardt KM, 1989, Building theories from case study research, Academy of Management Review, Vol. ww14, No. 4, pp. 532-550

European Cities Monitor, 2005 and 2006, available at http://www.cushmanwakefield.comEvans G, 2003, Hard branding the cultural city: from Prado to Prada, International Journal of Urban and

Regional Research, Vol. 27, No. 2, pp. 417-440Firat AF and Venkatesh A, 1993, Postmodernity: The age of marketing, International Journal of Research

in Marketing, Vol. 10, No. 3, pp. 227-249ggFlorian B, 2002, The city as a brand: Orchestrating a unique experience, in Hauben T, Vermeulen M

and Patteeuw V (eds), City branding: Image building and building images, NAI Uitgevers, Rotterdam, pp.

Florida R, 2002, The rise of the creative class and how it's transforming work, Leisure, community and everyday life,Basic Books, New York

Freire JR, 2005, Geo-branding, are we talking nonsense? A theoretical reflection on brands applied to places, Place Branding, Vol. 1, No. 4, pp. 347-362 gg

Gemeente Amsterdam, 2003, City Marketing Quick Scan, Economische Zaken enConcerncommunicatie, Amsterdam

Gemeente Amsterdam, 2005, Be My Guest! Projectplan van het programma Gastvrijheid, DirectieddCommunicatie, Amsterdam

Gilmore F, 2001, A country - can it be repositioned? Spain - the success story of country branding,Brand Management, Vol. 9, Nos.4-5, pp. 281-293 tt

Gold JR and Ward SV (eds), 1994, Place promotion: The use of publicity and marketing to sell towns and regions, John Wiley and Sons Ltd, Chichester

Goodwin M, 1993, The city as commodity: the contested spaces of urban development, in Kearns G and Philo C (eds), Selling places: The city as cultural capital, past and present, Pergamon Press, ttOxford, pp. 145-162

Grabow B, 1998, Stadtmarketing: Eine kritische zwischenbilanz, Deutsches Institut für Urbanistik,Difu Berichte, 1998, No.1, pp. 2-5

Graham B, 2002, Heritage as knowledge: Capital or culture?, Urban Studies, Vol. 39, No. 5-6, pp.1003-1017

Griffiths R, 1998, Making sameness: Place marketing and the new urban entrepreneurialism, in Oatley N (ed), Cities Economic Competition and Urban Policy, Paul Chapman Publishing Ltd, London, pp. 41-57

Grosveld H, 2002, The leading cities of the world and their competitive advantages: the perception of ‘citymakers’,World Cities Research, Naarden

Hall P, 2000, Creative cities and economic development, Urban Studies, Vol. 37, No. 4, pp. 639-649 Hall T, 1998, Introduction to part I, in Hall T and Hubbard P (eds), The entrepreneurial city: Geographies

of politics, regime and representation, John Wiley and Sons, Chichester, pp. 27-30 Hannigan J, 2003, Symposium on branding, the entertainment economy and urban place building:

Introduction, International Journal of Urban and Regional Research, Vol. 27, No. 2, pp. 352-360Hankinson G, 2001, Location branding: A study of the branding practices of 12 English cities, Brand

Management, Vol. 9, No. 2, pp. 127-142 tt


165165

Hankinson G, 2004, Relational network brands: Towards a conceptual model of place brands, Journal of Vacation Marketing, Vol. 10, No. 2, pp. 109-121

Hankinson G, 2007, The management of destination brands: Five guiding principles based on recent developments in corporate branding theory, Brand Management, Vol. 14, No. 3, pp. 240-254 tt

Hankinson G and Cowking P, 1993, Branding in action, McGraw-Hill Book Company, LondonHarding A, 1994, Conclusions: Towards the entrepreneurial European city, in Harding A, Dawson J,

Evans R and Parkinson M (eds), European cities towards 2000: Profiles, policies and prospects, Manchester University Press, Manchester

Harvey D, 1989, From managerialism to entrepreneurialism: the transformation in urban governance in late capitalism, Geografiska Annaler, Vol. 71, No. 1, pp. 3-17 rr

Harvey-Jordan S and Long S, 2001, The process and the pitfalls of semi-structured interviews, Community Practitioner, Vol. 74, No. 6, pp. 219-221rr

