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A package delivery company
“What can Brown do for
you”
UNITED PARCEL SERVICE
Nur Syazwani BahorSiti Aishah Razak
Nurul Izzati Hassan Nudin Nurul Akmal IbrahimZati ‘Afifah Ismahadi
HISTORY• Headquartered in Georgia, United States
• Employees: more than 400,000 people
• Delivers more than 15 million packages a day to
6.1 million customers in more than 220 countries and
territories around the world
• Well known for its brown trucks, internally known as
package cars
• UPS’ slogan “What can Brown do for you”
emphasizes the company’s ability to provide services to
almost any one in the world, at any address.
1907 •Started as American Messenger Company in Washington
1919 •Changed name to United Parcel Service
1930 •Expanded to NYC•Vehicles painted to brown1
950
• Expanded across USA
1952
• Expansion of air service • Reach 50 states
1981
• Purchased the first aircraft
1992 •Added electronic package tracking
1994 •Launched its website
1996 •Added ability to see real-time image of receiver’s signature
1985
• International delivery to 6 European countries
1988
• Launched UPS Airlines
1989
• Expanded to more than 175 countries
1999
• Sold 10% of its stock as part of its initial public offering
2000
• Offered services such as rate calculation and transit times to wireless devices
2008
• Economic downturn
2009• Joint venture with Turkish partner
Question 1
How does the intentional focus of UPS on sustaining the natural
environment relate to goal setting for the entire UPS organization?
Main goal setting of UPS
Needs of customers Caring and responsible
Enabling and leading commerce around the globe
What are the UPS efforts on sustaining natural
environment?
Provides carbon neutral shipping
Using alternative fuel vehicles
Reducing airlines emissions
Eco responsible packaging program
Question 2
What do you feel is the motivation behind UPS and its
attention to the natural environment in which it exist?
Motivating the workers
Regarding to UPS background :Team leader strong leadershipNot influence by the situationMeets needs of customers
Motivating the workers
Regarding to management theory:How people make choices to work
hard or not?-individual preferences-available rewards-possible outcomes
Motivating the workers
MotivationExpectancy
Instrumentality
Valence
UPS attentions to the natural environment
Using alternative fuel vehicles
Optimizing delivery routes
Using a system to calculate the most efficient air routes
Reducing the number of engines used in taxiing
Question 3
Why was UPS able to effectively manage its operations through such
a significant downturn in the economy? Do you feel that other companies would fare as well as
UPS? Why?
How UPS manage to operate during economic downturn?
Withstand to economic downturn
Continue to operate efficiently
Strengthening and sustaining its
operation
How UPS manage to operate during economic downturn?
Still seeking opportunities to expand its operation
Every business unit find a way to manage their cost
Every functions begin to read and develop plans to stay afloat and be prudent during the big turn
Can other companies survive as UPS? Why?
Seek supporters and advisor
Make customers’ satisfaction as priority
Advertise or sell
Revisit the business plan
Can other companies survive as UPS? Why?
Expand relationships with existing clients or more sign more long-term deals
Seek new business opportunities
Form alliances
Question 4
Research the expansion of UPS into a new country. What challenges did it face in establishing itself in this
new market? How was UPS prepared to meet these challenges?
Expansion to New CountryWEST COAST
EAST COAST
INTERNATIONAL
• Oakland in
California
• Los Angeles
• All major
urban areas
• Large
department in
New York City,
New Jersey,
and Newark.
• 48 contiguous
state
• Alaska
• Toronto
• Europe
•>200 countries
1919-1929 1975-now1930-1974
Competition from other
courier services
STEPS TAKEN CHALLENGES
Lagging in technology
and expertise
Customer’s
confidence • Offer money back guarantee• Improve delivery times
• Improves technology
• Hires expert workers
• differentiate its product while maintaining cost effectiveness.
