United Colors of Benetton

Submitted by:Amrita Tiwari(01)Ishan Chawla(08)

Rakesh Rahlan(21)

Introduction• Benetton Group is a global fashion brand, based in Treviso, Italy. • The name comes from the Benetton family who founded the

company in 1965. • Benetton Group is listed in Milan (BIT: BEN). • Benetton has a network of around 6,000 stores in 120 countries. • The stores are managed by independent partners and generate a

total turnover of over 2 billion euro.• The company's core business remains their clothing lines. Casual

clothing is marketed as the "United Colors of Benetton"; there are also a fashion-oriented "Sisley" division, "Playlife" leisurewear.

Product development process

Product development process

Buying and QABuying / First fit sample• Submissions chased by buying department.• Fitting on size 12 / S model by Buyer / QA.• Buyer to approve styling / fabric / trims• QA to approve sizing/ Quality/ construction.• QA to forward comments to suppliers.• QA to approve suggested WCL instructionsSpecing• Buying / QA agree sizing and fit required.• QA draft specs for suppliers from first fit samples I bought samples.• QA to forward specs to suppliers with UCB style reference number. Contract placed• Buyer to place contract with relevant supplier.

Factory audit• Buyer to advise of any new suppliers! factories being used.• QA to chase factory audit report for any new factories.• QA to approve factory audit report. Base test report• Submissions chased by buying department. These are only applicable for new fabrics and

sources.• QA to approve base test report. Lab dips/ trims/print approval• Submissions chased by buying department.• Buyer to approve all lab dips/ prints and trims.• QA to offer any advise on any technical issues.• Buying to forward comments to suppliers. Red seal samples• Submissions chased by buying department.• Fitting on size 16 / M and 24 / XL model by Buyer! QA.• Buyer to approve styling! fabric / trims.• QA to approve sizing / quality/ construction.• QA to forward comments to suppliers.

SEALING PROCEDURE

• The sealing procedure is broken down into three basic approval stages which are as follows.

1. Buying/First Fit Sample2. Red seal sample3. Production Compliances:

1.Buying/First Fit Sample• Buying samples are the initial samples on which costings are based and orders are

placed. They should be representative of product in terms of style, size, quality, fabric and components

• It is the suppliers responsibility to ensure that samples are in as close as possible fabric to that intended for bulk.

• This sample, if suitable may also be used as a first fit sample and will be fitted on the in house model with the buyer and technologist present. Comments will be made that will then be e mailed to the supplier to action for the red seal samples.

Supplier Requirements• One sample of the base size to be submitted for approval• The sample must be accompanied by the UCB size chart format, fully completed

with all comments and measurement deviations against chart. A copy of this should be c-mailed to the technologist at the time that samples are sent, An additional hard copy should be attached to the sample submitted.

Product development process• A supplier swing ticket which states the size, supplier style number and UCB line

number should be attached to each sample.• A suggested WCL (wash care label) layout with the fibre composition, care

instruction symbols and wording should be included at this stage.Head Office procedure• The sample will be fitted on the UCB standard fit model with the Buyer,

Technologist and Supplier present if necessary (pre arrange visits).• The comments agreed in the first fit meeting will be emailed to the supplier by

the relevant technologist on the UCB size chart comment sheet. If the supplier is present then it is their responsibility to take notes to proceed to the next stage.

• If the sample is approved you will proceed to red seal samples. If the sample is rejected a revised first fit sample must be resubmitted.

Red seal sample• Red seal samples are the samples which set the agreed standard for

production in terms of style, size, fit, components and construction. They must be in the correct base fabric quality and representative of handle and finish. They do not necessarily have to be in the correct colour.

Supplier Requirements• Red seal samples must be checked, measured and fitted prior to submission.

Please ensure that your fittings are carried out on a model with measurements that correspond to the UCB body measurement standard.

• The samples must be accompanied by the UCB previous fit log comments fully completed with all comments and measurement deviations recorded against the size chart. A copy should be emailed to the technologist and an additional hard copy should be attached to the sample submitted.

• Graded size chart must be submitted based on UCB grade rules• Attached to each garment along with a supplier swing ticket which states

the size, supplier style number and UCB line number.• If a supplier is attending a fit meeting, a suitable time must be organised and

agreed beforehand.

Head Office procedure• Samples are fitted on UCB standard fit models with the

Buyer, Technologist and Supplier present if necessary. Product development process• Samples are measured and checked against size chart.• The comments agreed will be emailed to the supplier by

the relevant technologist on the UCB size chart fit comment record submitted with the sample.

• If samples are approved the supplier can then proceed with production. If they are rejected revised red seal samples must be submitted.

Red seal samples must be approved before proceeding to production.

TIME AND ACTION PLAN

Vender Selection Criteria• Quality: Quality is a critical concern for apparels. The need for high quality vendors has always been an

important issue for UCB. An organization will survive only if it creates and retains satisfied customers and this can only be achieved if the products or services meet customer needs and expectations.

• Cost: The purchasing price is very significant to decrease cost and to promote the competitive capability of products for core enterprise.

• Delivery: Along with quality, another factor that is considered a basic prerequisite for supplier selection is delivery. In the selection process, delivery performance remains an important criterion because for apparels, products on time is a very critical issue.

• Flexibility: Flexibility is one of the important objectives. Flexibility is described as the ability of a manufacturing system to cope with environmental uncertainties. Flexibility reflects an organization’s ability to effectively adapt or respond to changes that add value in the customer’s eyes

• Financial Capability: A solid financial position helps ensure that performance standards can be maintained and that products and services will continue to be available A supplier on financially unstable footing will have much more difficulty contributing to the partnership venture, as it must focus its efforts on improving its financial soundness

• Reputation: Reputation is defined as the perception of quality over time. There is definitely a notion of quality, but it may be real today or may be perceived based on past quality or past experience.

• Technical support availability and willingness to participate as a partner in developing and optimizing design and a long-term relationship.

• Total cost of dealing with the supplier (including material cost, communications methods, inventory requirements and incoming verification required).