Hatch MJ and Schultz M, 2001, Are the Strategic Stars Aligned for Your Corporate Brand?, Harvard Business Review, Vol. 79, No 2, pp. 128-134w

Hatch MJ and Schultz M, 2003, Bringing the corporation into corporate branding, European Journal of Marketing, Vol. 37, Nos. 7-8, pp. 1041-1064gg

Hauben T, Vermeulen M and Patteeuw V (eds), 2002, City branding: image building and building images, sNAI Uitgevers, Rotterdam

Helbrecht I, 1994, Conflict, consent, cooperation: Comprehensive planning in Germany beyondmarket and state, in Braun GO (ed.), Managing and Marketing of Urban Development and Urban Life, Dietrich Reimer Verlag, Berlin, pp. 521-530

Holcomb B, 1994, City make-overs: marketing the post-industrial city, in Gold JR and Ward SV (eds), Place Promotion, John Wiley and Sons, Chichester, pp. 115-131

Holcomb B, 1999, Marketing cities for tourism, in Judd DR and Fainstein S (eds), The tourist city, Yale University Press, New Haven, pp. 54-70

Holloway L and Hubbard P, 2001, People and place: the extraordinary geographies of everyday life, Pearson Education, Harlow

Horwath Consulting, 2004, Budapest Fovaros Turisztikai strategiaja es 2010-ig szolo fejlesztesiprogramja, a “Budapest, mint marka” marketingszempont ervenyesitesevel, Horwath Consulting Magyarorszag Kft, Budapest

Hubbard P, 1995, Urban design in local economic development: a case study of Birmingham, Cities, sVol. 12, No. 4, pp. 243-251

Hubbard P, 1998, Introduction to part III, in Hall T and Hubbard P (eds), The entrepreneurial city: Geographies of politics, regime and representation, John Wiley and Sons, Chichester, pp. 199-202

Hubbard P and Hall T, 1998, The entrepreneurial city and the new urban politics, in Hall T andHubbard P (eds), The entrepreneurial city: Geographies of politics, regime and representation, JohnWiley & Sons Ltd, Chichester, pp. 1-23

Hudson M and Hawkins N, 2006, A tale of two cities – A commentary on historic and current marketing strategies used by the Liverpool and Glasgow regions, Place Branding, Vol. 2, No.gg2, pp. 155-176

Hulberg J, 2006, Integrating corporate branding and sociological paradigms: a literature study, Brand Management, Vol. 14, No 1-2, pp. 60-73tt

Hungarian National Tourism Office, 2005, Tourism in Hungary 2005, Budapest


166166

Hungarian Travel News, 2007a, Hungarian Travel and Tourism Headlines, Vol. 3, 2007/22Hungarian Travel News, 2007b, Hungarian Travel and Tourism Headlines, Vol. 3, 2007/17 Ikonomou G, 2007, Conference/city-break tourism, in Laboratory of political communication -

University of Athens, About brand Greece, coordinator Metaxas A-JD, General secretariat of information, Athens

Insch A and Florek M, 2008, A great place to live, work and play: Conceptualising place satisfaction in the case of a city’s residents, paper presented at the Institute of Place Management Inaugural Conference, 26-29 February 2008, London, UK

Jessop B, 1998, The narrative of enterprise and the enterprise of narrative, in Hall T and Hubbard P (eds), The entrepreneurial city: Geographies of politics, regime and representation, John Wiley andSons, Chichester, pp. 77-99

Jones JP, 1986, What’s in a name, Aldershot, GowerKalandides A, 2006, Fragmented branding for a fragmented city: Marketing Berlin, paper presented

at the 6th European Urban and Regional Studies Conference, 21-24 September, Roskilde,Denmark

Kampshulte A, 1999, Image as an instrument of urban management, Geographica Helvetica, Vol. 54,No. 4, pp. 229-241

Kapferer JN, 1997, Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, Kogan Page, London

Kartalis K, 2007, Three lost years (in Greek), To Vima (Greek newspaper) 12 August 2007 aKavaratzis M, 2004, From city marketing to city branding: Towards a thy eoretical framework for

developing city brands, Place Branding, Vol. 1, No. 1, pp. 58-73 ggKavaratzis M, 2005, Place branding: a review of trends and conceptual models, The Marketing Review,w

Vol. 5, No. 4, pp. 329-342 Kavaratzis M, 2007, City marketing: The past, the present and some unresolved issues, Geography

Compass, Vol. 1, No. 3, pp. 695-712Kavaratzis M, 2008, Cities and their brands: lessons from corporate branding, Place Branding, Vol. 4,gg

No. 4, pp. NA Kavaratzis M and Ashworth GJ, 2005, City branding: an effective assertion of identity or a transitory

marketing trick?, Tijdschrift Voor Economische en Sociale Geografie, Vol. 96, No. 5, pp. 506-514Kavaratzis M and Ashworth GJ, 2007, Partners in coffeeshops, canals and commerce: Marketing the

city of Amsterdam, Cities, Vol. 24, No. 1, pp. 16-25sKavaratzis M and Ashworth GJ, 2008, Place marketing: How did we get hett re and where are we

going?, Journal of Place Management and Development, Vol. 1, No. 2, pp. 150-165ttKearns G and Philo C, (eds), 1993, Selling places: The city as cultural capital, past and present, Pergamontt

Press, OxfordKeller KL, 1998, Strategic brand management: building, measuring and managing brand equity, Prentice Hall,

New Jersey Kent R, 1999, Marketing Research: Measurement, Method and Application, International Thomson Business

Press, London Keresztely K, 2005, Cultural investments in a city in transition: The Budapest case, in Barta G, Fekete

E, Kukorelli Szorenyine I and Timar J (eds), Hungarian spaces and places: Patterns of transition, Centre for Regional Studies, Pecs, pp. 449-465


167167

Kerr G, 2006, From destination brand to location brand, Brand Management, Vol. 13, No 4-5, pp. 276-tt283

Knox S and Bickerton D, 2003, The six conventions of corporate branding, European Journal of Marketing, Vol. 37, No. 7-8, pp. 998-1016gg

Kotler P, Asplund C, Rein I and Heider D, 1999, Marketing places Europe: Attracting investments, industries, residents and visitors to European cities, communities, regions and nations, Pearson Education Ltd, London

Kotler P, Haider D and Rein I, 1993, Marketing places: Attracting investment, industry and tourism to cities, states and nations, The Free Press, New York

Kotler P and Levy SJ, 1969, Broadening the concept of marketing, Journal of Marketing, Vol. 33, No. 1,ggpp. 10-15

Kotler P and Zaltman G, 1971, Social marketing: An approach to planned social change, Journal of Marketing, Vol. 35, No. 3, pp.3-12 gg

Kroustali D, 2003, The Olympics saved Barcelona (in Greek), To Vima (Greek newspaper), 9 aNovember 2003

Leo Burnett, 2005, Global cities survey: the image of Athens in the British tourism market, presentation available at http://www.athenstourism.gr/files/pdf/Ota/Global_Cities_Charted-Survey_Results.pdff

Lialios G, 2007, Olympic facilities: locked and safe awaiting the private sector (in Greek), Kathimerini(Greek newspaper), 13 August 2007

Maxwell JA, 1998, Designing a qualitative study, in L Bickman and DJ Rog (eds), Handbook of applied social research methods, SAGE, Thousand Oaks

McNeil D and Tewdwr-Jones M, 2003, Architecture, banal nationalism and re-territorialisation, International Journal of Urban and Regional Research, Vol. 27, No. 3, pp. 738-743

Meester MJ and Pellenbarg PH, 2001, Changing Regional Images: Are Regional Marketing gCampaigns Successful?, paper presented at the 41st European Congress of the Regionalt

Science Association, Zagreb, 2001 Melewar TC, Bassett K and Simoes C, 2006, The role of communication and visual identity in

modern organisation, Corporate Communications: An International Journal, Vol. 11, No 2, pp. ll138-147

Melewar TC and Jenkins E, 2002, Defining the corporate ideng tity construct, Corporate Reputation Review, Vol. 5, No 1, pp. 76-90 w

Metron Analysis, 2005, Visitors’ satisfaction from Attica’s tourism services, a survey conducted forthe Region of Attica in cooperation with the tourism portal www.athensattica.com,(quoted in Tsouanas 2006)

Miles MB and Huberman AM, 1994, Qualitative data analysis, Sage, Thousand Oaks Mommaas H, 2002, City branding: The necessity of socio-cultural goals, in Hauben T, Vermeulen M

and Patteeuw V (eds), City Branding: Image Building and Building Images, NAI Uitgevers, Rotterdam, pp. 34-44

Morgan N, 2006, Opinion Pieces: How has place branding developed during the year that Place Branding has been in publication?, Place Branding, Vol. 2, No. 1, pp.6-17 gg

Morgan N, Pritchard A and Pride R (eds), 2002, Destination branding: creating the unique destination proposition, Butterworth-Heinemann, Oxford


168168

Morrison A, 1989, Hospitality and travel marketing, Delmar Publishers, ?? ggMunicipality of Budapest, 2003, Urban Development Concept – Summary, Mayor’s Office, Bureau of the

Chief Architect, Budapest National Statistical Service of Greece (NSSg), 2007, available at http://www.statistics.grOlins W, 2000, How brands are taking over the corporation, in Schultz M, Hatch MJ and Larsen MH

(eds), The expressive organisation, Oxford University Press, Oxford, pp. 51-65O’Malley L and Patterson M, 1998, Vanishing point: The mix management paradigm re-viewed,

Journal of Marketing Management, Vol. 14, No. 8, pp. 829-51ttPaddison R, 1993, City marketing, image reconstruction and urban regeneration, Urban Studies, Vol.

30, No. 2, pp. 339-350 Pellenbarg PH and Meester WJ, 2005, Regional marketing to change regional images: The example of

the Groningen province campaign, paper presented at the Academy of Marketing Annual Conference, 5-7 July, Dublin

Philo C and Kearns G, 1993, Culture, history, capital: a critical introduction to the selling of places, inKearns G and Philo C (eds), Selling places: The city as cultural capital, past and present, PergamonttPress, Oxford, pp. 1-32

Pournara M, 2007, Athens is not only the Acropolis and clubbing (in Greek), Kathimerini (Greek inewspaper), 8 July 2007

Puczko L, Ratz T and Smith M, 2007, Old city new image: Perception, positioning and promotion of Budapest, Journal of Travel and Tourism Marketing, Vol. 22, No. 3-4, pp. 21-34

Rainisto SK, 2003, Success factors of place marketing: A study of place marketing practices in Northern Europe ffand the United States, Doctoral Dissertation, Helsinki University of Technology, Institute of Strategy and International Business

Riel CBM van and Balmer JMT, 1997, Corporate identity: The concept, its measurement andmanagement, European Journal of Marketing, vol. 31, No. 5-6, pp. 340-355 gg

Schultz M and Chernatony L de, 2002, Introduction: The challenges of corporate branding,f Corporate Reputation Review, Vol. 5, Nos. 2-3, pp. 105-112 w

SETE, 2004, Proposal for a marketing plan for Greek tourism: Now or never (in Greek), SETE (Association rof Greek Tourism Enterprises), Athens

Short JR, Breitbach C, Buckman S and Essex J, 2000, From world cities to gateway cities, City, Vol. 4, No. 3, pp. 317-340

Short JR and Kim YH, 1999, Globalisation and the City, Longman, Harlow Simoes C and Dibb S, 2001, Rethinking the brand concept: New brand orientation, Corporate

Communications: An International Journal, Vol. 6, No. 4, pp. 217-224llStrauss AL and Corbin J, 1990, Basics of qualitative research: Grounded theory procedures and techniques,

SAGE, Newbury Park Szirmai V and Barath G, 2005, Global urban development in Budapest and the role of architecture,

in Barta G, Fekete E, Kukorelli Szorenyine I and Timar J (eds), Hungarian spaces and places: Patterns of transition, Centre for Regional Studies, Pecs, pp. 434-448

Tatsiopoulos I and Tziralis G, 2007, New, post-Olympic Athens, in Laboratory of political communication - University of Athens, About brand Greece, coordinator Metaxas A-JD, General secretariat of information, Athens


169169

Therkelsen A, Halkier H and Jensen OB, 2007, Branding Aalborg: Building community or selling place?, paper presented at the Special Sessions on Place Marketing at the EUGEO 2007Conference, 20-23 August, Amsterdam

Tosics I, 2005a, Post-socialist Budapest: The invasion of market forces and the response of publicleadership, in Hamilton I, Dimitrowska-Andrews K and Pichler-Milanovic N (eds),Transformation of cities in Central and Eastern Europe: Towards globalisation, United NationsUniversity Press, Tokyo, pp. 248-280

Tosics I, 2005b, City development in Central and Eastern Europe since 1990, in Hamilton I,Dimitrowska-Andrews K and Pichler-Milanovic N (eds), Transformation of cities in Central and Eastern Europe: Towards globalisation, United Nations University Press, Tokyo, pp. 44-78

Trueman M and Cornelius N, 2006, Hanging baskets or basket cases? Managing the complexity of city brands and regeneration, Working Paper 06/13, Bradford University School of Management, Bradford

Trueman M, Cornelius N and Killingbeck-Widdup AJ, 2007, Urban corridors and the lost city: KKOvercoming negative perceptions to reposition city brands, Brand Management, Vol. 15, No. tt1, pp. 20-31

Trueman M, Klemm M, Giroud A and Lindley T, 2001, Bradford in the Premier League? Amultidisciplinary approach to branding and re-positioning a city, Working Paper 01/04,Bradford University, School of Management, Bradford

Trueman M, Klemm M and Giroud A, 2004, Can a city communicate? Bradford as a corporatebrand, Corporate Communications: An International Journal, Vol. 9, No. 4, pp. 317-330ll

Tsouanas D, 2006, The potential of Athens as a city-break destination: Urban tourism policies andmarketing considerations in the wake of the 2004 Olympic Games, Master Thesis, School of management studies, University of Surrey, UK

Tzanavara H, 2007, “Stroke” in three years in the streets of Athens (in Greek), Eleftherotipia (Greek anewspaper), 24 September 2007

Ulin P, Robinson ET, Tolley EE and McNeill ET, 2002, Qualitative Methods, Family Health sInternational

Urban Audit Perception Survey, 2007, Survey on perceptions of quality of life in 75 European cities,European Commission directorate-general regional policy: territorial cooperation, urbanactions and outermost regions: urban actions, available at http://ec.europa.eu/regional_policy/sources/docgener/stul dies/pdf/urban/survey062007_en.pdf

Urban F, 2002, Small town, big website? Cities and their representation on the internet, Cities, Vol.s19, No. 1, pp. 49-59

Vaus D de, 2001, Research design in social research, SAGE, London Vermeulen M, 2002, The Netherlands, holiday country, in Hauben T, Vermeulen M and Patteeuw V

(eds), City branding: Image building and building images, NAI Uitgevers, Rotterdam, pp. 10-16 Virgo B and Chernatony L de, 2006, Delphic brand visioning to align stakeholder buy-in to the city

of Birmingham brand, Brand Management, Vol. 13, No 6, pp. 379-392 ttWard SV, 1998, Selling places: The marketing and promotion of towns and cities 1850 - 2000, E & FN Spon,

London


170170

Waterschoot W Van, 2000, The marketing mix, in Baker MJ (ed), Marketing theory: A student text, ttThomson Learning, London

Yin RK, 2003, Case study research: Design and methods, SAGE, Thousand Oaks sYoung C, 2005, Meeting the new Foreign Direct Investment challenge in East and Central Europe:

Place-marketing strategies in Hungary, Environment and Planning C: Government and Policy, Vol.23, No. 5, pp. 733-757

Internet sources:

http://amsterdam.nlhttp://www.aeda.grrhttp://www.amsterdampartners.comhttp://www.amsterdamtourist.nlhttp://www.astynet.grhttp://www.athensattica.comhttp://www.athenstourism.grrhttp://www.budapest.huhttp://www.budapestinfo.huhttp://www.citybrandsindex.comhttp://www.citymayors.comhttp://www.cityofathens.grrhttp://www.cushmanwakefield.comhttp://www.europeancitiestourism.comhttp://www.festivalcity.huhttp://www.gnto.grrhttp://www.holland.comhttp://www.hungarytourism.huhttp://www.iamsterdam.comhttp://www.leoburnett.grrhttp://www.mercer.comhttp://www.sete.grhttp://www.sevenstarseurope.comhttp://www.statistics.grrhttp://www.szeretembudapestet.huhttp://www.wijamsterdammers.nl


Documents

University of Groningen From city marketing to city ... · PDF fileMMihail_konyv_165x240mm_ Szak.1:159ihail_konyv_165x240mm_ Szak.1:159 ... (eds), City branding: Image building and